Dublin, Feb. 16, 2021 (GLOBE NEWSWIRE) — The “Global Marketing Resource Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” report has been added to ResearchAndMarkets.com’s offering. The Global Marketing Resource Management Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period. Marketing Resource Management (MRM) refers to a technology utilized to effectively manage the workforce and associated technology and operations like planning, production, and design of marketing processes. The advent of MRM applications has assisted businesses in their planning and budgeting activities. Marketing divisions can efficiently plan their budgets, specify the expenses types, and closeouts with the help of functions like budgeting and planning.The rising trend of digitization, coupled with the growing deployment of cloud-based MRM solutions across the world, acting as a major driver for the market. Organizations are increasingly adopting cloud and software-as-a-service (SaaS)-based solutions to develop a marketing ecosystem that is extremely cost-effective and customizable. Moreover, the incorporation of MRM with artificial intelligence (AI) and big data tools for data-driven marketing is fueling the growth of the market.These technologically advanced solutions help companies in assessing the effectiveness of their digital marketing assets and take corrective steps for the highest profits. The increasing organizational demand for customized brand imaging is another driving force behind the market growth. MRM is programmed to provide customer-centric content for improved brand experience with new customer profiles and better market presence of the organization, which is increasing its adoption by numerous organizations. Other aspects such as fast urbanization, growing expenditure capacities of the consumers, and comprehensive research and development (R&D) in the domain of information technology (IT), are expected to boost the growth of the market.By ComponentBased on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. The solutions segment is expected to procure a higher market size over the forecast years. This is because, marketing resource management solutions handle critical business problems associated with the management of marketing budgets, marketing calendars, and digital assets. With the help of marketing resource management solutions, companies are empowered to develop, upgrade, and maintain content to improve content sharing and collaboration, and publishing, ensure rapid TTM, expand brand awareness, drive online traffic and sales, and improve customer experience and satisfaction.By Deployment TypeBased on Deployment Type, the market is segmented into On-premise and Cloud. The on-premises segment is expected to garner a major portion of market size over the forecast period in the marketing resource management market. The installation of the on-premise marketing resource management solution is massive owing to the associated advantages of configuration & multiple customization options and low vendor dependency.By Enterprise SizeBased on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The large enterprises segment is expected to hold a bigger market share over the forecast years. The deployment of marketing resource management solutions among large enterprises is massive due to the increasing assimilation of advanced technologies, broad product portfolio, many resources and complex workflows increase the deployment of marketing resource management solutions among large enterprises.By End UserBased on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. The manufacturing segment procured the highest market size in 2019. MRM solutions are extensively utilized in the manufacturing sector to efficiently store, search, and distribute digital assets. These solutions can ease out asset management and collaboration within and outside the organization. Further, the manufacturing sector is observing a change toward digital campaigns. This factor is creating growth possibilities for MRM solutions in the manufacturing sector.By RegionBased on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America is anticipated to acquire the highest revenue share over the forecast years due to the existence of numerous marketing resource management vendors and growing adoption of cutting-edge technologies