Connect with us

Sports

Super Bowl LIV: A comprehensive ranking of the top-20 commercials – Sportsnet.ca

Published

 on


Super Bowl LIV is in the books, and that means it’s time to re-live the best commercials from the big game.

More anticipated in some households than the actual Super Bowl, or even the halftime show, are the interstitial advertising spots that break up the periods of play. No matter your level of engagement with the game or your football knowledge, everyone wants to watch the commercials.

In the PVR and on-demand generation of viewing, live-event advertising has become coveted ground. The most sacred and lucrative of which is Super Bowl commercial real estate, and this year the cost of a 30-second commercial during the 2020 Super Bowl was $5.6 million, up $400,000 from 2019.

Genius Dog 336 x 280 - Animated

Despite the price, we saw political ads from Donald Trump and Michael Bloomberg trying to get in on the action.

[embedded content]

This is the one game that produces both a captive audience and an urge to share reactions, thus creating impressions on social media. This year’s ads skewed light and funny overdramatic and serious.

I’ve made it a habit to make a not-so-definitive and totally-open-for-debate list of the best Super Bowl commercials every year.

Here are the top-20 ads from Sunday’s Super Bowl 54.

20. Michelob ULTRA – Jimmy Works It Out

Michelob Ultra light beer utilized Jimmy Fallon and wrestler/actor John Cena to show Fallon getting fit with help from the likes of Usain Bolt and The Roots.

[embedded content]

19. Audi – Let It Go

In a savvy move, the car company tapped into the fandom of two of the biggest hits in recent memory: Frozen and Game of Thrones. While stuck in traffic, Maisie Williams (a.k.a. Arya Stark) sings Disney’s Let It Go in the Audi e-tron Sportback — the company’s new electric vehicle. For Audi’s eleventh Super Bowl appearance, they used 72andSunny agency and it culminated in their best ad yet.

[embedded content]

18. WeatherTech – Lucky Dog

For the second straight year, WeatherTech featured the CEO’s dog. This time it was used as a way to pay respect to and solicit donations for the University of Wisconsin’s School of Veterinary Medicine, which saved his dog’s life.

[embedded content]

17. Mountain Dew – The Shining

In this homage to the cult classic The Shining, Bryan Cranston acts out Jack Nicholson’s role and Tracee Ellis Ross plays Shelley Duvall’s character.

[embedded content]

16. Budweiser – Typical American

Featuring the U.S. women’s national soccer team chugging victoriously, this ad does a fantastic job of letting “typical” Americans know they’re anything but. It’s a clear attempt to unite Americans in a divisive time, and it works.

[embedded content]

15. Google – Loretta

Tissue alert. When an elderly man starts to ask Google to help him remember his wife, it hit me hard.

[embedded content]

14. Walmart – Famous Visitors

In their first Super Bowl ad, characters from Arrival, Flash Gordon, Star Trek, the Bill & Ted franchise and more arrive to pick up something they need at Walmart, like us mere mortals do.

[embedded content]

13. Pop-Tarts – Fixed the Pretzel Commercial

Pop-Tarts gets an assist from Queer Eye star Jonathan Van Ness in this spot designed to introduce the brand’s new pretzel line.

[embedded content]

12. Snickers – #SnickersFixtheWorld

It turns out that life’s great problems (like corrupt politics, laughable baby names and always-incorrect autocorrect) can be solved by one thing: a Snickers bar. Who knew?

[embedded content]

11. Doritos – The Cool Ranch

It’s the gift we didn’t know we needed — a Lil Nas X vs. Sam Elliott Western shootout-style dance-off to Old Town Road.

[embedded content]

10. Amazon News – What did we do before Alexa?

Amazon knows celebrity power couples garner attention. Ellen DeGeneres and Portia de Rossi ask a silly but equally funny question, “What did we do before Alexa?” This ad had #BeforeAlexa trending well before the game was over.

[embedded content]

9. Cheetos – Can’t Touch This

The ’90s are coming back in style, so obviously MC Hammer is back too. In a clever twist, one of his classic songs is used to show Cheetos lovers that getting that orange dust on your hands can actually be a benefit.

[embedded content]

8. TurboTax 2020 – “All People Are Tax People”

This commercial has an original version and a remix. When you have people from all walks of life doing various hip-hop dances in celebration for doing their taxes, you have a winner.

[embedded content]

7. Rocket Mortgage – Jason Momoa Super Bowl Commercial

In what is undoubtedly the strangest ad of the bunch, Jason Momoa stars in Rocket Mortgage by Quicken Loan’s Super Bowl commercial. Momoa unveils what he’s actually like behind closed doors. For better or for worse, you won’t be able to un-see this.

