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Threads Has Not Taken Off Because It Is Not a Game Changer

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On July 5th, Mark Zuckerberg launched the Twitter (now ‘X’) clone Threads seemingly as a stab at X/Twitter’s new owner and his nemesis Elon Musk. I can only surmise Zuckerberg saw X/Twitter as a “sinking ship” that he could take advantage of.

Backstory: 15 years ago, Zuckerberg wanted X/Twitter. Apparently, he tried purchasing the bird app several times. Then, he got sidetracked acquiring and developing other products, such as Instagram, WhatsApp, and the Metaverse.

Threads’ name refers directly to X/Twitter, so it should ring a bell. When you string tweets together, you create a thread. Zuckerberg wants Threads to be the next X/Twitter.

The Facebook founder is one of many to try to unseat Twitter. When Musk took over X/Twitter, Mastodon briefly gained popularity. However, its popularity was short-lived, and Mastodon DAU (Daily Active Users) gradually declined. Then there is India’s Koo, introduced in March 2020. Koo still makes some noise in some parts of the world, but its DAU hovers around 4 million, while X/Twitter’s DAU is 237.8 million. Spoutible is perhaps the cleanest equivalent to X/Twitter, but it has yet to create buzz. Additionally, there is Bluesky, backed by ex-Twitter CEO Jack Dorsey; however, the reviews have been lukewarm.

The pattern is always the same. A new social media app (e.g., Counter Social, Spill, Post, Cohost) is released and initially makes a splash. Everyone is excited, hoping the new app will challenge Twitter, but the hype soon fades. So far, no app has achieved the critical mass needed to lure users away from X/Twitter. Kudos to Threads for having been able to suck in over 100 million sign-ups in its first week by building on people’s existing Instagram networks.

Opinionated “social media experts” are asking: Will Threads overtake Twitter as the leader in social text-based apps? 

The question I have: Why does Threads exist?  

Threads lacks new features, offers no competitive advantages, and was launched half-baked, missing many features that users are familiar with elsewhere, such as, unbelievably, hashtags.

Threads not being a game changer is one reason it has, so far, failed to live up to its initial promise that it would replace X/Twitter. For all intents and purposes, Threads is identical to all other social media platforms; therefore, X/Twitter users are not compelled to switch to it. Most of all, it lacks the angry, toxic posts that attract people to social media platforms; thus, it is bland.

Elon Musk once said: “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram.”

A large segment of the population seems to believe they benefit—how is open for debate—in some way from the toxic drama that social media provides. For many people, it feels good to tear people down. Where else can you sit at home anonymously judging strangers as racists, homophobes, right-wingers, or lefties? Insulting strangers under the guise of “free speech” gives many people an endorphin rush that comes with believing they are morally superior and convincing others of their rightness.

Another reason people use X/Twitter is to get news. An X/Twitter survey found that 55% of users get their news from X/Twitter. Since its inception, X/Twitter has been “the place” for real-time updates whenever the good, bad, and ugly occur. Michael Jackson’s death, Seal Team Six killed Osama bin Laden, and the Arab Spring first broke on X/Twitter.

News breaks on X/Twitter. Opposing cultures, values, and beliefs rub hard against each other on X/Twitter. Ego-stroking virtue-signalling posts are prevalent. You do not go to X/Twitter to see what your family and friends are up to.

As Zuckerberg intended, Threads is a playful and pleasant bubble. This has resulted in Thread users being presented with observations that are not more controversial than “Cats make better companions than dogs,” “Nobody truly likes avocados,” and brands and celebrities shamelessly promoting themselves. Threads wear X/Twitter’s skin minus its teeth; hence, it delivers a surface-level experience that steers clear of controversy… a big mistake!

Instagram, Threads lifeline, CEO Adam Mosseri has said Threads wants to draw in users who want a less “angry” place for conversations. For most people, this sounds boring. An additional head-scratcher: While news and politics are not censored on Threads, the platform does not actively court these topics. Zuckerberg seems to have forgotten why people spend hours scrolling through their feeds.

The ideological diversity of X/Twitter’s user base, coupled with its rage-stoking algorithm, creates a sense of importance that is hard to resist. When you post on X/Twitter, you are part of “the discourse”—in the thick of things— participating, for the most part, anonymously in an ongoing discussion that reflects our collective anger against the government, wokeism and political correctness. Creating an anonymous account allows you to express your true opinions without fear of repercussions, which, while cowardly, is understandable.

