The Top 10 Social Media Sites & Platforms 2022 - Search Engine Journal | Canada News Media
Connect with us

Media

The Top 10 Social Media Sites & Platforms 2022 – Search Engine Journal

Published

 on


Social media is a pillar of many people’s daily lives.

The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s 58.7% of the global population, many of whom are using social media as a primary source of information.

From news (and disinformation) to lifestyle tips, decision-making to product research, social media users can gather all the information they need, without ever leaving their platform of choice.

And it’s not just in the U.S. (though 84% of Americans use at least one social media network). China now has more than 1 billion social media users, despite still having roughly 415 million citizens without internet access.

For marketers, these are more than just eye-catching numbers – they’re potential customers. And if you have a proper social media strategy, they can become realized customers.

Unfortunately, it’s not just as easy as hanging out your shingle on Facebook and waiting for the business to come rolling in.

You have to have a strategy to raise brand awareness, connect with potential customers, and engage with your audience. And a key part of that is being in the right place.

For example, if you’re selling retirement homes, TikTok probably isn’t the place for you, as 47.4% of users are under 30.

Similarly, if you want to target native Chinese speakers, Facebook probably isn’t the right platform for you, as it only has 3.3 million users in China.

So, how do you choose where to spend your time (and potential ad spend)?

Unless your company has deep pockets and doesn’t care about results, a shotgun approach, where you try to target everyone, everywhere, at the same time isn’t effective.

You need to consider which channels are right for your audience.

Before you go all-in on one social media site, test several out. See if you’re getting the results you want, and then strategically choose which ones you want to double down on.

In this piece, we’ll look at some of the most popular social media platforms, give you a quick overview of them, and make suggestions about what type of business they might work for.

Top 10 Social Media Platforms Compared

MAU Revenue Launched Headquarters
1 Facebook 2.9 billion $85.96 billion 2004 Menlo Park, CA
2 YouTube 2.2 billion $28.8 billion 2005 San Bruno, California
3 WhatsApp 2 billion $5.5 billion 2009 Menlo Park, California
4 Instagram 2 billion $24 billion 2010 Menlo Park, CA
5 TikTok 1 billion $11 billion 2016 Culver City, CA
6 Snapchat 538 million $1.06 billion 2011 Los Angeles, CA
7 Pinterest 444 million $575 million 2005 San Francisco, CA
8 Reddit 430 million $289.9 million 2010 San Francisco, CA
9 LinkedIn 250 million $12. 4 billion 2006 San Francisco, CA
10 Twitter 217 million $5.42 billion 2003 Mountain View, CA

The Top 10 Social Media Apps By Monthly Active Users

MAU
1 Facebook 2.9 billion
2 YouTube 2.2 billion
3 WhatsApp 2 billion
4 Instagram 2 billion
5 TikTok 1 billion
6 Snapchat 538 million
7 Pinterest 444 million
8 Reddit 430 million
9 LinkedIn 250 million
10 Twitter 217 million

The Top 10 Social Media Sites And Platforms

1. Facebook

FB Page sampleScreenshot by author, May 2022

Headquarters: Menlo Park, CA

Launched: 2004

Monthly Active Users: 2.9 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Revenue: $86 billion (2022)

Facebook isn’t number one anymore. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).

But now it’s Meta. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc.

The platform has seen a demographic shift, but it’s still the big dog on the social media block.

Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.

The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads.

However, if you really want to drive action from your audience, Facebook ads are a great way to do it.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.


2. YouTube

Screenshot by author, May 2022

Launched: 2005

Headquarters: San Bruno, California

Monthly Active Users: 2.2 billion

Revenue: $28.8 billion (2022)

Founders: Jawed Karim, Steve Chen, Chad Hurley

The original video social media platform, YouTube maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users.

The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can’t be ignored.

YouTube has a strong user base across all age groups. This includes the difficult-to-reach 65+ demographic, 49% of whom use the platform, second only to Facebook.

YouTube covers all genres from beauty, gaming, and education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.


3. WhatsApp

Screenshot by author, May 2022

Launched: 2009

Headquarters: Menlo Park, California

Monthly Active Users: 2 billion

Revenue: $5.5 billion (2022) estimated

Founders: Brian Acton, Jan Koum

WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger.

