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Social media promotes positive messages – Farm Weekly

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MANDY Matthews is a sheep farmhand who has made a name for herself as an agriculture influencer using her popularity on social media to help educate people on the various aspects of rural life and the livestock industry.

With 16,300 Instagram followers and 227,000 following her on TikTok (a platform where people create personalised videos), Ms Matthews said the popularity of her accounts came about organically.

Having found she had a lot of opportunities to take great photos and snapshots of life in the country, she decided to invest in a decent digital camera and join Instagram in 2017.

“I used to think Instagram was just pictures of pretty girls showing off, but once I joined I realised there are actually a lot of people from the agricultural sector on it and some really talented photographers – so that’s where it all started for me,” Ms Matthews said.

TikTok was a later addition for Ms Matthews, who created her own account while quarantining in Western Australia after returning home from a trip to New Zealand early last year.

Late last year a video of her kelpie border collie-cross dog, Blue, jumping up on hay bales to the song ‘The Real Slim Shady’ went viral, attracting about six million views.

Resulting in a dramatic increase in her number of TikTok followers, the video continues to be shared on various social media networks and online pages, making its total audience hard to determine.

Comparing the two social media platforms, Ms Matthews said she experienced greater engagement with her Instagram followers.

“TikTok tends to draw a wider audience who will still follow you but might not have a great amount of interest in who you are, but with Instagram I feel you have a bit more of a connection and discussion with your followers,” Ms Matthews said.

Uploading pictures and videos of everyday occurrences on farms, such as a lamb being born, the practices of mulesing and trimming a ram’s horns, Ms Matthews said her goal was to provide a clear depiction of livestock practices to help educate the general public on what farmers did.

However like most online influencers, her raw view of farm life has also drawn backlash from animal activists and the like.

By participating in The Livestock Collective’s leaders workshop last year, Ms Matthews said she had learnt how to have conversations with people who might not completely understand the industry or disagree with some of its more controversial aspects.

More than 100 alumni have been put through the course which helps young people working in agriculture advocate for their industry via social media.

“It’s been a really supportive network for me and really helpful when my own social media blew up, as I didn’t feel like I was alone in managing how I responded to people’s different views,” Ms Matthews said.

Acknowledging that a lot of time does go into being a social media influencer, Ms Matthews is working on how she might be able to monetise her social media platforms.

If successful she plans to use the extra funds to buy better photography and video equipment.


With 16,300 Instagram followers and 227,000 following her on TikTok, Mandy Matthews uses her social media presence to help advocate for the agricultural industry.


With 16,300 Instagram followers and 227,000 following her on TikTok, Mandy Matthews uses her social media presence to help advocate for the agricultural industry.

Growing up on a sheep and cattle farm about an hour inland from New Zealand’s central North Island, Ms Matthews wanted to be a farmer ever since she can remember.

Her dad still manages the family farm which runs Romney sheep, red black suffolk rams and beef cattle over about 1200 hectares of land.

“In our primary school years my cousin and I tried to set up this thing called ‘easy farm, easy go’ to help educate our friends who didn’t know much about farming – so we were always super passionate about it, even at a young age” Ms Matthews said.

After finishing high school she stayed and helped on the family farm before completing a six month stint in Queensland to play polocrosse.

Following that trip, in 2013 she decided to move to Western Australia.

“I stayed with people I knew through polocrosse and started working on a live export quarantine sheep feedlot near Kojonup,” Ms Matthews said.

“I loved working there, it was busy and full on – each day I’d be counting sheep, picking up on any welfare issues, feeding them and moving them around and they also had a farm there which had some cattle.”

After two years Ms Matthews briefly worked as a farmhand for some sheep farmers down the road in Kojonup before being offered a job in Corrigin as a sheep manager.

“Those days would involve checking and feeding the sheep, a lot of checking water because most of it was on scheme and your general management practices such as shearing and yard work,” Ms Matthews said.

She has since moved on to a sheep and cropping farm in Brookton, which has about 7500 breeding ewes.

“I do everything on the sheep side of things and I’ve been working there about three years,” she said.

Looking forward, she plans to continue to advocate for the agricultural sector through her social media accounts.

With the number of farmers in WA continuing to halve about every 20 years, Ms Matthews said the city and country divide had continued to widen.

“I take it quite personally when people are anti-farming and they aren’t educated about the industry,” she said.

“But you can’t blame them either as there isn’t as much of a connection with the agricultural sector these days.

“When I was younger the country schools used to have exchanges with city schools but that doesn’t seem to happen as much now.

“Most people would have had at least one family friend or a second cousin or someone that lived out in the country so they were able to have some involvement and understanding of agricultural and rural life, but that is also less common now.

“These days, I think social media is probably one of the best ways to help educate the general public about what we do.”

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Company set to buy Trump’s social media app faces subpoenas – Global News

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The company planning to buy Donald Trump’s new social media business has disclosed a federal grand jury investigation that it says could impede or even prevent its acquisition of the Truth Social app.

