Those who participate will be entered to win one of 10 $100 gift cards to support businesses in Lethbridge. From those who post on social media, 10 random names will be drawn, and they will get a $100 gift certificate to the business they tagged in their post.
There is no limit on the amount of posts residents can make.
Ted Stilson, Executive Director of the Downtown Lethbridge BRZ, said this is the second time they’ve done a campaign similar to this.
“Now more than ever, being in it together is an important thing to do for the success of our downtown businesses and businesses throughout the community,” he said.
“We know that a lot of our businesses, as Trevor said, are pivoting into different business models, which is exciting, and we just need to continue on promoting and supporting those local businesses.”
The campaign will kick off Monday, April 6 and is set to run until May 18.
