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South Algonquin discusses social media strategy



South Algonquin Township held their latest Economic Development Committee meeting on Jan. 20 and one of the items on the agenda was to have a more extensive discussion about Councillor Bongo Bongo’s proposal to enact a comprehensive social media engagement strategy for the township.

This strategy would include real time comments on the township’s YouTube channel, having the new economic development intern assume the lion’s share of the municipality’s social media duties, at some point in the future expanding into using Twitter and Instagram and using software like Hootsuite for a social media posting schedule to minimize the staff time and resources spent on this endeavor. After Bongo’s presentation and some questions and discussion on the issue, the committee decided to defer any further comments and decisions on the issue until they had time to fully reread and examine Bongo’s presentation.

Bongo brought up the prospect of the township adopting a more fulsome social media engagement strategy at the Jan. 13 council meeting in an official notice of motion. While there had been some discourse about it then, it had been deferred to this Economic Development committee meeting for a more extensive discussion.

“The idea for this social media engagement strategy arose from the wayfinding maps, and engaging with the public. We had a great meeting in May with council and the designers about the maps and then I approached the businesses. I realized at that moment that they should have been engaged with before that council meeting, in the springtime as opposed to the fall and wintertime,” he says.

Bongo went on to say that a more comprehensive township social media strategy would allow council to engage with the public so that discussions on issues happen more efficiently. If such a plan had been in place, they could have gotten public feedback sooner and come up with the map drafts more efficiently.

While he agrees that the incoming economic development intern should get the business retention plan going and also pursue several grants, he would also like to see that person spend up to 50 per cent of their time on social media and assume the role of the township’s social media manager.

“Like our other infrastructure, digital infrastructure is also an asset and we need to keep it up to date and fresh. Our YouTube channel for the council meetings is one of the better ones out there for municipal government. For me as a councillor, this is very exciting and I really want to build on this momentum and to continue to increase our engagement with the public,” he says.

Bongo says that the township has a new brand and they should make a statement on the internet. He says that he’s been a councillor for just over two years and the number one thing residents come to him about is having better communication with the township.

“We have a great Facebook page, but in 2021 residents are expecting even more social media interaction and posting,” he says.


He also emphasized that this new social media strategy was not about increasing views, or tourism or marketing. It was about transparency.

“I think a modern government like ours in 2021 needs to show their transparency by being active on social media. If residents see more social media posts courtesy of a social media manager, it will build more trust with the public,” he says.

Bongo put forth having real time comments allowed during the YouTube airing of the council meetings.

“I think it’s refreshing that constituents can watch on YouTube video and if any questions or comments pop into their mind they just can type it into the comment box,” he says.

Holly Hayes, the clerk and treasurer, piped in at that point and said that, to her knowledge, comments had always been allowed. If they hadn’t been at any given time, she did not know why.

“I did not restrict comments ever, for the record,” she says.

Bongo thanked her for clearing that up, and everyone was just glad that the ability to comment in real time was working again at the present time.

In addition to having the economic development intern being the social media manager, Bongo would also like to see that person sit in on council meetings, and come up with topics to post on social media. He would also like to see a posting schedule put into place.

In regard to people who worry about over posting, Bongo replied that it is increasingly important for municipalities to control their online social media narrative, a fact he learned from a lecture on that subject at the 2020 ROMA conference.

“People are going to be having conversations about local politics, positive or negative, whether we’re involved or not. In 2021, because we’re in this modern digital age, I think it’s really important for use to get involved and start conversations online because we want to make sure we’re getting the correct information out and we also want to have some influence over the tone. As a township, we want to set a respectful and constructive discussion tone on social media and one of the ways to do that is by a regular posting routine,” he says.

Bongo would like to see the township continue on with its Facebook page and YouTube channel, and if all continues to go well, add on Twitter and an Instagram page later on.


In response to other councillors and staff concerns that this social media strategy would take up too much staff time and resources, Bongo mentioned Hootsuite, which allows users to come up with a posting schedule and preplan items to be posted online to social media accounts automatically.

Bongo also referenced a 2012 municipal report from East Gwillimbury that brought up a lot of these ideas, and said he thought it was applicable to today and to South Algonquin Township.

“I think we should use social media to humanize our organization. As a councillor, I’ll be more confident making decisions when I have that interaction with the public, especially that the public can see these public conversations as well,” he says.

Mayor Jane Dumas thanked Bongo for a well thought out presentation, and asked him to send the full report to her and the other councillors for them to have a closer look before they commented any further on his presentation. Bongo agreed to do so, and said the full presentation would be up on his Facebook page as well.

In closing, Bongo conceded to the committee that what he was proposing was a bold idea, and at present their social media was pretty good.


“However, there are steps we can take to improve it even further, and to make it more of a 2021 style of social media. After all, it’s the COVID-19 era,” he says. “For us to be connected with our constituency, a dynamic social media strategy is paramount.”


