Sports fans across the globe are gearing up to watch Super Bowl LIV on Sunday night, and Canadians are among them.
But ahead of the match, fans have taken to Google to search for everything from party food to half-time shows to who’s going to win the big game.
“We’re taking a look at what’s called aggregated data so in order for something to even be classified as a trend there has to be a certain threshold of Canadians looking for a subject,” says Alex Hunnings Klein, a trends expert with Google Canada.
Across the country, Google took a look at what foods Canadians were planning to cook up for their Super Bowl parties and get-togethers.
“We went across the country looking for the most searched SuperBowl foods of each province, and it certainly brought back a pretty eclectic menu,” Hunnings Klein tells NEWS 95.7’s The Sheldon MacLeod Show.
In Nova Scotia, classic Super Bowl food chicken wings came out on top. But other provinces had more unique offerings, like keto curry in P.E.I.
“I think what’s super interesting about this list is that it’s a great sort of taking a look at some of the different diet trends you see,” Hunnings Klein explains.
Quebec was also in the chicken wings camp, while Alberta, Ontario, Yukon, and New Brunswick were searching dips of various kinds, from buffalo chicken to spinach.
A few more surprises rounded out the food category, with Newfoundland and Labrador searching largely for Korean short ribs, and Saskatchewan in favour of bruschetta.
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“It’s absolutely tasty and delicious but it sort of does vary. Some of those staples of a SuperBowl menu might, for example, be chicken wings, hot dogs, hamburgers,” Hunnings Klein says.
Canadians were also curious about who might come out on top in the Super Bowl between the San Francisco 49ers and the Kansas City Chiefs.
In Nova Scotia, the 49ers are getting the most support, but Google trends say Canadians were divided across the country.
“We see sort of a country divided,” says Hunnings Klein. “Which is interesting if you think about last year because wall to wall last year the searches indicated an interest in the Patriots.”
In the 49ers camp with Nova Scotians are B.C., Alberta, and Saskatchewan, while Quebec, Newfoundland, New Brunswick, N.W.T., and Yukon are rooting for the Chiefs, and Ontario and P.E.I. remain undecided.
Hunnings Klein also says that Canadians have been curious about the Super Bowl halftime show, which this year features Shakira and Jennifer Lopez.
“We’re seeing a lot of questions for example, around what songs will J-Lo sing? She certainly has a vast catalogue of songs that are super catchy. Same with Shakira,” she says.
And for those who aren’t interested in watching the game, Google has been seeing an uptick of searches for Super Bowl ads.
“Not only do they get a huge amount of viewership now in certain cases before the show and after the show, but for years onwards,” says Hunnings Klein. “The ads that have been made for the SuperBowl have ostensibly changed advertising, and there’s numerous examples of how that is.”
For more info and data from Google trends related to Super Bowl LIV, click here.
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