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The best social media stories & campaigns from February 2020 – Econsultancy

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For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news.

Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course.

Tesco releases its #SkinTonePlasters

UK retail giant Tesco has released its first-ever set of plasters that cater to multiple skin tones.

To reflect the racial diversity in the UK, the retailer has produced own-brand plasters that come in light, medium and dark shades.

Tesco’s health, beauty and wellness director, Nicola Robinson said “As one of the largest retailers in the UK, we understand that we have a responsibility to ensure our products reflect the diversity of our customers and colleagues.”

The campaign has been met with a mixed reception, however many social media users have shared their praise for Tesco’s inclusivity.

Introducing ‘Here for You’ by Snapchat

Snapchat has rolled out a mental health resource for its users called ‘Here for You’.

The social media app announced that ‘Here for You’ will provide users, who may be experiencing mental health problems, an emotional crisis or those curious to learn more, with “proactive in-app support”.

Scheduled for a global rollout in the coming months, Here for You will provide safety resources from local experts to users searching for terms relating to bullying, depression, anxiety and suicidal thoughts .

Snapchatters will also have new filters and Snapchat’s first-ever Snappable Quiz available to them, further promoting safety on the platform.

Burger King and The Moldy Whopper

Burger King made headlines this month with its captivating Moldy Whopper campaign.

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The campaign is intended to highlight Burger King’s shift away from artificial preservatives in its food – which it aims to remove by the end of 2020, in all of its US restaurants and some European markets.

Data from Brandwatch showed that nearly 50,000 people took to social media to express their disgust at the video on its day of release – meaning around 60% of Burger King’s mentions were negative.

However, with close to 2 million views on YouTube, an array of mentions from fans, clever responses from other brands and over 21 million impressions on its hashtag, a case can be made for the campaign being a big success in terms of reach and engagement – no such thing as bad PR?

The ‘Dating Twitter Advice Bureau’

For Valentine’s Day 2020, Twitter opened its own dating advice pop-up, in Central London.

The ‘Dating Twitter Advice Bureau’ showcased tweets from users that offered humorous real-life dating advice , ranging from embarrassing through to impractical.

The pop-up created an opportunity for Twitter to entice people to join the platform or reengage and, as demonstrated above, it also gave Twitter UK some good user-generated content.

The World Health Organisation and social media companies combat Coronavirus

To combat misinformation about spread of Coronavirus, the World Health Organisation (WHO) and tech companies are working together.

The WHO recently launched a Google SOS alert to make sure their own official information appears at the top of the search engine results page.

Furthermore, Twitter, Facebook, TikTok and Tencent have all taken steps to remove misinformation. The WHO has used Facebook to target specific populations with ads, and has also enlisted influencers in Asia to spread the word.

However, MIT Tech Review notes that “the sheer avalanche of content has overwhelmed the coordinated efforts to clear out all the noise. This in turn has created a breeding ground for xenophobic content. Racist memes and slurs have proliferated on TikTok and Facebook. Some teens have even gone about faking a coronavirus diagnosis to earn themselves more social-media clout.”

Snapchat adds new ‘Swipe Up to Call or Text’ feature

Snapchat is keen to attract more businesses to its platform with its new swipe up to call or text feature.

Snapchat’s new feature, which is available to advertisers through its ad manager, enables users to get in contact with businesses and brands with two simple actions; swipe to call or swipe to text.

The Swipe Up to Call or Text option will also enable advertisers on Snapchat to tailor their campaigns and content to drive these specific actions, giving them more ways to engage with the customer on the platform; which could prove useful for certain sectors, such hospitality, telcos and travel.

The Depart for Transport launches inclusivity initiative

The DfT has teamed up with disability groups to help launch #ItsEveryonesJourney, aiming to help disabled people “travel confidently, easily and without extra cost”

The Department for Transport is keen to champion equal access and fair treatment on public transport for all people, and the campaign conveys this by making people aware that small actions when traveling can impact disabled passengers.

The campaign microsite is also full of videos, more information and case studies.

Facebook and Reuters team up to tackle misinformation

It has been announced that news agency Reuters and Facebook will join forces to combat the spread of misinformation on social media.

Outlines of the agreement, which were released on Reuters’ website earlier this month, help to lay out how the partnership with Facebook will work and explain the purpose of the fact-checking initiative.

A fact-checking unit will allow Reuters to check the authenticity and validity of content posted on Facebook and Instagram.

Reuters stated it “will now assess the authenticity of user-generated photos, videos, headlines and other content on social media—in the run-up to the U.S. election and beyond—verifying for Facebook’s U.S. audience in both English and Spanish and publishing findings on a specially created blog.”

This agreement comes on the heels of $2 million in funding Facebook has pledged for research to better understand misinformation and polarization on its platform.

