The American way (read: capitalism’s primary goal), which greatly influences the Canadian way, has always been about separating you from your money. I’d wager that within moments of the Internet becoming available to the public on April 30, 1993, many asked themselves, “How can I use this new medium to hawk stuff?” In 1997, SixDegrees launched the first online social networking site, marking the birth of social media. Almost immediately, Hucksters, charlatans, snake oil merchants, and outright fraudsters tumbled out of the woodwork alongside corporate advertisers.
Have you seen the online ad for the Bluetooth-enabled Shiatsu foot massager? How about the one for the organic mushroom supplement powder? How about the micro-magnetic slimming earrings? Initially, social media thrived on feel-good content. However, social media companies have bills to pay and profits to make; thus, understandably, monetization became their focus, resulting in social media being flooded with ads for cheap, bright, and shiny items. Today, you can’t scroll through your feed without being inundated with ads promoting supplements, subscription services, or self-proclaimed “experts” teaching a craft they’ve never mastered.
Remember the days of browsing the Internet and having to venture off to visit the seller’s website? The creation of social commerce—the marriage of e-commerce with social media—eliminated the need to venture off. Instagram, Facebook, Pinterest, and TikTok now have native social commerce features baked into their respective platform. This feature, when leveraged by Svengali-like marketing strategies introducing you to products you didn’t know existed, not surprisingly, leads to impulse purchases.
Who knew there was an avocado slicer 3-in-1 tool for hassle-free avocado preparation for only $3.47? According to the ad, there are less than 400 left. At that price, it’s a must-have. Never mind that I can’t recall the last time I ate an avocado.
As kitchen junk drawers, closets, garages, basements, and storage lockers will testify, creating fear of missing out (FOMO) by offering a cheap product and claiming inventory is dwindling is a proven marketing strategy. It’s anyone’s guess what percentage of our online and offline consumerism are impulse buys.
Thanks to social commerce, a “marketer” can present you with a well-priced hoodie as you scroll through TikTok. To take advantage of this deal without overly interrupting your viewing of shuffle dance videos, simply click “Buy.”
I find it exhausting to scroll through my social media feeds, feeling that everyone is trying to sell me something. Social media has become cluttered with “Buy me!” and become an algorithmic traffic driver for targeted advertising. Then there’s the fakery factor.
Despite all the claims, there’s no “free.” Everything has a price: time (attention) and/or money.
There’s no genuine “I want to help you” advice, only pitches and sales funnels.
The freebies are shallow. A life improvement e-book offered for “free,” in exchange for your email address, is just recycled advice you’ve already heard or read. There’s nothing revolutionary or exclusive about the advice, as was promised.
How many businesses behave on social media irritates me. Naively, I assumed social media would evolve into a people-to-people medium, like the whole world sharing one big kiss, as opposed tothe business-to-consumer digital marketplace it has become.
Weight loss programs, get-rich-quick schemes, influencers shilling products that don’t produce results, Facebook friends selling beauty products, salons pushing Botox and fillers and ads that intentionally make asterisk text impossible to read. Companies that stretch the definition of “free,” “guarantee,” and “unlimited.” Products designed to wear out quickly. Subscription-based models for everything. At some level, social media and the Internet thrive on veiled scams.
My angelic side believes that those behind the transformation of social media into a Turkish bazaar simply want what we all want: money to buy time and freedom. Because our economic system works like a Ponzi scheme, everyone, to some degree, tries to make money, to move around with their consumerism, by taking advantage of others. In other words, who am I to judge those who sin differently than I do?
When you consider how social media companies generate their revenue, it’s hard to condemn their monetization efforts.
Your role in social media isn’t that of user. You’re the product offered to advertisers and those who are dreaming of making money on social media. Platforms aggregate your attention (aka views), which they then sell to advertisers. It shouldn’t come as a surprise that your attention span and actions are being commodified when you’re on social media.
In economics and finance, there’s an adage that’s especially relevant here: “There’s no such thing as a free lunch.” From an economic perspective, nothing is ever free. In general, if something appears to be free, like a social media account, you’re paying for it in some tricky way.
Always consider where your money is going. Consider your life goals more carefully. Don’t let social media dictate your dreams.Sadly, social media has replaced the American dream of working hard and making money with the dream of not working hard and making money, resulting in our social media feeds being inundated with shameless attempts to separate us from our money.
Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan
CHARLESTON, W.Va. (AP) — A linebacker at Division II West Virginia State was fatally shot during what the university said Thursday is being investigated by police as a home invasion.
The body of Jyilek Zyiare Harrington, 21, of Charlotte, North Carolina, was found inside an apartment Wednesday night in Charleston, police Lt. Tony Hazelett said in a statement.
Hazelett said several gunshots were fired during a disturbance in a hallway and inside the apartment. The statement said Harrington had multiple gunshot wounds and was pronounced dead at the scene. Police said they had no information on a possible suspect.
