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Survey: Social Media Platform and Content Plans for 2020 – Social Media Today

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While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences.

So where will marketers be spending more of their social media time and money in 2020? 

In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020.

Here’s what they said: 

Which social media platforms will marketers spend most of their time in 2020?

Although we only included four major platforms in this survey, our poll shows that Instagram will be the main focus of most marketing strategies in the coming year, with Facebook coming in a close second.

Other social platforms — such as Pinterest, Youtube, Snapchat and TikTok ​— were not included, so its more of a general overview in this respect. That’s not to say that these other platforms won’t play a major role for some businesses, but to keep the poll focus more general, we only included the major players here.

Knowing that many marketers are planning to spend most of their time and money on Instagram next year likely indicates a few things:

  1. Instagram has proven to be a successful platform for marketers to build their brand and reach other marketing and sales goals
  2. Ads and marketing content on Instagram will only increase in 2020
  3. Competition will be higher on Instagram
  4. Conversely, competition may be less of a struggle on other platforms

If you plan to market on Instagram in 2020, whether through ads or organic content, make sure that you spend the time to create something truly impactful. You don’t want to slack on creative content here, or you’ll likely lose out to the competition.

What type of content will marketers use in 2020 to meet their goals?

We all have unique marketing goals that determine the types of content we choose to create. What we were most curious about here is whether any of these content types could end up dominating the social media landscape in 2020. 

Our poll results show that social ads and in-house (organic) content to be the main focus for the majority of marketers, but other forms of content (such as influencer posts and UGC) will be almost as important. No form of content came out as a clear winner as such.

If we combine social ads and influencer posts into a group of “paid content” vs UGC, and in-house content as “organic content,” the results at split 50/50. Both forms of advertising will be used heavily in the coming year; neither type of content will dominate marketing strategies.

As the year comes to a close, it’s worth using this quieter time to reflect on what older strategies you’ll bring into the new decade, and what newer ones it may be time to implement.

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Women-owned NU Media marketing agency's founder attributes her business success to the passionate women of her team – Net Newsledger

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“As the digital space continues to grow, so does the need for companies to have a strong digital marketing strategy. With billions of active digital media users, it’s more important than ever for businesses to have a plan to connect with their target audience online,” says Ada Hu, CEO and founder of NU Media.

Known for revolutionising the way companies do business online, Ada and her partner have built NU Media, New York, into one of the most successful digital marketing firms in the country. Born in 1998 in Hangzhou, China and hailing from humble beginnings, excelling in entrepreneurship as a young female was not always easy. She often had to go through workplace biases, gender pay gaps and other common challenges faced by most females, even today.

While dedicating all her years of learning to all-girls education at Forest Ridge School of The Sacred Heart, followed by Parsons School of Design college, Ada experienced the power of a women-only network. She says, “Having an all-female education definitely made me who I am today. It instilled a lot of confidence in me to take on any challenge and never give up.”

This is evident in the way she operates NU Media. The company stands upright on the pillars of an all-female team that is led by creativity, innovation and a strong work ethic.

The company has been a driving force in contributing to the ever-changing landscape of digital services and technology. While most marketing companies rely on standard practices, Ada believes in always being one step ahead of the curve. This means always keeping the employees amped up, and keep looking out for new platforms, software and strategies to stay ahead of the competition.

A typical day at NU Media is adorned by diverse languages, young people with new ideas and an open mind to change. “Having a great team is essential to any company’s success, but it’s especially important in the digital space. Technology changes so quickly, and if you’re not constantly innovating and evolving, you’ll be left behind,” Ada says of her team.

Today, businesses and brands face more challenges than ever. The digital age has forced companies to change the way they operate and market themselves. With new platforms and strategies emerging every day, it can be difficult to keep up. The team’s marketing efforts are aligned to meet the business goals and the strategies are continuously being monitored and improved to make sure they’re still relevant. “I contribute a big chunk of NU Media’s success to our team’s willingness to always learn and try new things. We’re constantly experimenting and testing different marketing strategies to see what works best for our clients,” Ada explains.

While marketing companies focus on the businesses’ core product or service to retrieve profits, Ada believes in bringing customers close to the businesses. “It’s not just about making a quick sale, it’s about building a relationship with your customers and providing them with value,” she says. This philosophy has led NU Media to develop unique services such as their social media management system, which helps businesses save time and money by automating their digital communications.

And the company is definitely on an upwards trajectory. NU Media has grown rapidly since its inception in 2019, and now boasts a client roster that includes some of the biggest names in the business. The company’s vision to help brands and businesses connect with their target audiences in the digital space has resonated with clients, and Ada shows no signs of slowing down. “I’m so proud of how far we’ve come in such a short amount of time,” Ada says, “It’s been an incredible journey, and I can’t wait to see what the future holds for NU Media.”

