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The NFT Generative Art Movement Is Challenging How We Think About Value – Forbes



In the 2018 HBO documentary “The Price of Everything” the filmmakers take a cursory yet incisive look at the contemporary fine art world, featuring prominent artists such as Jeff Koons, Larry Poons, Gerhard Richter, and Njideka Akunyili Crosby, amongst others. The eponymous film derives its title from Oscar Wilde’s 1892 quote, “There are a lot of people who know the price of everything and the value of nothing.”

The film features auction sales of Basquiat and Gerhard Richter for tens of millions of dollars apiece, a multi-story inflatable ballerina by Jeff Koons shocking viewers in Rockefeller Center, a solid gold toilet by Maurizio Cattelan installed in New York City’s Guggenheim Museum as an interactive work, all displayed to highlight the absurdity of contemporary art.

The main purpose of the film is to provide a glimpse into the lives of a few of today’s leading artists and collectors as they battle the incessant pressures of uninhibitedly expressing themselves through their work while stewarding artistic culture that ultimately is controlled by the interests of big business. An artist’s personal artistic reinvention and expression through her work can be strangled by the cold practicality of the financial interests within the art market. These struggles often boil down to one thing for artists and collectors: how to determine the value of pieces in the highly competitive and often nebulous contemporary art world.

Beauty is in the eye of the beholder. At least that is a platitude spewed by armchair philosophers as they wrestle with ideas on what imbues value on any form of artistic expression. Valuing pieces in the traditional physical art world has always vexed casual observers, collectors, and experts alike. Contemporary art has high historical annual volatility of 25.8%, pointing to the difficulty in objectively determining value. Additionally, approximately $200 billion is spent annually on physical art, of which $6 billion is estimated to be fraudulent or tainted by illicit activity.

NFT generative art is a nascent and rapidly growing ecosystem within the crypto world that has emerged as an alternative to the absurdity of the traditional art world. Using a new artistic digitally native medium, the movement fundamentally challenges our conception of what gives art its value and how society expresses its communal values through art.

NFTs Implement Programmatic Rarity and Community-Building to Create Value

NFT creators within the artificial intelligence generative art community are using algorithms and blockchain-based provenance to address issues of mercurial valuation and fraud. AI generative art platforms create on demand digital content that is stored immutably on the Ethereum blockchain.

Collectors can pick a style they like, pay for the work using crypto, and a randomly generated version of the content is created by an algorithm and sent to the collector’s Ethereum address. The resulting NFT might be a static image, 3D model, or interactive experience that is unique and exclusively owned by the collector in her crypto wallet.

Implementing inputs from the collector at the moment of minting such as her wallet address, gas price, block number, block timestamp, and transaction ID, allows the collector to be part of the creation process, each piece embodying a unique and irreplicable collaboration between artist, collector, and machine. Generative art pieces are thus intentionally introducing randomness as part of the creative process, creating a slot machine-like game where neither the artist nor the collector knows what the end result will be.

In the traditional art market, the works of dead artists often fetch a hefty premium, as the scarcity of these pieces are ensured. Jean-Michel Basquiat famously died of a heroin overdose at the young age of 27, and thus his roughly 600 paintings will always demand prices in the millions of dollars.

Similarly, generative art projects often programmatically enforce a supply cap on the total amount of pieces that can be produced, which typically has been ~10,000 unique NFTs per collection. Once all of the primary issuances are claimed and the supply cap is reached, collectors must turn to the secondary market to acquire the NFTs, with the NFTs often selling for many multiples above the primary issuance price.

Originally, the price to mint an Art Blocks Chromie Squiggle NFT was just 0.035 ETH (~$140) for one of the 10,000 total mints, and the price floor of the collection currently sits at ~11 ETH (~40,000).

Additionally, creators may include specific attributes of varying degrees of rarity, imbuing additional scarcity and value to NFTs that have those rare traits. This has led to composite rarity scores that collectors use to help quantify the value of a particular NFT.

Chromie Squiggles with the “hyper-pipe” trait, such as the one below, have a rarity score of 0.04% and have sold for as much as 750 ETH (~$2,900,000).

