Social media gets blamed for a lot of things but it’s not all bad. Here’s a little story about people helping people via social media.
It was a bit of Sunday fun for Victoria’s John Carlow, recently. Well, I guess the story has a longer history than that. A few years ago Carlow bought an old Brownie Target 620 camera from a shop in Cowichan Bay. Carlow, a photographer, had initially intended to use it merely as a mantle decoration but recently he opted to prepare it for use again. He opened the body of the camera to discover a roll of 620 black and white film, shot, rolled and ready for processing.
What could possibly be on that film? Was the film even viable to process? How long had the camera been sitting in that store anyway? Where did it come from? Carlow had so many questions.
The Cowichan Bay thrift store he bought it from is long gone so that lead ended in a dead end.
“This shot film could be 40-plus-years-old for all I know,” he said. “I sourced a lab in Vancouver that still processes 620 film. I got the negatives back and could tell the exposed film had suffered considerably… years..heat..etc… I had a local store process five of the eight frames on the roll that showed any exposure at all.”
Luckily for Carlow, one image survived.
The photo, though battered and of poor resolution, showed an old building. Carlow’s goal: to identify that structure.
Carlow posted it on his personal Facebook and Facebook and Instagram photography pages to no avail. It was suggested he pop on over to the Old Victoria Facebook page given members of that group love history.
“I posted first thing in the morning on the weekend and reaction was immediate,” he said. “People thought [the camera] was a great story itself , and then the sleuthing and suggestions started.”
Over the course of the day, the post generated a couple of hundred responses. Some guesses seemed close, some were off the mark completely, Carlow said.
“There were lots of guesses for the Cowichan Valley and rest of the Island, as Cow Bay is where the camera was purchased,” he explained. “Some people just wanted to talk about the cars in the photo. Some people wanted to talk my last name and family history!”
Carlow said it wasn’t until around dinner time that a Facebook user named Douglas Lewis was able to identify the structure in the fuzzy photo.
“He presented compelling and well documented evidence,” Carlow explained. “Everything seemed very clear to me from that point on. There are one or two folks who aren’t convinced, but they present no evidence to back up what they are saying.”
The building? Mahon Community Hall on Saltspring Island.
The Island’s Agricultural and Fruit Growers Association’s agricultural hall was built in 1902 thanks to a loan from a man named Ross Mahon and, after his tragic drowning death in 1903, the Association named the new hall “Mahon Memorial Hall”.
School District 64 bought the property in 1942 and a community supported restoration project took place in the early 1980s to upgrade the roof among other improvements. It’s still used by the community to this day for concerts, theatrical performances, art exhibitions, craft sales and the like.
“I was very pleased and forwarded the information to the Islands Historical Society,” Carlow said. “I’d like to present the photo for the archives.”
The photo captivated Carlow so much, he even went to Saltspring Island to look at the building in person.
“We have walked past this area many times, but now it means so much more,” he said. “I’m sure we would have figured it out eventually. I’m impressed by the amount of people that took to the story. It was a positive experience overall.”
There you have it, a positive outcome all thanks to social media.
Instagram aims to launch chronological feed option in 2022
The head of Instagram said on Wednesday he aims to launch next year a version of the app with a chronological feed, rather than one ranked algorithmically, in his first appearance before Congress where he was grilled about children’s safety online.
Instagram’s Adam Mosseri was the latest tech executive pressed by lawmakers to provide more transparency into their platforms’ algorithms and the impact of the content they curate and recommend for users.
Instagram and its parent company Meta Platforms Inc, formerly Facebook, have come under intense scrutiny over the potential impact of their services on the mental health, body image and safety of young users, including after whistleblower Frances Haugen leaked internal documents about the company’s approach to younger users.
Speaking before a Senate panel, Mosseri said the photo-sharing app had been working “for months” on the option of a feed ordered chronologically and planned to launch it in early 2022, in a significant change for the service, which uses algorithmic ranking to personalize a feed based on user preferences.
At the hearing, lawmakers pushed Mosseri for specific answers on what legislative reforms he would support around kids’ online safety, including on targeted advertising. In his opening remarks, Senator Richard Blumenthal said the time for self-regulation was over.
In his testimony, Mosseri called for the creation of an industry body to determine best practices to help keep young people safe online. The body, he said, should receive input from civil society, parents, and regulators to create standards on how to verify age, design age-appropriate experiences, and build parental controls.
Mosseri said tech companies should have to adhere to standards by this proposed industry body to “earn” some of their Section 230 protections, referring to a key U.S. internet law which offers tech platforms protections from liability over content posted by users.
‘TOO LITTLE, TOO LATE’
Instagram, since September, has suspended plans for a version of the app for kids, amid growing opposition to the project.
The pause followed a Wall Street Journal report that said internal documents, leaked by former Facebook employee Haugen, showed the company knew Instagram could have harmful mental health effects on teens.
Mosseri, speaking at the hearing, echoed the company’s previous statements that public reporting mischaracterized the internal research. He did not commit to making permanent the pause on a kids-focused version of Instagram.
