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Tripwire Media Group wins four awards – Winnipeg Free Press

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Winnipeg corporate video production studio Tripwire Media Group won four international awards, including the top award for best online promotional campaign for a series of comedic television ads for Dufresne Furniture and Appliances.

The four Dufresne spots were targeted at millennials and first-time buyers of new furniture playing off the concept of a young couple who are “suffering from adulting” and spoofing off pharmaceutical commercials with various tag lines saying the side effects of buying new furniture include “swelling with pride,” “increased napping” and “dreamier dreams.”

The 42nd annual Telly Awards honours video and television across all screens receiving more than 12,000 entries from around the world each year, with judging input from big-name industry players including Netflix, Dow Jones, Hearst Media, Nickelodeon and ESPN Films.

Doug Darling, Tripwire’s CEO and executive creative director, said while they don’t produce the work they do in order to win awards, this one is “a super big deal.”

“I’ve known about the Tellys for years but in previous years I wouldn’t even have thought to submit because I have seen the names of those who’ve won and I didn’t think we could compete,” he said.

With a staff of 16, Tripwire does all sort of video and animation work with about 20 per cent of their work outside the province and about five per cent internationally.

“I’m hoping to leverage this recognition and use it is get a foot in the door to add some credibility to who we are (especially outside the regional market) when we are otherwise just a little hard-working video production company in the middle of Canada,” he said.


<img src="https://media.winnipegfreepress.com/images/NEP10396744.jpg" alt="ALEX LUPUL / WINNIPEG FREE PRESS

Doug Darling, Tripwire’s CEO and executive creative director, said while they don’t produce the work they do in order to win awards, this one is ‘a super big deal.’

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ALEX LUPUL / WINNIPEG FREE PRESS

Doug Darling, Tripwire’s CEO and executive creative director, said while they don’t produce the work they do in order to win awards, this one is ‘a super big deal.’

The spots feature a young couple who are practising adulting “almost every day” and finding out the pleasures of new furniture and appliances. The spots end with a voice-over similar to those which are deployed in U.S. pharmaceutical ads. But instead of migraines and stomach aches, the potential side effects are more desirable.

Kelly Saunderson, senior marketing manager at Dufresne, said the spots, which aired on CTV stations in Winnipeg and Ottawa last year, generated an unprecedented level of feedback.

“We have built a very loyal customer base and with these spots we wanted to welcome a younger demographic, the next generation of furniture shoppers,” she said. “What better way to do it than with a kitschy, cheeky commercial.”

She said they generated a high volume of anecdotal feedback with customers commenting to employees in the stores and on customer service lines.

“We never get that kind of volume of feedback,” she said. “Not everyone loved them, but hey, they remembered them.”

And she said the ones who didn’t love the ads were typically not part of the demographic they were targeted at.

Although she said the return on investment was not so easy to quantify, what with a lengthier sales cycle for furniture, she said every time they aired there was a spike in traffic on the website and in the stores.

There are always some who dismiss the value of these kinds of awards that charge a fee to submit making some believe it’s not all about the quality of the work, but Darling said, “Regardless of what people think about the Tellys, there are so many submissions that getting a gold is a pretty good feather in our cap.”

Tripwire also won two silver and one bronze award for some internal promotion videos on Tripwire’s animation process.

martin.cash@freepress.mb.ca

Martin Cash

Martin Cash
Reporter

Martin Cash has been writing a column and business news at the Free Press since 1989. Over those years he’s written through a number of business cycles and the rise and fall (and rise) in fortunes of many local businesses.

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Media Advisory: Premier Furey to Announce Additional Measure to Address Recruitment and Retention of Physicians – News Releases – Government of Newfoundland and Labrador

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The Honourable Andrew Furey, Premier of Newfoundland and Labrador, will announce an additional measure to address recruitment and retention of physicians today (Tuesday, August 16) at 2:15 p.m.

He will be joined by the Honourable Tom Osborne, Minister of Health and Community Services, Dr. Sohaib Al-Asaaed, Post Graduate Medical Education Associate Dean, and Dr. Mikaela Murphy, a second-year family medicine resident.

The availability will take place in Room M5M101, Faculty of Medicine, St. John’s Campus, Memorial University.

The availability will be streamed live on Facebook.

– 30 –

Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Laura Thomas
Health and Community Services
709-729-6986, 727-0341
laurathomas@gov.nl.ca

2022 08 16
9:10 am

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Media Release – August 16, 2022 – Guelph Police – Guelph Police Service

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Male arrested in theft of watches

A Guelph male has been charged in connection with the theft of more than a dozen watches during a break and enter last month.

Police were called July 6 to a business in the area of Silvercreek Parkway North and Woodlawn Road West. An employee had arrived to work to find a rear window smashed. Approximately 12 to 15 watches each valued at $150 were stolen.

A suspect was identified through surveillance video and arrested Sunday morning. A 66-year-old Guelph male is charged with break and enter. He will appear in a Guelph court September 23, 2022.

Arrest made following assault

A Guelph male faces assault and weapons charges after another male was attacked in the parking lot of a south-end business.

On July 9 two males known to each other were involved in a verbal altercation in a parking lot on Stone Road West. During the altercation one of the males was struck twice in the head with an object believed to be a flashlight. This caused a laceration which required stitches.

A suspect was identified and on Monday turned himself in to the Guelph Police Service. A 26-year-old Guelph male is charged with assault with a weapon, possessing a weapon for a dangerous purpose and failing to comply with probation. He will appear in bail court Wednesday.

Gassing up stolen car leads to charges

A Cambridge male who pumped gas into a stolen car in Guelph has been arrested.

On June 2, a male attended a gas station on Speedvale Avenue West driving a stolen Kia SUV. He pumped more than $49 in gas and attempted to pay using several prepaid credit cards, but was only able to cover $7.28 of the cost. The male said he would get another credit card from the vehicle but instead sped away without paying the remaining amount.

The male was identified via surveillance video and arrested Monday.

A 37-year-old Cambridge male is charged with possessing stolen property over $5,000, theft under $5,000, occupying a stolen motor vehicle and driving while suspended. He will appear in bail court Tuesday.

Total calls for service in the last 24 hours – 206

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Media are invited to attend the Mentor-Apprentice Program workshop in Yellowknife on August 17 – Government of Northwest Territories

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The Government of the Northwest Territories (GNWT) is hosting a training workshop for Mentor-Apprentice Program (MAP) participants in Yellowknife. Media are invited to attend the last workshop taking place in the Yellowknife area, where they can experience the language program firsthand and talk to MAP participants and organizers with the Indigenous Languages and Education Secretariat.

The session will take place:

Yellowknife – Dene Kedǝ, Dëne Sųłıné, Dene Zhatıé and Tłı̨chǫ languages

Location: Aurora Tours.net /Aurora Teepee Lodge (Ingraham Trail – KM 12.4)

Date: August 17, 2022

Time: 10:15 -11:45 am

To attend one of the sessions, please RSVP to ecepublicaffairs@gov.nt.ca. High-resolution photos will be provided upon request for media use.

MAP is a way of learning a language where a fluent speaker of the language (a Mentor) teaches a language learner (an Apprentice) through immersion. The goal of the program is to have Apprentices improve their ability to understand and speak their language and help with the revitalization of Indigenous languages in the Northwest Territories.

For media requests, please contact:

ecepublicaffairs@gov.nt.ca

Public Affairs and Communications

Department of Education, Culture and Employment

Government of the Northwest Territories

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