West Virginia State said counselors were available to students and faculty on campus.
“Our thoughts and prayers are with Jyilek’s family as they mourn the loss of this incredible young man,” West Virginia State President Ericke S. Cage said in a letter to students and faculty.
Harrington, a senior, had eight total tackles, including a sack, in a 27-24 win at Barton College last week.
“Jyilek truly embodied what it means to be a student-athlete and was a leader not only on campus but in the community,” West Virginia State Vice President of Intercollegiate Athletics Nate Burton said. “Jyilek was a young man that, during Christmas, would create a GoFundMe to help less fortunate families.”
Burton said donations to a fund established by the athletic department in Harrington’s memory will be distributed to an organization in Charlotte to continue his charity work.
West Virginia State’s home opener against Carson-Newman, originally scheduled for Thursday night, has been rescheduled to Friday, and a private vigil involving both teams was set for Thursday night. Harrington previously attended Carson-Newman, where he made seven tackles in six games last season. He began his college career at Division II Erskine College.
“Carson-Newman joins West Virginia State in mourning the untimely passing of former student-athlete Jyilek Harrington,” Carson-Newman Vice President of Athletics Matt Pope said in a statement. “The Harrington family and the Yellow Jackets’ campus community is in our prayers. News like this is sad to hear anytime, but today it feels worse with two teams who knew him coming together to play.”
DETROIT (AP) — Joe Schmidt, the Hall of Fame linebacker who helped the Detroit Lions win NFL championships in 1953 and 1957 and later coached the team, has died. He was 92.
The Lions said family informed the team Schmidt died Wednesday. A cause of death was not provided.
One of pro football’s first great middle linebackers, Schmidt played his entire NFL career with the Lions from 1953-65. An eight-time All-Pro, he was enshrined into the Pro Football Hall of Fame in 1973 and the college football version in 2000.
“Joe likes to say that at one point in his career, he was 6-3, but he had tackled so many fullbacks that it drove his neck into his shoulders and now he is 6-foot,” said the late Lions owner William Clay Ford, Schmidt’s presenter at his Hall of Fame induction in 1973. “At any rate, he was listed at 6-feet and as I say was marginal for that position. There are, however, qualities that certainly scouts or anybody who is drafting a ballplayer cannot measure.”
Born in Pittsburgh, Schmidt played college football in his hometown at Pitt, beginning his stint there as a fullback and guard before coach Len Casanova switched him to linebacker.
“Pitt provided me with the opportunity to do what I’ve wanted to do, and further myself through my athletic abilities,” Schmidt said. “Everything I have stemmed from that opportunity.”
Schmidt dealt with injuries throughout his college career and was drafted by the Lions in the seventh round in 1953. As defenses evolved in that era, Schmidt’s speed, savvy and tackling ability made him a valuable part of some of the franchise’s greatest teams.
Schmidt was elected to the Pro Bowl 10 straight years from 1955-64, and after his arrival, the Lions won the last two of their three NFL titles in the 1950s.
In a 1957 playoff game at San Francisco, the Lions trailed 27-7 in the third quarter before rallying to win 31-27. That was the NFL’s largest comeback in postseason history until Buffalo rallied from a 32-point deficit to beat Houston in 1993.
“We just decided to go after them, blitz them almost every down,” Schmidt recalled. “We had nothing to lose. When you’re up against it, you let both barrels fly.”
Schmidt became an assistant coach after wrapping up his career as a player. He was Detroit’s head coach from 1967-72, going 43-35-7.
Schmidt was part of the NFL’s All-Time Team revealed in 2019 to celebrate the league’s centennial season. Of course, he’d gone into the Hall of Fame 46 years earlier.
Not bad for an undersized seventh-round draft pick.
“It was a dream of mine to play football,” Schmidt told the Detroit Free Press in 2017. “I had so many people tell me that I was too small. That I couldn’t play. I had so many negative people say negative things about me … that it makes you feel good inside. I said, ‘OK, I’ll prove it to you.’”
VICTORIA – British Columbia’s Environment Assessment Office has fined Coastal GasLink Pipeline Ltd. $590,000 for “deficiencies” in the construction of its pipeline crossing the province.
The office says in a statement that 10 administrative penalties have been levied against the company for non-compliance with requirements of its environmental assessment certificate.
It says the fines come after problems with erosion and sediment control measures were identified by enforcement officers along the pipeline route across northern B.C. in April and May 2023.
The office says that the latest financial penalties reflect its escalation of enforcement due to repeated non-compliance of its requirements.
Four previous penalties have been issued for failing to control erosion and sediment valued at almost $800,000, while a fifth fine of $6,000 was handed out for providing false or misleading information.
The office says it prioritized its inspections along the 670-kilometre route by air and ground as a result of the continued concerns, leading to 59 warnings and 13 stop-work orders along the pipeline that has now been completed.
This report by The Canadian Press was first published Sept. 12, 2024.
