Sony Debuts LinkBuds, New Earbuds Designed To Better Integrate Immersive And Real Worlds - Forbes | Canada News Media
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Sony Debuts LinkBuds, New Earbuds Designed To Better Integrate Immersive And Real Worlds – Forbes

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Sony Electronics today debuted LinkBuds, a new kind of earbud design using a ring-shaped speaker driver to enable an immersive listening experience without closing out the listener’s surrounding world. It holds great promise for safer commuting and outdoor workouts, experiencing augmented reality, playing mobile games and similar uses.

The $179.99 MSRP earbuds feature some nice high-end tricks, such as voice-powered compatibility with Amazon and Google virtual assistants; volume control that adapts to surrounding noise levels; a Speak To Chat function that temporarily halts music while in a conversation; tap-based quick access to Spotify playlists; IPX4 water resistance against sweat and splashes; and compatibility with Microsoft’s Soundscape way-finding audio beacons.

I tested a pair of the LinkBuds provided by Sony and found them to be a promising and unique new design take on the headphone/earbud experience, allowing high-quality, hours-long listening while still being able to hear and be aware of surroundings. It also suggests another step toward augmented-reality and Metaverse-style experiences that merge real-world and virtual experiences.

Getting set up is a little arcane, using the Sony Headphones Connect app and the LinkBuds in their (open) charging/storage case. Bluetooth pairing wasn’t the most intuitive process, but only took about 10 minutes, as you link the buds to the app, set up a Sony account, and more.

You can tie the app to music services such as Tidal and Sony’s own Artist Connection app that use Sony’s 360 Reality Audio, a format designed to create a more immersive and spatial listening experience. Spotify’s many users can tie their accounts through the Sony app to the LinkBuds, and use its Spotify Tap functionality to quickly access pre-selected playlists.

Given Sony’s own in-house ecosystem of music label, streaming service, gaming-oriented Experia phone, and other enabling technologies, it’s little surprise that the LinkBuds do best with an Android phone to take advantage of everything on offer, rather than playing in the Apple iOS world more deeply.

For instance, with Alphabet recently ending support for Google Assistant on iOS, the LinkBuds can only use that virtual assistant though an Android phone. Conversely, there’s no voice-activated Siri compatibility, which is built into Apple’s various audio products.

But even on an iPhone using Apple Music, the sound is excellent, with instruments and vocals distributed across an expansive, well-defined virtual listening space that can be quite entrancing.

The more remarkable thing about the LinkBuds, however, might be that its excellent audio quality doesn’t prevent you from generally being able to hear and respond to, say, a spouse sitting behind you talking. That alone, depending on your spouse’s temperament this late in the #WFH/pandemic-cloistered era, could be a lifesaver.

More generally, that integration between real world and virtual head space can add greatly to experiences such as using augmented reality and mobile gaming apps, which will only become more important in coming years.

As part of today’s launch, Sony reached out to Niantic, the pioneering publisher of AR mega-franchise Pokemon Go, for an endorsement of the LinkBuds’ ability to enable an immersive audio experience while protecting players from the hazards of trying to “catch ‘em all” while moving around busy streets and neighborhoods.

“Our products — Ingress, Pokémon GO and Pikmin Bloom — use augmented reality and real-world gameplay to inspire fun and wonder for our community,” said Niantic Director of Product Marketing Archit Bhargava said in a release.“Sound is an important part of any entertainment experience, especially ones where users are out exploring. That’s why we’re so excited to partner with Sony on the launch of LinkBuds to deliver immersive real-world audio experiences to our community.”

Creating an account through Sony Headphone Connect also sets up a plethora of gamified badges and “achievements” that track listening time, settings, and locations, among other details. If you’re into the Quantified Self, those badges represent another way to measure still more of Everything.

The data also can be used to optimize listening for different locations, from work, to the bus stop, to the gym. The LinkBuds feature “Adaptive Volume Control,” designed to tweak volumes based on surrounding ambient noise, according to Sony representatives.

