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The art market has radically changed. Here's how to buy art today – CNN

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Written by Jacqui Palumbo, CNN

For a long time, the art market was “a secret world of whispers” according to art advisor Kim Heirston, who started her career working in New York’s downtown galleries three decades ago. Then, as an archivist for the late gallerist Robert Miller, she safeguarded and only shared materials that were critical to gallery sales, on request.

But today, starting a fine art collection is easier than ever, thanks to the internet, where many players in the art market now operate. Purchasing artworks isn’t just for art experts or the wealthy collectors who can afford to hire them. Now, “you’re able to get every bit of information,” Heirston said in a phone interview.

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Many artworks can be purchased or bid for online, bypassing older models, such as directly negotiating with galleries or attending auctions.

Artworks from Platform by Aneta Bartos (left) and Lucía Vidales (right).

Artworks from Platform by Aneta Bartos (left) and Lucía Vidales (right). Credit: Jonathan Hökklo @hawkclaw/Platform

In 2019, Hiscox’s annual art trade report captured the trend, estimating that online art sales had reached $4.8 billion that year — up from $1.5 billion in 2013. The figure is expected to climb to ​​$9.32 billion by 2024.

The coronavirus pandemic has spurred on significant changes as well — from major auction houses like Christie’s and Sotheby’s experimenting with hybrid live and digital sales, and galleries and art fairs adapting to virtual showrooms. There’s also been the meteoric rise of the digital art market mostly thanks to NFTs (non-fungible tokens).

But that said, those who are able and interested in purchasing artworks for tens or hundreds of thousands of dollars (or more), hiring an art advisor to guide your collection and counsel you on the art market is probably still wise.

“I’ve been able to see the vicissitudes,” Heirston said. “I know who’s in favor and who’s not. I try to project who may be favored or coveted down the line.”

But for first-time buyers or newcomers with a more modest budget — say, in the hundreds or thousands — they’ll find there are many new ways to get started.

How to buy art online

Online art marketplaces offer a number of tools to help you get a grasp on the market, from robust search features and extensive pricing data to informative articles to help put the artists and artworks in context.

Artsy, founded in 2009, remains the largest marketplace, with an inventory of over 1 million artworks from more than 4,000 galleries, art fairs and institutions [disclaimer: this writer was a former employee at Artsy], but sites including Artsper and Saatchi Art also offer plenty of options. Users to these platforms won’t necessarily be able to click-to-buy all listed artworks — with some, you’ll have to make online offers or contact the gallery. Both Artsy and Artnet also partner with auction houses and other organizations to offer exclusive online auctions.

A view of Platform's marketplace.

A view of Platform’s marketplace. Credit: Platform

So, where might someone start? As a rule of thumb, prints, works on paper, photography and digital art often offer more reasonable price points than painting or sculpture. In addition, following the market of early-career artists can mean finding a great piece of art before their works become too pricey.

With seemingly endless listings, however, the question becomes how to sort through them all.

That’s where Platform has stepped up, The David Zwirner-backed marketplace curates only 100 contemporary works each month from independent galleries around the US. General manager Bettina Huang says their model is similar to Net-a-Porter, which offers edits of luxury fashion and beauty offerings, “and then makes it really, really easy for you to buy.”

Artworks on Platform by Marcel Dzama (top) and Danielle Orchard (bottom).

Artworks on Platform by Marcel Dzama (top) and Danielle Orchard (bottom). Credit: Jonathan Hökklo @hawkclaw/Platform

After the mega gallery David Zwirner partnered with smaller galleries to launch a series of viewing rooms while the pandemic shuttered galleries and halted their sales, Zwirner’s son, Lucas, turned the project into its own art e-commerce company with Huang and a separate team. Platform offers many works under $10,000, and all can be directly purchased through the site (even in installments through Klarna). It’s first-come, first-serve — unlike many galleries, which can require intensive relationship-building — though there is a loyalty program for repeat buyers to gain 24-hour early access each month.

“By limiting it to a certain number of artworks that are really vetted by the galleries whom we’ve specifically invited on, it’s a very different approach so that as a consumer or collector, you can feel really confident that whatever you’re buying has gone through multiple layers of checking,” said Lucas Zwirner in the video call with Huang. “Our aspiration with Platform is to present a really diverse, accurate snapshot of the very best of what’s out there.”

