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The biggest NPOs & their strategic secrets

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When you are dealing with strategic, tactical, or simple everyday planning for your non-profit organization you always try to think about how to get better results, how to manage more, and how to generally efficiently reach your social mission and objectives within. Of course, there are no ready solutions that give you a 100% guarantee they would work for you just as you need them but there are certain tools that have already proven their efficiency in case you implement them properly. Now you might wonder what “properly” means and what if you really do everything properly but do not see the results you were expecting. In order to get some useful inspiration and some ideas on what to do let’s take a glimpse at some big players in the social market.

There are organizations that have been successfully operating as nonprofits for many years now and have learned, used, implemented, and actually advanced all the available tools and techniques. Yet, there is something unique and special each organization uses. Going behind the scenes you might not only get inspired about your own marketing approach but also see how to quickly and efficiently react to the rapidly changing environment that often brings us a crisis and all the difficulties related to it (like the 2020-2021 pandemic, for example). So let’s get behind the scenes.

UNICEF on Insta

UNICEF has really mastered social media, specifically Instagram to tell their stories and let people meet people who help them make a difference. They regularly let their audience meet doctors, volunteers, and people they help, publish photos and videos with them doing exactly what is important, and help the company complete its mission.

WaterAid – mission above all

It sounds absolutely unbelievable but 1 out of 6 healthcare facilities do not have a possibility for people to wash their hands. Now this message to take an action and help change this situation which is actually a mission of the Wateraid organization is being promoted in all different ways in order to be reached. The organization wraps this message in the content of different types in order to reach the widest audience possible. They use figures and pictures, statistical info, and so on.

Greenpeace. Use the news agenda

This company runs an extreme number of different campaigns so it is very important for them to keep their audience informed about all of them. You can find the information about all ongoing campaigns in the special news section on their website. Basically, it looks like a news agency website so that people would immediately concentrate on important issues.

Plastic Pollution Coalition. Go visual

This organization has chosen visual content as the main marketing tool to promote its activities and inform its audience. This use both static and dynamic content, combining strong photos with really striking videos with, for example, plastic trash that the ocean tries to get rid of. They try to show the difference between life and plastic death, emotionally connect and impress the viewers, and give them a strong visual image to get motivated and afterward make an action.

Global Fund for Women is all about inspiration

When people are not ready to make a move, and act it is not a good choice to always call them to action. Global Fund for Women understands it and takes its time to first inspire women, share their work, and educate their audience. Their content always includes some useful information that makes it very useful and lets them further add calls-to-action to convert the passive supporters into active ones.

National Geographic Society doesn’t take it globally

They have a really big community, having more than 230 million followers on Instagram. The organization knows how to capture and hold people’s attention. However, you will not find only general pictures o their profile. They more and more tend to publish pictures that reflect the individual side of humanity, nature, etc.

WWF turns around to see what’s in front and what’s behind

Actually, if we talk about nonprofit marketing and if there’s a standard – gold standard for a non-profit branding agency, for example, to use each expert will tell you about WWF Annual Earth Campaign. They know about nonprofit marketing and efficiently apply their strategy to each level of communication with their audience. Their main tool is engagement – they insist on active participation and reflect it with dynamic videos they chose as the main working content format.

There are multiple tools and techniques you can use when working on the promotion of your nonprofit. In order to make your work even more efficient, it might be worth taking a closer look at other organizations – to take examples and to get inspired.

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Why selloff in gold is not over: $1600 danger zone for gold price – Kitco NEWS

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(Kitco News)Gold is trading near 2.5-year lows after a hawkish Federal Reserve sent the U.S. dollar and Treasury yields higher. This macro environment is likely to push more people away from gold, creating a great buying opportunity, according to analysts.

Volatility in the markets and dramatic FX plays did not leave gold untouched as the precious metal fell another 1.7% this week. After raising rates by 75 basis points for the third time in a row, the Fed upped its funds rate to 4.4% by the end of 2022 and to 4.6% in 2023.

For markets, this could translate into another 75-basis-point hike in November and an additional 50-basis-point increase in December.