Chromie Squiggles are just one collection that successfully listed on the Art Blocks platform. Founded by Erick Calderon, also known as Snowfro, in November 2020, Art Blocks has quickly become the leading generative art marketplace and curation platform. Since its launch, the platform has booked over $700 million in generative art sales by over 15,000 collectors.

Art Blocks is home to the most prestigious generative art collections including Tyler Hobbs’ Fidenza (999 unique mints with a current price floor of 205 ETH or ~$800,000), Dmitri Cherniak’s Ringers (1,000 unique mints with a current price floor of 150 ETH or ~$590,000), and Khetil Golid’s Archetype (600 unique mints with a current price floor of 65 ETH or ~$255,000), amongst others.

Tyler Hobbs’ Fidenza 313, “The Tulip”, recently sold for 1,000 ETH ($3.3 million).

Reflecting on Art Blocks’ rapid success, Snowfro noted, “Art Blocks is becoming like a branded gallery, artists are becoming branded artists, and their outputs are highly desirable by people who want to own these pieces. Our vision is to transcend crypto with Art Blocks and community is essential to the experience. Many people owning pieces from the same collection gives them a lot to talk about and connect over.”

As a purely digital medium, generative art has enabled a new surface area for artists to experiment with artistic expression and engage collectors. Collections such as Loren Bednar’s Phase and FAR’s Infinites AI integrate motion to broaden the space of creativity and produce aesthetic appeal. Similarly, NFT experiments within gamification and metaverse applications will increase the utility of generative works in ways yet to be realized.  

Infinites AI is a collection of 512 unique pieces that integrated inputs from the collector to generate breathtaking pieces utilizing motion to dazzling effect.

Determining the Value of Generative Art

The value of generative art is based on an interplay between imbedded attributes with varying degrees of programmatic rarity and how those elements come together in a way that is visually aesthetic and pleasing to the collector. Although the programmatic characteristics add quantifiable metrics that can be used to assist in the valuation of the NFT, generative art pieces still have an element of subjectivity driving demand.

Anthony Cesar, also known as AC, is a generative art collector, amassing a collection worth north of $50 million comprising works from several of the most valuable collections including Fidenzas, Ringers, Archetypes, and Subscapes.

Asked about the value of NFTs and generative art AC remarked, “what is the market cap of Global Culture? The world is moving increasingly online and on-chain. Google

says global art has a $60 billion market cap, but try to raise a fund and buy the Mona Lisa and then try to bid on Salvator Mundi. When things are priceless, you don’t just come in with a check and purchase something like the Taj Mahal from the government of India. What you’re seeing in the astronomical prices of meme NFTs and on-chain generative art is a land grab on cultural artifacts.”

AC’s business associate and prolific generative art collector, Bonafidehan, echoed a similar sentiment. “Winning blockchains like Ethereum will serve as a universal book of truth persisting for millennia. We may have created something that is truly eternal with culture assembling around the chain. These initial generative art pieces are cultural artifacts that will last as long as the underlying blockchain does, which in turn will last as long as civilization.”

When asked about the potentially dilutive effects of “copycat” projects and new collections attempting to cash in on the hype, generative art collector Dandelion commented, “I don’t view new projects as being dilutive, if anything they are validating of the space. They present a new surface area for people to be onboarded, and new collectors will then move upstream and value the original works even more highly. A CryptoPunk will always be a CryptoPunk regardless of how many digital avatar projects exist.”

Ushering In A New Era Of Art Appreciation

The NFT generative art movement is leading to greater appreciation of art and inclusion on a global scale. The traditional art world has notoriously become an exclusive club and investment class for the ultra-wealthy to speculate on and flip for profit, or perhaps more nefariously, to launder money or engage in tax evasion.

“Now, we have nerds with all of the spending power in the NFT community, instead of rich benefactors who inherited their wealth,” commented Artxcode founder Sofia Garcia. “Price transparency is massive. NFTs enable everyone to see how much collectors pay for their artwork and let the market choose rather than allow art dealers to leave artists in the dust. There is a change in the guard in who is able to collect high quality works.”

Twin Flames photographic art creator Justin Aversano relates the generative art movement to the WallStreetBets retail investor phenomenon. “Many tech and finance individuals are getting involved. Whereas they used to day trade Tesla

and Appl

e stock, they are now buying Punks and Squiggles. They are treating their art like stocks, giving value to their art like a tech start up.”