The closed messaging app might not seem the obvious choice for brands. But consider that SMS has a 98% open rate compared to 20% for email. It’s a captive audience. And, unlike SMS, WhatsApp messages are free to send.

If you use WhatsApp for customer service and retention, you probably already realize its potential for brands is huge and distinctly under-leveraged.

If you can crack WhatsApp, you’ll have a direct marketing channel to your audience.


4. Instagram

Screenshot by author, May 2022

Headquarters: Menlo Park, CA

Launched: 2010

Monthly Active Users: 2 billion

Founders: Kevin Systrom, Mike Krieger

Revenue: $24 billion (2022)

Instagram is a social network where product-based businesses, influencers, and coaches can thrive.

Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.

If your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Generation Z and 58% of Millennials using the app daily.

Read more Instagram Statistics and Facts for 2021.


5. TikTok

Screenshot by author, May 2022

Launched: 2016

Headquarters: Culver City, California

Monthly Active Users: 1 billion

Founders: ByteDance Ltd, Zhang Yiming, Toutiao

Revenue: $11 billion (2022)

TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy.

TikTok has certainly struck a chord as it’s the youngest app to market but has already seen incredible growth.

In 2017, after only one year, the app became the fastest growing app worldwide.

Despite attempts to ban TikTok in the U.S. and being banned in India, as of 2021, the app had been downloaded more than 3 billion times globally.

If you want to connect with Generation Z, TikTok is the platform to check out.

In the U.S., 25% of the audience is a teenager or younger. Those users are highly engaged, too; with an average user session of nearly 11 minutes, which is twice as long as Pinterest, the next closest app.


6. Snapchat

Screenshot by author, May 2022

Headquarters: Los Angeles, CA

Launched: 2011

Monthly Active Users: 538 million

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Revenue: $1.06 billion  (2022)

If your target demographic is young, you definitely want to get in on Snapchat.

The most active users on Snapchat are 13-year-olds, and they’re spending upwards of 30 minutes a day on the app.

Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.


7. Reddit

Screenshot by author, May 2022

Launched: 2005

Headquarters: San Francisco, CA

Monthly Active Users: 430 million

Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz

Revenue: $289.9 million (2022)

Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 most-visited sites.

Reddit has a unique blend of content and community, with more than 2.8 million communities or subreddits, dedicated to every topic imaginable.

With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.

However, be warned: Reddit is a fickle place and won’t tolerate blatant self-promotion.

Tread lightly as you begin to navigate because if you get the tone wrong, commentators are quick to jump in and can trash a brand.


8. Pinterest

Screenshot by author, May 2022

Launched: 2010

Headquarters: San Francisco, CA

Monthly Active Users: 444 million

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

Revenue: $574 million (2022)

Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins.

In addition, anything with rich visuals can thrive on Pinterest.

Notably, 60% of Pinterest users are female. If you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.

That’s not to say that men aren’t on Pinterest – it has a male audience percentage of 40%.


9. Twitter

Screenshot by author, May 2022

Headquarters: San Francisco, CA

Launched: 2006

Monthly Active Users: 217 million (2021)

Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass

Revenue: $1.2 billion (2022)

Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. This may be attributed to the banning of former president Donald Trump and fears of conservative censorship.

As of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature.

In spite of a clear understanding of what the future holds for the platform, if your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on this app.

On Twitter, brands have an opportunity to craft and hone their voice. There’s room to be clever and personable, while still being informative and helpful.

Jump into threads, provide value, share your own content as well as others, and join the non-stop conversation.


10. LinkedIn

Screenshot by author, May 2022

Headquarters: Sunnyvale, CA

Launched: 2003

Monthly Active Users: 830 million (2022)

Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly

Revenue: $8.05 billion (2020)

Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn.

If you’re looking for decision-makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.

Did you know that the average LinkedIn user has an income more than $2,000 above the national median? Or that 50 million people use it to search for jobs every week?

LinkedIn is a very focused social media platform, and because of that,  it has unlimited potential for connecting with an elite group of professionals who can make a difference for your business.

Which Platform(s) Should You Use?

Social media is everywhere. And everyone is using it, from your teenage neighbor who’s trying to go viral on TikTok with the latest dance, to your 86-year-old grandmother who’s using Facebook to track down long-lost friends.

