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Survey: Social Media Platform and Content Plans for 2020 – Social Media Today

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While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences.

So where will marketers be spending more of their social media time and money in 2020? 

In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020.

Here’s what they said: 

Which social media platforms will marketers spend most of their time in 2020?

Although we only included four major platforms in this survey, our poll shows that Instagram will be the main focus of most marketing strategies in the coming year, with Facebook coming in a close second.

Other social platforms — such as Pinterest, Youtube, Snapchat and TikTok ​— were not included, so its more of a general overview in this respect. That’s not to say that these other platforms won’t play a major role for some businesses, but to keep the poll focus more general, we only included the major players here.

Knowing that many marketers are planning to spend most of their time and money on Instagram next year likely indicates a few things:

  1. Instagram has proven to be a successful platform for marketers to build their brand and reach other marketing and sales goals
  2. Ads and marketing content on Instagram will only increase in 2020
  3. Competition will be higher on Instagram
  4. Conversely, competition may be less of a struggle on other platforms

If you plan to market on Instagram in 2020, whether through ads or organic content, make sure that you spend the time to create something truly impactful. You don’t want to slack on creative content here, or you’ll likely lose out to the competition.

What type of content will marketers use in 2020 to meet their goals?

We all have unique marketing goals that determine the types of content we choose to create. What we were most curious about here is whether any of these content types could end up dominating the social media landscape in 2020. 

Our poll results show that social ads and in-house (organic) content to be the main focus for the majority of marketers, but other forms of content (such as influencer posts and UGC) will be almost as important. No form of content came out as a clear winner as such.

If we combine social ads and influencer posts into a group of “paid content” vs UGC, and in-house content as “organic content,” the results at split 50/50. Both forms of advertising will be used heavily in the coming year; neither type of content will dominate marketing strategies.

As the year comes to a close, it’s worth using this quieter time to reflect on what older strategies you’ll bring into the new decade, and what newer ones it may be time to implement.

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'We're the same as everyone else, just smaller': Local student promoting dwarfism awareness on social media – CTV News Kitchener

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Guelph –

Isabella Lamanna is using the power of social media to raise awareness about dwarfism.

The first-year University of Guelph student was born with a form of dwarfism called diastrophic dysplasia.

“I’m trying to raise awareness and educate people who may not know about it,” said Lammana, who’s originally from Markham.

She joined TikTok at the start of the pandemic and began posting videos about what it’s like to live as a little person.

“There’s also the fun ones, the dancing ones, singing ones … the past year, I’ve gained almost a million followers, it’s pretty crazy,” said Lammana.

Lammana said her goal is to promote a better understanding of people with dwarfism.

“We prefer to be called our names … but if anything ‘little person,’ ‘dwarf’ is OK too as long as it’s not used in a harmful way,” she said. “But one word that is not tolerable in the community is the m-word.”

In some of her TikTok videos, Lammana debunks misconceptions like not being able to drive or have kids, hoping to remove barriers for others.

“We’re the same as everyone else, just smaller,” said Lammana.

Lammana’s work goes beyond the screen. She is a patient ambassador for Sick Kids Hospital in Toronto and a volunteer with Little People of Ontario, a non-profit advocacy group for those with dwarfism and their families.

The group’s president, Allan Redford, said Lammana is helping share their key message that “we’re not a character, we’re a real person. We would like to be treated the way you would like to be treated.”

Lamanna and Redford both said while there are still those who are ignorant, pointing and laughing or telling insensitive jokes about little people, they’re hopeful for more acceptance.

“With a little bit of accommodation, a little bit of help, a little bit of equitable treatment and kindness and inclusion … we can get there and that’s where we want to go,” said Redford.

National Dwarfism Awareness Day is Oct. 25, a day to wear green, the official colour of support.

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Trump's Truth Social media platform is a perfect mess – MSNBC

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Former President Donald Trump on Wednesday announced the launch of a media company and a social media platform designed, in his words, to “stand up to the tyranny of Big Tech.” And so far the platform, called Truth Social (of course!), has been as true to form as one could’ve imagined: a ramshackle, derivative project that expresses Trump’s desperate thirst for power and profit.