TikTok’s potential new Instagram-style user profile

TikTok is reportedly redesigning its user profile design to look like Instagram.

As reported by New York Times reporter Taylor Lorenz, the video-sharing application will be taking inspiration from one of its contemporaries for its new look.

At this stage, this is only a test so there is no confirmation that this new design will be rolled out. The new design, however, would offer non-TikTok users a more familiar social media experience to what they are used to on Instagram.

Given the success Tencent-owned TikTok experienced in 2019, we can predict redesigned user profiles as being one of many updates from the social media app in 2020.

…and Yorkshire Tea went viral

Earlier this week, Yorkshire Tea went viral with it’s response to being the Chancellor’s tea of choice, and in particular for its back and forth with one Twitter user.

After Yorkshire Tea spotted Chancellor of the Exchequer Rishi Sunak sharing what could be mistaken for influencer content, the brand took to Twitter to say that it remains an apolitical tea.

The brand’s response – “Sue, you’re shouting at tea.” – to Twitter user @sulaAlice was soon trending, though many other users were unsure if Yorkshire Tea could have been a little more forgiving in its response.

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Amazon reveals ‘Lord of the Rings’ subtitle that hints at storyline

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The long-awaited, expensive Middle-earth fantasy series from Amazon.com Inc has a name: “The Lord of the Rings: The Rings of Power.”

Amazon’s Prime Video revealed the full name of the fantasy series on Wednesday ahead of its planned streaming debut of Sept. 2.

The show’s storyline takes place thousands of years before the events in writer J.R.R. Tolkien’s “Lord of the Rings” books, which are set in the fictional land of Middle-earth and were brought to life in blockbuster movies.

The subtitle foreshadows a story “that welds the major events of Tolkien’s Second Age together: the forging of the iconic rings,” Amazon said in a statement.

Creators J.D. Payne and Patrick McKay said the series “unites all the major stories of Middle-earth’s Second Age: the forging of the rings, the rise of the Dark Lord Sauron, the epic tale of Numenor, and the Last Alliance of Elves and Men.”

“Until now, audiences have only seen on screen the story of the One Ring,” they added. “But before there was one, there were many … and we’re excited to share the epic story of them all.”

Amazon spent about $465 million filming the first season of the show, according to government officials in New Zealand, where the series was filmed. The company is expecting to make five seasons of the show, making it one of the most expensive TV series ever.

The first season will be available in more than 240 nations in multiple languages, Amazon said. New episodes will be released weekly.

 

(Reporting by Lisa Richwine; Editing by Leslie Adler)

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Media Advisory: Premier Furey, Minister Osborne, Minister Haggie and Dr. Fitzgerald Available to Media – News Releases – Government of Newfoundland and Labrador

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The Honourable Andrew Furey, Premier of Newfoundland and Labrador, the Honourable Tom Osborne, Minister of Education, the Honourable John Haggie, Minister of Health and Community Services, and Dr. Janice Fitzgerald, Chief Medical Officer of Health, will hold a media availability tomorrow (Thursday, January 20) at 2:00 p.m. to discuss COVID-19 and in-person learning for K-12 students. They will be joined by Tony Stack, CEO and Director of Education of the NLESD.

The availability will be live-streamed on the Government of Newfoundland and Labrador’s Facebook and Twitter accounts and on YouTube.

The availability will be virtual and all participating media will join by teleconference only. To participate, please RSVP to Jillian Hood (jillianhood@gov.nl.ca) who will provide the required details.

Media planning to participate must join the teleconference at 1:45 p.m. (NST) to be included on the call. For sound quality purposes, media calling in are asked to use a land line if at all possible.

– 30 –

Media contacts
Nancy Hollett
Health and Community Services
709-729-6554, 327-7878
nancyhollett@gov.nl.ca

Tina Coffey
Education
709-729-1906, 687-9903
tcoffey@gov.nl.ca

2022 01 19
11:50 am

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Reporter reflects on relationship between athletes, media after testy exchange with Oilers’ Leon Draisaitl – Global News

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A veteran Edmonton sports reporter whose career has seen him be inducted into the Hockey Hall of Fame says he believes it’s more difficult for journalists to smooth things over when there’s friction with an athlete than it used to be.

“It’s not supposed to be an adversarial relationship between the media and the players,” Postmedia writer Jim Matheson told Reid Wilkins of 630 CHED’s Inside Sports radio program on Tuesday night. “I’ve been doing this a long time. I think I’m very fair at what I do.”

Matheson’s name was trending on Twitter for much of the day after a tense exchange at a post-practice media availability with Leon Draisaitl, one of the Edmonton Oilers‘ two superstar centres.