But, not all platforms work for every business. So, if you were hoping you’d reach the end of this piece and there would be an easy answer as to which ones your company should be on, well, you’re out of luck.

That’s not to say there isn’t an answer, it’s just that every social media mix will be unique.

Different platforms have different functionality which often makes them more suitable for specific brands and industries.

Are you looking to boost customer engagement? Increase your reach? Create unforgettable brand experiences?

You need to figure out what you want to get out of your social media presence and then determine which strategy will help you achieve those goals.

Be selective, find the platform or platforms your audience is using, and then customize your campaign to reach them.


Featured Image: Paulo Bobita/Search Engine Journal

Adblock test (Why?)



Source link

Continue Reading

Media

Sutherland House Experts Book Publishing Launches To Empower Quiet Experts

Published

 on

Sutherland House Experts is Empowering Quiet Experts through
Compelling Nonfiction in a Changing Ideas Landscape

TORONTO, ON — Almost one year after its launch, Sutherland House Experts is reshaping the publishing industry with its innovative co-publishing model for “quiet experts.” This approach, where expert authors share both costs and profits with the publisher, is bridging the gap between expertise and public discourse. Helping to drive this transformation is Neil Seeman, a renowned author, educator, and entrepreneur.

“The book publishing world is evolving rapidly,” publisher Neil Seeman explains. “There’s a growing hunger for expert voices in public dialogue, but traditional channels often fall short. Sutherland House Experts provides a platform for ‘quiet experts’ to share their knowledge with the broader book-reading audience.”

The company’s roster boasts respected thought leaders whose books are already gaining major traction:

• V. Kumar Murty, a world-renowned mathematician, and past Fields Institute director, just published “The Science of Human Possibilities” under the new press. The book has been declared a 2024 “must-read” by The Next Big Ideas Club and is receiving widespread media attention across North America.

• Eldon Sprickerhoff, co-founder of cybersecurity firm eSentire, is seeing strong pre-orders for his upcoming book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders.”

• Dr. Tony Sanfilippo, a respected cardiologist and professor of medicine at Queen’s University, is generating significant media interest with his forthcoming book, “The Doctors We Need: Imagining a New Path for Physician Recruitment, Training, and Support.”

Seeman, whose recent and acclaimed book, “Accelerated Minds,” explores the entrepreneurial mindset, brings a unique perspective to publishing. His experience as a Senior Fellow at the University of Toronto’s Institute of Health Policy, Management and Evaluation, and academic affiliations with The Fields Institute and Massey College, give him deep insight into the challenges faced by people he calls “quiet experts.”

“Our goal is to empower quiet, expert authors to become entrepreneurs of actionable ideas the world needs to hear,” Seeman states. “We are blending scholarly insight with market savvy to create accessible, impactful narratives for a global readership. Quiet experts are people with decades of experience in one or more fields who seek to translate their insights into compelling non-fiction for the world,” says Seeman.

This fall, Seeman is taking his insights to the classroom. He will teach the new course, “The Writer as Entrepreneur,” at the University of Toronto, offering aspiring authors practical tools to navigate the evolving book publishing landscape. To enroll in this new weekly night course starting Tuesday, October 1st, visit:
https://learn.utoronto.ca/programs-courses/courses/4121-writer-entrepreneur

“The entrepreneurial ideas industry is changing rapidly,” Seeman notes. “Authors need new skills to thrive in this dynamic environment. My course and our publishing model provide those tools.”

About Neil Seeman:
Neil Seeman is co-founder and publisher of Sutherland House Experts, an author, educator, entrepreneur, and mental health advocate. He holds appointments at the University of Toronto, The Fields Institute, and Massey College. His work spans entrepreneurship, public health, and innovative publishing models.

Follow Neil Seeman:
https://www.neilseeman.com/
https://www.linkedin.com/in/seeman/

Follow Sutherland House Experts:

https://sutherlandhouseexperts.com/
https://www.instagram.com/sutherlandhouseexperts/

Media Inquiries:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

Continue Reading

Media

What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

Published

 on

 

Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

Source link

Continue Reading

Media

Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

Published

 on

Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

Source link

Continue Reading

Trending

Exit mobile version