The 8 step SEO strategy to make your business successful

You must have heard that Search Engine Optimization (SEO) can help make your business successful. But have you ever thought of how you can benefit from SEO? Well! If you have not started thinking about Search Engine Optimization, then start it by today as it can generate fruitful results for your website. To help you benefit from SEO, we have decided to share with you the 8 step SEO strategy. Let’s have a look:

1. SEO Basics

First of all, you need to understand the basics of SEO. For that, you can create a free account on Google Analytics that will help you track search results for your website such as impressions, click through ratio, links to your site, and bounce rate. Link social media accounts to your website to engage your visitors. You also need to create the sitemap to index your website in the search results.

2. Technical SEO

Technical SEO for a website involves checking canonical URLs, adding a Robot.txt file, creating a video sitemap, and avoiding 301 redirects. For that, you will require the services of an expert SEO company like Seologist, Toronto SEO Company.

3. Mobile SEO

The next step in our list of 8 step SEO strategy is mobile SEO. Make sure your website is responsive to mobile so that visitors can easily browse it on their mobile phone. Here you can utilize Google Mobile-Friendly test. This test helps examine your website to see if it is eligible to be indexed on mobile websites.

4. Keyword Research

Research keywords for your website by taking into consideration your target audience. Insert keywords in your website pages and content to make your site Search Engine Optimized. Write unique titles for pages to avoid any duplication. Don’t forget to write a Meta description for each page.

5. On-Page SEO

On-Page SEO is essential for a website, especially if you are running an online business. This type of SEO involves fixing the broken links that can cause a 404 error. Plus, it also involves keeping all website pages within 3 to 4 clicks of your home page. Here Seologist, Toronto SEO Company can help you.

6. Website Content

Website content is the key to a successful website and there are several ways to do this. First, you can split longer website pages into multiple pages. Depending upon your website, you can add 2000-3000 words in each page. Though some pages do not require 1000 or 2000 words but ensure to add helpful content. Second, you can create a blog and publish unique articles on a regular basis.

7. Linking

Both inbound and outbound links are important for your website. Here it must be ensured that these links are direct and do not include any broken links. You may face difficulty in linking your site, but nothing to worry as you can hire Seologist, Toronto SEO Company.

8. Keep in touch with up-to-date SEO tools

The last step in this 8 step SEO Strategy is keeping in touch with the latest SEO tools. Everything keeps on changing, both inside your industry and in the SEO world. So, make sure to adopt up-to-date SEO tools to remain competitive.