Shares of Digital World Acquisition Corp. dropped 10% in morning trading Monday as the company revealed that it has received subpoenas from a grand jury in New York.

Read more:

Jan. 6 committee hears of Trump’s pressure on Justice Department over election

The Justice Department subpoenas follow an ongoing probe by the Securities and Exchange Commission into whether Digital World broke rules by having substantial talks about buying Trump’s company starting early last year before Digital World sold stock to the public for the first time in September, just weeks before its announcement that it would be buying Trump’s company.

Trump’s social media venture launched in February as he seeks a new digital stage to rally his supporters and fight Big Tech limits on speech, a year after he was banned from Twitter, Facebook and YouTube.

The Trump Media & Technology Group – which operates the Truth Social app and was in the process of being acquired by Digital World – said in a statement that it will cooperate with “oversight that supports the SEC’s important mission of protecting retail investors.”

The new probe could make it more difficult for Trump to finance his social media company. The company last year got promises from dozens of investors to pump $1 billion into the company, but it can’t get the cash until the Digital World acquisition is completed.

Stock in Digital World rocketed to more than $100 in October after its deal to buy Trump’s company was announced. The stock traded at just around $25 in morning trading Monday.

Digital World is a special-purpose acquisition company, or SPAC, part of an investing phenomenon that exploded in popularity over the past two years.


Click to play video: 'U.S. Capitol siege hearings focus on Trump’s pressure campaign to overturn 2020 election'



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U.S. Capitol siege hearings focus on Trump’s pressure campaign to overturn 2020 election


U.S. Capitol siege hearings focus on Trump’s pressure campaign to overturn 2020 election

Such “blank-check” companies are empty corporate entities with no operations, only offering investors the promise they will buy a business in the future. As such they are allowed to sell stock to the public quickly without the usual regulatory disclosures and delays, but only if they haven’t already lined up possible acquisition targets.

Digital World said in a regulatory filing Monday that each member of its board of directors has been subpoenaed by the grand jury in the Southern District of New York. Both the grand jury and the SEC are also seeking a number of documents tied to the company and others including a sponsor, ARC Global Investments, and Miami-based venture capital firm Rocket One Capital.

Some of the sought documents involve “due diligence” regarding Trump Media and other potential acquisition targets, as well as communications with Digital World’s underwriter and financial adviser in its initial public offering, according to the SEC disclosure.

Digital World also Monday announced the resignation of one of its board members, Bruce Garelick, a chief strategy officer at Rocket One.

© 2022 The Canadian Press

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GUNTER: Coun. Michael Janz doesn't need a social media censor – Edmonton Sun

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Janz should not be investigated by the city’s integrity commissioner, or as I would recommend renaming the position, the city’s social media censor.

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It should be obvious I’m not a big fan of Michael “Mosquito Mike” Janz, the city councillor most responsible for ending the city’s mosquito-spraying program. The flying pests are noticeably worse this summer; I’ve got the bites to prove it.

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Thanks, Mosquito Mike.

In general, I don’t care for Janz’s politics and especially his anti-police harangues. Check out his Twitter feed. He complains about police about once a month, sometimes even more often.

He accuses them of race and class double standards. He thinks they slough off investigations of alleged crimes against lower-income Edmontonians and routinely mislead the public to cover their own misdeeds.

I find it particularly detestable that he is alleged recently to have retweeted a post from a Calgary account referring to police as “pigs.”

(Calling the police “pigs” is not only detestable, but laughably archaic, too. Hey, Councillor, the late ’60s called. They want their tie-dyed shirt and peace medallion back. Groovy, man.)

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Yet, so long as Janz must account to his voters, he should be free to tweet and retweet as he sees fit. The relationship is between the electors and their elected representative. If they disapprove of his online behaviour, they can vote him out of office.

Janz should not be investigated by the city’s integrity commissioner, or as I would recommend renaming the position, the city’s social media censor.

It should be up to the voters who elected Janz to punish him, if they so desire, not some appointed adjudicator who doesn’t answer to voters directly.

A complaint has been filed with the integrity commissioner, Jamie Pytel, by sometimes local Liberal candidate, Thomas Deak. In the complaint, Deak says Janz retweeted the following post, “So this week a co-worker got a $409 ticket for failing to stop his bike at a stop sign. It was 7 a.m. in a residential area, the roads were empty, except for the pig hiding in the bushes.”

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Get outraged. Compose an email to the Sun. Post your own tweet condemning Mosquito Mike for his retweeting of juvenile, anti-police name-calling.

But don’t go running to the censor asking her to clap Janz in irons just because you find his opinion (in this case his second-hand opinion) infuriating. Grow up. This is a democracy. We get to have opinions, even unpleasant ones, so long as we respect the right of others to opinions we vehemently disagree with.

Remember, that any government tool that can be used to hush-up your opponents will almost most certainly be turned on you one day, too.