You can change the tap-based controls on the LinkBuds themselves through the app, but the default settings are straightforward. Double-tap by your left ear to pause/play music tracks, and triple-tap to skip to the next track. Double-tap by your right ear to answer the phone.

The LinkBuds are tiny, just 4 grams, and surround the entrance to the ear canal rather than push into it. The bulk of the electronics, including Sony’s Integrated Processor V1 and Digital Sound Enhancement Engine, are contained in a half-sphere attached to the ring-driver element that tucks under the ear’s upper fold. The device is kept comfortably and snugly in place, even during workouts, with help from a tiny rubber adapter (the LinkBuds come with five sizes of those adapters for different kinds of ear shapes).

The approach reduces fatigue and discomfort for long-term listening. And to further enable longer sessions and near-day-long use, Sony promises 5.5 hours straight of listening time, and another 12 hours of capacity in the charging case. The LinkBuds can add 90 minutes of listening time with 10 minutes of recharging, the company says. As always with manufacturers’ claims of battery life, Your Mileage May Differ.

All told, the LinkBuds suggest a promising approach to the earbud universe, so promising that Sony Electronics dispensed with its usual cryptic naming conventions that string together near-random letters and numbers, and created a fluffy new brand name that’s actually memorable. The company also has put a substantial marketing push behind LinkBuds as it tries to carve out space in a booming sector of consumer audio.

The company’s enthusiasm seems justified. The LinkBuds provide excellent audio quality, at a high-end but competitive price. Its unusual design also provides lightweight, all-day access to the real world with enough additional functionality and compatibility to enable a wide range of uses for music, mobile games, augmented reality, commuting, work outs and more.

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Ottawa orders TikTok’s Canadian arm to be dissolved

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The federal government is ordering the dissolution of TikTok’s Canadian business after a national security review of the Chinese company behind the social media platform, but stopped short of ordering people to stay off the app.

Industry Minister François-Philippe Champagne announced the government’s “wind up” demand Wednesday, saying it is meant to address “risks” related to ByteDance Ltd.’s establishment of TikTok Technology Canada Inc.

“The decision was based on the information and evidence collected over the course of the review and on the advice of Canada’s security and intelligence community and other government partners,” he said in a statement.

The announcement added that the government is not blocking Canadians’ access to the TikTok application or their ability to create content.

However, it urged people to “adopt good cybersecurity practices and assess the possible risks of using social media platforms and applications, including how their information is likely to be protected, managed, used and shared by foreign actors, as well as to be aware of which country’s laws apply.”

Champagne’s office did not immediately respond to a request for comment seeking details about what evidence led to the government’s dissolution demand, how long ByteDance has to comply and why the app is not being banned.

A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of well-paying local jobs.

“We will challenge this order in court,” the spokesperson said.

“The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive.”

The federal Liberals ordered a national security review of TikTok in September 2023, but it was not public knowledge until The Canadian Press reported in March that it was investigating the company.

At the time, it said the review was based on the expansion of a business, which it said constituted the establishment of a new Canadian entity. It declined to provide any further details about what expansion it was reviewing.

A government database showed a notification of new business from TikTok in June 2023. It said Network Sense Ventures Ltd. in Toronto and Vancouver would engage in “marketing, advertising, and content/creator development activities in relation to the use of the TikTok app in Canada.”

Even before the review, ByteDance and TikTok were lightning rod for privacy and safety concerns because Chinese national security laws compel organizations in the country to assist with intelligence gathering.

Such concerns led the U.S. House of Representatives to pass a bill in March designed to ban TikTok unless its China-based owner sells its stake in the business.

Champagne’s office has maintained Canada’s review was not related to the U.S. bill, which has yet to pass.

Canada’s review was carried out through the Investment Canada Act, which allows the government to investigate any foreign investment with potential to might harm national security.

While cabinet can make investors sell parts of the business or shares, Champagne has said the act doesn’t allow him to disclose details of the review.

Wednesday’s dissolution order was made in accordance with the act.

The federal government banned TikTok from its mobile devices in February 2023 following the launch of an investigation into the company by federal and provincial privacy commissioners.

— With files from Anja Karadeglija in Ottawa

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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