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Parenting tips on using social media – Global News



Global News Morning Toronto

Most parents would say unequivocally that they’d like to reduce their child’s screen time, but not all time spent tapping away on a tablet is created equal. For more information on how you can make sure your kids are getting something out of their screen time and responsibly navigating the internet, Amber Mac joins Mike Arsenault.

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Montreal Canadiens GM Kent Hughes meet media ahead of NHL Draft – CTV News Montreal



Montreal Canadiens general manager Kent Hughes and special advisor to hockey operations Vincent Lecavalier are speaking to media Monday afternoon ahead of Thursday’s draft — the first time the Habs will pick first since 1980.  

The big question on everyone’s mind: who will join Guy Lafleur, Rejean Houle, Garry Monahan, Michel Plasse and Doug Wickenheiser as a first overall pick of the Montreal Canadiens?

The near-consensus number-one pick in 2022 is Burlington, Ontario-native Shane Wright, a 6’1″, 200-pound, right-handed centreman who spend his playing days in the OHL for the Kingston Frontenacs. He’s 18.

SB Nation Eye on the Prize (EOTP) draft rankings have the following players in the next three spots:

  • Logan Cooley, centre (5’10”, 174 pounds)
  • Juraj Slafkovsky, left wing (6’4″, 225 pounds)
  • David Jiricek, right defence (6’3″, 190 pounds)

Hughes and his team have kept their cards very close to their chest regarding who they will pick at number one, let alone at number 26 or the two second-round picks, and three in the third round.

Ottawa Sun reporter Bruce Garrioch tweeted that Habs management have called every team with a top-10 pick and may want a second young talent.

“They want to make a splash with a second pick in that area,” said Garrioch.

Since 2001, the Habs have picked in the top 10 spots.

Mike Domisarek (7, 2001), Carey Price (5, 2005), Alex Galchenyuk (3, 2012), Mikhail Sergachev (9, 2016), and Jesperi Kotkaniemi (3, 2018).

Habs fans may have just experienced a slight pain in the heart region after reading those last two names.

Coming off a last-place, forget-as-soon-as-possible season of misery, it is safe to say the Habs could use help in just about every position, and two young stars would give fans something to salivate (obsess) over.

Draft aside, the ongoing “will he ever play again” saga surrounding star goalie Carey Price continues, and it would come as little surprise if the Habs moved a veteran or two like Jeff Petry or Christian Dvorak (maybe Josh Anderson?).

The draft starts Thursday in Montreal. 

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Media Moguls Return to Sun Valley Under Darkening Financial Skies – Vanity Fair



As fleece-clad billionaires—and newcomers like Bari Weiss—flock to Idaho this week, Sun Valley fixtures are buzzing about Netflix’s future, an Elon-led Twitter, and Disney’s power structure. But will plunging stocks and a cooling M&A market drive down the dealmaking? “There’s a cloud hanging over,” says Ken Auletta.

July 4, 2022

Image may contain Elon Musk Human Person Clothing Apparel Pants and Wood

Elon Musk speaks to the media as he arrives for the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Tuesday, July 7, 2015.  By David Paul Morris/Bloomberg/Getty Images.

This time last year, as the illustrious guests of Allen & Company’s annual mogul bonanza were pulling up to the entrance of the storied Sun Valley Resort in the mountains of central Idaho, David Zaslav stepped out of his chauffeured SUV and gave an interview about big-media’s robust appetite for M&A. Zaslav had just pulled off a deal for the history books: the creation of Warner Bros. Discovery, of which he is now CEO. “There was a line wherever he was,” Oprah Winfrey told me at the time, relaying a scene report from Gayle King.

As this year’s so-called summer camp for billionaires kicks off Tuesday, Zaslav will hardly want for company while sipping cocktails in the Duchin Lounge. But other attendant honchos will surely elicit a greater deal of scrutiny and interest. For starters, there’s Elon Musk, who is expected to attend for the first time in several years, as his rollercoaster Twitter takeover inches toward some sort of spectacular conclusion. The Tesla boss isn’t just one of the most talked about and controversial people in the business world—he’s become one of the most talked about and controversial figures in the entire world, and his likely ownership of Twitter is seen as having major implications for free speech and democracy and the ability of platforms to rein in disinformation in a highly polarized society. “I definitely think Elon will grab a lot of attention,” one Sun Valley fixture told me. “No question.”

Someone else who has attended the conference over the years alternatively posited, “Everybody will be watching for the body language between Chapek and Iger, the Game of Thrones dynamic between the current emperor and the past emperor, and how that will shake out.” This source was referring, obviously, to the two Bobs—Bob Iger, the legendary former CEO of Disney, and Bob Chapek, the embattled current Disney boss—whose well-documented falling-out has been grist for the Hollywood gossip mill. Chapek, of course, will arrive in Idaho with a new three-year contract, putting to bed speculation that, following a series of highly publicized stumbles, his Disney stewardship may not be long for this world. (As another conference-goer joked, “When everyone ran out of stuff to talk about in the media business, they started gossiping about Chapek.”)

