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CNN’s Trump town hall reignites debate over media coverage

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FILE - Former President Donald Trump speaks at the National Rifle Association Convention in Indianapolis, on April 14, 2023. The competition between Trump and Florida Gov. Ron DeSantis is intensifying as the former president is scheduling a return trip to Iowa on the same day that the Florida governor was already going to be in the state that will kick off the Republican contest for the White House. (AP Photo/Michael Conroy, File)
FILE – Former President Donald Trump speaks at the National Rifle Association Convention in Indianapolis, on April 14, 2023. The competition between Trump and Florida Gov. Ron DeSantis is intensifying as the former president is scheduling a return trip to Iowa on the same day that the Florida governor was already going to be in the state that will kick off the Republican contest for the White House. (AP Photo/Michael Conroy, File)

CNN’s decision to host a town hall with former President Trump has sparked fresh controversy around media coverage of the former president.

The network, which got into a mutually antagonistic relationship with Trump during his time in the White House, will host a New Hampshire town hall in primetime next Wednesday. CNN anchor Kaitlan Collins will moderate.

CNN came under fire almost as soon as the news of the event broke.

MSNBC host Mehdi Hasan tweeted on Monday that CNN was “giving a live primetime platform to an indicted insurrection-inciter, who also incited violence against their network.”

Hasan added that he had been asked many times whether the media had “learned lessons” from 2016 and 2020, and that CNN’s decision indicated to him that “clearly some in our media have not.”

Liberal activists were equally condemnatory of the decision.

Shaunna Thomas, the co-founder and executive director of Ultraviolet, a pro-gender equality organization, called Trump “a flagrant misogynist” and ‘insurrectionist” to whom CNN was about to give “free airtime and an unfettered platform to spew lies and hate.”

Her organization is calling on the network to cancel the event.

Angelo Carusone, president of the liberal Media Matters for America, called the proposed event “at least a little odious” and a “transparent attempt to goose their ratings.”

David Kurtz of the left-leaning TalkingPointsMemo wrote that CNN choosing to do a town hall event rather than a one-on-one interview, “enables Trump and those like him free rein to spew misinformation, falsehoods, and half-truths unhindered by any mediating journalistic considerations.”

On social media, there was plenty along the same lines.

The contours of the debate are familiar from Trump’s original run for the presidency and the years that followed.

The early stages of Trump’s first presidential run, which he launched in mid-2015, were granted enormous media attention.

Critics on the left contended this was one of the major factors that enabled the then-candidate to leapfrog other more established rivals on his path to the GOP nomination.

While Trump was president, CNN in particular often seemed to adopt an openly adversarial tone — something which boosted ratings, riled conservatives and arguably damaged CNN’s brand.

Chris Licht, who took over as CNN’s chairman and CEO last year, is widely perceived to be seeking to shift the network onto a less partisan footing.

Still, the debate around appropriate coverage of Trump is given added edge in the wake of his fictional claims of election fraud in 2020, his conduct in and around Jan. 6, 2021, his recent criminal indictment in Manhattan and the ongoing trial centered upon E. Jean Carroll’s accusation that Trump raped her in the mid-1990s.

Does the CNN town hall give a platform to a public figure who is uniquely prone to misinformation and inflammatory language, as its critics claim?

Or, as its defenders could argue, is it absurd to suggest that any mainstream organization can ignore a figure like Trump who, these days, is the clear front-runner for the GOP’s 2024 nomination?

Somewhere in the middle are those who appreciate the complexity of the situation.

“It’s too easy to say Trump got elected because the networks gave him so much airtime,” David Greenberg, a professor of history, and of journalism and media studies, at Rutgers University, told this column. “Simply putting someone on the screen doesn’t magically make them president.”

But Greenberg, who is also the author of a book, “Republic of Spin,” dealing with the presidency, media and communications, added that it was nonetheless important for CNN to retain a sense of proportion in its Trump coverage.

“It is naive to expect that mainstream media will just boycott Trump. And even if they could be pressured into doing so, I’m not sure that would be the right thing to do. You don’t want to boycott Trump but you don’t want to give him a platform disproportionate to the other candidates.”

CNN has so far offered only standard, broad descriptions of the nature of the town-hall event, asserting that it is part of a “longstanding tradition of hosting leading presidential candidates” and that such events are “a critical component of the network’s robust campaign coverage.”

There will clearly be enormous focus on what the network does to push back against any factually untrue comments made by Trump.

Grant Reeher, a professor of political science at Syracuse University’s Maxwell School, said he would be “stunned” if CNN did not offer significant fact-checking of Trump, whether in a dedicated segment, in a post-town hall panel discussion or from Collins herself.

But Reeher also defended the nature of the event.