Trump isn’t trying to win over the market by creating a unique media experience.

The janky and rushed nature of Truth Social was immediately apparent. While in his announcement Trump said a beta version is meant to be available to invited guests in November and a national rollout is expected in early 2022, pranksters and curious journalists found what appeared to be an unreleased test version of the site within hours and proceeded to flood it.

Immediately people snatched up VIP handles like “donaldtrump” and “mikepence.” The person who grabbed “donaldjtrump” swiftly pinned a photo of a pig defecating on their profile. That site has been pulled offline, but at least one other test version has been circulating, as well, suggesting striking technical vulnerabilities.

Oct. 22, 202103:29

As Washington Post tech reporter Drew Harwell notes in his analysis, the website is a crude, uncreative knockoff of Trump’s favorite social media platform — and it is also somehow already violating licensing codes:

The site looks almost entirely like a Twitter clone: A user can post Truths, which are like tweets, or Re-Truths, which are retweets. There’s also a news feed, called the Truth Feed, a notification system so users can know “who’s interacting with your TRUTH’s,” the social network’s App Store profile states.

The site’s code shows it runs a mostly unmodified version of Mastodon, the free, open-source software launched in 2016 that anyone can use to run a self-made social networking site.

Mastodon founder Eugen Rochko told The Post Thursday that Trump’s site may violate Mastodon’s licensing rules, which require developers to share any modifications and link to the original source code. Rochko said he has contacted the company’s legal counsel to make a determination.

Using a link to what appeared to be another test site that hasn’t been taken down, I was easily able to create a profile. Given its extreme similarity to Twitter (although with a strikingly drab color scheme) it wasn’t hard to navigate. But when you publish posts you don’t hit “Tweet” — you hit a button that says “TRUTH!”

Every post from every user is a “Truth,” not because of the substance of what someone is saying, but by virtue of where they are saying it.

In addition to the vapid design, it was easy to sense the next step in Trump’s project to lay waste to the idea of shared reality. Every post from every user is a “Truth,” not because of the substance of what someone is saying, but by virtue of where they are saying it: Trump’s social media space. This principle is key to Trump’s authoritarian paradigm, in which truth is not tethered to reality or reason, but instead to the will to power and tribalism — something is true because my tribe and I want it to be true.

The site’s technical woes and uninspired design might not deter new users, because Trump isn’t trying to win over the market by creating a unique media experience. Instead he’s looking to create a unique ideological space. Trump’s media group claims it wants to create a “non-cancellable global community,” by which it means a social media platform that is populated solely by people on the right, and establishes little to no regulation surrounding abuse, disinformation, calls to violence and bigotry.

The crux of the matter, however, is to create a forum where Trump has free rein to speak as he wishes to and be adulated for it. “We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced,” he wrote in his announcement. “This is unacceptable.”

Trump’s new media venture ticks all the classic Trump boxes: money, power, ego. If it’s successful, it could be an asset in keeping his potential 2024 aspirations alive. But whether his base finds the site to be a tolerable experience remains an open question.

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Media Advisory: Premier Furey to Provide Details on Period Products in Schools – News Releases – Government of Newfoundland and Labrador

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The Honourable Andrew Furey, Premier of Newfoundland and Labrador will join the Honourable Pam Parsons, Minister Responsible for the Office of Women and Gender Equality and the Honourable Tom Osborne, Minister of Education to provide an update on plans for providing free period products in K-12 schools.

The event will take place Monday, October 25 at 10:30 a.m. at Brother Rice Junior High, 75 Bonaventure Avenue, St. John’s.

The event will be live-streamed on the Government of Newfoundland and Labrador’s Facebook account. Media are invited to attend and are asked to RSVP by contacting Tina Coffey (tcoffey@gov.nl.ca).

Physical distancing and other public health guidelines will be in place.

– 30 –

Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Tina Coffey
Education
709-729-1906, 687-9903
tcoffey@gov.nl.ca

2021 10 22
3:30 pm

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