The fatigued Canadian consumer's days of propping up the economy may be coming to an end - Financial Post | Canada News Media
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The fatigued Canadian consumer's days of propping up the economy may be coming to an end – Financial Post

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The Canadian consumer has been one of the unsung heroes of the economy, but the latest retail sales data shows consumption fatigue at a time when the Canadian businesses need them to open up their wallets.

Retail sales growth slowed to just 1.6 per cent in 2019 — the slowest pace since 2009, according to data from Statistics Canada. Of particular concern was that December sales were flat — a time when shops see their biggest traffic in the year.

“The holiday period didn’t really accelerate things,” said Ed Strapagiel, a Scarborough, Ont., retail and marketing consultant. He says that declines in brick-and-mortar shopping, automotive and gasoline sales dragged down the sector in particular.

As commodity prices falter and manufacturing sees uncertainty, the Canadian consumer has stepped up to the plate, driving up, among other things, retail sales over the past few years.

Canadians racked up outstanding credit card balances of more than $100 billion in the third quarter of 2019 for the first time, according to TransUnion Co. And the average Canadian’s non-mortgage debt may rise by another 1 per cent to $31,531 by the end of 2020, according to a forecast by the credit-tracking agency.

But broader economic factors are sapping consumer sentiment.

“The lagged impact of earlier interest rate hikes cutting into household spending power likely is part of the explanation, and also helps to explain why household insolvency rates edged higher last year,” said RBC Capital Market economist Nathan Janzen in a research note last week.

One potential bright spot in the retail data are e-commerce sales, which grew by 31.1 per cent in the month of December from the same time last year, to 4.6 per cent of all retail sales, a record high online market share. Given the difficulty of tracking online sales, that number could be even higher.

“What’s not captured in the Canadian data is what Canadians are spending on foreign websites. Statistics Canada does its surveys on strictly Canadian businesses,” Strapagiel said, which leaves out some online spending at foreign retailers.

Strapagiel says that the retail slowdown is a cyclical issue as the economy worsens, and that inflation and population growth should continue to push up sales over the long-term.

“All things considered, retail should be doing about 3.5 per cent per annum,” he said, describing the long-term trend, “and we’re quite well below that now.”

Statistics Canada is expected to release fourth quarter GDP numbers on Friday, which could help the Bank of Canada decide on interest rates next Wednesday.

RBC Capital Markets thinks transitory factors cut about 0.5 percentage points from annualized growth in the final quarter of 2019, slightly more than in the previous quarter.

“With underlying growth also appearing to have slowed, our Q4/19 forecast has been lowered to 0.3 per cent,” RBC said, noting that the first quarter of 2019 may see a below-trend 1.4 per cent GDP gain.

“A permanent hit to auto production following the closure of the GM Oshawa plant will subtract a couple of tenths from growth in the quarter. The coronavirus outbreak will also represent an economic headwind in early-2020.”

The retail slowdown, combined with disruptions from the coronavirus, or COVID-19, and the shutdown of rail networks, has some analysts warning the risk of recession in the Canadian economy is high.

“Auto, rail, and teacher strikes, manufacturing and retail sector layoffs, the COVID-19 outbreak and now rail blockades are all hitting an already vulnerable Canadian economy,” said Tony Stillo, an analyst at Oxford Economics. “We think Canada’s 12-month recession odds remain worrisome at 40 per cent.”

Financial Post

• Email: KMartine@postmedia.com

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Economy

Canada’s unemployment rate holds steady at 6.5% in October, economy adds 15,000 jobs

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OTTAWA – Canada’s unemployment rate held steady at 6.5 per cent last month as hiring remained weak across the economy.

Statistics Canada’s labour force survey on Friday said employment rose by a modest 15,000 jobs in October.

Business, building and support services saw the largest gain in employment.

Meanwhile, finance, insurance, real estate, rental and leasing experienced the largest decline.

Many economists see weakness in the job market continuing in the short term, before the Bank of Canada’s interest rate cuts spark a rebound in economic growth next year.

Despite ongoing softness in the labour market, however, strong wage growth has raged on in Canada. Average hourly wages in October grew 4.9 per cent from a year ago, reaching $35.76.

Friday’s report also shed some light on the financial health of households.

According to the agency, 28.8 per cent of Canadians aged 15 or older were living in a household that had difficulty meeting financial needs – like food and housing – in the previous four weeks.

