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The Value Proposition Of The Real Estate Agent Of The Future – Forbes

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Technology changes everything, from the way we communicate to the way we shop and even the way we eat. Technology is moving faster than ever and bringing with it massive changes and disruptions. When it comes to real estate, many agents are terrified that they will be wiped out by technology and they’ll soon be out of business.

While it is true that technology can wipe out jobs, positions and even entire industries, the reality is that people will always need people. Real estate being not only a people business but a uniquely complex people business, there will always be a need for agents who provide value. That’s the caveat: provide value.

The difficulty lies in the fact that the way we provide value has to change. In the past, the value of the real estate agent was in access to home listings, good lenders and other service providers. Those days are over, thanks to the internet. Any prospective buyer or seller is a click away from all of that information. They don’t need an agent to send them homes or get preapproved with a lender; they can easily do that on their own. Pretty soon they may not even need you to tour a property or send an offer.

So what value do you bring today? Have you asked yourself that question in earnest? What do you bring to the table? Technology has transformed the traditional real estate agent’s value proposition, and it will continue to do so. How do you stay in business long term? The answer is by changing the way you provide value.

An acquaintance of mine was going through an immigration process a few years ago, and I remember they downloaded all of the necessary forms online, filled them out, paid the fees and submitted their application themselves. No need for a lawyer. At the same time, another acquaintance was going through a similar process, the difference being that they did hire a lawyer who cost thousands of dollars. The one who did it on their own eventually succeeded, but it took years. Multiple missing pieces set them back months time and time again. They had to do it all themselves from beginning to end, and there was a lot of guessing involved. The one who used a lawyer also succeeded, and did so much quicker and with less stress.

The interesting thing about this example is that both succeeded. A lawyer was not necessary for success, per se. The information is out there. The documents can be downloaded, and all of the instructions are readily available to everyone. So why use a lawyer? The answer is convenience and peace of mind. The answer is expertise and experience. The answer is, much like the reason you buy insurance, security.

We as real estate professionals must realize that we are not needed for the small tasks of sending homes and scheduling showings. We are needed for our expertise and experience. We are needed in case something goes wrong. We are the customers’ insurance policy against disaster. That is our value proposition in 2020.

Through modern marketing tactics like creative content, video and audio, we can deliver that value proposition to our communities. We can’t shy away from technology, nor can we slow down its advance. What we can do is embrace it and evolve with it. We can make real estate transactions easy for people, educate them and create bonds of trust that will outlast any shiny new piece of tech.

The agents who can spread that message of comfort and security are the ones who are going to win. Those who resent technology and the “darn kids” who use it will lose. Face it — you’re not needed for most of the small tasks you probably spend most of your time on, like showings and home listings. Let it go, and evolve. You’re much more valuable than a daily email with home listings.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

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