While she has been inspiring many women to stretch the conventional boundaries at workplaces, including her own company, her only advice to young women would be – “There is no substitute for hard work. Be passionate about your dreams and go after them with everything you’ve got.”

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August 12, 2022 – Media Release – Winnipeg Police Service – City of Winnipeg

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2022 Winnipeg Police Service Public Opinion Survey

Every two years, a public opinion telephone survey is conducted through an independent agency to ask citizens about their view of the Winnipeg Police Service and their opinions about crime and public safety in Winnipeg. This year, on behalf of the Winnipeg Police Board, interviewers from PRA Inc, an independent market research firm, will randomly call individuals in all areas of Winnipeg beginning August 15th, 2022 to complete the 15 minute survey. 

Citizens can be assured the survey is legitimate. Interviewers will ask for general demographic information (age, gender, postal code), but will never request personal identifiers such as banking information, street address, or Social Insurance Number.

Once complete, the results of the survey will be made public and posted on both the Winnipeg Police Board and Winnipeg Police Service websites.
   
On behalf of the Board, the Winnipeg Police Service thanks all those who take the time to participate in the survey.

“Grandparent Scam” – Arrests: C22-161861

On July 28, 2022, the Winnipeg Police Service issued a public advisory in response to an increase in “grandparent scams” targeting the elderly.
 
Update:
 
The Financial Crimes Unit continued its investigation and identified two female suspects believed to be involved. On July 29, assisted by officers of the East District Community Support Unit, investigators arrested both suspects in the 1100 block of Sommerville Avenue without incident.
 
Investigators executed a search warrant at a residence in the 1100 block of Somerville Avenue and located evicence linking the suspects of the offences. During ten days, the suspects defrauded nine seniors for approximately $100,000.
 
Vanessa Fatima ALVES DASILVA, 18, of North York, Ontario, has been charged with the following offences:
 
– Fraud Over $5,000 x 6
– Conspiracy to Commit an Indictable Offence
– Possession of Proceeds of Property Obtained by Crime Over $5,000
– Forgery
– Use a Forged Document
 
Gabriella Edith Marie PARADIS, 25, of Walpole Island, Ontario, has been charged with the following offences:
 
– Fraud Over $5,000 x 2
– Conspiracy to Commit an Indictable Offence
– Possession of Proceeds of Property Obtained by Crime Over $5,000
 
The victims and the suspects were not previously known to one another.
 
The Financial Crimes Unit is continuing the investigation.
 
As previously released:
 
The Winnipeg Police Service has recently seen a significant increase in local “grandparent scam” (also known as “emergency scam”) reports – including 15 incidents over the past six days, with about $100,000 in losses.
 
The Financial Crime Unit is investigating these incidents.
 
The “grandparent scam” often involves an actor calling an elderly person and claiming to be a grandchild who is in serious legal trouble and needs money immediately. The caller sometimes cries, and there is often urgency and secrecy around the demands.
 
In October 2021, the Winnipeg Police Service issued a cautionary media release in response to an increase in “grandparent scams” targeting the elderly.
 
This release was followed up in March 2022, when it was discovered that the scam had escalated to the point where couriers or rideshare drivers were physically attending the victim’s residence to collect funds – rather than relying on an online transfer.  
 
An example of the scam, as seen in recent local incidents, occurs as follows:
 
A caller will claim to be a nephew, niece or grandchild – and sometimes provides the first name. They then claim to have been involved in an accident (such as a collision with a vehicle).
 
They then claim to have been arrested and jailed. The phone is passed to another actor who claims to be a lawyer and can come off as very professional.
 
The victim is told that money is needed for bail; otherwise, the family member will continue to be jailed. They are also told that a “gag order” has been put in place by a judge and that they cannot discuss the matter with anyone, including other family members or the bank.
 
Instructions are given to the victim to inform the bank that the money will be used for home repairs or something similar.
 
The victim is given a phone number to call, or the fraudster calls back soon after.
 
Once the money is obtained, the victim is told a bondsperson will attend their home. This fictitious bondsperson will attend the residence and take the cash – completing the scam.
 
There may be additional attempts to retrieve money from the victim over the following days.
 
Warning signs – How to protect yourself:
 
Knowledge is critical when it comes to preventing these frauds.
 
– The police and courts will never send someone to your house to collect money.
 
– The police and courts, including lawyers, will never tell you to lie to the bank about the purpose of obtaining money.
 
– These scammers will pressure people to act quickly before they have time to consider what they are doing or agreeing to. Always talk to a trusted person before providing personal information or funds, especially if it is an unsolicited call.
 