How to lease-to-own

Buying expensive artwork isn’t a snap decision for most people, which is why Parlor, a company that launched in 2020 is operating on a try-it-before-you-buy-it model, signing on galleries to offer monthly installments that go towards the total cost of a work.

Parlor users only have to be lightly committed, signing up for a 3- to 12-month lease, with the option to renew, purchase or swap for a new piece at the end. If an artist’s market value happens to rise over the course of the lease period, the cost of the artwork will not go up — though if someone else wishes to purchase the artwork during the lease period, the galleries reserve the right to sell it. Parlor handles installation and insurance, and also offers guidance on how to build a collection.

A view of Parlor's website.

A view of Parlor’s website. Credit: Parlor

“Buying art is hard…most people don’t really know what they want, because they haven’t really lived with art,” Parlor’s co-founder and CEO Julian Siegelmann said in a video call.

“Most (people) don’t drop multiple thousands of dollars within galleries or fairs. So for us, it’s really about…reducing the financial barriers, taking care of the logistical headache, and then also offering advisory services.”

Though some of the works listed on Parlor can reach upwards of $50,000, Siegelmann says they are mostly focused on offering works of art under $20,000. (Works under $10,000 generally cost $85 a month for a 12-month lease). And the company’s inventory is not only limited to what’s on their site — they’ve recently launched a request feature where you can send them artworks you’re interested in while browsing at galleries or art fairs, and they’ll reach out on your behalf.

A Parlor collector's home featuring "Flow (Buckley)" by Henrik Eiben from Pablo's Birthday.

A Parlor collector’s home featuring “Flow (Buckley)” by Henrik Eiben from Pablo’s Birthday. Credit: Mark Rosen/Parlor

Parlor’s marketing manager Kaitlin Macholz, who came to the company from Christie’s, said that living with a piece first is the best way to make sure you want to keep it long-term.

“Sometimes you have a really different reaction to seeing an artwork in person rather than seeing it online,” she said. “Things like scale or texture that might not always be visible online…Having it actually hanging above your couch or above your bed might totally change the way you look at that artwork and at the space.”

How to collect digital art

One of the biggest shifts in the industry has occurred in the digital realm, with the emergence of non-fungible tokens, or NFTs. NFTs act like virtual signatures that use blockchain technology, giving digital creators the ability to prove their work is the original file. (NFTs can be made out of any digital file — virtual fashion, event tickets, memes — meaning the technology has also impacted much more than just the visual arts.)

Merel van Helsdingen, founder and managing director of Amsterdam’s new-media focused Nxt Museum — and a digital art collector herself — says that NFTs have demolished the barriers for who gets to sell their work as an artist. The physical art world is “all very highly curated and controlled by the big auction houses, the bigger galleries and institutions,” she said in a video interview.

NFTs, on the other hand, are sold largely outside the confines of traditional art spaces, on newer or exclusive e-commerce platforms which don’t distinguish whether an artist is a “blue chip” or represented by an esteemed gallery.

Foundation

“It’s open for everyone, if you have an email address and a cryptocurrency wallet, but you don’t even need (a wallet) everywhere,” she said. (She does recommend a Rainbow wallet for safekeeping your collections as well as your coins.)

That doesn’t mean major auction houses haven’t gotten on board — this past March’s eye-watering $69 million Beeple sale at Christie’s cemented the marketability of NFTs in the art world.

One of the biggest benefits of artists using NFTs is that they automatically make a percentage of each new sale of their artworks, in contrast to traditional auctions where artists’ works can sell for millions and they don’t see a dime. Collectors know that each resale is benefiting the creator.

But the market is also prone to “a lot of hype,” van Helsdingen said, with competitive, rapid bidding for limited editions, an intrinsic unpredictability, and unfortunately, hacks and scams. (It’s also environmentally unfriendly due to the energy requirements of mining and transacting, though many crypto projects and NFT platforms have been aiming to reduce their ecological footprint, van Helsdingen notes.)

As for showing your NFT collection, you can do so on any digital display, but the virtual world is bound to offer more options soon, she said, like displaying your artworks within video games or through extended reality (XR) apps.

