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Staples Canada Leads Back to School 2024 with Trends, Insights and Savings

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National survey reveals key insights from parents; Canada’s Back to School destination announces amazing deals on Back to School essentials  

 

Richmond Hill, ON, July 11, 2024 – Today, Staples Canada launches its Back to School campaign, equipping teachers, parents, and students with the best gear and incredible savings for the season. Canada’s Back to School destination has also done its homework: the brand has unveiled the 2024 Staples Back to School Study revealing findings from parents across the country and their expectations with this year’s Back to School experience. 

 

“As a consumer-centric business, it’s paramount we understand customer needs, and that’s exactly what we’ve done this year and what’s fuelled our Back to School program,” said Rachel Huckle, CEO, Staples Canada. “Our goal is to make sure Canadians feel supported with the right tools, resources and savings to get everything they need to start the school year off on the right foot. Our teams, stores and site are ready to provide easy browsing and seamless solutions, with hundreds of new and notable products available at great prices – all in one place.”  

  

As Canada’s Back to School destination, Staples is here to set parents and students up for success ahead of the return to class with the 2024 Staples Back to School Study. The survey asked parents their thoughts, feelings and attitudes on the upcoming school year to discover how Canadians can feel better equipped for the season. 

 

Notable Findings: 

·       Most Back to School shopping will happen in-store: half of parents plan to do most/all of their shopping in-store and almost all (88 per cent) say at least half their shopping will be done in-store, signaling the importance of the brick-and-mortar experience to parents this year.  

·       Parents are looking to accomplish their back to school quickly and efficiently, rather than making it a family moment: 88 per cent agree they want to do it quickly and efficiently and 70 per cent agree it usually ends up being a chore. 

·       Canadians will hunt for savings on tech as it tops affordability challenges: 59 per cent of parents report tech among the top three biggest affordability challenges, placing a greater emphasis on deal seeking, promotions and financing options for this category.  

·       Parents’ comfort with their kids using AI for schoolwork more than doubles if it has been specifically reviewed and approved by their school: This number doubles for parents with kids aged 13 to 17 compared to comfort with no supervision at all and triples for parents with kids aged 6 to 12.   

·       Some parents feel well-informed about AI tools, while others admit there’s room to learn: Roughly one third report feeling well-informed, another third report knowing little to nothing and the rest fall in the middle.  

 

Based on the insights uncovered in the study, Staples Canada announces an exciting line-up of Back to School offerings designed to meet the needs of parents, students and teachers alike. 

 

Back to School Savings Made Easy 

Staples is committed to making Back to School savings easy for parents, teachers, and students with deals that will get everyone excited. Introducing Red Dot Savings, a weekly deals program on top school essentials, available both in-store and online. Customers can also enjoy peace of mind with Staples’ price match guarantee, ensuring you always get the best deal at Staples, and financing options with Flexiti. 

 

New AI-Enabled Tech Products, Solutions and Expert Advice 

Staples has introduced new innovative tech products that are AI enabled and ready – so you can stay ahead of the curve. Everything from laptops, tablets to smartphones and more from top brands including Microsoft, Google, Apple, Samsung, and Lenovo. New to AI enabled tech? Staples has you covered with their team of specially trained tech experts to share knowledge and provide advice on the best tech and AI capabilities tailored to your individual needs. 

 

Protect your technology with Staples Protection Plans by Allstate, available for a variety of electronics like smartphones, computers, tablets, and headphones to cover mechanical and electrical failures, as well as accidental damage. 

 

Back to School Needs Supported by Staples Wireless 

In need of a new phone plan or internet upgrade for Back to School? Customers can discover the best phone, internet and TV solutions from Bell, Virgin Plus and Lucky Mobile at Staples stores across Canada. Whether you’re heading off to university, changing schools or addresses – Staples has the best selection of wireless plans for post-secondary students to help them power their new devices.  

 

Great Product Assortment with Exclusive Brand, Pep Rally 

A Staples exclusive, Pep Rally introduces its latest line of fun and functional Back to School essentials, featuring three new collections to help students express themselves, including: Retro Love, Classic Academia, and Joyful Expression. Shop all of Pep Rally’s school supplies and solutions.  

 

Great Tools for Parents and Teachers  

·       Staples Print Services: Staples Print Services has everything you need to start the school year off on the right foot, including customizable labels, quick print services, dynamic workbooks and wide format printing. 