– We urge people to converse with their elderly relatives regarding this fraud.
 
– If you receive a call like this, please contact the police immediately.
 
If you have been victimized by the “grandparent scam”:
 
If you have been a victim of fraud, document all the information you can recall about your fraudulent transaction, e.g. receipts, copies of emails, text messages and courier companies.
 
It is also crucial that you report the fraud – doing so can help you possibly recover any loss, and it helps protect the community from future frauds and scams.
 
Information on how to report the “grandparent scam” can be found here: https://www.winnipeg.ca/police/TakeAction/frauds_scams.stm#report
Canadian Anti-Fraud Centre

Drug Trafficking Investigation – Arrests: C22-118564

Beginning in August 2022, the Winnipeg Police Service’s Guns & Gangs Unit conducted an investigation involving the trafficking of methamphetamine within the City of Winnipeg.

On August 11, 2022, the Guns & Gangs Unit observed four suspects operating a stolen 2014 Cadillac ATS in the 400 block of Marion Street. Officers placed four adults under arrest and seized the following items from the vehicle:

– 53 grams of Methamphetamine (Estimated Street Value = $2,100 to $2,650
– 2 grams of Fentanyl (Estimated Street Value = $360 – $400)
– 2 grams of Cocaine (Estimated Street Value = $160 – $200)
– Digital Scales
– Score Sheets
– Cell Phones

With the assistance of the Tactical Support Team and officers from the East District, the Guns and Gangs Unit executed a search warrant at a residence in the 300 Block of Marion Street and seized the following items:

–  2.8 grams of Methamphetamine (Estimated Street Value = $112 – $140)
– Unused Packaging Materials
– 12 Guage double barrel shotgun
– Digital Scales
– Score Sheets

Bryden Joel JONASSON, 28, of Winnipeg, has been charged with the following offences:

– Possession of a Scheduled Substance for the Purpose of Trafficking – Cocaine
– Possession of a Scheduled Substance for the Purpose of Trafficking – Methamphetamine
– Possession of a Scheduled Substance for the Purpose of Trafficking
– Possession of Property Obtained by Crime Over $5,000
– Fail to Comply with Condition of Release Order x 2
– Possession of Firearm, Restricted/Prohibited Weapon or Ammunition Contrary to Prohibition Order
– Warrant x 2 (RCMP)

He was detained in custody.

A 25-year-old female from Winnipeg is facing the following charges:

– Possession of a Scheduled Substance for the Purpose of Trafficking – Cocaine
– Possession of a Scheduled Substance for the Purpose of Trafficking – Methamphetamine
– Possession of a Scheduled Substance for the Purpose of Trafficking
– Possession of Property Obtained by Crime Over $5,000
– Possession of Property Obtained by Crime Under $5,000
– Unauthorized Possession of a Firearm
– Store Firearm or Restricted Weapon Contrary to Regulations

She was released on an Undertaking as mandated by the Criminal Code.

A 25-year-old male from Winnipeg is facing the following charges:

– Possession of a Scheduled Substance for the Purpose of Trafficking – Cocaine
– Possession of a Scheduled Substance for the Purpose of Trafficking – Methamphetamine
– Possession of a Scheduled Substance for the Purpose of Trafficking
– Possession of Property Obtained by Crime Over $5,000
– Operate of a Conveyance While Prohibited by Order Under Criminal Code

He was released on an Undertaking as mandated by the Criminal Code.

A 35-year-old female from Winnipeg is facing the following charges:

– Possession of a Scheduled Substance for the Purpose of Trafficking – Cocaine
– Possession of a Scheduled Substance for the Purpose of Trafficking – Methamphetamine
– Possession of a Scheduled Substance for the Purpose of Trafficking
– Possession of Property Obtained by Crime Over $5,000
– Possession of Property Obtained by Crime Under $5,000
– Store Firearm or Restricted Weapon Contrary to Regulations
– Possession of a Firearm Knowing its Possession is Unauthorized
– Possession of Firearm, Restricted/Prohibited Weapon or Ammunition Contrary to Prohibition Order x 2

She was released on an Undertaking as mandated by the Criminal Code.

Weapons – Arrest: C22-181351

On August 11, 2022, at approximately 2:30 p.m., members of the North District Community Support Unit observed an adult male operating a bicycle in breach of the Highway Traffic Act (HTA) in the 500 block of Pritchard Avenue.

Officers attempted to stop the male; however he fled on foot. After a short foot pursuit, officers arrested the uncooperative male and placed him in custody.