Top image: A Parlor collector’s living room featuring “Mantle” by Zach Bruder from Magenta Plains.

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The Venice Biennale and the Art of Turning Backward – The New York Times

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There is a sour tendency in cultural politics today — a growing gap between speaking about the world and acting in it.

In the domain of rhetoric, everyone has grown gifted at pulling back the curtain. An elegant museum gallery is actually a record of imperial violence; a symphony orchestra is a site of elitism and exploitation: these critiques we can now deliver without trying. But when it comes to making anything new, we are gripped by near-total inertia. We are losing faith with so many institutions of culture and society — the museum, the market, and, especially this week, the university — but cannot imagine an exit from them. We throw bricks with abandon, we lay them with difficulty, if at all. We engage in perpetual protest, but seem unable to channel it into anything concrete.

So we spin around. We circle. And, maybe, we start going backward.

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I’ve just spent a week tramping across Venice, a city of more than 250 churches, and where did I encounter the most doctrinaire catechism? It was in the galleries of the 2024 Venice Biennale, still the world’s principal appointment to discover new art, whose current edition is at best a missed opportunity, and at worst something like a tragedy.

It’s often preachy, but that’s not its biggest problem. The real problem is how it tokenizes, essentializes, minimizes and pigeonholes talented artists — and there are many here, among more than 300 participants — who have had their work sanded down to slogans and lessons so clear they could fit in a curator’s screenshot. This is a Biennale that speaks the language of assurance, but is actually soaked in anxiety, and too often resorts, as the Nigerian author Wole Soyinka deplored in a poem, to “cast the sanctimonious stone / And leave frail beauty shredded in the square / Of public shame.”

This year’s Biennale opened last week under an ominous star. The Venetian megashow consists of a central exhibition, spanning two locations, as well as around 90 independent pavilions organized by individual nations. One of these nations is Israel, and in the weeks before the vernissage an activist group calling itself the “Art Not Genocide Alliance” had petitioned the show’s organizers to exclude Israel from participating. The Biennale refused; a smaller appeal against the pavilion of Iran also went nowhere. (As for Russia, it remains nation non grata for the second Biennale in a row.) With disagreements over the war in Gaza spilling into cultural institutions across the continent — they’d already sunk Documenta, the German exhibition that is Venice’s only rival for attendance and prestige — the promise of a major controversy seemed to hang over the Giardini della Biennale.

As it happened, the artist and curator of Israel’s pavilion surprised the preview audience by closing their own show, and posted a sign at the entrance declaring it would stay shut until “a cease-fire and hostage release agreement is reached.” A small protest took place anyway (“No Death in Venice” was one slogan), but the controversy had only a tiny impact on the Prosecco-soaked Venetian carnival that is opening week. Right next door, at the U.S. Pavilion, twice as many visitors were waiting to get inside as were protesting.

One could strain to read the Israeli withdrawal productively, as part of a century-long tradition of empty, vacated or closed exhibitions by artists such as Rirkrit Tiravanija, Graciela Carnevale, and all the way back to Marcel Duchamp. Probably it was the only possible response to an untenable situation. Either way, the Israel pavilion encapsulated in miniature a larger dilemma and deficiency, in Venice and in culture more broadly: a thoroughgoing inability — even Foucault did not go this far! — to think about art, or indeed life, as anything other than a reflection of political, social or economic power.

That is certainly the agenda of the central exhibition, organized by the Brazilian museum director Adriano Pedrosa. I’d cheered when he was appointed curator of this year’s edition. At the São Paulo Museum of Art, one of Latin America’s boldest cultural institutions, Pedrosa had masterminded a cycle of centuries-spanning exhibitions that reframed Brazilian art as a crucible of African, Indigenous, European and pan-American history. His nomination came a few weeks after Giorgia Meloni became Italy’s first far-right prime minister since World War II. And Pedrosa — who had successfully steered his museum through Brazil’s own far-right presidency of 2018-22 — promised a show of cosmopolitanism and variety, as expressed in a title, “Foreigners Everywhere,” that seemed like a moderate anti-Meloni dig.

