This article was written for Daily Hive by Jina Marwood of ID Agency.
Social media advertising doesn’t always have to be a daunting task for you or your bank account. There are several methods that can help boost your brand without over-spending — here are six to help you get started.
Research your demographic
When your brand has a full understanding of your customer’s wants, needs, and expectations, you have the ability to fundamentally reshape and change the way your audience views your business. Are you targeting baby boomers or millennials? Is your audience predominantly women? Where are they located? These are important questions to answer so that you know how your customers search for information, purchase products, and the type of content they’re drawn to.
Community management is all about building relationships with your customers. When you interact with the communities that your audiences are a part of, you become more active in discussions that are relatable to your business. It doesn’t have to be complicated — simply liking, commenting, and responding to direct messages in a timely manner will transition your business from an average brand to a humanized brand.
Gather data on optimal posting
Start using your data to tell you when to publish content. When Instagram updated the algorithm in 2018, the time you post became increasingly more important. While there are findings that suggest the general best posting times, we believe it’s best to find your own optimal posting schedule based on your audience. Scheduling tools like Later and Sprout Social will automatically pick the best time for you to publish content, based on when your followers are the most active on each platform. It eliminates all guesswork and is more likely to boost content performance.
Hashtags are a simple part of social media marketing yet often overlooked or not executed properly. Including the proper hashtags in your posts means that your brand is taking part in relevant conversations and helps make your content visible to the right audience. Using a personalized hashtag strategy can lead to an increase in reach, engagement, and followers.
At times, brand-generated content can appear unrelatable to consumers on social media. This is why the authentic look of user-generated content is often viewed as a more trustworthy source. Users want to know what they’re going to get before they hit the purchase button, and UGC provides the most credible review.
Another way to leverage UGC is by launching a social campaign so you always have relevant material to share. For example, we partnered with Growers Cider for an influencer marketing event, and #OhHeyRosé was the hashtag guests were encouraged to use. This allowed Growers to re-share content that specifically marketed their products to a wide range of audiences.
Running an Instagram contest is an easy way to allow users to engage with your brand and increase your following at a low cost. Try to ensure the method of entry is simple, by including a CTA to tag a friend and follow your account, it will help expand your brand’s reach and boost your overall rate of engagement.
ID Agency is a Vancouver-based agency that specializes in influencer marketing, events, and press trips. For more articles, click here.
Britney Spears calls recent documentaries about her ‘hypocritical’
LOS ANGELES (Reuters) – Pop singer Britney Spears spoke out on Tuesday about recent documentaries about her life and career, calling them “hypocritical” because they rehash her personal problems while criticizing the media for reporting them the first time.
Walt Disney Co’s FX network and The New York Times released “Framing Britney Spears” in February. The documentary examined the singer’s meteoric rise to fame as a teenager, the ensuing media scrutiny and her widely publicized breakdown.And this month, the BBC released “The Battle for Britney: Fans, Cash and a Conservatorship” in Britain. It will debut in the United States and Canada starting May 11 via the BBC Select streaming service.
In an Instagram post, Spears did not name either documentary but said “so many documentaries about me this year with other people’s takes on my life.”
“These documentaries are so hypocritical … they criticize the media and then do the same thing,” she added.
In March, Spears said she cried for two weeks after watching part of “Framing Britney Spears”.
The BBC said in a statement on Tuesday that its documentary “explores the complexities surrounding conservatorship with care and sensitivity.”
“It does not take sides and features a wide range of contributors,” the statement added.
A New York Times spokesperson declined to comment.
Spears, who shot to fame in 1998 with the hit “Baby One More Time,” is in a court battle seeking to replace her father as her conservator. He was appointed to the role in 2008 after she was hospitalized for psychiatric treatment.
Her fans have shown their support on social media under the hashtags #We’reSorryBritney and #FreeBritney. Spears is scheduled to speak to a Los Angeles court in June.
In her Instagram post, which included a video of herself dancing, Spears said that “although I’ve had some pretty tough times in my life … I’ve had waaaayyyy more amazing times in my life and unfortunately my friends … I think the world is more interested in the negative.”
(Reporting by Lisa Richwine; Editing by David Gregorio)
Grammy organizers change rules after allegations of corruption
LOS ANGELES (Reuters) – The organizers of music’s Grammy Awards on Friday announced an end to the so-called “secret” committees that have led to allegations that the highest honors in the industry are open to rigging.
The Recording Academy said that nominations for the next Grammy Awards in January 2022 will be selected by all of its more than 11,000 voting members, instead of by committees of 15-30 industry experts whose names were not revealed.
The Academy was slammed last year when Canadian artist The Weeknd got zero Grammy nominations, even though his critically acclaimed album “After Hours” was one of the biggest sellers of 2020.
The Weeknd, in a Twitter post last November, said “The Grammys remain corrupt. You owe me, my fans and the industry transparency.”
The Recording Academy said in a statement on Friday that the changes were significant and were made “to ensure that the Grammy Awards rules and guidelines are transparent and equitable.”
Allegations that the Grammy nominations process is tainted were made in a legal complaint filed in early 2019 by the former chief executive of the Recording Academy, Deborah Dugan.
At the time, the Academy dismissed as “categorically false, misleading and wrong” Dugan’s claims that its members pushed artists they have relationships with. Dugan was later fired.
American pop star Halsey, also shut out of the 2021 Grammys, last year called the nominations process “elusive” and said she was “hoping for more transparency or reform.”
Former One Direction singer Zayn Malik called in March for an end to “secret committees.”