[embedded content]

6. Genesis – Going Away Party

In one of the most well-shot spots of the night, Hyundai, which owns Genesis, used celebrity power couple Chrissy Teigen and John Legend to tell the story of “new luxury.” The 60-second spot was the inaugural Super Bowl commercial for Genesis.

[embedded content]

5. Hyundai Sonata – Smaht Pahk

Though it looks like this ad was made with New England Patriots fans in mind, it still resonates on a more universal level. Chris Evans, John Krasinski, Rachel Dratch and, yes, “Big Papi” David Ortiz himself, provide play-by-play of the Sonata’s new feature: remote smart-parking assist. The star of the commercial is undoubtedly the incomparable Boston accent.

[embedded content]

4. Budweiser Canada – Whassup Again

Budweiser recreated the legendary “Whassup?” ad spot on its 20th anniversary, this time with a “smart” twist — and it targeted Canadians specifically as Budweiser Canada partnered with Uber in the ride-sharing company’s first Super Bowl ad. The last frame of the ad revealed a discount code to help get Canadians home after watching the game.

[embedded content]

3. Jeep – Groundhog Day

Bill Murray, in his first-ever national television commercial, re-enacts his classic movie Groundhog Day, but this time around, he’s driving a 2020 Jeep Gladiator. Given that Super Bowl Sunday fell on Groundhog Day and that Murray has become a cult figure to sports fans, this was a win-win-win.

[embedded content]

2. Hulu – Tom Brady’s Big Announcement

Tom Brady’s cryptic Twitter post seemed thirsty. Now we know why. It was not a goodbye to the NFL and a hello to retirement, it was a teaser for his Hulu ad in which he says goodbye to traditional TV and hello to streaming. The irony is that the spot aired on cable in front of millions, but regardless, kudos to Brady who managed to stay top of mind on Super Bowl Sunday, even though he wasn’t in the game.

[embedded content]

1. NFL – Next 100

Once again, the NFL’s “The Next 100” commercial won the night. It displayed the old, new and future faces of the sport enjoying the game, including a goosebump-inducing Pat Tillman moment. In all, 32 kids were featured, one from each fan base, who were winners of the “Next 100” contest.

[embedded content]

Let’s block ads! (Why?)



Source link

Continue Reading

Sports

Canadiens @ Oilers: Start time, Tale of the Tape, and how to watch – Habs Eyes on the Prize

Published

 on


Montreal Canadiens @ Edmonton Oilers

How to watch

Start time: 7:00 PM EST / 4:00 PM PST
In Canada: CBC, Sportsnet 360 (English), TVAS (French)

The Montreal Canadiens will look to add another win on their Western-Canada-plus-Seattle road trip two nights removed from an exciting 2-1 victory over the Calgary Flames on Thursday. The game might have been a one-goal contest, but it would’ve been a lot different if goaltender Jake Allen hadn’t stood on his head, making a whopping 45 saves in the victory, his first since November 19.

Tale of the Tape

Canadiens Statistics Oilers
Canadiens Statistics Oilers
12-10-1 Record 13-11-0
45.8% (24th) Scoring-chances-for % 50,5% (17th)
2,78 (26th) Goals per game 3,42 (9th)
3,39 (22nd) Goals against per game 3,63 (7th)
15,7% (29th) PP% 27,6% (5th)
82,3% (6th) PK% 71,6% (27th)
1-1-0 H2H Record (’21-22) 1-1-0

On Thursday, it was Montreal’s first overall pick from this summer’s draft, Juraj Slafkovský, who opened the scoring on the first shot of the game at 13 seconds, when Calgary all-star goaltender Jacob Markstrom decided to leave his crease to try to play the puck, which inevitably resulted in a poor miscue by the former Vezina nominee.

Genius Dog 336 x 280 - Animated

Habs standout Cole Caufield, who has been mesmerizing fans and brass alike, scored the eventual game-winner, a power-play marker six-and-a-half minutes into the third period for his team-leading 13th goal of the season. The man advantage has been a bit of a soft spot all season, finding itself 29th in the league, and also especially after going zero-for-six earlier in the week against San Jose, it was nice to see it clicking for once.

Thursday’s game was also a homecoming of sorts for Sean Monahan, a former 2013 first-round pick of the Calgary Flames. His return was met with a lot of chants and cheers, as opposed to Kirby Dach’s return to Chicago a week prior. Monahan, who currently sits fourth in team scoring with five goals and 16 points, assisted on both Montreal goals.

