Survey: Social Media Platform and Content Plans for 2020 - Social Media Today

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Survey: Social Media Platform and Content Plans for 2020 – Social Media Today

Published

4 years ago

December 22, 2019

Harry Miller

While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences.

So where will marketers be spending more of their social media time and money in 2020?

In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020.

Here’s what they said:

Which social media platforms will marketers spend most of their time in 2020?

Although we only included four major platforms in this survey, our poll shows that Instagram will be the main focus of most marketing strategies in the coming year, with Facebook coming in a close second.

Other social platforms — such as Pinterest, Youtube, Snapchat and TikTok — were not included, so its more of a general overview in this respect. That’s not to say that these other platforms won’t play a major role for some businesses, but to keep the poll focus more general, we only included the major players here.

Knowing that many marketers are planning to spend most of their time and money on Instagram next year likely indicates a few things:

Instagram has proven to be a successful platform for marketers to build their brand and reach other marketing and sales goals
Ads and marketing content on Instagram will only increase in 2020
Competition will be higher on Instagram
Conversely, competition may be less of a struggle on other platforms

If you plan to market on Instagram in 2020, whether through ads or organic content, make sure that you spend the time to create something truly impactful. You don’t want to slack on creative content here, or you’ll likely lose out to the competition.

What type of content will marketers use in 2020 to meet their goals?

We all have unique marketing goals that determine the types of content we choose to create. What we were most curious about here is whether any of these content types could end up dominating the social media landscape in 2020.

Our poll results show that social ads and in-house (organic) content to be the main focus for the majority of marketers, but other forms of content (such as influencer posts and UGC) will be almost as important. No form of content came out as a clear winner as such.

If we combine social ads and influencer posts into a group of “paid content” vs UGC, and in-house content as “organic content,” the results at split 50/50. Both forms of advertising will be used heavily in the coming year; neither type of content will dominate marketing strategies.

As the year comes to a close, it’s worth using this quieter time to reflect on what older strategies you’ll bring into the new decade, and what newer ones it may be time to implement.

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Jimmy Butler steals the show on NBA media day with ‘emo’ phase look following Damian Lillard’s trade to the Milwaukee Bucks – CNN

Published

3 hours ago

October 3, 2023

Harry Miller

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Social media traffic to top news sites craters

Published

5 hours ago

October 3, 2023

Harry Miller

Traffic referrals to the top global news sites from Meta’s Facebook and X, formerly Twitter, has collapsed over the past year, according to data from Similarweb.

Why it matters: Website business models that depended on clicks from social media are now broken.

What’s happening: Regulatory pressure and free speech concerns have pushed tech giants to abandon efforts to elevate quality information, leaving the public more susceptible to misinformation ahead of the 2024 election.

Meanwhile, news companies are scrambling to find business solutions while simultaneously fighting to protect their work in the AI era.

The big picture: While the news industry has known this day would come, many are still unprepared.

A slower ad market and less reliable traffic contributed to a record number of media job cuts this year.
Efforts to reach voters with trusted information are becoming more difficult as tech platforms lean into viral trends, instead of quality news.

Yes, but: Disruption is often a catalyst for change.

The over-reliance on social media traffic kept news publishers from focusing on building stronger consumer products of their own.
Publishers are better prepared now to defend their intellectual property in the AI era having learned from their mistakes of being too heavily reliant on third parties for survival.

Go deeper: Social media news consumption slows globally

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House Minority Leader Hakeem Jeffries. Photo: Anna Moneymaker/Getty Images.

House Speaker Kevin McCarthy (R-Calif.) is unlikely to get a lifeline from across the aisle as he fights to keep his job, according to interviews with and statements from nearly two dozen House Democrats.

Why it matters: If a half dozen Republicans support the motion to vacate introduced by right-wing Rep. Matt Gaetz (R-Fla.), which is set for a vote on Tuesday afternoon, McCarthy will need Democratic votes to survive.

Data: Bureau of Labor Statistics; Chart: Axios Visuals

For all the signs of a cooling economy, employers sure had an awful lot of open jobs as summer came to an end, according to a shocker of a labor market report out Tuesday. But it’s probably sending a misleading signal.

