This 1-minute wellness hack was the biggest ‘Shark Tank’ investment of the year—and Robert Herjavec offered $2.4 million for it | Canada News Media
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This 1-minute wellness hack was the biggest ‘Shark Tank’ investment of the year—and Robert Herjavec offered $2.4 million for it

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The largest investment on ABC’s “Shark Tank” in 2022 didn’t go to a robotics company or a vegan food empire. Instead, it went toward cold-water baths.

On a May 2022 episode, Robert Herjavec offered $2.4 million to Plunge, a Lincoln, California-based company that sells tubs designed for cold-water immersion. The baths cost nearly $5,000 and brought in $4.9 million in its first full year of sales after launching in 2020.

Soaking in freezing water, even just for 60 seconds, is a wellness practice with health benefits, co-founders Michael Garrett and Ryan Duey said on the show.

Research regarding how cold or how long you should submerge yourself in freezing water is mixed. But early studies, like 2020 research from the University of Portsmouth in the U.K., found that open-water swimming in cold temperatures did improve participants’ mood.

A 2018 case study from a collection of British universities additionally found that the activity could be used to treat depression and anxiety.

Garrett and Duey asked the Sharks for a whopping $1.2 million in exchange for 5% of their company, noting that they were ahead of their competitors on both price and convenience. Some luxury ice baths cost up to $10,000, and you have to manually fill some of those tubs, they said.

In comparison, the Plunge comes with a water filter that attaches to the average household hose, and a cooler to moderate the water’s temperature.

The Sharks didn’t blink at the seven-figure request. Kevin O’Leary offered Garrett and Duey $1.2 million for 18% of Plunge, while Barbara Corcoran offered $600,000 in cash and $600,000 in loan or line of credit for 20% of Plunge.

The co-founders declined both offers, saying they needed more cash to build their inventory.

Then Herjavec, who’d already hopped into a model Plunge tub on set, said he’d invest $2.4 million — half cash, half line of credit — for 15% of the company.

Mark Cuban, noting that players on his Dallas Mavericks NBA team use similar products to reduce inflammation, also made an offer: He’d invest $1.2 million and finance all of Plunge’s purchase orders for 15% in equity.

Garrett and Duey asked Herjavec and Cuban if either would take 10%. Herjavec responded with 12%, and the co-founders accepted.

“Twelve months ago we were in my garage building cold plunges,” Garrett said. “And now here we are. We have a deal with Robert for $2.4 million. It’s incredible.”

CNBC Make It reached out to Plunge for an update, but the company declined to comment on the current status of their partnership with Robert Herjavec.

Disclosure: CNBC owns the exclusive off-network cable rights to “Shark Tank.”

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Economy

S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite up more than 150 points, U.S. stock markets also higher

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TORONTO – Canada’s main stock index was up more than 150 points in late-morning trading, helped by strength in technology, financial and energy stocks, while U.S. stock markets also pushed higher.

The S&P/TSX composite index was up 171.41 points at 23,298.39.

In New York, the Dow Jones industrial average was up 278.37 points at 41,369.79. The S&P 500 index was up 38.17 points at 5,630.35, while the Nasdaq composite was up 177.15 points at 17,733.18.

The Canadian dollar traded for 74.19 cents US compared with 74.23 cents US on Wednesday.

The October crude oil contract was up US$1.75 at US$76.27 per barrel and the October natural gas contract was up less than a penny at US$2.10 per mmBTU.

The December gold contract was up US$18.70 at US$2,556.50 an ounce and the December copper contract was down less than a penny at US$4.22 a pound.

This report by The Canadian Press was first published Aug. 29, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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