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These are the best social media practices to use without breaking the bank | Etcetera – Daily Hive



This article was written for Daily Hive by Jina Marwood of ID Agency.

Social media advertising doesn’t always have to be a daunting task for you or your bank account. There are several methods that can help boost your brand without over-spending — here are six to help you get started.

Research your demographic

When your brand has a full understanding of your customer’s wants, needs, and expectations, you have the ability to fundamentally reshape and change the way your audience views your business. Are you targeting baby boomers or millennials? Is your audience predominantly women? Where are they located? These are important questions to answer so that you know how your customers search for information, purchase products, and the type of content they’re drawn to.

Community management

Community management is all about building relationships with your customers. When you interact with the communities that your audiences are a part of, you become more active in discussions that are relatable to your business. It doesn’t have to be complicated — simply liking, commenting, and responding to direct messages in a timely manner will transition your business from an average brand to a humanized brand.

Gather data on optimal posting

Start using your data to tell you when to publish content. When Instagram updated the algorithm in 2018, the time you post became increasingly more important. While there are findings that suggest the general best posting times, we believe it’s best to find your own optimal posting schedule based on your audience. Scheduling tools like Later and Sprout Social will automatically pick the best time for you to publish content, based on when your followers are the most active on each platform. It eliminates all guesswork and is more likely to boost content performance.


Hashtags are a simple part of social media marketing yet often overlooked or not executed properly. Including the proper hashtags in your posts means that your brand is taking part in relevant conversations and helps make your content visible to the right audience. Using a personalized hashtag strategy can lead to an increase in reach, engagement, and followers.

User-generated content

At times, brand-generated content can appear unrelatable to consumers on social media. This is why the authentic look of user-generated content is often viewed as a more trustworthy source. Users want to know what they’re going to get before they hit the purchase button, and UGC provides the most credible review.

Another way to leverage UGC is by launching a social campaign so you always have relevant material to share. For example, we partnered with Growers Cider for an influencer marketing event, and #OhHeyRosé was the hashtag guests were encouraged to use. This allowed Growers to re-share content that specifically marketed their products to a wide range of audiences.


Running an Instagram contest is an easy way to allow users to engage with your brand and increase your following at a low cost. Try to ensure the method of entry is simple, by including a CTA to tag a friend and follow your account, it will help expand your brand’s reach and boost your overall rate of engagement.

If you’re still not seeing the results that you like, it may be time to start looking into a budget for social ads or performing a social media audit.

ID Agency is a Vancouver-based agency that specializes in influencer marketing, events, and press trips. For more articles, click here.

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Judge at Toronto van attack trial suggests media should stop naming killers but courts should not – National Post



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Her words on Friday, born of exasperation, described it as having a “gun to my head” and being handed “a ransom demand” for her kidnapped child.

The evidence from Westphal and his team is the only expected expert testimony directly supporting Minassian’s mental state defence.

“All of Mr. Minassian’s eggs are in this particular basket,” Molloy said in her ruling.

A screengrab of Alek Minassian’s booking video. Photo by Toronto Police Service

After all, Minassian has admitted he purposely rented a van on April 23, 2018, and drove it down a busy sidewalk with the planned purpose of killing as many people as he could.

Because Westphal is in the United States and the trial is being held online due to COVID-19, Molloy cannot do what she has done before, which is send police to corral a witness and bring them to court, where refusal to testify could lead to imprisonment.

“The devastation wrought by Mr. Minassian cannot be overstated. However, he is entitled to a fair trial in our courts, and to call a defence supported by evidence. That evidence exists, but is in the control of Dr. Westphal,” she concluded.

Molloy’s words on not naming killers rekindles the debate over what to do in the wake of violence that was raised by Prime Minister Justin Trudeau after the Nova Scotia rampage.

In Trudeau’s first public address after the Nova Scotia mass shooting during which 22 people were killed in April, he asked that the killer’s identity not be included in media coverage of the tragedy.

