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Survey: Social Media Platform and Content Plans for 2020 – Social Media Today

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While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences.

So where will marketers be spending more of their social media time and money in 2020? 

In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020.

Here’s what they said: 

Which social media platforms will marketers spend most of their time in 2020?

Although we only included four major platforms in this survey, our poll shows that Instagram will be the main focus of most marketing strategies in the coming year, with Facebook coming in a close second.

Other social platforms — such as Pinterest, Youtube, Snapchat and TikTok ​— were not included, so its more of a general overview in this respect. That’s not to say that these other platforms won’t play a major role for some businesses, but to keep the poll focus more general, we only included the major players here.

Knowing that many marketers are planning to spend most of their time and money on Instagram next year likely indicates a few things:

  1. Instagram has proven to be a successful platform for marketers to build their brand and reach other marketing and sales goals
  2. Ads and marketing content on Instagram will only increase in 2020
  3. Competition will be higher on Instagram
  4. Conversely, competition may be less of a struggle on other platforms

If you plan to market on Instagram in 2020, whether through ads or organic content, make sure that you spend the time to create something truly impactful. You don’t want to slack on creative content here, or you’ll likely lose out to the competition.

What type of content will marketers use in 2020 to meet their goals?

We all have unique marketing goals that determine the types of content we choose to create. What we were most curious about here is whether any of these content types could end up dominating the social media landscape in 2020. 

Our poll results show that social ads and in-house (organic) content to be the main focus for the majority of marketers, but other forms of content (such as influencer posts and UGC) will be almost as important. No form of content came out as a clear winner as such.

If we combine social ads and influencer posts into a group of “paid content” vs UGC, and in-house content as “organic content,” the results at split 50/50. Both forms of advertising will be used heavily in the coming year; neither type of content will dominate marketing strategies.

As the year comes to a close, it’s worth using this quieter time to reflect on what older strategies you’ll bring into the new decade, and what newer ones it may be time to implement.

Let’s block ads! (Why?)



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Jennifer Lopez and Ben Affleck pictured kissing as ‘Bennifer’ returns

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Jennifer Lopez and Ben Affleck have been pictured exchanging passionate kisses, apparently confirming weeks of fevered rumors that they have rekindled a romance that dominated celebrity media almost 20 years ago.

Paparazzi photos printed in the New York Post on Monday showed the two actors kissing while enjoying a meal with members of Lopez’s family at Malibu’s posh Nobu sushi restaurant west of Los Angeles on Sunday.

Representatives for Lopez, 51, declined to comment on Monday, while Affleck’s publicists did not return a request for comment.

Lopez and “Argo” director Affleck, dubbed “Bennifer,” became the most talked about couple in the celebrity world in the early 2000s in a romance marked by his-and-her luxury cars and a large 6.1-carat pink diamond engagement ring. They abruptly called off their wedding in 2003 and split up a few months later.

The pair have been pictured together several times in Los Angels and Miami in recent weeks, after Lopez and her former baseball player fiance Alex Rodriguez called off their engagement in mid-April after four years together. Monday’s photos were the first in which Lopez and Affleck were seen kissing this time around.

Celebrity outlet E! News quoted an unidentified source last week as saying Lopez was planning to move from Miami to Los Angeles to spend more time with Affleck, 48, and was looking for schools for her 13-year-old twins Max and Emme.

Max and Emme, along with the singer’s sister Lydia, were also photographed walking into the restaurant in Malibu on Sunday.

Lopez married Latin singer Marc Anthony, her third husband, just five months after her 2004 split with Affleck. Affleck went on to marry, and later was divorced from, actress Jennifer Garner.

 

(Reporting by Jill Serjeant; editing by Jonathan Oatis)

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TikTok debuts new voice after Canadian actor sues

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TikTok

After noticing a new female voice narrating the videos on the popular video-sharing social networking service, users of TikTok were baffled as to why. It actually turns out that the Canadian actress behind the old voice filed a lawsuit against the platform for copyright violation as her voice was apparently being used without her permission.

Bev Standing, a voice actor based in Ontario, is taking China-based ByteDance to court. TikTok’s parent company has since replaced her voice with a new one, with Standing reportedly finding out over email after a tip-off from a journalist. On the matter, Standing said: “They replaced me with another voice. I am so overwhelmed by this whole thing. I’m stumbling for words because I just don’t know what to say.”