·       School Tools: Looking to find dedicated lists of everything your child needs for class? With Staples’ School Tools, parents can shop for supplies based on lists curated by teachers for their child’s grade and region. Staples’ School Tools also offers special discounts, including 10 per cent off orders over $50. 

 

Innovative In-Store Experience  

This year, Staples Canada partnered with GeekSpeak Commerce to create the ‘Backpack Challenge’; a unique Augmented Reality (AR) experience tailored to children aged 6 to 11 to make Back to School shopping fun for kids and easy for parents. The in-store game, played on mobile devices, transforms Staples stores into an interactive playground. Kids are given the chance to embark on a digital adventure, with different quests to locate and collect hidden animals and add them to their virtual backpack. Parents and kids can access the game during their Back to School shopping trips, keep an eye out for QR code signage in store to join in on the fun. 

 

Celebrate Back to School “Feels” with Staples  

Staples has partnered with real Canadian creators – parents, teachers and students from coast-to-coast – to star in its Back to School ad campaign this year. The creative campaign celebrates all the Back to School “feels”, with amazing deals and Back to School savings that are so good, you won’t be able to contain your emotions.  

 

About the 2024 Staples Back to School Study 

These are the findings of a study/survey conducted by Staples Canada from June 25 to 28, 2024 among a representative sample of 1,008 parents with kids aged 6 to 17 within Canada. Respondents are members of Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of 3.1 percentage points for parents, 19 times out of 20. 

 

About Staples Canada 

Staples Canada is The Working and Learning Company. We are a privately-owned company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. Our network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples ProfessionalSupreme Office Supplies and FurnitureDenis Office SuppliesMonarch Office Supply Inc. and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada, and are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit staples.ca for more information or engage with @StaplesCanada on FacebookTwitterInstagramLinkedIn, or TikTok.   

 

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Suspicious deaths of two N.S. men were the result of homicide, suicide: RCMP

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Nova Scotia RCMP say their investigation into two suspicious deaths earlier this month has concluded that one man died by homicide and the other by suicide.

The bodies of two men, aged 40 and 73, were found in a home in Windsor, N.S., on Sept. 3.

Police say the province’s medical examiner determined the 40-year-old man was killed and the 73-year-old man killed himself.

They say the two men were members of the same family.

No arrests or charges are anticipated, and the names of the deceased will not be released.

RCMP say they will not be releasing any further details out of respect for the family.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.



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Turning the tide: Quebec premier visits Cree Nation displaced by hydro project in 70s

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For the first time in their history, members of the Cree community of Nemaska received a visit from a sitting Quebec premier on Sunday and were able to share first-hand the story of how they were displaced by a hydroelectric project in the 1970s.

François Legault was greeted in Nemaska by men and women who arrived by canoe to re-enact the founding of their new village in the Eeyou Istchee James Bay region, in northern Quebec, 47 years ago. The community was forced in the early 1970s to move from its original location because members were told it would be flooded as part of the Nottaway-Broadback-Rupert hydro project.

The reservoir was ultimately constructed elsewhere, but by then the members of the village had already left for other places, abandoning their homes and many of their belongings in the process.

George Wapachee, co-author of the book “Going Home,” said community members were “relocated for nothing.”

“We didn’t know what the rights were, or who to turn to,” he said in an interview. “That turned us into refugees and we were forced to abandon the life we knew.”

Nemaska’s story illustrates the challenges Legault’s government faces as it looks to build new dams to meet the province’s power needs, which are anticipated to double by 2050. Legault has promised that any new projects will be developed in partnership with Indigenous people and have “social acceptability,” but experts say that’s easier said than done.

François Bouffard, an associate professor of electrical engineering at McGill University, said the earlier era of hydro projects were developed without any consideration for the Indigenous inhabitants living nearby.

“We live in a much different world now,” he said. “Any kind of hydro development, no matter where in Quebec, will require true consent and partnership from Indigenous communities.” Those groups likely want to be treated as stakeholders, he added.

Securing wider social acceptability for projects that significantly change the landscape — as hydro dams often do — is also “a big ask,” he said. The government, Bouchard added, will likely focus on boosting capacity in its existing dams, or building installations that run off river flow and don’t require flooding large swaths of land to create reservoirs.

Louis Beaumier, executive director of the Trottier Energy Institute at Polytechnique Montreal, said Legault’s visit to Nemaska represents a desire for reconciliation with Indigenous people who were traumatized by the way earlier projects were carried about.

