The shift from owning to renting goods is ushering in a new era of consumerism | Canada News Media
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The shift from owning to renting goods is ushering in a new era of consumerism

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Today’s consumer landscape is witnessing a pivotal shift away from traditional ownership towards an access-based model. Rather than outright owning goods and services, people prefer to simply have access to them.

Access-based consumption means engaging in transactions where ownership doesn’t change hands. Instead of owning physical copies of DVDs or CDs, for example, people subscribe to streaming services. Consumers are able to access a wide range of products without the burden that comes with traditional ownership.

This approach is closely associated with the sharing economy, which encourages collaborative consumption. This involves sharing, swapping and renting resources, eliminating the need for personal ownership of these goods.

The term “sharing economy” came into use after the 2007 financial crisis as people sought alternative ways to access goods and services, but started gaining more widespread usage in 2010 and 2011.

The sharing economy is growing exponentially. It’s projected to reach a market volume of $335 billion by 2025. This indicates that the way we consume goods and services has — and continues to — evolve significantly.

A response to global challenges

At a time filled with economic instability driven by a wealth of factors, including the long-lasting effects of COVID-19 and the war in Ukraine, consumers continue to shift their consumption habits to align with these economic shocks.

The access-based and sharing economy has emerged as a powerful response to these global challenges, offering a flexible, cost-effective and more sustainable alternative to the long-standing paradigm of ownership.

Music streaming services allow people to access a wide variety of music without actually owning any physical copies of CDs or records.
(AP Photo/Jenny Kane)

The rise of access-based consumption doesn’t appear to be a passing phase. Rather, it appears to be an enduring form of consumption that is emerging in various industries, including transportation, fashion and toys.

Navigating the current economic landscape requires a solid grasp of these evolving paradigms. The rise of the access-based and sharing economy is more than a trend towards cost saving; it’s about constructing a sturdier, sustainable consumption model.

What is driving the shift

The growth of access-based consumption is driven by two main things. First, access-based consumption is predicated on the affordability, value and convenience it offers to consumers. Participation in car-sharing services, such as Zipcar and Turo, are primarily driven by these factors.

Secondly, access-based consumption provides environmental and social benefits by encouraging consumers to share and increasing the usage of a particular good.

In the fashion industry, rental services allow consumers to enjoy a variety of choices and gain access to luxury goods they may not otherwise be able to purchase. These services are also beneficial for those experiencing body changes, like pregnant women, as clothing can be shared to reduce careless disposal.

Access-based consumption means there is a time-related aspect to the transaction, either in the form of duration of access or usage. Even so, this doesn’t stop consumers from developing a sense of perceived ownership over a good or service.

The growth of ride-sharing services like Zipcar has largely been attributed to the affordability, value and convenience they provide to consumers.
(Shutterstock)

For example, consumers may develop a sense of pride, attachment and responsibility towards a shared community garden. They may gain social value from participating in this experience.

This social component also extends to peer-to-peer accommodation services, like Airbnb. One study found that the primary reasons American travellers used such a service included sustainability and connecting with community.

Interestingly, while service providers tout intrinsic motivations, such as promoting sustainability and building a community, users often have extrinsic factors such as affordability and convenience on top of their minds.

What does this mean for businesses?

Businesses need to reimagine traditional profit strategies, resource utilization, societal impacts and community relationships to better adapt to this shift in the economic paradigm.

Rethink profit: In an access-based economy, businesses need to shift their profit strategies from selling products to facilitating access. This calls for innovative approaches to monetizing services, such as tiered subscriptions, dynamic pricing or pay-per-use approaches, creating multiple revenue streams while fulfilling diverse consumer needs.

Maximizing technological resources: The role of technology is central in orchestrating transactions, maintaining inventory and ensuring a seamless user experience. In an access-based environment, businesses must harness tech advancements like AI, data analytics and the Internet of Things to streamline operations. Investing in digital infrastructure is critical to success in the access-based economy.

Beyond revenue: Profit isn’t the sole aim anymore. The access-based economy focuses on sustainable practices and societal impact. Businesses can position themselves as conscious brands by promoting resource optimization and contributing to societal and communal welfare. This shift towards corporate social responsibility not only elevates a brand’s image, but also resonates with the growing consumer demand for ethical consumption.

The power of trust: Trust is one of the cornerstones of the access-based economy. Consumers need the assurance of safety, quality and reliability before partaking in sharing transactions. Businesses can foster trust by implementing transparent practices, rigorous quality checks and responsive customer service.

The future of consumerism

While ownership does offer consumers unique benefits, including enhanced autonomy and a stronger sense of consumer identity, it’s clear we are shifting away from this model.

As consumers and businesses navigate and adapt to this new landscape, we are not just witnessing a change in how we consume, but in how we perceive value, community and our roles within it.

This dynamic shift towards an access-based model, fuelled by intrinsic and extrinsic motivations, is driven by the idea of a shared future built on access to goods and services, improved efficiency and collective value.

