Thanks To Softbank's $400 Million Investment, Athleisure Brand Vuori Is Now Worth $4 Billion - Forbes | Canada News Media
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Thanks To Softbank's $400 Million Investment, Athleisure Brand Vuori Is Now Worth $4 Billion – Forbes

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This morning, six-year old athleisure brand Vuori announced an investment by Softbank of $400 million at a valuation of $4 billion. In its most recent capital-raise prior to this transaction, Vuori was valued in 2019 at about $200 million when Norwest Venture Partners invested $45 million in the company. Obviously, the founders, shareholders and Norwest have a big win on their hands.

There is very little public information on the financials of Vuori. But if you ask any ten people if they’ve heard of the brand, the odds are you will not get all ten saying yes. Because it’s a consumer brand, that’s an important indicator of the scale of the business. Those same ten people will have heard of Lululemon and other consumer businesses you know in the same market. Because Vuori has the potential for future growth that those brands don’t have, like opening stores and expanding awareness, it has higher growth potential than established brands. And based on the multiples we see right now for Lululemon, VF Corp.

VFC
and others, you can make the multiples make sense on the deal. For management and ownership, it’s a transaction they have to do because it’s so economically compelling; it’s smart of them to do this deal.

But what about the investor, Softbank? Are they going to make money on this investment? In order for that to happen, Vuori has to become the undisputed leader in atheleisure and it has to make money commensurate with that larger scale. There’s real potential for them to do it but Softbank is paying a full price for that potential and taking a risk in a volatile industry that Vuori will win.

Other athleisure companies will point to this transaction to value their businesses. Although the businesses are comparable, it’s unlikely that another athleisure company will be able to replicate this kind of transaction in the foreseeable future.

Of the $400 million being invested, zero is going into the company and all of it is going to shareholders’ pockets. That’s important because shareholders who take out $400 million tend to change their focus from what it was before. But it can also be true that shareholders who have money in their pocket are eager to build even bigger and step on the gas without hesitation because they’re financially secure. Whether the team stays focused on growth or gets distracted will only be known after some time passes.

No matter what, it’s a singular transaction for the athleisure industry that is driven by the importance of casual apparel, even as more people return to work. No doubt Vuori, and other athleisure companies, are going to adapt their products to a work environment. A great deal of focus now is on clothes that can go from a hike to the office and out to dinner without changing, especially for men whose clothes are more similar from event to event. There is a real opportunity in the market right now to give men the clothes they will need now to go back to the office and the athleisure companies men have been wearing while they work at home have the inside track to provide those products if they can. Whether Vuori can fulfill the promise of a $4 billion valuation is not clear but certainly Softbank believes it’s real.

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Economy

Energy stocks help lift S&P/TSX composite, U.S. stock markets also up

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TORONTO – Canada’s main stock index was higher in late-morning trading, helped by strength in energy stocks, while U.S. stock markets also moved up.

The S&P/TSX composite index was up 34.91 points at 23,736.98.

In New York, the Dow Jones industrial average was up 178.05 points at 41,800.13. The S&P 500 index was up 28.38 points at 5,661.47, while the Nasdaq composite was up 133.17 points at 17,725.30.

The Canadian dollar traded for 73.56 cents US compared with 73.57 cents US on Monday.

The November crude oil contract was up 68 cents at US$69.70 per barrel and the October natural gas contract was up three cents at US$2.40 per mmBTU.

The December gold contract was down US$7.80 at US$2,601.10 an ounce and the December copper contract was up a penny at US$4.28 a pound.

This report by The Canadian Press was first published Sept. 17, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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