“We’ve seen significant increases in the markets’ estimates of what the federal funds rate will do over the next year. It is quite a big difference from a month ago, and it is in line with the Fed being more aggressive,” TD Securities global head of commodity markets strategy Bart Melek told Kitco News. “The real rates are rising. That’s negative for gold. High cost of carry and high opportunity cost will probably drive capital away.”

Also, this type of hawkishness means that the peak in the U.S. dollar rally is still some time away, which is bad news for gold.

“Looks like this dollar rally is not peaking. The current market environment will likely remain unsettling. Fed rate hike expectations are widely swinging. We are not going to see that ease up until we see inflation come down,” OANDA senior market analyst Edward Moya told Kitco News. “The problem is that we do not see the economy weaken quickly. When we do, that’s when you’ll see a peak in the dollar. For gold, it is all about when we see that.”

With the Dow touching the lowest level of the year Friday and more volatility ahead, gold is unlikely to see a strong rally in the short term. “We will not get a strong rush to buy gold just yet. There are low volatility instruments out there that are now giving you some yield. That is taking away from gold,” Moya added.

Eventually, gold will become a safe haven again as the appetite for equities wanes. But before that happens, the economy needs to slow, and inflation needs to decelerate. “Once we start seeing inflation moving into a more benign type level, the Fed can quickly turn. As they went from dovish to hawkish, they can go the other way. But it is unlikely any time soon,” Melek pointed out.



The big risk for the precious metal is a drop below $1,600 an ounce. “If we break $1,600, then $1,540 would be the line in the sand where we start to see buyers emerge. Gold will benefit from safe-haven flows abroad,” said Moya.

Melek also sees gold falling below $1,600 an ounce as likely. “Volatility will be higher going forward. As volatility increases, margin calls increase. Long positions can’t be extended. We are not going to see a big reentrance of positions. Nasty environment for gold,” he described.

Gold is watching the upcoming employment and inflation data from September. “The market is still looking at very tight labor conditions in the U.S. and implication that wage pressures will continue to be an issue,” Melek said.

Market consensus calls are looking for the U.S. economy to have created 300,000 positions in September, with the unemployment rate at 3.5%, which is near 50-year lows.

On a positive note, gold at these levels is a great entry point for buyers.

“This makes physical gold cheaper. It’s a buying opportunity. The Fed has been stressing that they have a dual mandate. And as inflation gets under control, the Fed could be quick to reverse in 2023. Real rates will be much more friendly to gold. I do expect gold to do well in the long-term,” Melek said.

However, for now, resistance is at $1,678-80, and support is around the $1,580 an ounce level, he added.

Next week’s data

Tuesday: Fed Chair Powell speaks, U.S. durable goods orders, CB consumer confidence, new home sales
Wednesday: U.S. pending home sales
Thursday: U.S. jobless claims, GDP Q2
Friday: U.S. persoanl income and PCE price index, Michigan consumer sentiment

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Risk assets crushed with few signs drama is over – BNN Bloomberg

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A selloff in the riskier corners of the market deepened as the U.K.’s plan to lift its economy fuelled concerns about heightened inflation that could lead to higher rates, adding to fears of a global recession.

It was a sea of red across equity trading desks, with the S&P 500 briefly breaching its June closing trough — and failing to pierce its intraday low for the year. Chartists looking for signs of where the rout might ease had identified that as a potential area for support. Yet the lack of full-blown capitulation may be an indication the drawdown isn’t over. Goldman Sachs Group Inc. slashed its target for U.S. stocks, warning that a dramatic upward shift in the outlook for rates will weigh on valuations.

As risk-off sentiment took hold, Wall Street’s “fear gauge” soared to a three-month high, with the Cboe Volatility Index momentarily topping 30. Throughout the year, the U.S. equity benchmark has hit near-term lows when the VIX was above that level, according to DataTrek Research.

A surge in the greenback to a fresh record swept aside global currencies. The euro slid to its weakest since 2002, while sterling hit a 37-year low — with former U.S. Treasury Secretary Lawrence Summers saying that “naive” U.K. policies may create the circumstances for the pound to sink past parity with the dollar. 