That was down from 33.1 per cent in October 2023 and 35.5 per cent in October 2022, but still above the 20.4 per cent figure recorded in October 2020.

People living in a rented home were more likely to report difficulty meeting financial needs, with nearly four in 10 reporting that was the case.

That compares with just under a quarter of those living in an owned home by a household member.

Immigrants were also more likely to report facing financial strain last month, with about four out of 10 immigrants who landed in the last year doing so.

That compares with about three in 10 more established immigrants and one in four of people born in Canada.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Health-care spending expected to outpace economy and reach $372 billion in 2024: CIHI

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The Canadian Institute for Health Information says health-care spending in Canada is projected to reach a new high in 2024.

The annual report released Thursday says total health spending is expected to hit $372 billion, or $9,054 per Canadian.

CIHI’s national analysis predicts expenditures will rise by 5.7 per cent in 2024, compared to 4.5 per cent in 2023 and 1.7 per cent in 2022.

This year’s health spending is estimated to represent 12.4 per cent of Canada’s gross domestic product. Excluding two years of the pandemic, it would be the highest ratio in the country’s history.

While it’s not unusual for health expenditures to outpace economic growth, the report says this could be the case for the next several years due to Canada’s growing population and its aging demographic.

Canada’s per capita spending on health care in 2022 was among the highest in the world, but still less than countries such as the United States and Sweden.

The report notes that the Canadian dental and pharmacare plans could push health-care spending even further as more people who previously couldn’t afford these services start using them.

This report by The Canadian Press was first published Nov. 7, 2024.

Canadian Press health coverage receives support through a partnership with the Canadian Medical Association. CP is solely responsible for this content.

The Canadian Press. All rights reserved.

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Trump’s victory sparks concerns over ripple effect on Canadian economy

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As Canadians wake up to news that Donald Trump will return to the White House, the president-elect’s protectionist stance is casting a spotlight on what effect his second term will have on Canada-U.S. economic ties.

Some Canadian business leaders have expressed worry over Trump’s promise to introduce a universal 10 per cent tariff on all American imports.

A Canadian Chamber of Commerce report released last month suggested those tariffs would shrink the Canadian economy, resulting in around $30 billion per year in economic costs.

More than 77 per cent of Canadian exports go to the U.S.

Canada’s manufacturing sector faces the biggest risk should Trump push forward on imposing broad tariffs, said Canadian Manufacturers and Exporters president and CEO Dennis Darby. He said the sector is the “most trade-exposed” within Canada.

“It’s in the U.S.’s best interest, it’s in our best interest, but most importantly for consumers across North America, that we’re able to trade goods, materials, ingredients, as we have under the trade agreements,” Darby said in an interview.

“It’s a more complex or complicated outcome than it would have been with the Democrats, but we’ve had to deal with this before and we’re going to do our best to deal with it again.”

American economists have also warned Trump’s plan could cause inflation and possibly a recession, which could have ripple effects in Canada.

It’s consumers who will ultimately feel the burden of any inflationary effect caused by broad tariffs, said Darby.

“A tariff tends to raise costs, and it ultimately raises prices, so that’s something that we have to be prepared for,” he said.

“It could tilt production mandates. A tariff makes goods more expensive, but on the same token, it also will make inputs for the U.S. more expensive.”

A report last month by TD economist Marc Ercolao said research shows a full-scale implementation of Trump’s tariff plan could lead to a near-five per cent reduction in Canadian export volumes to the U.S. by early-2027, relative to current baseline forecasts.

Retaliation by Canada would also increase costs for domestic producers, and push import volumes lower in the process.

“Slowing import activity mitigates some of the negative net trade impact on total GDP enough to avoid a technical recession, but still produces a period of extended stagnation through 2025 and 2026,” Ercolao said.

Since the Canada-United States-Mexico Agreement came into effect in 2020, trade between Canada and the U.S. has surged by 46 per cent, according to the Toronto Region Board of Trade.

With that deal is up for review in 2026, Canadian Chamber of Commerce president and CEO Candace Laing said the Canadian government “must collaborate effectively with the Trump administration to preserve and strengthen our bilateral economic partnership.”

“With an impressive $3.6 billion in daily trade, Canada and the United States are each other’s closest international partners. The secure and efficient flow of goods and people across our border … remains essential for the economies of both countries,” she said in a statement.

“By resisting tariffs and trade barriers that will only raise prices and hurt consumers in both countries, Canada and the United States can strengthen resilient cross-border supply chains that enhance our shared economic security.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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