While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences.
So where will marketers be spending more of their social media time and money in 2020?
In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020.
Here’s what they said:
Which social media platforms will marketers spend most of their time in 2020?
Although we only included four major platforms in this survey, our poll shows that Instagram will be the main focus of most marketing strategies in the coming year, with Facebook coming in a close second.
Other social platforms — such as Pinterest, Youtube, Snapchat and TikTok — were not included, so its more of a general overview in this respect. That’s not to say that these other platforms won’t play a major role for some businesses, but to keep the poll focus more general, we only included the major players here.
Knowing that many marketers are planning to spend most of their time and money on Instagram next year likely indicates a few things:
- Instagram has proven to be a successful platform for marketers to build their brand and reach other marketing and sales goals
- Ads and marketing content on Instagram will only increase in 2020
- Competition will be higher on Instagram
- Conversely, competition may be less of a struggle on other platforms
If you plan to market on Instagram in 2020, whether through ads or organic content, make sure that you spend the time to create something truly impactful. You don’t want to slack on creative content here, or you’ll likely lose out to the competition.
What type of content will marketers use in 2020 to meet their goals?
We all have unique marketing goals that determine the types of content we choose to create. What we were most curious about here is whether any of these content types could end up dominating the social media landscape in 2020.
Our poll results show that social ads and in-house (organic) content to be the main focus for the majority of marketers, but other forms of content (such as influencer posts and UGC) will be almost as important. No form of content came out as a clear winner as such.
If we combine social ads and influencer posts into a group of “paid content” vs UGC, and in-house content as “organic content,” the results at split 50/50. Both forms of advertising will be used heavily in the coming year; neither type of content will dominate marketing strategies.
As the year comes to a close, it’s worth using this quieter time to reflect on what older strategies you’ll bring into the new decade, and what newer ones it may be time to implement.
North Korea brings aid supplies to border town under lockdown: state media – TheChronicleHerald.ca
SEOUL (Reuters) – North Korea’s ruling party has delivered special aid packages of food and medical equipment to residents of Kaesong, near the border with the South, after imposing a lockdown there due to COVID-19 concerns, state media said on Sunday.
North Korean leader Kim Jong Un declared an emergency and imposed a lockdown on the small border town last month after a person, who defected to South Korea in 2017, returned to Kaesong across the highly fortified border showing coronavirus symptoms.
Pyongyang has not confirmed any coronavirus infections but has been taking strict quarantine measures and screening the town, while providing food, test kits and other medical equipment, according to state media.
State television on Sunday showed a train arriving at the Kaesong station and trucks delivering supplies to residents.
Separately, hundreds of people wearing masks and sitting apart from one another gathered at a party auditorium to thank authorities for the aid, with some breaking down in tears, footage showed.
The official KCNA news agency said the shipments arrived on Friday to help the residents cope with the lockdown, which “may lead to a deadly and destructive disaster.”
North Korea has not formally confirmed that the man in question tested positive for the virus. Seoul officials have said the 24-year-old returned to the North after facing a sexual assault investigation in the South.
South Korean health officials said there was no sign he was infected before he crossed the border, and at least two people who were in close contact with him have tested negative.
South Korea has confirmed 14,598 coronavirus cases and 305 COVID-19 deaths, the Korea Centers for Disease Prevention and Control said on Sunday.
(Reporting by Hyonhee Shin and Minwoo Park; Editing by Ana Nicolaci da Costa)
Japan unsuccessful in lifting auto tariffs early in UK trade deal: media – TheChronicleHerald.ca
TOKYO (Reuters) – Japan and Britain agreed to lift auto tariffs for a post-Brexit trade agreement in 2026 despite Japan’s push to lift the tariffs earlier, the Nikkei Asian Review reported on Sunday.
Japanese Foreign Minister Toshimitsu Motegi is currently in negotiations with British Trade Minister Liz Truss in London.
British Trade Minister Lizz Truss said in a statement that they “have reached consensus on the major elements of a deal,” and both have announced that they will agree on the principles of a trade deal by the end of August.
However, despite reassurances that the two countries had by and large reached an agreement, auto tariffs and agricultural products have proven to be a sticking point in the negotiations.
Japan had hoped to lift tariffs on auto and auto parts earlier than in the current trade deal between the EU and Japan, which will phase out import tariffs on Japanese vehicles by 2026.
“Japan agreed to phasing auto tariffs on Japanese vehicles out in 2026 in line with the EU trade deal, despite asking to hasten the timing,” Nikkei reported on Sunday.
Britain, on the other hand, is hoping to secure better terms on agriculture, Financial Times reporter George Parker tweeted on Friday.
“UK-Japan trade talks close to agreement but @trussliz said by Brits to be holding out on agricultural access,” he said, referring to Truss’s Twitter handle.
Britain, which left the European Union in January, is seeking to clinch a trade agreement with Japan based on the 2019 EU-Japan agreement by the end of the year, when Britain’s no-change transition arrangement with the EU will expire.
The Japanese Trade Ministry and Foreign Ministry did not immediately respond to Reuters’ request for comment.
(Reporting by Sakura Murakami; Editing by Michael Perry)
Letter: News media, stop lumping anti-abortion issues with LGBTQ rights – The Tri-City News
Re. “Tri-Cities Pride rebuffs MLA over ‘continued silence’” (Tri-City News, July 29)
I’m tired of the media throwing anti-abortion issues in with LGBTQ rights.
While it’s understood that over 50% of Canadians support abortion rights there is also about 25% of Canadians who are pro-life and support some kind of protection for the unborn. This is a significant minority, more support than there is for many other minority issues in Canada today.
Anti-abortion is also not just a religious issue as we know from a scientific viewpoint that we are dealing with a human life.
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Let’s keep these issues separate and rationally discuss them on their own merits just like the issue of capital punishment or any other ethical issue in society instead of making it a partisan polarization.
Huawei says it’s running out of chips for its smartphones because of US sanctions – The Verge
Six new COVID-19 cases reported in Ottawa on Sunday – CTV Edmonton
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