Treasury 10-year yields fell after earlier topping 3.8 per cent. Meanwhile, two-year US rates climbed for 12 straight days — an up streak not seen since at least 1976. 

“It appears that traders and investors are going to throw in the towel on this week in what feels like ‘the sky is falling’ type of event,” said Kenny Polcari, chief strategist at SlateStone Wealth. “Once everyone stops saying that they ‘think a recession is coming’ and accepts the fact that it is here already – then the psyche will change.”

Liz Truss’s new U.K. government delivered the most sweeping tax cuts since 1972 at a time when the Bank of England is struggling to rein in inflation, which is running at almost five times its target. The plunge in gilts means that investors are now betting the central bank boosts its benchmark lending rate by a full point to 3.25 per cent in November, which would be the sharpest increase since 1989.

Amid heightened fears over a hard economic landing, commodities got hammered across the board. West Texas Intermediate settled below $79 a barrel for the first time since January, posting its longest stretch of weekly losses this year. Not even gold — a haven asset — was able to gain due to a surging dollar, and sank to the lowest level in two years.

The greenback’s strength has been unrelenting and will also exert a “meaningful drag” on corporate earnings — serving as a key headwind for stocks, said David Rosenberg, founder of his namesake research firm.

KKR & Co. sees potential trouble ahead, including a mild recession next year, with the Fed narrowly focused on driving up unemployment to tame inflation. The US labor shortage is so severe that it’s possible the Fed’s tightening doesn’t work, wrote Henry McVey, chief investment officer of the firm’s balance sheet.

“This is a more draconian outcome than corporate profits falling,” he noted, “because it will encourage the Fed to tighten even further.”

Investors are flocking to cash and shunning almost every other asset class as they turn the most pessimistic since the global financial crisis, according to Bank of America Corp. Investor sentiment is “unquestionably” the worst it’s been since the turmoil of 2008, strategists led by Michael Hartnett wrote in a note.

“It’s a realization that interest rates are going to continue to rise here and that that’s going to put pressure on earnings,” said Chris Gaffney, president of world markets at TIAA Bank. “Valuations are still a little high even though they’ve come down, interest rates still have a lot further to go up and what impact that will have on the global economy — are we headed for a sharper recession than the recession everybody expected? I think it’s a combination of all of that, it’s not good news.”

‘MEANINGFUL DRAG’

Amid heightened fears over a hard economic landing, commodities got hammered across the board. West Texas Intermediate tumbled below $79 a barrel for the first time since January, posting its longest stretch of weekly losses this year. Not even gold — a haven asset — was able to gain due to a surging dollar, and sank to the lowest level in two years.

The greenback’s strength has been unrelenting and will also exert a “meaningful drag” on corporate earnings — serving as a key headwind for stocks, said David Rosenberg, founder of his namesake research firm.

KKR & Co. sees potential trouble ahead, including a mild recession next year, with the Fed narrowly focused on driving up unemployment to tame inflation. The US labor shortage is so severe that it’s possible the Fed’s tightening doesn’t work, wrote Henry McVey, chief investment officer of the firm’s balance sheet.

“This is a more draconian outcome than corporate profits falling,” he noted, “because it will encourage the Fed to tighten even further.”

Investors are flocking to cash and shunning almost every other asset class as they turn the most pessimistic since the global financial crisis, according to Bank of America Corp. Investor sentiment is “unquestionably” the worst it’s been since the crisis of 2008, strategists led by Michael Hartnett wrote in a note.

“It’s a realization that interest rates are going to continue to rise here and that that’s going to put pressure on earnings,” said Chris Gaffney, president of world markets at TIAA Bank. “Valuations are still a little high even though they’ve come down, interest rates still have a lot further to go up and what impact that will have on the global economy — are we headed for a sharper recession than the recession everybody expected? I think it’s a combination of all of that, it’s not good news.”