Early crypto investors who have experienced more than one market cycle will remember the 2017 ICO bubble, eliciting similarities to the current speculative fervor surrounding NFTs. Back then, ETH was the primary form of currency for investors to contribute to projects that promised some future utility, often raising millions of dollars with little more than a website and whitepaper.

Mindful of the current euphoric market conditions, Snowfro commented, “the current market dynamic has a lot of unprecedented speculation. I won’t sit here and say prices will always go up. However, we are onto something that could potentially be a new generation of art appreciation and understanding of digital art with algorithmic components that resonate with people who have a collector mentality. Our community has a saying, ‘came for the flips and stayed for the art.’”

Although the NFT generative art market may be inundated with euphoric sentiment, early stewards of the movement believe it is ushering in a new digital Renaissance enabling artists to reach a global audience and experiment with a new medium that is engaging collectors on a deeply emotional level.

Ultimately, the forms and types of art that are produced and highly coveted signals the fundamental values of a society. Calcifying around values of community-building, inclusion, and mimetic culture, blockchain-based NFT generative art has usurped the traditional art market in its ability to draw attention and capture the imagination of a global audience. The NFT art community has accomplished this by building an internet-native global community of avid fans, creators, and collectors that do not take themselves too seriously and prioritize fun and connection over physical material possessions.

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Art Fx #38: "Hill Street Cushion" by Jen Manuell – Huntsville Doppler



Art Fx is a year-long series on Huntsville Doppler featuring Huntsville-area visual artists.

“Hill Street Cushion” by Jen Manuell of Fish Eye Sisters is an 18” x 18” cushion with a pieced and quilted textile front, featuring hand-dyed wool and freeform stitching, with velvet on the backside and a Canadian-made feather-down insert.

“This is one of the cushions from my most recent collection, featuring over 80 different fabrics,” says Jen. ” The colours were inspired by a recent trip to Peggy’s Cove — especially the amazing lichen on the docks.”

Hill Street Cushion” is available online at for $230.

About the artist

Every cut, every pin, every stitch…every step of every Fish Eye Sisters product is designed and handmade by just me, Jen Manuell.

For as long as I can remember, I’ve loved playing with colour and figuring out new ways of doing things.

Combining my love of textiles and dyeing wool, my truly one-of-a-kind woollen home goods are a modern twist on tradition. Woven wool flannel is my favourite material and it features in all of my recent work. I over-dye a lot of it myself so that I can inject plenty of pattern and colour and texture into every piece. These subtle variations add so much interest.

Each piece is a unique composition. There really aren’t any duplicates or copies — they’re all original, timeless, functional pieces for your home. Everything is made with care and attention to detail in my home studio just north of Huntsville.

Find Jen and Fish Eye Sisters online at or on Instagram @fisheyesisters. Contact her at

See more local art in Doppler’s Art Fx series here.

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Penticton art exhbit explores feminism and activism –



With every brushstroke, Karla Avendaño is honouring women and the Egyptian goddess said to look over women, Hathor.

“Women matter. It’s funny that in this century we still have to be telling people that women are an important part of society but we do. We have to remind them,” said Avendaño.

“My exhibition is about empowering women and telling the world that we are here and we are an important part of society.”

In her first solo exhibition, Hathor: Goddess of Many Things, Avendaño introduces herself through bright colours and creative scenes, while also advocating for equal rights for women around the world.

Read more:
Penticton Arts Council showcases 100 clay cats in art exhibit

“I am working on [a painting] right now and it’s called Finding My Voice,” said Avendaño.

“It’s a special piece because it’s an Afghan lady so it’s very special for me because of all the conflict that is happening in Afghanistan right now and I feel for these girls not knowing what the future is going to be.”

The artist is one of eight in residence at the Leir House Cultural Centre where she has developed her skills for the last year leading up to the exhibition.

Read more:
Penticton, B.C. photography book records pandemic, floods and fires

“She brings such a fresh and unique energy and vibe to the Leir House as well so that’s really, really cool and just watching the trajectory of her art over the past year has been so wonderful to watch,” said Bethany Handfield, Penticton and District Community Arts Council administrator.