TikTok is said to be considering a settlement for Standing outside of the courts, but nobody knows whether or not this is true. According to legal experts, the fact TikTok now has a new voice on the popular social media app suggests they acknowledge Standing’s case and potentially understand that she may have suffered as a result of the company’s actions.

Thanks to the emergence of the powerful smartphone devices of today, alongside taking high-quality images for Instagram, getting lost down YouTube wormholes, and accessing popular slots like Purple Hot, people are turning to relatively new platforms like TikTok. The service has 689 million monthly active users worldwide and is one of the most downloaded apps in Apple’s iOS App Store. This latest news could harm the platforms future, although many of its younger users potentially aren’t aware that this type of scenario is unfolding.

For Bev Standing, the ordeal is a testing one. She wasn’t informed of the voice change, there is no mention of it in TikTok’s newsroom online, and the development is news to her lawyer also.

 

This all comes after her case was filed in a New York State court in early May after the voice actor noticed a computer-generated version of her voice had been seen and listened to around the world since 2020. Speculation is rife as to how TikTok managed to obtain the recordings but Standing believes the company acquired them from a project she took part in for the Chinese government in 2018.

(Image via https://twitter.com/VoiceOverXtra)

The Institute of Acoustics in China reportedly promised her that all of the material she would be recording would be used solely for translation, but they eventually fell into the hands of TikTok and have since been altered and then exposed to a global audience.

According to Pina D’Agostino, an associate professor with Osgoode Hall Law School at York University and an expert in copyright law, the fact that the hugely popular social media platform has now changed Standing’s voice could result in a positive outcome for the distraught voice actor. She said: “It’s a positive step in the way that they are mitigating their damages. And when you’re mitigating, you’re acknowledging that we did something wrong, and you’re trying to make things better.”

When assessing social media etiquette and how both companies and users should act, this type of news can only do more harm than good. Not only does it make the company look bad, but it could have an effect on revenues and, ultimately, TikTok’s reputation.

With a clear desire to move on and put this whole process behind her, Bev Standing is eager for the case to be resolved and get back to the daily work she loves and has been doing for a large part of her life. TikTok has until July 7 to respond to her claim.

 

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Nigeria orders broadcasters not to use Twitter to gather information

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Nigerian television and radio stations should not use Twitter to gather information and have to de-activate their accounts, the broadcast authority said following the move to suspend the U.S. social media giant in Africa’s most populous country.

Nigeria’s government on Friday said it had suspended Twitter’s activities, two days after the platform removed a tweet by President Muhammadu Buhari that threatened to punish secessionists. Nigerian telecoms firms have since blocked access to Twitter.

International diplomats responded with a joint statement in support of “free expression and access to information as a pillar of democracy in Nigeria”.

Buhari, who was Nigeria’s military ruler in the 1980s, has previously been accused of cracking down on freedom of expression, though his government has denied such accusations.

Twitter has called its suspension “deeply concerning” and said it would work to restore access for all those in Nigeria who rely on the platform to communicate and connect with the world.

The National Broadcasting Commission, in a statement dated June 6, told broadcasters to “suspend the patronage of Twitter immediately”.

“Broadcasting stations are hereby advised to de-install Twitter handles and desist from using Twitter as a source of information gathering,” it said in the statement, adding that “strict compliance is enjoined”.

The statement comes two days after the attorney general ordered the prosecution of those who break the rules on the ban.

The foreign minister on Monday held a closed door meeting in the capital, Abuja, with diplomats from the United States, Britain, Canada, the European Union and Ireland to discuss the ban.

It followed the statement by their diplomatic missions on Saturday in which they criticised the move.

“These measures inhibit access to information and commerce at precisely the moment when Nigeria needs to foster inclusive dialogue…. as well as share vital information in this time of the COVID-19 pandemic,” they said in their statement.

Nigeria’s information minister on Friday said the ban would be “indefinite” but, in a statement late on Sunday, referred to it as a “temporary suspension”.

The minister did not immediately respond to phone calls and text messages on Monday seeking comment on the altered language.

 

(Reporting by Camillus Eboh and Abraham Achirga in Abuja; Writing by Alexis Akwagyiram; Editing by Alex Richardson)

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