But what Pedrosa has actually brought to Venice is a closed, controlled, and at times belittling showcase, which smooths out all the distinctions and contradictions of a global commons. The show is remarkably placid, especially in the Giardini. There are large doses of figurative painting and (as customary these days) weaving and tapestry arranged in polite, symmetrical arrays. There is art of great beauty and power, such as three cosmological panoramas by the self-taught Amazonian painter Santiago Yahuarcani, and also far less sophisticated work celebrated by the curator in the exact same way.

In the brutal rounding-down arithmetic of the 2024 Venice Biennale, to be a straniero — a “foreigner” or “stranger,” applied equally to graduates of the world’s most prestigious M.F.A. programs and the mentally ill — implies moral credibility, and moral credibility equals artistic importance. Hence Pedrosa’s inclusion of L.G.B.T.Q. people as “foreigners,” as if gender or sexuality were proof of progressive bona fides. (Gay men have led far-right parties in the Netherlands and Austria; over at Venice’s Peggy Guggenheim Collection is a wonderfully pervy show of the polymathic Frenchman Jean Cocteau, who praised Nazis while drawing sailors without their bell-bottoms.)

Even more bizarre is the designation of the Indigenous peoples of Brazil and Mexico, of Australia and New Zealand, as “foreigners”; surely they should be the one class of people exempt from such estrangement. In some galleries, categories and classifications take precedence over formal sophistication to a derogatory degree. The Pakistan-born artist Salman Toor, who paints ambiguous scenes of queer New York with real acuity and invention, is shown alongside simplistic queer-and-trans-friendly street art from an Indian NGO “spreading positivity and hope to their communities.”

Over and over, the human complexity of artists gets upstaged by their designation as group members, and art itself gets reduced to a symptom or a triviality. I felt that particularly in three large, shocking galleries in the central pavilion of the Giardini, packed tight with more than 100 paintings and sculptures made in Asia, Africa, Latin America and the Middle East between 1915 and 1990. These constitute the bulk of what Pedrosa calls the show’s nucleo storico, its historical core, and this was the part of the Biennale I’d looked forward to most. It had promised to demonstrate that the world outside the North Atlantic has a history of modern art far richer than our leading museums have shown us.

Indeed it does. But you won’t learn that here, where paintings of wildly different importance and quality have been shoved together with almost no historical documentation, cultural context, or even visual delight. It flushes away distinctions between free and unfree regimes or between capitalist and socialist societies, or between those who joined an international avant-garde and those who saw art as a nationalist calling. True pioneers, such as the immense Brazilian innovator Tarsila do Amaral, are equated with orthodox or traditionalist portraitists. More ambitious exhibitions — notably the giant “Postwar,” staged in Munich in 2016-17 — used critical juxtaposition and historical documentation to show how and why an Asian modernism, or an African modernism, looked the way it did. Here in Venice, Pedrosa treats paintings from all over as just so many postage stamps, pasted down with little visual acuity, celebrated merely for their rarity to an implied “Western” viewer.

You thought we were all equals? Here you have the logic of the old-style ethnological museum, transposed from the colonial exposition to the Google Images results page. S.H. Raza of India, Saloua Raouda Choucair of Lebanon, the Cuban American Carmen Herrera, and also painters who were new to me, got reduced to so much Global South wallpaper, and were photographed by visitors accordingly. All of which shows that it’s far too easy to speak art’s exculpatory language, to invoke “opacity” or “fugitivity” or whatever today’s decolonial shibboleth may be. But by othering some 95 percent of humanity — by designating just about everyone on earth as “foreigners,” and affixing categories onto them with sticky-backed labels — what you really do is exactly what those dreadful Europeans did before you: you exoticize.

And yet, for all that, there is so much I liked in this year’s Biennale! From the central exhibition I am still thinking about a monumental installation of unfired coils of clay by Anna Maria Maiolino, a winner of the Golden Lion for Lifetime Achievement, that recasts serial production as something intimate, irregular, even anatomical. Karimah Ashadu, who won the Silver Lion for her high-speed film of young men bombing across Lagos on banned motorbikes, gave the economic intensity of megacity life a vigorous visual language. There are the stark, speechless paintings from the 1970s of Romany Eveleigh, whose thousands of scratched little O’s turn writing into an unsemantic howl. There are Yuko Mohri’s mischievously articulated assemblages of found objects, plastic sheeting and fresh fruit, in the Japanese Pavilion, and Precious Okoyomon’s Gesamtkunstwerk of soil, speakers and motion sensors, in the Nigerian Pavilion.