Who else? There’ll surely be eyes on Sheryl Sandberg, who recently resigned from Meta/Facebook after 14 years with the company. Or Brian Roberts and Shari Redstone, both seen as needing to enlarge their respective corporate fiefdoms, Comcast and ViacomCBS. Conspicuously absent from this year’s guest list is Jeff Bezos, who usually doesn’t miss the thing. It could be that he’s trying to create a bit of breathing room for Amazon’s new CEO, Andrew Jassy. Or as a couple of my sources suggested, he might just be galavanting around Europe on his mega-yacht. (Wouldn’t you be?) As for the Murdochs, I was able to confirm that James, Lachlan, and Rupert will all be in attendance. And among the requisite celebrity-type journalists prowling the resort, keep an eye out for Substack star Bari Weiss. “I’m going! And I’m excited!” she texted me on Friday. “But I do not have the requisite vest. Nellie and I”—as in Nellie Bowles, her wife—“are researching high-end athleisure at this very moment.”

Then there’s the Netflix of it all. For a long time, the O.G. streaming service was king of the jungle, the pinnacle to which all others aspired as they began to recalibrate their businesses for the unbundled, multiplatform future. Now, those others are catching up, which means Netflix bosses Reed Hastings and Ted Sarandos find themselves fighting to hold on to the throne. One of the biggest stories in media this past spring was the company’s stunning subscriber loss, its first in 10 years, with further bleeding projected in the second quarter. That story will be hanging in the air as attendees amble along the resort grounds in their signature fleece vests. “To see how Reed and Ted engage with people will be interesting for sure,” one source said. “It’s a big sea change for them in their business. How are they thinking about it?” Another wondered whether Netflix might begin to look like an acquisition candidate, noting the steep plunge in the company’s market capitalization and value: “They still have something most people don’t have, which is 220 million subscribers and a great technology platform.”

There were a few other themes that came across in conversations with various big shots I spoke with. One was the potential for further M&A. Merger fervor has cooled since the gold rush of the prior few years, and the biggest players have shored up their power. But further consolidation is surely in store. Also, one source noted there’s a “recognition” that the biggest media companies in the world—Netflix, Disney, and Warner Bros. Discovery—don’t have controlling shareholders who own the lion’s share of outstanding stock. Will they be able to stay that way, or is it only a matter of time? Someone else suggested a sudden popularity for companies with big balance sheets. Roberts, for instance, never attracted a lot of attention, but maybe now, with Comcast’s nearly $9 billion in cash on hand, he just might.

My conversations also veered toward the larger picture, the backdrop to all the freewheeling panel discussions and furtive confabs. Last year’s festivities came with a certain buoyant optimism. Business leaders were emerging from the monotony of remote work and Zoom meetings, ready to let loose and breathe the same indoor air, the ink on their vaccine cards still fresh, the world getting back to normal. One year later, the world is positively on fire. Aside from the never-ending COVID spiral, the sociopolitical convulsions, and the unsettling global turmoil, fortunes have reversed; the stock market’s down, inflation’s up, and recession fears loom large. As one of my sources mused, “Everybody was walking around there the last few years with their chests strutted out. Now everybody’s stock has declined and the actual models are being questioned. You could ask the question, Will humility have set in to the environs of a place heretofore attended by nothing short of unbridled self-confidence? What will be the level of reflection in the private conversations and side lunches and all that?”

For some additional perspective, I called Ken Auletta, who’s been to Sun Valley a number of times since the mid-’90s, including in 1999, when he became the first—and as far as he knows still only—reporter to be granted full on-the-record access to the über-exclusive and highly secretive affair. (He has otherwise attended as a guest alongside fellow star-studded journalists—the Gayle Kings and Andrew Ross Sorkins and Anderson Coopers of the world.) “There are all these questions,” Auletta told me, “where you see Democrats and Republicans in greater agreement on reining in big companies. You’ve got questions about privacy. About Apple, and whether its insistence that [publishers] pay them 30% to be on their platform is a fair amount of money, or blackmail. Questions about whether you break up parts of Alphabet, meaning Google, or parts of Meta, meaning Facebook. Then you’ve got questions about free speech, where you’ve got conservatives, sometimes joined by liberals, arguing that Facebook and Twitter have killed freedom of speech, and then on the other hand, those on the left claiming that allowing people with false information to get on Twitter and Facebook is basically warping democracy. So if you think about the power of some of these issues out there, that would be something I think would resonate with the people who go to Sun Valley.” The upshot? “I think there’s a cloud hanging over the heads of all the people attending.”

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