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Economy

B.C.’s debt and deficit forecast to rise as the provincial election nears

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VICTORIA – British Columbia is forecasting a record budget deficit and a rising debt of almost $129 billion less than two weeks before the start of a provincial election campaign where economic stability and future progress are expected to be major issues.

Finance Minister Katrine Conroy, who has announced her retirement and will not seek re-election in the Oct. 19 vote, said Tuesday her final budget update as minister predicts a deficit of $8.9 billion, up $1.1 billion from a forecast she made earlier this year.

Conroy said she acknowledges “challenges” facing B.C., including three consecutive deficit budgets, but expected improved economic growth where the province will start to “turn a corner.”

The $8.9 billion deficit forecast for 2024-2025 is followed by annual deficit projections of $6.7 billion and $6.1 billion in 2026-2027, Conroy said at a news conference outlining the government’s first quarterly financial update.

Conroy said lower corporate income tax and natural resource revenues and the increased cost of fighting wildfires have had some of the largest impacts on the budget.

“I want to acknowledge the economic uncertainties,” she said. “While global inflation is showing signs of easing and we’ve seen cuts to the Bank of Canada interest rates, we know that the challenges are not over.”

Conroy said wildfire response costs are expected to total $886 million this year, more than $650 million higher than originally forecast.

Corporate income tax revenue is forecast to be $638 million lower as a result of federal government updates and natural resource revenues are down $299 million due to lower prices for natural gas, lumber and electricity, she said.

Debt-servicing costs are also forecast to be $344 million higher due to the larger debt balance, the current interest rate and accelerated borrowing to ensure services and capital projects are maintained through the province’s election period, said Conroy.

B.C.’s economic growth is expected to strengthen over the next three years, but the timing of a return to a balanced budget will fall to another minister, said Conroy, who was addressing what likely would be her last news conference as Minister of Finance.

The election is expected to be called on Sept. 21, with the vote set for Oct. 19.

“While we are a strong province, people are facing challenges,” she said. “We have never shied away from taking those challenges head on, because we want to keep British Columbians secure and help them build good lives now and for the long term. With the investments we’re making and the actions we’re taking to support people and build a stronger economy, we’ve started to turn a corner.”

Premier David Eby said before the fiscal forecast was released Tuesday that the New Democrat government remains committed to providing services and supports for people in British Columbia and cuts are not on his agenda.

Eby said people have been hurt by high interest costs and the province is facing budget pressures connected to low resource prices, high wildfire costs and struggling global economies.

The premier said that now is not the time to reduce supports and services for people.

Last month’s year-end report for the 2023-2024 budget saw the province post a budget deficit of $5.035 billion, down from the previous forecast of $5.9 billion.

Eby said he expects government financial priorities to become a major issue during the upcoming election, with the NDP pledging to continue to fund services and the B.C. Conservatives looking to make cuts.

This report by The Canadian Press was first published Sept. 10, 2024.

Note to readers: This is a corrected story. A previous version said the debt would be going up to more than $129 billion. In fact, it will be almost $129 billion.

The Canadian Press. All rights reserved.

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Mark Carney mum on carbon-tax advice, future in politics at Liberal retreat

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NANAIMO, B.C. – Former Bank of Canada governor Mark Carney says he’ll be advising the Liberal party to flip some the challenges posed by an increasingly divided and dangerous world into an economic opportunity for Canada.

But he won’t say what his specific advice will be on economic issues that are politically divisive in Canada, like the carbon tax.

He presented his vision for the Liberals’ economic policy at the party’s caucus retreat in Nanaimo, B.C. today, after he agreed to help the party prepare for the next election as chair of a Liberal task force on economic growth.

Carney has been touted as a possible leadership contender to replace Justin Trudeau, who has said he has tried to coax Carney into politics for years.

Carney says if the prime minister asks him to do something he will do it to the best of his ability, but won’t elaborate on whether the new adviser role could lead to him adding his name to a ballot in the next election.

Finance Minister Chrystia Freeland says she has been taking advice from Carney for years, and that his new position won’t infringe on her role.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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Economy

Nova Scotia bill would kick-start offshore wind industry without approval from Ottawa

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HALIFAX – The Nova Scotia government has introduced a bill that would kick-start the province’s offshore wind industry without federal approval.

Natural Resources Minister Tory Rushton says amendments within a new omnibus bill introduced today will help ensure Nova Scotia meets its goal of launching a first call for offshore wind bids next year.

The province wants to offer project licences by 2030 to develop a total of five gigawatts of power from offshore wind.

Rushton says normally the province would wait for the federal government to adopt legislation establishing a wind industry off Canada’s East Coast, but that process has been “progressing slowly.”

Federal legislation that would enable the development of offshore wind farms in Nova Scotia and Newfoundland and Labrador has passed through the first and second reading in the Senate, and is currently under consideration in committee.

Rushton says the Nova Scotia bill mirrors the federal legislation and would prevent the province’s offshore wind industry from being held up in Ottawa.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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