Beyond the Biennale, Christoph Büchel’s frenzied exhibition at the Fondazione Prada assembles mountains of junk and jewels into an impertinent exposé of wealth and debt, colonialism and collecting. In the Palazzo Contarini Polignac, a hazily elegant video by the Odesa-born artist Nikolay Karabinovych reinscribes the Ukrainian landscape as a crossroads of languages, religions and histories. Above all there is Pierre Huyghe, at the Punta della Dogana, who fuses human intelligence and artificial intelligence into the rarest thing of all: an image we have never seen before.

What all these artists have in common is some creative surplus that cannot be exploited — not for a nation’s image, not for a curator’s thesis, not for a collector’s vanity. Rather than the sudsy “politics” of advocacy, they profess that art’s true political value lies in how it exceeds rhetorical function or financial value, and thereby points to human freedom. They are the ones who offered me at least a glimpse of what an equitable global cultural assembly could be: an “anti-museum,” in the phrase of the Cameroonian philosopher Achille Mbembe, where “the exhibiting of subjugated or humiliated humanities” at last becomes a venue where everyone gets to be more than a representative.

I still, unfashionably, keep faith with Mbembe’s dream institution, and the artists here who would have their place in it. But we won’t build it with buzzwords alone, and if anyone had actually been paying attention to the political discourse in this part of the world in a time of war, they would have realized that two can play this game. “An essentially emancipatory, anticolonial movement against unipolar hegemony is taking shape in the most diverse countries and societies” — did someone in the 2024 Venice Biennale say that? No, it was Vladimir Putin.

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Turner Prize shortlist includes art showcasing Scottish Sikh community

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A Scottish artist who uses cars, worship bells and Irn-Bru in her work is among the nominees for this year’s Turner Prize.

Glasgow-born Jasleen Kaur’s work reflects her life growing up in the city’s Sikh community.

She is up for the prestigious art award, now in its 40th year, alongside Pio Abad, Claudette Johnson and Delaine Le Bas.

Turner Prize jury chairman Alex Farquharson described it as a “fantastic shortlist of artists”

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Works by the nominated artists will go on show at London’s Tate Britain gallery from 25 September.

They will receive £10,000 each, while the winner, to be announced on 3 December, will get £25,000.

In a statement, Farquharson said: “All four make work that is full of life.

“They show how contemporary art can fascinate, surprise and move us, and how it can speak powerfully of complex identities and memories, often through the subtlest of details.

“In the Turner Prize’s 40th year, this shortlist proves that British artistic talent is as rich and vibrant as ever.”

The shortlisted artists are:

Pio Abad

Pio AbadPio Abad
[Pio Abad]
Pio Abad's installationPio Abad's installation
[Hannah Pye/Ashmolean]

Manila-born Abad’s solo exhibition To Those Sitting in Darkness at the Ashmolean Museum in Oxford included drawings, etchings and sculptures that combined to “ask questions of museums”, according to the jury.

The 40-year-old, who works in London, reflects on colonial history and growing up in the Philippines, where his parents struggled against authoritarianism.

The title of his exhibit is a nod to Mark Twain’s 1901 essay To the Person Sitting In Darkness, which hit out at imperialism.

Jasleen Kaur

Jasleen KaurJasleen Kaur
[Robin Christian]
Jasleen Kaur's installationJasleen Kaur's installation
[Keith Hunter]

Kaur is on the list for Alter Altar at Tramway, Glasgow, which included family photos, an Axminster carpet, a classic Ford Escort covered in a giant doily, Irn-Bru and kinetic handbells.

The 37-year-old, who lives in London, had previously showcased her work at the Victoria and Albert Museum by looking at popular Indian cinema.

Delaine Le Bas

Delaine Le BasDelaine Le Bas
[Tara Darby]
Delaine Le Bas's installationDelaine Le Bas's installation
[Iris Ranzinger]

Worthing-born Le Bas is nominated for an exhibition titled Incipit Vita Nova. Here Begins The New Life/A New Life Is Beginning. Staged at the Secession art institute in Vienna, Austria, it saw painted fabrics hung, with theatrical costumes and sculptures also part of the exhibit.