to decrease manual tasks and simplify workflows among North American enterprises. The rising trend of digitization and the increasing utilization of cloud-based MRM solutions in the Asia Pacific region are anticipated to boost the regional market growth. Companies in the Asia Pacific region are quickly moving toward Software-as-a-Service (SaaS) and cloud-based solutions to efficiently create a marketing ecosystem that is highly customizable and cost-effective.The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunner in the Marketing Resource Management Market. Companies such as Oracle Corporation, Adobe, Inc., IBM Corporation, Teradata Corporation, and HCL Technologies Ltd., SAS Institute, Inc., SAP SE are some of the key innovators in the market.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.).Unique Offerings from the Publisher Exhaustive coverageHighest number of market tables and figuresSubscription based model availableGuaranteed best priceAssured post sales research support with 10% customization free Key Topics Covered: Chapter 1. Market Scope & Methodology1.1 Market Definition1.2 Objectives1.3 Market Scope1.4 Segmentation1.4.1 Global Marketing Resource Management Market, by Component1.4.2 Global Marketing Resource Management Market, by Deployment Type1.4.3 Global Marketing Resource Management Market, by Enterprise Size1.4.4 Global Marketing Resource Management Market, by End User1.4.5 Global Marketing Resource Management Market, by Geography1.5 Methodology for the researchChapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.2 Executive Summary2.1.3 Market Composition and Scenario2.2 Key Factors Impacting the Market2.2.1 Market Drivers2.2.2 Market RestraintsChapter 3. Competition Analysis – Global3.1 Cardinal Matrix3.2 Recent Industry Wide Strategic Developments3.2.1 Partnerships, Collaborations and Agreements3.2.2 Product Launches and Product Expansions3.2.3 Acquisition and Mergers3.3 Top Winning Strategies3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players3.3.3 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading PlayersChapter 4. Global Marketing Resource Management Market by Component4.1 Global Marketing Resource Management Solutions Market by Region4.2 Global Marketing Resource Management Market by Solutions Type4.2.1 Global Marketing Resource Management Marketing Asset Management Market by Region4.2.2 Global Marketing Resource Management Project Management Market by Region4.2.3 Global Marketing Resource Management Brand & Advertisement Management Market by Region4.2.4 Global Marketing Resource Management Financial Management Market by Region4.2.5 Global Marketing Resource Management Capacity Planning Management Market by Region4.2.6 Global Other Solutions Type Marketing Resource Management Market by Region4.3 Global Marketing Resource Management Services Market by RegionChapter 5. Global Marketing Resource Management Market by Deployment Type5.1 Global On-premise Marketing Resource Management Market by Region5.2 Global Cloud Marketing Resource Management Market by RegionChapter 6. Global Marketing Resource Management Market by Enterprise Size6.1 Global Large Enterprises Marketing Resource Management Market by Region6.2 Global Small & Medium Enterprises Marketing Resource Management Market by RegionChapter 7. Global Marketing Resource Management Market by End User7.1 Global Manufacturing Marketing Resource Management Market by Region7.2 Global Consumer Goods & Retail Marketing Resource Management Market by Region7.3 Global Travel & Hospitality Marketing Resource Management Market by Region7.4 Global Healthcare Marketing Resource Management Market by Region7.5 Global Telecom & IT Marketing Resource Management Market by Region7.6 Global BFSI Marketing Resource Management Market by Region7.7 Global Others Marketing Resource Management Market by RegionChapter 8. Global Marketing Resource Management Market by Region8.1 North America Marketing Resource Management Market8.2 Europe Marketing Resource Management Market8.3 Asia Pacific Marketing Resource Management Market8.4 LAMEA Marketing Resource Management MarketChapter 9. Company Profiles9.1 IBM Corporation9.1.1 Company Overview9.1.2 Financial Analysis9.1.3 Regional & Segmental Analysis9.1.4 Research & Development Expenses9.1.5 Recent strategies and developments:9.1.5.1 Partnerships, Collaborations, and