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The Investment Lifecycle of a Company – Entrepreneur

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Knowing how and when your venture should try to attract funding is half the battle. Learn more about the different stages of the funding lifecycle.

January
9, 2020

4 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes

There are countless stories of entrepreneurship that can be traced back to a point in time when the founders wrote out their business plan on the back of a napkin. So many, in fact, that it has become a common trope for describing the ideation and planning phase of a business startup. It’s a great example of how a business is often little more than an idea; it’s so small you can write it on a napkin. And when you have the ability to take that initial napkin idea and develop it into an operating company, the business will grow and change.

At each phase of the cycle, there are specific dynamics that need to be managed and common strategic options and outcomes, along with sources of financing, that are specific to the needs of a company. It’s helpful to understand how companies develop, not only for the purposes of raising capital, but also for managing and building value over time. Here are the five key phases, along with the primary elements and types of financing that make the most sense:

Seed

  • Company elements: Founders are developing ideas about what the com­pany will be. There are limited resources with no product or service ready, and no revenues being generated. The company is run by the founders and isn’t capitalized to acquire staff or other resources. It’s without contracted suppliers, cus­tomers, or vendors.
  • Types of financing: Equity from founders’ friends, family, and angels, and debt from credit cards (founders’ personal resources)

Development

  • Company elements: The founders are refining the product or services to deliver, along with the op­erating model. Any R&D and technology develop­ment is scoped out and underway. The opera­tional plan is defined, and resourcing requirements have been identified. Early adopter customers are identified and in discussions, but the company is still in a pre-revenue phase.
  • Types of financing: Equity from founders’ friends, family, and angels, and equity from high-risk venture capital

Go-to-Market

  • Company elements: The company is generat­ing revenue, but it’s not yet profitable or just at break even.
  • Types of financing: Equity from founders’ friends, family, and angels; debt from credit cards (founders’ personal resources); equity from high-risk venture capital; equity from private equity funds or family offices; bank debt

Expansion

  • Company elements: The company achieves profitability and meaning­ful customer adoption.
  • Types of financing: Equity from high-risk venture capital; equity from private equity funds or family offices; bank debt; strategic financing from corporate partners

Exit

  • Company elements: When a company has core value drivers such that a buyer will want to acquire it, exit opportunities are pursued, and early-stage risk is largely mitigated.
  • Types of financing: Equity from high-risk venture capital; equity from private equity funds or family offices; bank debt; strategic financing from corporate partners, access to the public markets

Two important terms that reflect where a company is in its lifecycle are “pre-revenue” and “post-revenue.” These terms are widely used by investors to quickly identify a company’s stage. When a company has demonstrated that it can produce revenue, it implies that there’s a developed market-ready product or service and all the work has been done to get to a point where an external customer is willing to pay money for the product or service.

If a company hasn’t yet reached that point, it’s considered a pre-revenue company. Many investors define their investment parameters by stating whether they will invest in pre-revenue companies, meaning whether they are willing to take on earlier stage risk.

A post-revenue company will require investment for a completely different set of activities, so using revenue as a benchmark allows investors to quickly characterize what their investment will likely go to fund, what the next set of outcomes will likely be, and in what anticipated time frame they will occur. Companies with revenue are broadly managing how to scale while pre-revenue companies are managing developing products and an organization in anticipation of scaling.

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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S&P/TSX composite up more than 150 points, U.S. stock markets also higher

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TORONTO – Canada’s main stock index was up more than 150 points in late-morning trading, helped by strength in technology, financial and energy stocks, while U.S. stock markets also pushed higher.

The S&P/TSX composite index was up 171.41 points at 23,298.39.

In New York, the Dow Jones industrial average was up 278.37 points at 41,369.79. The S&P 500 index was up 38.17 points at 5,630.35, while the Nasdaq composite was up 177.15 points at 17,733.18.

The Canadian dollar traded for 74.19 cents US compared with 74.23 cents US on Wednesday.

The October crude oil contract was up US$1.75 at US$76.27 per barrel and the October natural gas contract was up less than a penny at US$2.10 per mmBTU.

The December gold contract was up US$18.70 at US$2,556.50 an ounce and the December copper contract was down less than a penny at US$4.22 a pound.

This report by The Canadian Press was first published Aug. 29, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Investment

Crypto Market Bloodbath Amid Broader Economic Concerns

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The crypto market has recently experienced a significant downturn, mirroring broader risk asset sell-offs. Over the past week, Bitcoin’s price dropped by 24%, reaching $53,000, while Ethereum plummeted nearly a third to $2,340. Major altcoins also suffered, with Cardano down 27.7%, Solana 36.2%, Dogecoin 34.6%, XRP 23.1%, Shiba Inu 30.1%, and BNB 25.7%.

The severe downturn in the crypto market appears to be part of a broader flight to safety, triggered by disappointing economic data. A worse-than-expected unemployment report on Friday marked the beginning of a technical recession, as defined by the Sahm Rule. This rule identifies a recession when the three-month average unemployment rate rises by at least half a percentage point from its lowest point in the past year.

Friday’s figures met this threshold, signaling an abrupt economic downshift. Consequently, investors sought safer assets, leading to declines in major stock indices: the S&P 500 dropped 2%, the Nasdaq 2.5%, and the Dow 1.5%. This trend continued into Monday with further sell-offs overseas.

The crypto market’s rapid decline raises questions about its role as either a speculative asset or a hedge against inflation and recession. Despite hopes that crypto could act as a risk hedge, the recent crash suggests it remains a speculative investment.

Since the downturn, the crypto market has seen its largest three-day sell-off in nearly a year, losing over $500 billion in market value. According to CoinGlass data, this bloodbath wiped out more than $1 billion in leveraged positions within the last 24 hours, including $365 million in Bitcoin and $348 million in Ether.

Khushboo Khullar of Lightning Ventures, speaking to Bloomberg, argued that the crypto sell-off is part of a broader liquidity panic as traders rush to cover margin calls. Khullar views this as a temporary sell-off, presenting a potential buying opportunity.

Josh Gilbert, an eToro market analyst, supports Khullar’s perspective, suggesting that the expected Federal Reserve rate cuts could benefit crypto assets. “Crypto assets have sold off, but many investors will see an opportunity. We see Federal Reserve rate cuts, which are now likely to come sharper than expected, as hugely positive for crypto assets,” Gilbert told Coindesk.

Despite the recent volatility, crypto continues to make strides toward mainstream acceptance. Notably, Morgan Stanley will allow its advisors to offer Bitcoin ETFs starting Wednesday. This follows more than half a year after the introduction of the first Bitcoin ETF. The investment bank will enable over 15,000 of its financial advisors to sell BlackRock’s IBIT and Fidelity’s FBTC. This move is seen as a significant step toward the “mainstreamization” of crypto, given the lengthy regulatory and company processes in major investment banks.

The recent crypto market downturn highlights its volatility and the broader economic concerns affecting all risk assets. While some analysts see the current situation as a temporary sell-off and a buying opportunity, others caution against the speculative nature of crypto. As the market evolves, its role as a mainstream alternative asset continues to grow, marked by increasing institutional acceptance and new investment opportunities.

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