X/Twitter is floundering, but it is far from dying. The only way Threads or any other app can overtake X/Twitter is if people let go of it. For people to let go of X/Twitter, it must die first, and only Elon Musk can do that.

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Nick Kossovan is the Customer Service Professionals Network’s Social Media Director (Executive Board Member). Feel free to send your social media questions to nick.kossovan@gmail.com. On Twitter and Instagram, follow @NKossovan.

 

 

 

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Political parties cool to idea of new federal regulations for nomination contests

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OTTAWA – Several federal political parties are expressing reservations about the prospect of fresh regulations to prevent foreign meddlers from tainting their candidate nomination processes.

Elections Canada has suggested possible changes to safeguard nominations, including barring non-citizens from helping choose candidates, requiring parties to publish contest rules and explicitly outlawing behaviour such as voting more than once.

However, representatives of the Bloc Québécois, Green Party and NDP have told a federal commission of inquiry into foreign interference that such changes may be unwelcome, difficult to implement or counterproductive.

The Canada Elections Act currently provides for limited regulation of federal nomination races and contestants.

For instance, only contestants who accept $1,000 in contributions or incur $1,000 in expenses have to file a financial return. In addition, the act does not include specific obligations concerning candidacy, voting, counting or results reporting other than the identity of the successful nominee.

A report released in June by the National Security and Intelligence Committee of Parliamentarians expressed concern about how easily foreign actors can take advantage of loopholes and vulnerabilities to support preferred candidates.

Lucy Watson, national director of the NDP, told the inquiry Thursday she had concerns about the way in which new legislation would interact with the internal decision-making of the party.

“We are very proud of the fact that our members play such a significant role in shaping the internal policies and procedures and infrastructure of the party, and I would not want to see that lost,” she said.

“There are guidelines, there are best practices that we would welcome, but if we were to talk about legal requirements and legislation, that’s something I would have to take away and put further thought into, and have discussions with folks who are integral to the party’s governance.”

In an August interview with the commission of inquiry, Bloc Québécois executive director Mathieu Desquilbet said the party would be opposed to any external body monitoring nomination and leadership contest rules.

A summary tabled Thursday says Desquilbet expressed doubts about the appropriateness of requiring nomination candidates to file a full financial report with Elections Canada, saying the agency’s existing regulatory framework and the Bloc’s internal rules on the matter are sufficient.

Green Party representatives Jon Irwin and Robin Marty told the inquiry in an August interview it would not be realistic for an external body, like Elections Canada, to administer nomination or leadership contests as the resources required would exceed the federal agency’s capacity.

A summary of the interview says Irwin and Marty “also did not believe that rules violations could effectively be investigated by an external body like the Office of the Commissioner of Canada Elections.”

“The types of complaints that get raised during nomination contests can be highly personal, politically driven, and could overwhelm an external body.”

Marty, national campaign director for the party, told the inquiry Thursday that more reporting requirements would also place an administrative burden on volunteers and riding workers.

In addition, he said that disclosing the vote tally of a nomination contest could actually help foreign meddlers by flagging the precise number of ballots needed for a candidate to be chosen.

Irwin, interim executive director of the Greens, said the ideal tactic for a foreign country would be working to get someone in a “position of power” within a Canadian political party.

He said “the bad guys are always a step ahead” when it comes to meddling in the Canadian political process.

In May, David Vigneault, director of the Canadian Security Intelligence Service at the time, said it was very clear from the design of popular social media app TikTok that data gleaned from its users is available to the Chinese government.

A December 2022 CSIS memo tabled at the inquiry Thursday said TikTok “has the potential to be exploited” by Beijing to “bolster its influence and power overseas, including in Canada.”

Asked about the app, Marty told the inquiry the Greens would benefit from more “direction and guidance,” given the party’s lack of resources to address such things.

Representatives of the Liberal and Conservative parties are slated to appear at the inquiry Friday, while chief electoral officer Stéphane Perrault is to testify at a later date.

After her party representatives appeared Thursday, Green Leader Elizabeth May told reporters it was important for all party leaders to work together to come up with acceptable rules.

This report by The Canadian Press was first published Sept. 19, 2024.



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Métis Nation Saskatchewan leaves national council, cites concerns with Ontario group

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OTTAWA – The Métis Nation of Saskatchewan has pulled out of a national body representing Métis, citing problems with an Ontario group and throwing the future of the Métis National Council into question.