Prime Minister Justin Trudeau comments on the mass shootings in Nova Scotia during a news conference on April 20, 2020 in Ottawa. Photo by Dave Chan/AFP via Getty Images

“I want to ask the media to avoid mentioning the name and showing the picture of the person involved,” he said as part of his prepared remarks. “Do not give him the gift of infamy. Let us instead focus all our intention and attention on the lives we lost and the families and friends who grieve.”

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Social media 'out of control,' says Norfolk mayor – Simcoe Reformer



Port Rowan man pleads guilty to threatening Chopp

Norfolk County Mayor Kristal Chopp. File photo

File photo / Simcoe Reformer

Norfolk County Mayor Kristal Chopp says harassment and even threats of violence have been part of her job since being elected in 2018.

“I’m pretty tough, but the constant barrage of abuse that some find amusing has affected my psychology,” the mayor said in an interview last week.

Earlier this month, a 57-year-old Port Rowan man was sentenced after he pleaded guilty to uttering a threat to cause death or bodily harm to Chopp.

Dana Robert Dargie was placed on house arrest for 30 days and put on probation for 18 months, during which he is banned from communicating with or going near the mayor. He also can’t go to the municipal building or attend any Norfolk council meetings. And he was directed to get counselling for anger management.

“It’s my understanding that he was warned once to stop and he didn’t,” Chopp said of Dargie.

But Dargie is just one of many people who lash out on social media against the mayor, who has faced controversy over council’s decisions to cut services and staff, among other things.

At a Norfolk council meeting last Tuesday, the mayor was accused by her council colleagues of using bullying tactics and intimidation as the politicians aired their feelings and grievances. Chopp refused to participate in the meeting, gathering her things and leaving.

Along with emails and negative online comments, Chopp is mocked through a parody account on Twitter, which often compares her to U.S. President Donald Trump. She said a members-only Facebook site with 3,000 members seems to have been formed specifically to discuss and denigrate her work and that of Norfolk CAO Jason Burgess, who is the municipality’s fifth CAO in just over a year.

She said she regularly receives inappropriate emails, including some from a “dirty old man,” who has sent dozens of messages, including half-naked photos of himself.

“I never used to believe in blocking people but that has changed in recent times. Social media has become too out of control, too offensive, too damaging and too harassing.”

And that harassment has extended to her family.

Chopp said her parents’ Hamilton-area farm was visited last year by bylaw officers looking for illegal cannabis.

“They realized they had been sent on a wild goose chase the second they stepped onto the farm but said they had so many phone calls and emails telling them to check it out that they finally went.”

A spokesperson for the City of Hamilton confirmed bylaw officers visited the farm and found no violations.

Chopp said that incident is still under investigation and included a “22-page manifesto” from someone named “Harry Smith,” who mailed his allegations to major media organizations in Canada and to Chopp’s employer, Air Canada, where she works as a pilot. The “manifesto” said the mayor is a narcissistic dictator and psychopath, who owns her own plane and runs a marijuana business.

“I think there’s a reason why women, in particular, don’t want to get involved in politics,” she said. “I can give you a list of more than a dozen men I’m allegedly sleeping with. And, if they don’t get off on that one, they call me a lesbian.”

Chopp said she has pondered taking civil action against some of the harassers as the abuse intensifies

She said she hopes Dargie’s conviction will stop others.

“But I don’t think it will,” she said. “Social media has taken on a life of its own and the facts don’t seem to matter.

“Ignoring the keyboard warriors is difficult but I will do my best to soldier on.”


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The Debate – France, security and the media: Does the new global law go too far? – FRANCE 24



Issued on: 23/11/2020 – 20:17

France is caught in a row over the right to film police officers in the course of their duty. It is a controversy that has brought demonstrators on to the streets. A new law on the Security of France goes to a final vote on Tuesday. The Bill with a controversial amendment has been passed for a first time by the National Assembly by a margin in 146 to 24. Article 24 concerns the right to film the police. It raises fears and concerns among many media here in France about the right to report and inform.


This evening with our panel we discuss the issues. Police officers have a tough job. But freedom to report is a foundation of democracy

Produced by Alessandro Xenos, Juliette Laurain and Imen Mellaz.

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