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This is how generative AI will change the gig economy for the better

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Artificial intelligence will augment work and could add more opportunities to the job market rather than tank it, according to tech executive Gali Arnon. While some fear that AI will erase huge numbers of roles, Arnon argues that AI will accelerate the pace of job creation, augment work, and accelerate startup opportunities.

In an interview with ZDNET, Arnon, CMO of Fiverr, a platform that connects freelancers with work opportunities, says generative artificial intelligence is smart, but it can’t dominate the economy because its capabilities are narrow and limited to specific tasks.

Arnon says Fiverr data shows that freelancers are using AI as a “tool” that augments creative work, but doesn’t replace humans. Instead, she says AI is creating “new jobs, new opportunities” because it speeds up manual and analog work, allowing freelancers to spend more time on creative and interpersonal tasks.

When it comes to integrating AI into business services, there are several examples that demonstrate the technology’s potential for augmenting human work. For instance, generative AI can help writers and journalists by quickly extracting key points and quotes from a transcript, saving time and improving efficiency.

AI can also be used to create artwork, optimize customer support processes, and even aid in code-writing processes. The key to success is finding the right balance between using AI and maintaining the human touch.

Arnon says creative professionals are learning to master prompts for generative AI systems. Basic prompts produce low-quality results, but experts can chain prompts to multiple AI systems to produce unique and high-quality images, audio, and text.

She says some of the best creative professionals edit AI-generated outputs in other applications, such as Adobe’s Creative Cloud. The end results can be high in quality and unique in style. Arnon says professionals are augmenting their skills with AI, “to use it in a way that will just set the bar higher, set a new standard” of quality.

However, the ethical considerations when using generative AI and creative work are nuanced and challenging. One question employers must answer for their organizations is whether using AI-generated content, such as artwork or text, is considered cheating.

Arnon believes that as long as freelancers are transparent about their use of AI tools — and do not claim the work as their own — there is no ethical issue. The real challenge lies in ensuring that AI is used responsibly and ethically without undermining businesses or society at large.

In the coming months, Arnon believes that generative AI will continue to play a significant role in the future of freelancing and work. She says Fiverr is a microcosm of the broader workforce and reflects emerging trends in the job market. By embracing AI and leveraging its capabilities, businesses and freelancers can create new opportunities and jobs, ultimately benefiting the gig economy.

However, ensuring the ethical and responsible use of AI is crucial for its successful integration into the workforce. Through collaboration between regulators, businesses, and AI developers, it is possible to strike the right balance between innovation and ethical considerations, paving the way for a more efficient and dynamic workplace.

“We need to find the right checks and balances,” Arnon says, “but eventually, I really believe humanity will know how to use AI, and it will make us only better.”

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Economy

Liberals announce expansion to mortgage eligibility, draft rights for renters, buyers

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OTTAWA – Finance Minister Chrystia Freeland says the government is making some changes to mortgage rules to help more Canadians to purchase their first home.

She says the changes will come into force in December and better reflect the housing market.

The price cap for insured mortgages will be boosted for the first time since 2012, moving to $1.5 million from $1 million, to allow more people to qualify for a mortgage with less than a 20 per cent down payment.

The government will also expand its 30-year mortgage amortization to include first-time homebuyers buying any type of home, as well as anybody buying a newly built home.

On Aug. 1 eligibility for the 30-year amortization was changed to include first-time buyers purchasing a newly-built home.

Justice Minister Arif Virani is also releasing drafts for a bill of rights for renters as well as one for homebuyers, both of which the government promised five months ago.

Virani says the government intends to work with provinces to prevent practices like renovictions, where landowners evict tenants and make minimal renovations and then seek higher rents.

The government touts today’s announced measures as the “boldest mortgage reforms in decades,” and it comes after a year of criticism over high housing costs.

The Liberals have been slumping in the polls for months, including among younger adults who say not being able to afford a house is one of their key concerns.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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Economy

Statistics Canada says manufacturing sales up 1.4% in July at $71B

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OTTAWA – Statistics Canada says manufacturing sales rose 1.4 per cent to $71 billion in July, helped by higher sales in the petroleum and coal and chemical product subsectors.

The increase followed a 1.7 per cent decrease in June.

The agency says sales in the petroleum and coal product subsector gained 6.7 per cent to total $8.6 billion in July as most refineries sold more, helped by higher prices and demand.

Chemical product sales rose 5.3 per cent to $5.6 billion in July, boosted by increased sales of pharmaceutical and medicine products.

Sales of wood products fell 4.8 per cent for the month to $2.9 billion, the lowest level since May 2023.

In constant dollar terms, overall manufacturing sales rose 0.9 per cent in July.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

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