Tonight’s opponent, the Edmonton Oilers, saw their three-game winning streak come to an abrupt halt in their last game Thursday night, a 5-3 loss to Kirill ‘The Thrill’ Kaprizov and the Minnesota Wild squad. The Oilers’ one-two punch of Connor McDavid and Leon Draisaitl each had a goal and a helper in the contest, but it didn’t help their cause.

McDavid and Draisaitl have been two of the best players in the game in recent years, and yet again find themselves on pace for record-setting seasons, sitting number one and three in the NHL scoring race, respectively. McDavid’s 19 goals and 43 points through his first 24 games make his numbers last season (44 goals and 79 assists) look like a poor performance for the perennial all-star.

His German counterpart currently has 16 goals and 38 points, making his career-best totals of 55 goals and 110 points also seem well within reach, which makes these two some of the best teammates at the top of the leaderboard since the late-90s when the Pittsburgh Penguins had Mario Lemieux and Jaromir Jagr taking the league down in a fury.

Both Edmonton goaltenders, Jack Campbell and Stuart Skinner, have shared an equal workload with Mike Smith on the Long-Term Injured Reserve list. Campbell, who signed an off-season deal with the Oilers at five years and-$25 million, has put up seven wins, but a league-worst 4.12 goals-against-average.

Last season saw these two squads split the season series, with each road team getting a victory. Edmonton took the first contest, a 7-2 dismantling at the Bell Centre on January 29, and then Montreal exacted revenge on March 5, with a 5-2 victory at Rogers Place.

One bright spot for Habs last year was that of all nine of Edmonton’s goal-scorers versus Montreal, none wore the number 97. McDavid registered zero points across both contests. Just a little optimism that it can repeat itself Saturday in Alberta.

Adblock test (Why?)



Source link

Continue Reading

Sports

NHL Buzz: Manson out week to week for Avalanche – NHL.com

Published

 on


Welcome to the NHL Buzz. The 2022-23 regular season is underway, and NHL.com has you covered with all the latest news.

Colorado Avalanche

Josh Manson is out week to week for the Avalanche because of a lower-body injury.

The defenseman, who sustained the injury in a 6-4 win against the Buffalo Sabres on Thursday, has six points (two goals, four assists) in 21 games this season.

Genius Dog 336 x 280 - Animated

Andreas Englund was recalled from Colorado of the American Hockey League. He has one assist in four games with the Avalanche this season.

“Englund has played good when he’s been up with us,” Avalanche coach Jared Bednar said. “I really like what he did when he was up. … Just another big (6-foot-3, 189 pounds), heavy, strong guy that’s been an efficient puck mover for us on the back end.”

Carolina Hurricanes

Teuvo Teravainen could return for the Hurricanes on Saturday one day after the forward was activated off injured reserve.

Teravainen, who has missed the past 10 games with an upper-body injury, has seven assists in 14 games this season.

Carolina plays at the Los Angeles Kings on Saturday (10:30 p.m. ET; BSW, BSSO, ESPN+, SN NOW).

Philadelphia Flyers

Cam Atkinson said he’s getting closer to making his season debut, but the forward remains day to day because of an upper-body injury.

Atkinson added he’s been fully cleared for contact and is not restricted in any way.

“It’s obviously good to be back with everyone and take a little bit of licks and see how I do,” Atkinson said. “Just day to day for me right now.

“It’s been pretty good. A little bit of an adjustment but just working out the kinks. I’m getting close, but not enough to where I think I can help this team right now. But I’m closer than not.”

Atkinson was second on the Flyers in goals (23) and points (50) last season. Entering Saturday, Philadelphia was last in the NHL in goals per game (2.38).

Atkinson said the nature of his injury has allowed him to skate and stay in shape that way but that it might take a game or two for him to get his timing with the puck back to normal.

“If I was playing and if we had a day off, even one day off, even if I played 30 games and I took a day off, I still feel like that next practice my timing is just a little bit off,” he said. “Maybe it’s more mental than not. So obviously not playing any games it’s going to take a game or two to get adjusted, but we’re on a pretty good schedule for me right now. I’ve revved it up a lot and I’m feeling good. I feel like my timing is pretty solid, but you really won’t know until you play a game.” — Adam Kimelman

Adblock test (Why?)



Source link

Continue Reading

Sports

World Cup Daily: Timeless Messi is on a mission for Argentina – Sportsnet.ca

Published

 on


<!–

–>

* #userInformationForm *

Genius Dog 336 x 280 - Animated

<!––>
* traditionalSignIn_emailAddress *

Password

<!––>

* traditionalSignIn_signInButton *
<!–

–>
* traditionalSignIn_createButton *

* /userInformationForm *

Adblock test (Why?)



Source link

Continue Reading

Trending