“I’m keeping the pressure on & fighting for transparency & inclusion. We need to make sure we are honoring and celebrating ‘creative excellence’ of ALL,” Malik tweeted hours ahead of the 2021 Grammy Awards ceremony.
The Recording Academy on Friday also said it was adding two new Grammy categories – for best global music performance, and best Latin urban music album – bringing to 86 the total number of Grammy Awards each year.
(Reporting by Jill Serjeant; Editing by David Gregorio)
Movie theaters face uncertain future
By Lisa Richwine
LOS ANGELES (Reuters) – Maryo Mogannam snuck into the Empire theater in San Francisco with his older cousins to watch “Animal House” when he was 14. He watched most of the James Bond movies at the historic art house and took his wife there on some of their first dates.
The cinema, which had been showing movies since the silent film era, served notice in February that it was permanently closing because of the impact of COVID-19. The marquee is now blank, and cardboard and paper cover the box office window.
“It’s kind of like losing a friend,” said Mogannam, now 57, who owns a retail shipping outlet near the theater, which had been renamed the CineArts at the Empire.
As vaccinated Americans emerge from their homes, they also may find their neighborhood theater is not there to greet them.
An eight-cinema chain in New England said it will not reopen. The same fate hit a Houston art house beloved by director Richard Linklater and, in a shock to Hollywood, more than 300 screens run by Los Angeles-based Pacific Theatres. That includes the Cinerama Dome, a landmark that hosted several red-carpet movie premieres.
Following a year of closures, theaters face deferred rent bills plus media companies’ focus on drawing customers to streaming services. Up to one-fourth of the roughly 40,000 screens in the United States could disappear in the next few years, Wedbush Securities analyst Michael Pachter said.
The National Association of Theatre Owners rejects that estimate, spokesman Patrick Corcoran said, noting that similar dire warnings accompanying the advent of television and the switch to digital screens never came to pass.
Hollywood filmmakers want cinemas to thrive.
“It’s the only place where the art dominates,” said “Avatar” director James Cameron. “When you watch something on streaming, the other people in the room with you are welcome to interject, to pause to go to the bathroom, to text.”
At theaters, “we literally make a pact with ourselves to go and spend two to three hours in a focused enjoyment of the art.”
“For 300 people to laugh and cry at the same time, strangers, not just your family in your house, that’s a very powerful thing,” said Chloe Zhao, Oscar-nominated director of best picture nominee “Nomadland.”
At the Academy Awards on Sunday, the movie industry will “make a case for why cinema matters,” producer Stacey Sher said. While acknowledging the hardship of the pandemic, “we also have to fight for cinema and our love of it and the way it has gotten us through things,” she said.
About 58% of theaters have reopened in the United States and Canada, most restricted to 50% capacity or less. The biggest operators – AMC, Cinemark and Cineworld – make up roughly half the overall market.
Industry leaders project optimism, forecasting a big rebound after restrictions ease and studios unleash new blockbusters.
Coming attractions include a new Bond adventure, the ninth “Fast & Furious” film, a “Top Gun” sequel and several Marvel superhero movies.
“Avatar 2,” Cameron’s follow-up to the highest-grossing film of all time, is set to debut in December 2022. Some box office analysts predict 2022 ticket sales will hit a record.
Supporters point to late March release “Godzilla vs. Kong,” which brought in roughly $48.5 million at U.S. and Canadian box offices over its first five days, even though audiences could stream it on HBO Max.
“That was a big win for the entire industry,” said Rich Daughtridge, president and chief executive of Warehouse Cinemas in Frederick, Maryland.
But near- and long-term challenges loom, particularly for smaller cinemas.
Theaters are negotiating with landlords over back rent. A federal aid program was delayed due to technical problems.
Plus, media companies are bringing movies to homes sooner. Executives say streaming is their priority, pouring billions into programming made to watch in living rooms as they compete with Netflix Inc.
Most at risk are theaters with one or two screens, Wedbush Securities’ Pachter said. He said his best guess is between 5,000 and 10,000 screens could go permanently dark in coming years.
“I think we’ll see a gradual decline in the number of screens,” Pachter said, “just like we’ve seen a gradual decline in the number of mom-and-pop grocery stores and bookstores.”
(Reporting by Lisa Richwine; Additional reporting by Rollo Ross in Los Angeles, Alicia Powell in New York and Nathan Frandino in San Francisco; Editing by Jonathan Oatis)
What you need to know about the coronavirus right now
Canadian dollar moves to extend weekly win streak as oil rebounds
Toronto Stock Exchange rises 1.21% to 19,366.69
Silver investment demand jumped 12% in 2019
Iran anticipates renewed protests amid social media shutdown
Europe kicks off vaccination programs | All media content | DW | 27.12.2020 – Deutsche Welle
News24 hours ago
China uses coercive policies in Xinjiang to drive down Uyghur birth rates
Health23 hours ago
U.S. CDC says Fully vaccinated people can remove their masks in most places
News23 hours ago
India’s coronavirus tally surpasses 24 million as mutant spreads across globe
Politics24 hours ago
U.S., UK, Germany clash with China at U.N. over Xinjiang
Business24 hours ago
Cargojet tells pilots it may shift some work to U.S.
Health24 hours ago
COVID-19 far from under control in Americas
Business23 hours ago
Canadian National beats Canadian Pacific with $33.6 billion Kansas City bid
Business14 hours ago
10 Ways to Make Your LinkedIn Profile Stand Out in 2021 – Part 2