Trump “is a former president. He is, whether we like it or not, a legitimate candidate for the nomination. So I think it is entirely appropriate to host a town hall,” he said.

Reeher also argued vigorously that it would be an equally serious dereliction of duty if CNN or any other network bowed to the demands of activist groups and de-platformed such a central political figure.

“Some of the networks, during some periods in the last eight years, have dropped their impartiality but that would be another level,” he said, adding it would amount to the media taking “a giant step over the line.”

The hubbub is sure to continue right up until the event itself, and perhaps beyond it.

Those big ratings are, as ever, the one goal that Trump and CNN are chasing together.

The Memo is a reported column by Niall Stanage.

 

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Social Media Tips for Event Profs – BizBash

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Social media changes rapidly—and what worked last year might not work in 2024. (Just look at X’s, or Twitter’s, dramatic revenue loss after many major platforms have stopped posting or advertising on the platform.) So what does work on social media right now, particularly for event professionals?

“We don’t just want our audience to understand what we do—we want them to know who we are,” says Zoe Haynes, the sales and marketing coordinator for PlatinumXP who oversees the event planning agency’s digital marketing. “Social media has evolved into a space for cultivating relationships and building trust. We utilize various platforms to tell stories—the story of an event transformation, behind the scenes with our production crew, or maybe even some fun office shenanigans with our CEO.”

Haynes’ focus on maintaining a consistent, authentic brand presence was a common theme among event professionals we spoke to about how they’re using social media right now. It’s all about “fostering an ongoing connection with our followers,” agrees Elias Contessotto, social media manager for event production company 15|40.

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But remember: Not every platform is created equal. Contessotto stresses the importance of tailoring your approach with each platform—but also not being afraid to experiment a bit to ensure you’re staying ahead of trends and maximizing audience engagement. “By creatively testing new tactics, we gauge audience response and efficacy, gradually integrating successful approaches into our channels,” he explains. “This iterative process empowers us to refine our content strategy continuously, adapting to evolving trends and audience preferences.”

In short, “It’s all about meeting your audience where they’re at,” says Taylor Elliot, vice president of marketing and brand strategy for Shepard Exposition Services. “Social media is such a great tool to amplify your brand voice. I always say as marketers we need to create a system that works for our brand even when we are sleeping, and social media is one of the tools to help achieve this.”

LINKEDIN & INSTAGRAM

From our conversations, LinkedIn and Instagram quickly emerged as the two top platforms in the event industry. “Instagram is our go-to for showcasing stunning event photos—however, LinkedIn holds equal if not greater importance in our strategy,” explains Haynes. “While Instagram captures attention with its visual allure, LinkedIn allows us to dive deeper into industry conversations and build relationships with our peers.”

Contessotto likes to target a B2B audience with 15|40’s LinkedIn presence, posting content that focuses on industry insights, professional networking, and collaborations with studios. “We often share static posts similar to those on Instagram, tagging relevant studios to expand our reach,” he says, noting that LinkedIn posts are often reshared by team leaders and executives. “LinkedIn [also] serves as a prime platform for spotlighting press coverage, award nominations, and industry highlights.”

On Instagram, meanwhile, Contessotto expands 15|40’s content to cater to both B2B and B2C audiences. “We share visually engaging posts that highlight our expertise, industry leadership, and collaborations, appealing to a wider range of followers,” he says. “Instagram will have ‘POV’ content, which is much more personal and requires less high-quality tools to tell our story. I came to 15|40 from an influencer background, and from experience, I notice that more amateur content does better on that platform, like using an iPhone for reels rather than a DSLR camera.”

Heather Rouffe, director of sales at Atlas Event Rental, also appreciates the more personal touch that can come with Instagram. “Through that platform, we strive to educate the industry, create brand awareness, and most importantly to us, show the personal side to our company, brand, and rentals,” she explains. “With so much of the human side of things lost in a digital age, being personable and showing the people behind the brand is very important to us. We find the clients really appreciate the behind-the-scenes content and becoming familiar with the Atlas crew.”

On the flip side, though, that doesn’t mean LinkedIn can’t get a little personal. Al Mercuro, senior account director at trade show display company Genesis Exhibits, prioritizes LinkedIn due to the connections he’s been able to make with marketing directors and event directors at companies he’d like to do business with.

“I try to not promote my company as much as my brand by sharing information that will help them in their jobs—I find I get many referrals this way,” Mercuro notes. “I believe it is also a living resume; before I meet with someone, they will often check out my LinkedIn page to learn more about me. The more you can build up your profile and the number of connections you have adds to your value and makes it attractive to have them want to work with you.”