Hathor: Goddess of Many Things can be discovered Thursday to Sunday until Nov. 6 at the Leir House Cultural Centre.

© 2021 Global News, a division of Corus Entertainment Inc.

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200,000-year-old handprints may be the world's oldest artwork, scientists say –



A group of fossilized handprints and footprints found in Tibet, dating back roughly 200,000 years, could be the earliest examples of human art. And they were made by children.

Every parent knows that children love to get their hands and feet into mud. Such seems to be the case long ago at what used to be a hot spring at Quesang, high on the Tibetan Plateau at an altitude of 4,269 metres (14,000 feet) above sea level.

A report in the journal Science Bulletin suggests these impressions were intentionally placed, not just the result of wandering in the area. The foot and hand prints fit exactly within a space, arranged close together like a mosaic. Their size indicates they were made by two children, one the size of a 7-year-old, and the other the size of a 12-year-old. 

Researchers discovered what is possibly the world’s oldest artwork, rendered here in a 3D scan, on a rocky promontory at Quesang on the Tibetan Plateau in 2018. (D.D. Zhang et al. / Science Bulletin)

During that time, travertine, which is a type of limestone formed by hot mineral springs, formed a pasty mud which was perfect for making handprints. Later, when the hot spring dried up, the mud hardened into stone, preserving the prints over time. 

The rocks have been dated to between 169,000 and 226,000 years ago. It is not known exactly who the people were that lived on the Tibetan Plateau at that time, but one possibility is the Denisovans, a branch of our early ancestors who lived in Asia and resembled modern humans. Tibetans living today still carry Denisovan genes.

Two ethnic Tibetan children play chess at a Tibetan village at the feet of Kalong Mountain in Tongren County. (Jason Lee / Reuters)

Whether the imprints can be considered art or just kids playing in the mud is up for interpretation, although the authors of the paper told Live Science it may be art in the same way that parents hang scribbles from children on their refrigerators and call it art. The authors describe the medium the prints are in as intentionally altered, which they suggest could have been a kind of performance to show like, “Hey, look at me, I’ve made my handprints over these footprints.”

Or perhaps these impressions represent the human desire to leave marks behind on the landscape that say, “I was here.” It’s a tradition that continues today with graffiti on walls in back alleys and famous actors and actresses who leave impressions of their hands and feet in cement along Hollywood Boulevard.

A makeshift memorial appeared for late comedian, actor and legendary entertainer Jerry Lewis around his hand and feet prints on the Hollywood Walk of Fame in Los Angeles when he died in 2017. (Kyle Grillot / Reuters)

Little did these prehistoric kids know their handiwork would be preserved for hundreds of thousands of years.

If the carefully made prints are considered art, it pushes the history of rock art back more than 100,000 years. The oldest stencil-type handprints, where a hand is placed on a wall and coloured powder is blown around it to make an outline, have been found along with other cave paintings in Sulawesi, Indonesia and El Castillo, Spain dating back between 40,000 to 45,000 years ago. This is known as parietal art because it is not meant to be moved, unlike paintings or statues that can be displayed anywhere and traded. And the oldest statues also only go back to about the same time period.

A cave painting dating back to nearly 44,000 years was seen in a limestone cave in South Sulawesi, Indonesia. Picture taken December 4, 2019. (Indonesia’s National Research Centre for Archaeology/Griffith University/Handout via Reuters)

The children of ancient Tibet could be considered among the world’s first artists, or maybe they were just playing in the mud like all kids do. But the question of whether the impressions are art or not is almost moot because handprints and footprints from the deep past provide valuable scientific information.

An international team of researchers describe ancient hand and footprints made deliberately which they argue represent art. (Gabriel Ugueto)

Archeology usually deals with fragments from past cultures, such as pieces of pottery, building foundations, monuments and bones. It is up to the scientists to infer, to fill in the gaps and try to determine what the people were actually like. But handprints are the direct signature of a person.

Tourists on Hollywood Boulevard squat down to place their hands in the prints of their favourite actors to get a sense of what it might be like to shake their hand, sort of a virtual handshake. Imagine a handshake that reaches across millennia into an actual moment in time, to a couple of kids who were just messing in the mud.

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