Driving the news: Employers reported having 9.6 million job openings at the end of August, according to the Job Openings and Labor Turnover report, up 690,000 from July, driven by a particularly large surge in professional and business services openings.

United Auto Workers members and supporters on a picket line outside the Ford Motor Co. Chicago Assembly Plant in Chicago, Ill., on Sept. 30. Photo: Taylor Glascock/Getty Images

Ford and General Motors laid off 500 more people after the United Auto Workers widened its historic strike last week, the automakers confirmed to Axios Tuesday.

Why it matters: Roughly 3,000 workers have been impacted by layoffs since the UAW strike against the Detroit Three began last month.

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India police raid homes of NewsClick journalists in illegal funding probe

Published

6 hours ago

October 3, 2023

Harry Miller

Police in India have arrested a prominent journalist and founder of a news website under a stringent anti-terror law over allegations of receiving foreign money for pro-China propaganda.

NewsClick’s founder and editor-in-chief Prabir Purkayastha was arrested on Tuesday evening under the Unlawful Activities Prevention Act (UAPA) and criminal conspiracy charges, local media reports said.

Journalist Amit Chakravarty was also arrested in the same case, the reports added.

The arrests came after the office of the New Delhi-based news portal and homes of several journalists and writers linked to it were raided as part of an investigation into suspected illegal foreign funding of the media company. Laptops and mobile phones were taken away as part of the probe.

“A special investigations team launched a search operation to identify all those individuals who were possibly getting funds from overseas to run a media group with the main agenda of spreading foreign propaganda,” said a home ministry official overseeing the raids by the federally-controlled Delhi Police.

Indian authorities registered a case against NewsClick and its journalists on August 17, days after a New York Times report alleged the website had received funds from an American millionaire who, the Times wrote, funded the spread of “Chinese propaganda”. NewsClick denied the charges.

The raids on Tuesday were conducted at more than a dozen homes of journalists and some other writers linked to NewsClick.

A home ministry official said the raids were part of an investigation by the Enforcement Directorate, India’s financial crime control agency, into suspected money laundering by NewsClick, whose office was also sealed by the Delhi Police.

In a statement, the police said 37 male suspects were questioned at the NewsClick office while nine female suspects were questioned at their residences.

Thirty locations connected with the portal and its journalists were searched, the police said. Among those questioned were journalists Urmilesh, Aunindyo Chakravarty, Abhisar Sharma, Paranjoy Guha Thakurta and historian Sohail Hashmi.

NewsClick officials were not immediately available for comment. The company’s website says it reports on news from India and elsewhere with a focus on “progressive movements”.

NewsClick founder Purkayastha said at the time the allegations were not new and that the organisation would respond to them in court.

The Press Club of India said it was deeply concerned by the raids. A group of journalists has planned a protest march in New Delhi on Wednesday.

‘Coercive actions’

A statement from the INDIA alliance, a coalition of 28 opposition political parties, said in the last nine years, the government has deliberately persecuted and suppressed the media by using different investigative agencies.

“Even if you were … to believe these allegations at worst you could have targeted the management of the website, but what we are seeing now is that even junior employees are getting raided, even contributors are getting raided,” Shoaib Daniyal, political editor at the Scroll news website, told Al Jazeera.

“India has an extremely draconian terror law regime where people can be arrested and locked away for years without trial,” he added.

A spokesperson from Prime Minister Narendra Modi’s nationalist Bharatiya Janata Party (BJP) said the raids were justified as foreign funding to media groups must be assessed by investigating agencies.

India has fallen to 161st rank in the World Press Freedom Index, an annual ranking by non-profit Reporters Without Borders, from 150th last year, its lowest ever. Modi’s government rejects the group’s rankings, questioning its methodology, and says India has a vibrant and free press.

A few months ago, Indian tax authorities raided BBC offices in New Delhi and Mumbai, shortly after the British broadcaster released a documentary that was critical of Modi.

Ties between India and China have been strained since 2020, when clashes between the two neighbours’ militaries in a disputed border area killed at least 20 Indian soldiers and four Chinese servicemen.

Since then, New Delhi has banned many Chinese-owned apps, including TikTok, and launched tax investigations into some Chinese mobile phone companies.

SOURCE: AL JAZEERA AND NEWS AGENCIES

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