Jonathan Kazarian, the founder and CEO of Accelevents, also uses LinkedIn to build up his personal thought leadership—and therefore, build awareness of his event management software company. “Ninety-nine percent of what I share on LinkedIn is professional,” he says. “I’ll share something about my personal life to build connection, but that’s not my focus with LinkedIn.” 

FACEBOOK, TWITTER (X), TIKTOK, & MORE

In a sign of changing times, most of the event professionals we spoke with are not investing much in Facebook or Twitter (now known as X)—though many are still updating them. 

“We push out all of our Instagram content to our Facebook, to ensure our followers and intended audiences on both platforms are receiving similar content,” says Contessotto. “We also maintain our Twitter, or X, channel to share some of our event photos, as well as retweet content that clients we work with post that are captured at our events.”

Mercuro finds that Facebook is still an effective way to reach older generations—but for younger generations, he’s found some success marketing events on TikTok. “I am a board member of a nonprofit concert venue, and we needed to attract a younger audience,” he remembers. “I suggested we work with a local university and their marketing classes to take on a project like our organization to give them real-life experience. They chose to use TikTok to reach the younger demographics in our area, and it has been extremely successful.”

Contessotto agrees that TikTok is naturally very Gen Z-oriented, so content should be tailored accordingly. “We’ve noticed that we typically receive high engagement when our content is celebrity-focused,” he says. “Our team is constantly working to balance out our TikTok pages to include viral content, as well as videos that highlight our diverse portfolio of work to attract the right kind of audience.”

Haynes says she’s still exploring TikTok’s potential for Platinum XP. “I’ve noticed its popularity as a discovery platform,” she says. “It’s a great tool for driving awareness, but we should also consider whether our target audience is active on TikTok.” One tool that Haynes does invest time in? Pinterest. “It’s a powerful tool for SEO purposes. Its visual nature allows us to drive awareness to our website through captivating photos. By sparking curiosity, we encourage users to click through and explore further.”

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North Korea conducts test on new ‘super-large warhead’: State media – Al Jazeera English

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Pyongyang says new warhead designed for cruise missiles, adding that a new anti-aircraft rocket was also tested.

North Korea has conducted a test on a “super-large warhead” designed for a strategic cruise missile, state media reports, adding that it also launched a new type of anti-aircraft missile.

“The DPRK Missile Administration has conducted a power test of a super-large warhead designed for ‘Hwasal-1 Ra-3’ strategic cruise missile”, KCNA news agency reported on Saturday, referring to North Korea by an abbreviation for its official name – Democratic People’s Republic of Korea.

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North Korea also carried out a test launch on Friday afternoon of a “Pyoljji-1-2”, which state media said was a “new-type anti-aircraft missile”.

KCNA added that “a certain goal was attained” through the test without providing further details.

The weapons tests were part of the “regular activities of the administration and its affiliated defence science institutes”, KCNA reported, referencing the operation of “new-type weapon systems”.

The tests “had nothing to do with the surrounding situation”, KCNA added, but did not give any further information.

In early April, North Korea said it had tested a new medium-to-long-range solid-fuel hypersonic missile, with state media sharing a video of it being launched as leader Kim Jong Un looked on.

Cruise missiles are among a growing collection of North Korean weapons designed to overwhelm regional missile defences. They supplement the North’s vast arsenal of ballistic missiles, including intercontinental variants, which are said to be aimed at the continental United States.

Analysts say anti-aircraft missile technology is an area where North Korea could benefit from its deepening military cooperation with Russia, as the two countries align in the face of their separate, intensifying confrontations with the US.

The US and South Korea have accused the North of providing artillery shells and other equipment to Russia to help extend its warfighting ability in Ukraine.

Since its second nuclear test in 2009, Pyongyang has been under heavy international sanctions, but the development of its nuclear and weapons programmes has continued unabated.

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Lawmakers pan Ben Gvir for ‘unforgivable’ tweet on alleged Israeli strike on Iran – The Times of Israel

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Italian FM says Israel gave US ‘last minute’ warning about drone attack on Iran

CAPRI, Italy (AP) — The United States told the Group of Seven foreign ministers that it received “last minute” information from Israel about a drone action in Iran early this morning, Italy’s foreign minister says.

Italian Foreign Minister Antonio Tajani, who chaired the meeting of ministers of industrialized countries, says the United States provided the information at session this morning that was changed at the last minute to address the suspected attack.

Tajani says the US informed the G7 ministers that it had been “informed at the last minute” by Israel about the drones. “But there was no sharing of the attack by the US. It was a mere information.”

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Early Friday, Iran fired air defenses at a major air base and a nuclear site near the central city of Isfahan after spotting drones, part of an apparent Israeli attack in retaliation for Tehran’s unprecedented drone-and-missile assault on the country last weekend.

In a communique following the three-day meeting, the ministers urged the parties “to prevent further escalation.”

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