Real eState

Toronto Regional Real Estate Board Unveils New Branding – Toronto Storeys

Published

5 years ago

January 27, 2020

The Toronto Real Estate Board has revealed a modern new look that includes a revamped name, logo, and colour scheme.

Now, the company will officially go by Toronto Regional Real Estate Board (TRREB) to reflect the regional nature of the company that has been in place since 2002. The brand refresh shows the evolution of the company’s members, the organization, and the real estate industry since its founding 100 years ago.

“Having been at the forefront of the real estate industry since 1920, this change, although subtle, is significant to benefit our 56,000 realtor members and their clients,” reads the company’s website.

READ: Rising Condo Prices in Toronto Could Have Negative Impact on Investors: Report

In the summer of 2018, TRREB says it began an extensive research and feedback process with key stakeholders, which included the board of directors and members. Through numerous surveys and focus groups, the company says it gained a better understanding of how it felt about the existing brand and how to show its growth.

The new logo reflects some of the key competencies that came from the research and speaks to the company’s leadership in the fields of market facts and data, technology, innovation, and professionalism.

“The icon in the new logo is meant to represent Toronto Regional Real Estate Board Members as a unified force for positive (upward) movement of growth in the real estate profession. It showcases the Toronto Regional Real Estate Board as a progressive and transformative force in the industry,” said TRREB President Michael Collins.

“It is also suggestive of a built form, whether you see a traditional home roofline or a condominium. All of the fifteen circles are a different size, create a sense of movement and momentum,” continued Collins.

“The new tagline, ‘Professionals connecting people, property and communities’ speaks volumes about who the Toronto Regional Real Estate Board Members are and what the organization is,” said Toronto Regional Real Estate Board CEO John DiMichele.

“Above all, the new tagline emphasizes the professionalism of our Members. It puts their good name first by highlighting what our Members do – they build communities and help people find their dream homes.”

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Real eState

National housing market in ‘holding pattern’ as buyers patient for lower rates: CREA

Published

14 hours ago

September 16, 2024

Anne Joseph

OTTAWA – The Canadian Real Estate Association says the number of homes sold in August fell compared with a year ago as the market remained largely stuck in a holding pattern despite borrowing costs beginning to come down.

The association says the number of homes sold in August fell 2.1 per cent compared with the same month last year.

On a seasonally adjusted month-over-month basis, national home sales edged up 1.3 per cent from July.

CREA senior economist Shaun Cathcart says that with forecasts of lower interest rates throughout the rest of this year and into 2025, “it makes sense that prospective buyers might continue to hold off for improved affordability, especially since prices are still well behaved in most of the country.”

The national average sale price for August amounted to $649,100, a 0.1 per cent increase compared with a year earlier.

The number of newly listed properties was up 1.1 per cent month-over-month.

This report by The Canadian Press was first published Sept. 16, 2024.

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Real eState

Two Quebec real estate brokers suspended for using fake bids to drive up prices

Published

5 days ago

September 11, 2024

Anne Joseph

MONTREAL – Two Quebec real estate brokers are facing fines and years-long suspensions for submitting bogus offers on homes to drive up prices during the COVID-19 pandemic.

Christine Girouard has been suspended for 14 years and her business partner, Jonathan Dauphinais-Fortin, has been suspended for nine years after Quebec’s authority of real estate brokerage found they used fake bids to get buyers to raise their offers.

Girouard is a well-known broker who previously starred on a Quebec reality show that follows top real estate agents in the province.

She is facing a fine of $50,000, while Dauphinais-Fortin has been fined $10,000.

The two brokers were suspended in May 2023 after La Presse published an article about their practices.

One buyer ended up paying $40,000 more than his initial offer in 2022 after Girouard and Dauphinais-Fortin concocted a second bid on the house he wanted to buy.

This report by The Canadian Press was first published Sept. 11, 2024.

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Montreal home sales, prices rise in August: real estate board

Published

2 weeks ago

September 6, 2024

Anne Joseph

MONTREAL – The Quebec Professional Association of Real Estate Brokers says Montreal-area home sales rose 9.3 per cent in August compared with the same month last year, with levels slightly higher than the historical average for this time of year.

The association says home sales in the region totalled 2,991 for the month, up from 2,737 in August 2023.

The median price for all housing types was up year-over-year, led by a six per cent increase for the price of a plex at $763,000 last month.

The median price for a single-family home rose 5.2 per cent to $590,000 and the median price for a condominium rose 4.4 per cent to $407,100.

QPAREB market analysis director Charles Brant says the strength of the Montreal resale market contrasts with declines in many other Canadian cities struggling with higher levels of household debt, lower savings and diminishing purchasing power.

Active listings for August jumped 18 per cent compared with a year earlier to 17,200, while new listings rose 1.7 per cent to 4,840.

This report by The Canadian Press was first published Sept. 6, 2024.

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