EXTREME PESSIMISM

Stocks are indeed still far from being obvious bargains. At the low in June, the S&P 500 was trading at 18 times earnings, a multiple that surpassed trough valuations seen in all previous 11 bear cycles, data compiled by Bloomberg show. In other words, should equities recover from here, this bear-market bottom will have been the most expensive since the 1950s. 

Bleak sentiment is often considered a contrarian indicator for the US stock market, under the belief that extreme pessimism may signal brighter times ahead. But history suggests that equity losses may accelerate even further from here before the current bear market ends, according to Ned Davis Research.

In another threat to stocks, different iterations of the so-called Fed model, which compares bond yields to stock earnings’ yields, show equities are least appealing relative to corporate bonds and Treasuries since 2009 and early 2010, respectively. This signal is getting attention among investors, who can now know look to other markets for similar or better returns.

“The next question is when and how far do earnings estimates decline for 2023,” said Ellen Hazen, chief market strategist and portfolio manager at F.L. Putnam Investment Management. “Earnings estimates for next year are too high, they really have not come down, and as that happens you’re going to have further equity pain because in addition to the multiple coming down via the yield mechanism, the earnings you’re applying that multiple to are going to come down as well.”

As slower growth and tighter financial conditions start catching up to companies, a wave of downgrades will come for the US investment-grade corporate bond market.

That’s according to strategists at Barclays Plc, who say companies are facing margin pressure thanks to high inventories, supply chain issues, and a strong dollar. The firm expects the average monthly volume of downgrades to increase to $180 billion of bonds over the next half year. The current monthly average is closer to $40 billion.

Some of the main moves in markets:

Stocks

  • The S&P 500 fell 1.7 per cent as of 4 p.m. New York time
  • The Nasdaq 100 fell 1.7 per cent
  • The Dow Jones Industrial Average fell 1.6 per cent
  • The MSCI World index fell 2.1 per cent

Currencies

  • The Bloomberg Dollar Spot Index rose 1.3 per cent
  • The euro fell 1.5 per cent to $0.9693
  • The British pound fell 3.5 per cent to $1.0868
  • The Japanese yen fell 0.6 per cent to 143.30 per dollar

Cryptocurrencies

  • Bitcoin fell 2.2 per cent to $18,823.63
  • Ether fell 2.4 per cent to $1,292.77

Bonds

  • The yield on 10-year Treasuries declined four basis points to 3.68 per cent
  • Germany’s 10-year yield advanced six basis points to 2.02 per cent
  • Britain’s 10-year yield advanced 33 basis points to 3.83 per cent

Commodities

  • West Texas Intermediate crude fell 5.3 per cent to $79.06 a barrel
  • Gold futures fell 1.7 per cent to $1,651.80 an ounce

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Retail sales fall for 1st time this year as consumers start to tap out – CBC News

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Facing sky-high inflation, consumers put away their wallets more often in July, new data revealed Friday, as retail sales fell for the first time since 2021.

Canadian retailers rang up $61.3 billion in sales in July, Statistics Canada reported Friday. That’s a decline of 2.5 per cent from the previous month’s level as lower sales at gas stations and clothing stores led the way down.

Sales at gas stations fell by 14 per cent. A big part of that was lower prices for the fuel itself, but even in volume terms sales were down by seven per cent. Fewer people were filling up during the month, which was in keeping with the vehicle segment overall as auto sales edged down 0.5 per cent. Both new and used car dealers reported declines.

Consumables like food and drink also weren’t flying off the shelves, as supermarkets and grocery stores saw sales slip by 0.9 per cent, while liquor stores saw a decline of 1.2 per cent.

The soft retail sales numbers suggest consumers are starting to put away their wallets in the face of sky-high prices and a gloomy outlook for the economy.

“This retail sales report was unambiguously weak, suggesting that consumers tightened their purse strings in July,” TD Bank economist Ksenia Bushmeneva said of the numbers. “Consumer demand appears to have broadly cooled across most categories of spending.”

“All in all, given the triple headwinds emanating from higher consumer prices, rapidly rising interest rates and a drop in wealth, consumers are becoming more frugal,” she said.

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