Agreements:9.1.5.2 Product Launches and Product Expansions:9.1.6 SWOT Analysis9.2 SAP SE9.2.1 Company Overview9.2.2 Financial Analysis9.2.3 Segmental and Regional Analysis9.2.4 Research & Development Expense9.2.1 Recent strategies and developments:9.2.1.1 Partnerships, Collaborations, and Agreements:9.2.1.2 Product Launches and Product Expansions:9.2.1.3 Acquisition and Mergers:9.2.2 SWOT Analysis9.3 Teradata Corporation9.3.1 Company Overview9.3.2 Financial Analysis9.3.3 Regional Analysis9.3.4 Research & Development Expense9.3.5 Recent strategies and developments:9.3.5.1 Partnerships, Collaborations, and Agreements:9.3.5.2 Product Launches and Product Expansions:9.3.5.3 Acquisition and Mergers:9.3.6 SWOT Analysis9.4 Microsoft Corporation9.4.1 Company Overview9.4.2 Financial Analysis9.4.3 Segmental and Regional Analysis9.4.4 Research & Development Expenses9.4.5 Recent strategies and developments:9.4.5.1 Partnerships, Collaborations, and Agreements:9.4.5.2 Product Launches and Product Expansions:9.4.5.3 Acquisition and Mergers:9.4.6 SWOT Analysis9.5 HCL Technologies Ltd. (HCL Enterprises)9.5.1 Company Overview9.5.2 Financial Analysis9.5.3 Segmental and Regional Analysis9.5.4 Research & Development Expense9.5.5 Recent strategies and developments:9.5.5.1 Partnerships, Collaborations, and Agreements:9.5.5.2 Product Launches and Product Expansions:9.5.5.3 Acquisition and Mergers:9.5.6 SWOT Analysis9.6 Adobe, Inc.9.6.1 Company Overview9.6.2 Financial Analysis9.6.3 Segmental and Regional Analysis9.6.4 Research & Development Expense9.6.5 Recent strategies and developments:9.6.5.1 Partnerships, Collaborations, and Agreements:9.6.5.2 Acquisition and Mergers:9.6.6 SWOT Analysis9.7 Oracle Corporation9.7.1 Company Overview9.7.2 Financial Analysis9.7.3 Segmental and Regional Analysis9.7.4 Research & Development Expense9.7.5 Recent strategies and developments:9.7.5.1 Acquisition and Mergers:9.7.5.2 Product Launches and Product Expansions:9.7.6 SWOT Analysis9.8 Infor, Inc. (Koch Industries)9.8.1 Company Overview9.8.2 Recent strategies and developments:9.8.2.1 Partnerships, Collaborations, and Agreements:9.9 SAS Institute, Inc.9.9.1 Company Overview9.9.2 Recent strategies and developments:9.9.2.1 Product Launches and Product Expansions:9.9.2.2 Partnerships, Collaborations, and Agreements:9.10. North Plains Systems Corporation (Aclate, Inc.)9.10.1 Company OverviewFor more information about this report visit https://www.researchandmarkets.com/r/70xbhv CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
NAIROBI, Kenya (AP) — The body of Ugandan Olympic athlete Rebecca Cheptegei — who died after being set on fire by her partner in Kenya — was received Friday by family and anti-femicide crusaders, ahead of her burial a day later.
Cheptegei’s family met with dozens of activists Friday who had marched to the Moi Teaching and Referral Hospital’s morgue in the western city of Eldoret while chanting anti-femicide slogans.
She is the fourth female athlete to have been killed by her partner in Kenya in yet another case of gender-based violence in recent years.
Viola Cheptoo, the founder of Tirop Angels – an organization that was formed in honor of athlete Agnes Tirop, who was stabbed to death in 2021, said stakeholders need to ensure this is the last death of an athlete due to gender-based violence.
“We are here to say that enough is enough, we are tired of burying our sisters due to GBV,” she said.
It was a somber mood at the morgue as athletes and family members viewed Cheptegei’s body which sustained 80% of burns after she was doused with gasoline by her partner Dickson Ndiema. Ndiema sustained 30% burns on his body and later succumbed.
Ndiema and Cheptegei were said to have quarreled over a piece of land that the athlete bought in Kenya, according to a report filed by the local chief.
Cheptegei competed in the women’s marathon at the Paris Olympics less than a month before the attack. She finished in 44th place.
Cheptegei’s father, Joseph, said that the body will make a brief stop at their home in the Endebess area before proceeding to Bukwo in eastern Uganda for a night vigil and burial on Saturday.
“We are in the final part of giving my daughter the last respect,” a visibly distraught Joseph said.
He told reporters last week that Ndiema was stalking and threatening Cheptegei and the family had informed police.