The 58-year-old artist was inspired by the death of her grandmother and the history of the Roma people.

The jury said they “were impressed by the energy and immediacy present in this exhibition, and its powerful expression of making art in a time of chaos”.

Claudette Johnson

Claudette JohnsonClaudette Johnson
[Anne Tetzlaff]
Claudette Johnson's installationClaudette Johnson's installation
[David Bebber]

Manchester-born Johnson has been given the nod for her solo exhibition Presence at the Courtauld Gallery in London, and Drawn Out at Ortuzar Projects, New York.

She uses portraits of black women and men in a combination of pastels, gouache and watercolour, and was praised by the judges for her “sensitive and dramatic use of line, colour, space and scale to express empathy and intimacy with her subjects”.

Johnson, 65, was appointed an MBE in 2022 after being named on the New Year Honours list for her services to the arts.

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Turner Prize: Shortlisted artist showcases Scottish Sikh community

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Turner Prize shortlist includes art showcasing Scottish Sikh community

Jasleen Kaur's installation
Jasleen Kaur’s installation includes a classic Ford Escort covered in a giant doily

A Scottish artist who uses cars, worship bells and Irn-Bru in her work is among the nominees for this year’s Turner Prize.

Glasgow-born Jasleen Kaur’s work reflects her life growing up in the city’s Sikh community.

She is up for the prestigious art award, now in its 40th year, alongside Pio Abad, Claudette Johnson and Delaine Le Bas.

Turner Prize jury chairman Alex Farquharson described it as a “fantastic shortlist of artists”

300x250x1

Works by the nominated artists will go on show at London’s Tate Britain gallery from 25 September.

They will receive £10,000 each, while the winner, to be announced on 3 December, will get £25,000.

In a statement, Farquharson said: “All four make work that is full of life.

“They show how contemporary art can fascinate, surprise and move us, and how it can speak powerfully of complex identities and memories, often through the subtlest of details.

“In the Turner Prize’s 40th year, this shortlist proves that British artistic talent is as rich and vibrant as ever.”

The shortlisted artists are:

Pio Abad

Pio Abad
Pio Abad's installation

Manila-born Abad’s solo exhibition To Those Sitting in Darkness at the Ashmolean Museum in Oxford included drawings, etchings and sculptures that combined to “ask questions of museums”, according to the jury.

The 40-year-old, who works in London, reflects on colonial history and growing up in the Philippines, where his parents struggled against authoritarianism.

The title of his exhibit is a nod to Mark Twain’s 1901 essay To the Person Sitting In Darkness, which hit out at imperialism.

Jasleen Kaur

Jasleen Kaur
Jasleen Kaur's installation

Kaur is on the list for Alter Altar at Tramway, Glasgow, which included family photos, an Axminster carpet, a classic Ford Escort covered in a giant doily, Irn-Bru and kinetic handbells.

The 37-year-old, who lives in London, had previously showcased her work at the Victoria and Albert Museum by looking at popular Indian cinema.

Delaine Le Bas

Delaine Le Bas
Delaine Le Bas's installation

Worthing-born Le Bas is nominated for an exhibition titled Incipit Vita Nova. Here Begins The New Life/A New Life Is Beginning. Staged at the Secession art institute in Vienna, Austria, it saw painted fabrics hung, with theatrical costumes and sculptures also part of the exhibit.

The 58-year-old artist was inspired by the death of her grandmother and the history of the Roma people.

The jury said they “were impressed by the energy and immediacy present in this exhibition, and its powerful expression of making art in a time of chaos”.

Claudette Johnson

Claudette Johnson
Claudette Johnson's installation

Manchester-born Johnson has been given the nod for her solo exhibition Presence at the Courtauld Gallery in London, and Drawn Out at Ortuzar Projects, New York.

She uses portraits of black women and men in a combination of pastels, gouache and watercolour, and was praised by the judges for her “sensitive and dramatic use of line, colour, space and scale to express empathy and intimacy with her subjects”.

Johnson, 65, was appointed an MBE in 2022 after being named on the New Year Honours list for her services to the arts.

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