Edmonton Oilers center Leon Draisaitl (29) celebrates his goal against the Arizona Coyotes with Oilers center Connor McDavid (97) during the second period of an NHL hockey game Wednesday, Nov. 24, 2021, in Glendale, Ariz.


(AP Photo/Ross D. Franklin)

“Obviously, something I’ve written or said has ticked him off, but I have no idea what that is,” Matheson said.

“It’s not the most pleasant situation to be honest.”

Matheson asked the German-born Draisaitl questions after the Oilers practised at Edmonton’s Rogers Place on Tuesday about the team being mired in a weeks-long funk after a dominant start to their NHL season.

READ MORE: Edmonton Oilers collapse in third and lose to Senators

The journalist, who has covered the Oilers for about 40 years, asked Draisaitl if, amid the team’s second six-game losing streak, he had thought the team was past getting into such slumps after the Oilers’ last two regular seasons were quite successful.

“Sure. Yeah,” Draisaitl said.

Matheson then asked Draisaitl for his thoughts on what the biggest reason is for the team’s recent losses and what the one thing is he thinks is most important for the team to improve on.

“Yeah, we have to get better at everything,” Draisaitl replied.

“Would you like to expand on that?” Matheson countered.

“No,” Draisaitl answered. “You can do that. You know everything.”

At that point, Matheson decided to ask Draisaitl why he was being so “pissy.” Draisaitl said he was simply answering the questions and Matheson suggested they weren’t very “good” answers.

“I have one more for you,” Matheson then said. “Leon, you show your frustration on the ice last game against Ottawa. Is that a good thing when you show it so the other team knows you’re frustrated?”

“Yeah it’s a great thing for sure,” Draisaitl answered.

After his answer, a voice in the background of the media availability can be heard saying, “I think we’re done.”

Matheson said he was aware the exchange blew up on social media almost immediately after it happened but pointed out that as a journalist, he does not want to be part of the story.

“And when I write my story tomorrow, I will not be the story either,” he said. “I will just say that Leon wasn’t very illuminating with his answers.”

The Oilers’ recent struggles have been compounded by the fact the team will have gone through a stretch this month of only playing one game in 15 days as an indirect consequence of pandemic-related public health restrictions. Some players have suggested having to stew in their problems as they wait to get their season back on track has been difficult.

READ MORE: Edmonton Oilers return to Rogers Place for first time with new COVID-19 restrictions in place

Matheson told Wilkins that coincidentally, the pandemic may also indirectly be making it more difficult to smooth things over with a player when there is friction between him and a reporter.

“Things aren’t the way they used to be and they need to go back to the old days,” he said Tuesday night. “If I was having a disagreement with a player, you could sit beside him in the dressing room and say, ‘Have I done something to upset you? Tell me what it is and I can try to make it better if it’s something I said or did.’”

Matheson said if the player feels he is deserved an apology and he can understand why, he has no problem offering him one.

“I’ve written some things over the years… where you’ve tossed off some gratuitous shot which seemed like a cheap shot at a player and then you go to bed at night and you sleep and you toss and turn and you get up in the morning and you say, ‘That wasn’t very nice of me,’” he said. “And then the next day at practice, you go up to a player and you say, ‘I’m sorry, that wasn’t a very nice thing to say,’ and you can apologize and go on from there.

“But that’s not the way it works now in today’s NHL… because with COVID, you don’t get into the dressing room and so you can’t sit beside a player and say, ‘Look, have I done something to upset you?’”


Jim Matheson poses in the Hockey Hall of Fame in Toronto on Monday Nov. 13, 2000. Matheson will be inducted into the Hall and will receive the Elmer Ferguson Memorial Award during a ceremony Monday night.


(CP PHOTO/Frank Gunn)

Wilkins said he reached out to the Oilers to ask if Draisaitl wanted to appear on his program as he was going to speak with Matheson about the awkward media availability. He said the Oilers politely declined to make him available, saying they felt he did not need to rehash what was said.

“I thought I asked a couple of softball questions to start with,” Matheson said, noting that another Oiler answered many of the same questions on Tuesday without one-word answers.

“But Leon didn’t want to answer the question, so he just said, ‘Everything.’ OK. I thought it was just a normal, ‘Would you like to expand on that?’ and he said, ‘no.’ And that’s when I said, ‘Look, I’m getting one word answers, so…’”

READ MORE: Edmonton Oilers GM Ken Holland believes team will turn it around

While Matheson said he would like the opportunity to talk to Draisaitl to see if there is something he has done to upset him, he does not regret asking the NHL’s 2020 Hart Trophy winner why he was being “pissy.”

“If I walk away and just take what he said, then I don’t look very good, so I was just standing up for myself,” he said.

© 2022 Global News, a division of Corus Entertainment Inc.

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