Four in 10 women or an estimated 41% of dating or married Kenyan women have experienced physical or sexual violence perpetrated by their current or most recent partner, according to the Kenya Demographic and Health Survey 2022.
TEL AVIV, Israel (AP) — A rare Bronze-Era jar accidentally smashed by a 4-year-old visiting a museum was back on display Wednesday after restoration experts were able to carefully piece the artifact back together.
Last month, a family from northern Israel was visiting the museum when their youngest son tipped over the jar, which smashed into pieces.
Alex Geller, the boy’s father, said his son — the youngest of three — is exceptionally curious, and that the moment he heard the crash, “please let that not be my child” was the first thought that raced through his head.
The jar has been on display at the Hecht Museum in Haifa for 35 years. It was one of the only containers of its size and from that period still complete when it was discovered.
The Bronze Age jar is one of many artifacts exhibited out in the open, part of the Hecht Museum’s vision of letting visitors explore history without glass barriers, said Inbal Rivlin, the director of the museum, which is associated with Haifa University in northern Israel.
It was likely used to hold wine or oil, and dates back to between 2200 and 1500 B.C.
Rivlin and the museum decided to turn the moment, which captured international attention, into a teaching moment, inviting the Geller family back for a special visit and hands-on activity to illustrate the restoration process.
Rivlin added that the incident provided a welcome distraction from the ongoing war in Gaza. “Well, he’s just a kid. So I think that somehow it touches the heart of the people in Israel and around the world,“ said Rivlin.
Roee Shafir, a restoration expert at the museum, said the repairs would be fairly simple, as the pieces were from a single, complete jar. Archaeologists often face the more daunting task of sifting through piles of shards from multiple objects and trying to piece them together.
Experts used 3D technology, hi-resolution videos, and special glue to painstakingly reconstruct the large jar.
Less than two weeks after it broke, the jar went back on display at the museum. The gluing process left small hairline cracks, and a few pieces are missing, but the jar’s impressive size remains.
The only noticeable difference in the exhibit was a new sign reading “please don’t touch.”
VICTORIA – The British Columbia government is partnering with a bear welfare group to reduce the number of bears being euthanized in the province.
Nicholas Scapillati, executive director of Grizzly Bear Foundation, said Monday that it comes after months-long discussions with the province on how to protect bears, with the goal to give the animals a “better and second chance at life in the wild.”
Scapillati said what’s exciting about the project is that the government is open to working with outside experts and the public.
“So, they’ll be working through Indigenous knowledge and scientific understanding, bringing in the latest techniques and training expertise from leading experts,” he said in an interview.
B.C. government data show conservation officers destroyed 603 black bears and 23 grizzly bears in 2023, while 154 black bears were killed by officers in the first six months of this year.
Scapillati said the group will publish a report with recommendations by next spring, while an independent oversight committee will be set up to review all bear encounters with conservation officers to provide advice to the government.
Environment Minister George Heyman said in a statement that they are looking for new ways to ensure conservation officers “have the trust of the communities they serve,” and the panel will make recommendations to enhance officer training and improve policies.
Lesley Fox, with the wildlife protection group The Fur-Bearers, said they’ve been calling for such a committee for decades.
“This move demonstrates the government is listening,” said Fox. “I suspect, because of the impending election, their listening skills are potentially a little sharper than they normally are.”
Fox said the partnership came from “a place of long frustration” as provincial conservation officers kill more than 500 black bears every year on average, and the public is “no longer tolerating this kind of approach.”
“I think that the conservation officer service and the B.C. government are aware they need to change, and certainly the public has been asking for it,” said Fox.
Fox said there’s a lot of optimism about the new partnership, but, as with any government, there will likely be a lot of red tape to get through.
“I think speed is going to be important, whether or not the committee has the ability to make change and make change relatively quickly without having to study an issue to death, ” said Fox.
This report by The Canadian Press was first published Sept. 9, 2024.