I find it hilarious that Janz, in his own defence, insists there is a plot to “erroneously paint me as some sort of anti-police radical.” Nothing “could be further from the truth.”

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Apparently, in his own mind, Janz is a big fan of police.

But remember, Janz was recently also hauled before the integrity commish for tweeting, liking or retweeting nearly two dozen anti-police posts near the end of last year.

Hmm, he certainly has an odd way of showing his love and respect for the Edmonton Police Service.

Own it, councillor. You don’t like the cops much.

But that is his right. He gets to have a seat on council and hold juvenile, archaic, anti-police opinions until the voters in his ward tire of his schtick and punt him from office.

Even after that, he still gets to hold his objectionable views, he just can’t do it as a councillor anymore.

In his run-in with Pytel earlier this year, Janz was not sanctioned by Edmonton’s in-house play-nice-children scold.

And he shouldn’t have been, just as he shouldn’t be reprimanded now.

The whole integrity commissioner ideal just gets in the way of democracy.

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Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce – Canada NewsWire

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OMG’s OMD Worldwide Named Media Network of the Year

NEW YORK, June 27, 2022 /CNW/ — With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity.

On the accolades front, OMG agencies earned a total of 39 Lions and its OMD agency, the largest global media network by billings, was named Media Network of the Year. This marks the second consecutive year that an OMG agency took the Network of the Year title, which was awarded to PHD in 2021. 

Concurrent with its performance in the competition, OMG earned headlines each day of the festival, announcing a series of first-mover collaborations with retail media networks, as well as the global expansion of its TRKKNanalytics and ad consultancy that is one of the largest Google Marketing Platform (GMP) partners in Europe.

OMG’s Lions’ Share
The 39 Lions earned by OMG agencies – 7 Gold, 13 Silver and 19 Bronze – encompassed work from APAC, EMEA, North America and LATAM, spanning the automotive, CPG, Beverage Technology and Travel sectors; and including competition categories that reflect a wide range of both established and emerging priorities for clients – from data-driven targeting and insights to integrated media to corporate purpose and responsibility.

A strong global footprint was also evident in OMD’s Media Network of the Year award, with work from Portugal, France and Australia helping fuel the agency’s win.

“Being named Media Network of the Year is especially meaningful coming at a time when brands are re-evaluating their business, marketing and technology operations to better address new realities – both economic and cultural,” said George Manas, CEO, OMD Worldwide. “They need a trusted partner in transformation – and this recognition helps confirm that OMD is that partner.”

Taking the Lead in Connected Commerce
During the Cannes festival OMG announced four first-mover strategic partnerships with retail media networks, beginning Monday, June 20, with Walmart Connect announcing their first-ever agency holding company partnership with Omnicom. The agreement will enable cross-screen planning against Walmart audiences in Omni – Omnicom’s open operating system which orchestrates better outcomes for clients across the entire consumer purchasing journey – allowing Omnicom’s agencies to deliver connected experiences across media and commerce platforms with-in owned, earned, and paid environments.

Over the next three days, OMG also revealed details of its partnership with Instacart, that will help Omnicom clients better understand how media spend drives purchase of products on that platform; how Amazon is supporting OMG’s eCommerce training and certification programs; and its collaboration with Kroger Precision Marketing that will allow planners to optimize in-market retail media, utilizing shopper behavior data to shift spend based on product availability, and still have the flexibility to optimize media while maintaining national consumer demand.

Describing the collective impact of the announcements, Omnicom eCommerce CEO Frank Kochenash said, “With each collaboration, we are adding another layer of unique capabilities to a connected commerce offering that encompasses the totality of client investment across all media channels, screens and environments.”

A Global Expansion for the Cookieless World
OMG wrapped the industry’s most global of events with news of a global expansion, announcing on the last day of the festival that it is expanding TRKKN- its digital analytics ad technology and cloud consultancy that is one of the largest Google Marketing Platform sales partners across the European market – to APAC, the Middle East and North America. The expansion will assure global best practices that enable GMP & GCP efficiency and effectiveness, while also giving OMG greater flexibility to help in-housed media operations manage their Google marketing and cloud stacks to drive better business results in the cookieless future.

Summing up the desired takeaway from OMG’s high profile throughout Cannes 2022, OMG global CEO Florian Adamski says, “People were coming to Cannes this year looking for more than the big parties – they wanted big ideas and big actions that will help them solve the big challenges that we as an industry are all facing: privacy, connected commerce, measurement, the cookieless future, talent. Through the work we submitted, the partnerships we announced, the capabilities we’re expanding, and the close to 20 thought-leader forums we hosted over the week with clients and partners, I think the net takeaway for marketers is obvious: OMG is meeting these challenges- and we can help you meet them, too.”

About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group  includes full- service media agencies OMDPHD and Hearts & Science as well as the Annalect data and analytics division that developed and manages Omni, the open architecture operating system underpinning all Omnicom agencies.

SOURCE Omnicom Media Group

For further information: Isabelle Gauvry, +1-917-435-6457, [email protected]

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