He also touted product announcements Instagram made on Tuesday on young users’ safety, but Senator Marsha Blackburn called the updates “too little, too late,” while Senator Blumenthal referred to the changes, including Instagram’s pause on its kids app, as a “public relations tactic.”
In a call after the hearing, Blackburn said she would like to see Instagram offer “today” the option for a purely chronological news feed while Blumenthal said it could be a “significant step depending on the details.”
Senator Blackburn also said that her team created a fake Instagram account for a 15-year-old that defaulted to a public account, despite Instagram’s changes to make new accounts for users under 16 private by default. Mosseri said this loophole had been missed on the web version of the site and would be corrected.
Instagram, like other social media sites, has rules against children under 13 joining the platform but has said it knows it has users this age. In his testimony, Mosseri called for more age verification technology at a phone level, rather than by individual tech platforms, so users have an “age-appropriate experience.”
(Reporting by David Shepardson, Elizabeth Culliford and Diane Bartz; Editing by Chris Sanders, Franklin Paul, Mark Porter, Bernadette Baum and Aurora Ellis)
GB News Weighs International Expansion With Media Partners – BNN
(Bloomberg) — Conservative-leaning British television startup GB News is mulling exporting its broadcasting model to other markets provided it can shore up its domestic product, according to people familiar with the matter.
GB News launched in June with a mission to offer an alternative to what its backers described as a liberal consensus at rivals like the British Broadcasting Corp. Its debut was beset with difficulties including poor broadcast quality and on-air gaffes. The station has tried to turn things around by re-vamping its schedule, hiring new faces like former U.K. Independence Party leader Nigel Farage, and recently launching a marketing campaign.
Executives led by former Sky News Australia boss Angelos Frangopoulos are now focused on building an audience to rival that of Comcast Corp.’s Sky News, said the people, who asked not to be named because the discussions are private. They must also contend with the launch next year of talkTV by Rupert Murdoch’s News Corp., which will include a show from controversial journalist Piers Morgan.
If they can overcome these issues down the line, parent company All Perspectives Ltd. is looking at how to push into countries including Germany, Italy, Spain and Poland, according to the people. That could be done with joint ventures melding its low-cost, cloud-based newsroom technology with presentation handled by local media groups, the people said. Possible partners discussed included German media conglomerate Axel Springer, they added.
Any expansion is not imminent, and a move abroad may not happen, said the people. Spokeswomen for GB News and Axel Springer declined to comment on the plans.
©2021 Bloomberg L.P.
Horizon Media, Madison Avenue’s Long-Time Independent Media Shop, Sells Minority Stake – Variety
Horizon Media, one of the largest advertising companies not owned by the big publicly-traded entities that dominate the industry, intends to sell off a minority stake to investment firms, ending its decades of pursuing a purely go-it-alone strategy.
Horizon, long controlled by entrepreneur Bill Koenigsberg, said it had sold a piece of the company to Temasek, a Singapore investment firm. LionTree Advisors, an investment firm led by Aryeh Bourkoff, will also become an investor as part of the transaction. Financial terms were not disclosed, but Koenigsberg is to remain “the long-term majority shareholder” of the agency. Horizon was founded in 1989, employs 2,500 people and manages media investments valued at more than $9.5 billion
“Horizon sees more opportunity than ever before to take advantage of gaps in the marketplace and continue our significant growth in driving positive business outcomes for our clients. In evaluating the next evolution of Horizon, I wanted a world class partner who is like-minded strategically, has the same appetite for growth, understands the media, marketing, and technology landscape, is global in scale, and culturally aligned,” Koenigsberg said in a statement. “I found that perfect combination in Temasek and LionTree.”
Horizon is one of a handful of large firms that help advertisers allocate and invest millions of dollars in advertising, serving all the while as influential go-betweens that deal with blue-chip marketers and the media outlets they need to get the word out about their products and services. Horizon has long worked for Berkshire Hathaway’s Geico, one of the nation’s biggest ad spenders, along with Anheuser-Busch InBev’s Corona beer and CBS. Horizon is also involved in the launch of the Hoop Dreams Classic, an event that is backed by actor Michael B. Jordan and WarnerMedia among others.
But the other media buying giants, like Magna, Omnicom Media Group and GroupM, are backed by Madison Avenue giants like Interpublic Group, Omnicom Group and WPP. Koenigsberg has, over the years, chosen to remain independent — and some clients have appreciated it.
In the past, Koenigsberg has seen his company’s independence as an advantage. “Being CEO for the company for the last 30 years and having a long-term vision is an enormous competitive advantage, because when I look at my competitors — and I don’t want to go back 30 years, let me go back 10 — there have probably been 100 different CEOs at my competitor agencies,” he told Ad Age in 2020. “When a new one comes in, they feel the need to shake things up and leave a mark,” he said, adding: “There’s an inconsistency in where they’re going. For me, I’ve had a much longer runway and an ability to drive the business forward with this long-term vision.”
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