'Successful failure': Why SpaceX applauded Starship blast | Canada News Media
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‘Successful failure’: Why SpaceX applauded Starship blast

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LOS ANGELES –

The spectacular explosion of SpaceX’s new Starship rocket minutes after it soared off its launch pad on a first flight test is the latest vivid illustration of a “successful failure” business formula that serves Elon Musk’s company well, experts said on Thursday.

Rather than seeing the fiery disintegration of Musk’s colossal, next-generation Starship system as a setback, experts said the dramatic loss of the rocket ship would help accelerate development of the vehicle.

Images of the Starship tumbling out of control some 20 miles up in the sky while mounted to its Super Heavy rocket booster before the combined vehicle blew to bits dominated media coverage of the highly anticipated launch.

SpaceX acknowledged that several of the Super Heavy’s 33 powerful Raport engines malfunctioned on ascent and that the booster rocket and Starship failed to separate as designed before the ill-fated flight was terminated.

But SpaceX executives including Musk – the founder, CEO and chief engineer of the California-based rocket company – hailed the test flight for achieving the major objective of getting the vehicle off the ground while providing a wealth of data that will advance Starship’s development.

PRACTICE MAKES PERFECT

At least two experts in aerospace engineering and planetary science who spoke with Reuters agreed that the test flight delivered benefits.

“This is a classical SpaceX successful failure,” said Garrett Reisman, an astronautical engineering professor at the University of Southern California who is a former NASA astronaut and is also a senior adviser to SpaceX.

Reisman called the Starship test flight a hallmark of a SpaceX strategy that sets Musk’s company apart from traditional aerospace companies and even NASA by “this embracing of failure when the consequences of failure are low.”

No astronauts were aboard for the crewless flight, and the rocket was flown almost entirely over water from the Gulf Coast Starbase facility in south Texas to avoid possible injuries or property damage on the ground from falling debris.

“Even though that rocket costs a lot of money, what really costs a lot of money are people’s salaries,” Reisman told Reuters in an interview hours after Thursday’s launch.

Reisman said SpaceX saves more money in the long run, and takes less time to identify and correct engineering flaws by taking more risks in the development process rather than keeping “a large team working for years and years and years trying to get it perfect before you even try it.”

“I would say the timeline for transporting people (aboard Starship) is accelerated right now compared to what it was a couple of hours ago,” Reisman said.

Planetary scientist Tanya Harrison, a fellow at the University of British Columbia’s Outer Space Institute, said clearing the launch tower and ascending through a critical point known as maximum aerodynamic pressure were major feats on the first flight of such a large, complex launch system.

“It’s part of the testing process,” she said in an interview. “There are a lot of accidents that happen when you’re trying to design a new rocket. The fact that it launched at all made a lot of people really happy.”

She said the risks of a single flight test were small in comparison to the ambitious gains at stake.

“This is the biggest rocket that humanity has tried to build,” she said, adding that it is designed to carry “orders of magnitude” more cargo and people to and from deep space than any existing spacecraft.

Whereas NASA is working on a mission to retrieve samples of Martian soil and minerals measured in kilograms being collected by the Mars Perseverance rover, Starship will carry back many tons of rock, as well transport dozens of astronauts and entire lab facilities to and from the moon and Mars, Harrison said.

Musk has billed Starship as crucial to SpaceX’s interplanetary exploration goals as well as its more near-term launch business, with commercial satellites, science telescopes and eventually paying astro-tourists expected to use the fully reusable rocket system for rides to space.

Citing SpaceX’s rapid pace of development since its 2002 founding, leading to dozens of commercial missions a year with its workhorse rocket for low-Earth orbit, the Falcon 9, Harrison said, “it wouldn’t surprise me if we had humans on Mars with Starship in the next decade.”

Writing and reporting by Steve Gorman in Los Angeles; Additional reporting by Arlene Eiras and Joey Roulette in Washington; Editing by Leslie Adler

 

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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