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The Rise Of The IBuyer And What Your Real Estate Agency Needs To Compete: An Interview – Forbes

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The real estate industry has seen plenty of technological upheavals since the pandemic began. 

As agents faced the unprecedented uncertainty of the past year, they quickly adopted tools to keep sales moving, from video tours to 3D walkthroughs to FaceTime showings. 

But that’s not the only digital transformation going on in real estate. For some time the industry has seen a rise in iBuyers—real estate companies that purchase a seller’s home with cash, online, bypassing real estate agents entirely. Some examples of iBuyers are Opendoor, Offerpad, Redfin Now, and Zillow Instant Offers. This could be the beginning of serious changes in the real estate industry, and huge trouble for agents—if they don’t find ways to compete. 

One agency leading the way in terms of staying competitive is Feely Group, a Canadian digital real estate agency run by entrepreneur Kevin Feely. Like the U.S. residential real estate market, the Canadian residential market saw a strong year in 2020—as well as an increase in iBuyer transactions. I spoke with Feely recently about what real estate agencies should be doing in the face of this new development. 

Shama Hyder: Tell me how the rise in iBuyers is changing the real estate industry. 

Kevin Feely: iBuyers and discount brokerages are gaining popularity as consumers look to avoid paying realtor fees. 

This is not just a major threat—it can actually be the career death of mediocre realtors who don’t know how to provide value and exceed their clients’ expectations. The best way to provide this value is through our professional marketing and negotiation skills. Agents must always be adapting to new marketing strategies and methods on how to get their sellers more in their pocket. 

Hyder: What advice would you give to agents who are struggling to compete with this new option?

Feely: My first tip is to always be marketing and prospecting. At Feely Group, we’re always running ads and adding buyers to our database. We have so many buyers that we sell 30 percent of our listings without hitting the market. 

Not only are we able to provide the sellers the price and closing they want without having tons of strangers walking through their house (especially during Covid) but we are also able to provide our buyers with exclusive access to their dream homes before other buyers.

Second, it’s important to note that 69% of home sellers don’t use the realtor they bought their house with. That’s because most agents see their clients as one sale, and then they move on. 

Instead, realize that you could—and should—be developing long-term relationships with those clients. They may not buy or sell again for 10 years, but when they do, they’ll think of you. We pride ourselves on going the extra mile for clients, and 50% of all our business is repeat customers.

Consider ways that you can offer concrete benefits to your clients that they won’t get through other agencies. For example, everyone says they’ll sell your home for the most amount of money. Or what? The listing expires. 

We will actually give our clients a cash offer on their home as an insurance policy, and we’ll buy it if it doesn’t sell. As we are now in a very hot seller’s market, we’ve adapted our offer. We now offer to sell our client’s homes for 101% of market value or we’ll pay them the difference! If that’s too risky or not possible for your agency, think of other ways you can provide value.

Finally, I’d advise any agent to join a progressive team or brokerage. iBuyers will not only be the death of the mediocre real estate agent, but also the death of the mediocre real estate brokerage

Most brokerages are stuck in the past when it comes to how things were done and haven’t incorporated technology the way they need to. The truth is they’ll all be phased out very soon. Choose an agency that’s on the rise and gives you the ability to grow. When choosing a brokerage, ask yourself the same question your clients ask you: How can I benefit from this? What’s in it for me?

The real estate industry has defied expectations throughout the pandemic, coming out stronger than before, while also proving itself to be highly adaptable. As more young entrepreneurs like Feely enter real estate I believe that we’ll see what he predicts: a phasing out of agencies that haven’t managed to adapt, while the industry itself evolves into a more high-tech, fully digital model.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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