Any new projects will need the consent of local First Nations, Beaumier said, adding that its easier to get their blessing for wind power projects compared to dams, because they’re less destructive to the environment and easier around which to structure a partnership agreement.

Beaumier added that he believes it will be nearly impossible to get the public — Indigenous or not — to agree to “the destruction of a river” for a new dam, noting that in recent decades people have come to recognize rivers as the “unique, irreplaceable riches” that they are.

Legault’s visit to northern Quebec came on Sept. 15, when the community gathers every year to remember the founding of the “New Nemaska,” on the shores of Lake Champion in the heart of the boreal forest, some 1,500 kilometres from Montreal. Nemaska Chief Clarence Jolly said the community invited Legault to a traditional feast on Sunday, and planned to present him with Wapachee’s book and tell him their stories.

The book, published in 2022 along with Susan Marshall, is filled with stories of Nemaska community members. Leaving behind sewing machines and hunting dogs, they were initially sent to two different villages, Wapachee said.

In their new homes, several of them were forced to live in “deplorable conditions,” and some were physically and verbally abused, he said. The new village of Nemaska was only built a few years later, in 1977.

“At this time, families were losing their children to prison-schools,” he said, in reference to the residential school system. “Imagine the burden of losing your community as well.”

Thomas Jolly, a former chief, said he was 15 years old when he was forced to leave his village with all his belongings in a single bag.

Meeting Legault was important “because have to recognize what happened and we have to talk about the repercussions that the relocation had on people,” he said, adding that those effects are still felt today.

Earlier Sunday, Legault was in the Cree community of Eastmain, where he participated in the official renaming of a hydro complex in honour of former premier Bernard Landry. At the event, Legault said he would follow the example of his late predecessor, who oversaw the signing of the historic “Paix des Braves” agreement between the Quebec government and the Cree in 2002.

He said there is “significant potential” in Eeyou Istchee James Bay, both in increasing the capacity of its large dams and in developing wind power projects.

“Obviously, we will do that with the Cree,” he said.

This report by The Canadian Press was first published Sept. 16, 2024.



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Quebec premier visits Cree community displaced by hydro project in 1970s

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NEMASKA – For the first time in their history, members of the Cree community of Nemaska received a visit from a sitting Quebec premier on Sunday and were able to share first-hand the story of how they were displaced by a hydroelectric project in the 1970s.

François Legault was greeted in Nemaska by men and women who arrived by canoe to re-enact the founding of their new village in the Eeyou Istchee James Bay region, in northern Quebec, 47 years ago. The community was forced in the early 1970s to move from their original location because they were told it would be flooded as part of the Nottaway-Broadback-Rupert hydro project.

The reservoir was ultimately constructed elsewhere, but by then the members of the village had already left for other places, abandoning their homes and many of their belongings in the process.

George Wapachee, co-author of the book “Going Home,” said community members were “relocated for nothing.”

“We didn’t know what the rights were, or who to turn to,” he said in an interview. “That turned us into refugees and we were forced to abandon the life we knew.”

The book, published in 2022 by Wapachee and Susan Marshall, is filled with stories of Cree community members. Leaving behind sewing machines and hunting dogs, they were initially sent to two different villages, 100 and 300 kilometres away, Wapachee said.

In their new homes, several of them were forced to live in “deplorable conditions,” and some were physically and verbally abused, he said. The new village of Nemaska was only built a few years later, in 1977.

“At this time, families were losing their children to prison-schools,” he said, in reference to the residential school system. “Imagine the burden of losing your community as well.”

Legault’s visit came on Sept. 15, when the community gathers every year to remember the founding of the “New Nemaska,” on the shores of Lake Champion in the heart of the boreal forest, some 1,500 kilometres from Montreal. Nemaska Chief Clarence Jolly said the community invited Legault to a traditional feast on Sunday, and planned to present him with Wapachee’s book and tell him their stories.

Thomas Jolly, a former chief, said he was 15 years old when he was forced to leave his village with all his belongings in a single bag.

Meeting Legault was important “because have to recognize what happened and we have to talk about the repercussions that the relocation had on people,” he said, adding that those effects are still felt today.

Earlier Sunday, Legault had been in the Cree community of Eastmain, where he participated in the official renaming of a hydro dam in honour of former premier Bernard Landry.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.



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