In a resolution passed Thursday morning, the Saskatchewan group says the Métis Nation of Ontario, which is a member of the national body, accepts and continues to represent people who are not Métis.

“The Métis National Council has increasingly been used for advocacy purposes that are inconsistent with its original mandate and vision, diverting from the foundational role of representing Métis rights and self-determination,” the resolution says.

It also says the Métis National Council has failed to ensure the integrity of the Ontario group’s citizenship registry and has not rectified problems, despite constant calls to do so.

The resolution says its continued association with the Métis Nation of Ontario “no longer benefits the Métis Nation within Saskatchewan or the Métis Nation as a whole.”

The Métis Nation of Ontario did not immediately respond to a request for comment, but has previously defended its citizenship registry as being legitimate.

The departure of the Saskatchewan group comes years after the Manitoba Métis Federation withdrew from the council, citing similar concerns about the Métis Nation of Ontario.

“This was not a decision our government made lightly but one we felt necessary. Our (Métis Nation of Saskatchewan) government and our Métis communities need to have control over our identity and culture while making decisions that align with the values of our Saskatchewan Métis Nation,” said president Glen McCallum in a statement on Thursday.

The Métis National Council was, until Thursday, comprised of the Métis Nation of Saskatchewan, the Métis Nation of Alberta, the Métis Nation of Ontario and the Métis Nation of British Columbia.

The Saskatchewan group was a founding member of the national body, along with the Alberta group and the Manitoba Métis Federation.

According to the national council’s bylaws, quorum for its board of governors meetings must include two of the founding members. As of now only one remains, bringing into question the future of the organization, which often works with the federal government and advocates internationally for Métis.

Will Goodon, who serves as the Manitoba Métis Federation’s housing minister, said the national body is “dead today.”

“A meeting cannot be held. And they cannot change the bylaws without having a board of governors meeting,” he wrote on X.

Métis National Council president Cassidy Caron announced earlier this year she would not be seeking re-election, leaving an open contest for someone to fill her post.

The board voted to postpone and reschedule a September vote and general assembly to November. Caron said in a newsletter that her term will end on Sept. 30 either way.

The Saskatchewan group had already pulled support for federal legislation that would enshrine its self-government over concerns about the Métis Nation of Ontario and the Métis Nation of Alberta, which were also included.

McCallum said in April the legislation was holding the group back, and that they needed to put the needs of Métis in Saskatchewan first.

First Nations chiefs in Ontario and the Manitoba Métis Federation consistently raised concerns about the Ontario group as the legislation was being studied by a House of Commons committee, with Métis Nation of Ontario president Margaret Froh billing the self-government process as the longest in Canadian history.

First Nations chiefs in Ontario have accused the federal government of overstepping its jurisdiction and alleged the legislation infringes on their rights.

The Assembly of First Nations, which represents some 630 chiefs across Canada, passed a resolution calling for the federal government to kill the legislation altogether. The AFN’s concerns are mainly focused on six new communities the Métis Nation of Ontario and the province recognized in 2017, which it says have no historical basis to exist.

The Manitoba Métis Federation has also opposed the extension of self-government to the Métis Nation of Ontario, saying the Ontario group’s membership is not on par with its definition of Métis.

The Métis Nation of Ontario has disputed that, pushing back against the idea Métis only exist around the Red River in Manitoba.

This report by The Canadian Press was first published Sept. 19, 2024.



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Quebec public services are becoming ‘dehumanized’ due to rise in demand: ombudsperson

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MONTREAL – Quebec’s ombudsperson is warning that public services are becoming “dehumanized” in the province amid a rise in demand for them.

Marc-André Dowd released his annual report today, which highlights several examples of people receiving inadequate care across the health network in the 12 months leading to March 31.

One dying man who lived alone was denied help cleaning his cat’s litter box by his local health clinic, a service Dowd says should have been given for “humanitarian reasons.”

Dowd also describes staff at a long-term care home feeding residents “mechanically” and talking among each other — despite health ministry guidelines directing staff to maintain eye contact with residents.

The ombudsperson says his office received a record number of problems to investigate across the province’s public services — 24,867 compared with 22,053 last year.

He says his office investigated 13,358 cases between April 2023 and March of this year.

This report by The Canadian Press was first published Sept. 19, 2024.

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