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Social Media Tool You Can Try Before You Buy

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Social media is the world’s largest database of marketing insights. It’s the place to be when measuring your market potential, shaping and managing your brand, building relationships with customers, improving your products and services, and then some.

Social media is also crowded, to say the least. Handling it means making sense of billions and billions of conversations happening online every day. Whether it’s maintaining your online presence or collecting intel on competitors and customers, social media management takes time and resources no human marketer possesses.

Thankfully, there are hundreds of social media monitoring and analytics tools. Better yet, a great deal of them come with the free trial option, which lets you test drive the software before investing your company’s money in it.

Let’s take a look at some of the best social media tools that offer free trials. The lineup has been handpicked by marketing pros and is grouped by major steps of social media workflow. Whatever step you’re on, there’s likely more than one option that could be your perfect fit.

Research and strategy

Whether you’re new in the business and laying out a social media strategy — or a well-established brand looking to re-shape its online presence, researching the market you’re operating in is a must. Before you set sail for getting the most out of social media, get to know your competitors and your customers. This is done via social media listening.

Social listening is the process of collecting and analyzing mentions of brands, hashtags, or any keywords, found on social media and the web using dedicated tools. Below come our top picks for market research and competitors & customers intel.

Awario

Awario is a social listening tool that offers the best of social media monitoring and analytics for a business of any size. Awario runs non-stop monitoring of social networks and the web to deliver every mention of a brand name, hashtag, or any industry-related keyword.

Use the tool to discover your competitors, customers, niche influencers, and get plenty of marketing insight. After finding all the mentions of your brand and your competition, Awario analyzes the sentiment behind them, the contexts people use the brand names in, as well as the locations and languages.

Use all of these insights to establish and measure your brand reputation, track social media campaigns over time, as well as find leads and influencers. Because Awario scans both social media and the rest of the web, you get a full picture of your online presence.

Free trial conditions: 7 days for the Starter plan.

Mention

As the name suggests, Mention is built to monitor social media and the web for mentions of your brand, competitors, or industry. Alongside mentions, you get brand intelligence and in-depth analytics to power every step of your decision-making.

By analyzing conversations around relevant topics, you can discover issues important to your audience and tailor your own content accordingly. Meanwhile, keeping tabs on the buzz around your competitors lets you get insights into their top-performing posts and improve your content strategy even more.

Free trial conditions: 14 days for Solo and Pro. Free version is also available.

Similar tools to check out:

Content curation

Once you have a picture of your competitive landscape and customer behaviors, go ahead and establish or re-define your online presence. Content curation tools let you combine all of your social accounts under one umbrella and plan, draft, schedule, review, and post engaging content on social media.

Below come some of the best content curation tools that offer effortless content management across platforms.

Social Pilot

Social Pilot is a go-to content curation option for marketing teams and agencies. It lets you combine up to 100 social media accounts in a single dashboard to schedule up to 10,000 posts and publish content to multiple platforms.

Make use of Social Pilot’s many scheduling options to queue, repeat, or save social media posts for later. View your daily, weekly, or monthly content calendar to organize and manage your publishing. To ensure that you never miss an opportunity to post, Social Pilot offers a curated content list based on keywords, influencers, and categories.

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You can also refine your content approval workflow by creating a virtual team. Depending on their roles (content scheduler, manager or owner), team members can view, create, edit, approve and delete posts.

Free trial conditions: 14 days for the Professional, Small Team, and Agency plans.

Crowdfire

Crowdfire is a social media tool that helps you find content ideas and post to multiple platforms. Crowdfire’s Calendar View gives you easy navigation around past and future posts, with the ability to reschedule by drag-and-dropping.

Pick the topics your audience is interested in and get article recommendations. Connect your social media accounts to publish or schedule posts. Crowdfire can also automatically determine the best time to publish your post based on your audience’s activity.

Free trial conditions: the Free plan is available.

Similar tools to check out:

  • master campaign scheduling with Sendible;
  • optimize your content with CoSchedule,
  • nail Pinterest and Instagram posting with Tailwind;
  • auto-pilot content curation with Quuu.

Visuals and videos

When it comes to posting on social media, your content needs to be relevant and engaging. More often than not, what makes content engaging is its visual appeal. Creating stunning visuals is not necessarily the job of an in-house designer. A little dedication and a handy tool is everything you need to make sure your social media content stands out.

Canva

Canva is a freemium graphic design app that has you covered on everything from a logo to a mind map. The tool’s drag-and-drop functionality lets you create impressive visuals for all your social networks while wasting zero time fiddling with a hundred buttons and sliders.

Depending on how dedicated of a designer you are, browse professionally created templates and customize them to your liking — or create your visuals from scratch. To save you even more time, Canva offers a mobile app that allows for design collaborations on-the-go.

Free trial conditions: 30 days for Pro and Enterprise. Canva’s Free plan is forever free.

Similar tools to check out:

  • Unsplash for an endless supply of free images;
  • Animoto for drag-and-drop video making.
  • Typito for masterful text videos.

Advanced social media management

Social media management comes with multiple side gains: digital PR, social data and analytics, link building, and so much more. In addition to effortless planning, posting, and collaboration features, social media management tools let you track your performance across social networks, collect in-depth analytics, and interact with your customers.

Let’s review some of the best social media management toolkits and see what you can achieve with them.

BuzzSumo

BuzzSumo is a versatile social media management tool. It can be used for media monitoring, content research, competitor intelligence, influencer marketing, and even backlink audit. BuzzSumo is a great option for anybody looking for a 360° social media solution.

BuzzSumo helps you discover popular topics, top-performing stories related to your niche, as well as get in touch with the key media outlets. You can also interact with your linking domains identified as part of backlink audit, or build new backlinks by reaching out to industry influencers brought to you via media monitoring.

By keeping tabs on your competition, you can learn from their wins and mistakes and build better social media profiles.

Free trial conditions: 7 days for Pro, Plus, and Large.

Buffer

Buffer is a one-dashboard social media monitoring and management tool. It lets you bring together all of your social accounts and fine-tune planning and publishing workflow as a team. The tool boasts shared team inbox features that make collaboration as smooth as it gets.

An advanced social media management tool, Buffer offers social data analytics, customer support intel, and user feedback translated into actionable insights. Based on your performance metrics, the tool supplies you with tips on growing reach and sales.

Free trial conditions: 7 days for Pro, 14 days for the Premium and Business plans.

Similar tools to check out:

Final thoughts

In more ways than one, social media is huge. That said, social media management doesn’t have to be an all-consuming task. With so many tools available today, managing social media boils down to finding your perfect match and building an efficient workflow. So grab a free trial (or two) and see what’s working for you. Once you’ve invested in your perfect toolkit, it will actually save you both time and money for years to come.


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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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