The male was found to be in possession of the following items:

– Loaded Taurus G2C 9 mm Handgun with obliterated serial number
– Magazine containing several rounds
– Drug Paraphernalia
– Approximately $3,200 in currency

A  21-year-old male from Winnipeg has been charged with the following offences:

– Possession of a Prohibited or Restricted Firearm with Ammunition
– Unauthorized Possession of a Firearm
– Tampering with Serial Number of a Firearm
– Possession of Proceeds of Property Obtained by Crime Under $5,000
– Resist Peace Officer

He was released on an Undertaking as mandated by the Criminal Code.

Weapons – Arrest: C22-181032

On August 11, 2022, at approximately 8:00 a.m., officers from the North District observed a wanted male at the intersection of Andrews Street and Flora Avenue. The adult male suspect was also believed to have a rifle in his possession.

Officers attempted to make contact with the suspect; however, he promptly fled on his bicycle. After a short distance, the strap from the duffle bag he was carrying became entangled in his front bicycle wheel, causing him to crash to the ground when the bicycle abruptly stopped.

Officers safely placed him under arrest on the strength of the Warrant and, as they did so,  observed a sawed-off rifle in plain view protruding from the duffle bag the suspect had been carrying.

Clinton WIRFFEL, 37, of Winnipeg, is charged with the following offences:

– Possession of a Firearm Knowing its Possession is Unauthorized
– Carrying Concealed Weapon Prohibited Device or Ammunition
– Possession of Firearm, Restricted/Prohibited Weapon or Ammunition Contrary to Prohibition Order x 4
– Fail to Comply with Probation Order
– Warrant – Fail to Comply with Probation Order

He has been detained in custody.


Constable Jay Murray, Public Information Officer
Constable Dani McKinnon, Public Information Officer
Constable Claude Chancy, Public Information Officer
Kelly Dehn, Manager of Public Affairs

Office: 204-986-3061
E-mail: WPS-PIO@winnipeg.ca

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Why Does Anyone Actually Believe These Social Media Nanny Requirements Are Real? – Forbes

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As we’re now in the middle of August, it means back to school is either right around the corner or perhaps even here. Thus, it isn’t surprising that some parents are now actively looking for a nanny or child care worker – and many have found that social media can be a good place to connect with candidates.

However, this week, a Facebook listing for a nanny was in a word “extreme.” The original poster’s account details were hidden but apparently the demands were way beyond what anyone might reasonably expect from even the most professional nanny.

School is starting again, and that means we once again need a nanny! Please read ALL of these requirements. You need to have a master’s degree or higher so that our 5-yo and 7-yo will be intellectually challenged. (No, your “bachelor of english” doesn’t mean you’re smart! Sorry!) You must be between 24-28 years of age to keep up with the activity level of our kiddos. And please plan to have your own housing, don’t assume you will be staying with us Yes, we have extra room, but the privilege is earned, not assumed. We need you from 7am8:30am and 3:00pm-6:00pm every weekday, and the pay will be $18 daily. Plan to bring “snacks” or other food for the kiddos as our cabinets will be locked during the day while we work. You will also need to bring educational materials such as workbooks as we do not keep anything like this at home. Thanks!

It didn’t take long on Thursday for this to go viral; with many commenting that the job requirements were more than a bit over-the-top. What was also notable was a second post that was just as extreme and perhaps even more nonsensical.

According to the job listing, though a master’s degree wasn’t required, a “Bachelors Degree in Childcare OR 9 years of relevant babysitting experience” was among the criteria. Likewise, this particular parent further demanded, “No tattoos. No drugs. No alcohol. No sketchy social media behavior AND/OR public pictures,” as well as adding, “Ideally will be a Trump fan.”

Many users on social media have questioned what type of person would expect such criteria to be met by any nanny. In fact, if anything it is the reactions that are truly comical.

Real? Unlikely

A search across Facebook, and other sites have failed to find actually who originally posted these job listings – so the authenticity can’t be verified. If real, both still read like pure satire and are likely a comment on the state of the job market, and what the “Karens of America” often expect today.

The first post demands that their children be intellectually challenged, yet it is riddle with grammatical errors. Likewise, the pay of $18 a day is clearly a joke, especially as the would-be candidate is required to bring (and thus pay for) “snacks” for the kiddos. According to the U.S. Bureau of Labor Statistics, the median pay for child care workers was $13.22 per hour as of May 2021, so clearly few individuals would be willing to work for $3 an hour.

The second post also reads like a parody of an affluent MAGA follower – the type of person who demands a Native English speaker yet will make payment for service under the table.

Now it is true that there are plenty of people who do post what can rightfully be described as “slightly unreasonable” demands while looking for a nanny/babysitter via social media. That is what makes these recent posts perhaps somewhat convincing, but clearly they’re meant to mock those who are looking for cheap help.

Given the state of the world, they were certainly good for a laugh.

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