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Trudeau’s town halls have a new format. Here’s what’s different

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Every town hall begins the same way: Prime Minister Justin Trudeau arrives in a blue or white shirt with rolled-up sleeves, takes the microphone, waxes poetic about the state of the world, and acknowledges the challenging years Canadians have recently faced.

The people in the crowd who will have the chance to ask unvetted questions of the prime minister are no stranger to those struggles.

There’s the Muslim mother who fears for the safety of her children. Immigrants who worry about their future in Canada. The blue-collar worker who can’t afford to eat. People who can’t find work or access mental-health supports. Young adults who lose sleep over climate change. Indigenous people who say they feel left behind.

At the 14 hour-long town halls Trudeau has attended in the past 11 weeks, the prime minister has put himself in a position to hear their concerns during the question-and-answer sessions that follow his speeches.

But though some attendees who participated in the events said they were encouraged by Trudeau’s efforts, others found themselves cynical about whether he and his government were actually listening.

For Trudeau, it’s a familiar format _ and one that some pundits say could serve the party well, even if its utility to the broader public is in question.

“This is something I love doing,” Trudeau said to a group of tradespeople in Winnipeg earlier this week.

Since the COVID-19 pandemic began in 2020, the prime minister had been limited with his interactions with the public because of public-health measures that kept people distanced from one another.

“I’m betting that he was itching to do these during the whole pandemic and during the 2021 (election) campaign, because for the most part he couldn’t do it,” said Philippe J. Fournier, the polling analyst behind the 338Canada poll website.

“I’m thinking that he’s really happy to be back on the road. This is what he does best.”

But after nearly eight years in office, Trudeau faces a different political culture.

Fournier pointed out that in 2016, Trudeau was treated like a rock star when he would visit places such as Mississauga, Ont. _ but when he ran for a third mandate in 2021, he was met with angry protesters at many campaign stops.

One man in London, Ont., even threw rocks at him.

“The country changed,” Fournier said. “People are angry out there and would take a shot at him if they could.”

So while Trudeau used to attend town hall events that members of the general public could attend, his office said it has had to change the format because of new security threats.

To set up the tour, the Prime Minister’s Office reached out to specific special-interest groups _ such as unions, universities and businesses _ asking if they’d like to host a town hall.

Some attendees said it forces people to be respectful because they’re in a professional setting that often links to their workplace.

“We were told that we can ask questions, and feel free to ask some hard questions, but be respectful,” said Christina Brock, who helped organize a town hall in Port Coquitlam, B.C., with trade workers and apprentices who were members of a local union.

The groups who organize the town halls are responsible for the guest lists, but must keep the events under wraps. It’s a way to get around security risks without vetting each member of the audience.

“We had to keep it secret, and be cautious with who was invited,” Brock said.

Most people who are invited to the events don’t know who the speaker is, and are simply told it will be a “high-ranking government official.”

Many Canadians who attended the town halls know it’s a rare opportunity to air their grievances face-to-face with the prime minister, and say they are grateful for the chance.

It’s common for people to live-stream their interactions with him on social media, and swarm him after the event to get a selfie or shake his hand.

When in Winnipeg this week for a University of Manitoba town hall, Trudeau was confronted by a self-proclaimed People’s Party of Canada supporter in an exchange that was recorded by a Reddit user and quickly went viral online.

The young man said the Liberal party’s support of abortion rights made it “against Christianity,” and when the prime minister asked whether women should have the right to “choose what happens to their own bodies,” he replied: “Personally, no.”

The back-and-forth continued, with Trudeau ultimately patting the young man on the shoulder and saying: “Sounds like you need to do a little more thinking, and, and a little more praying on it as well.”

Trudeau received some praise on social media for how he handled the interaction _ and Fournier suggested that’s no surprise.

“Historically, these events have been very kind to Trudeau,” Fournier said. “He’s really good when speaking with people.”

However, Scott Reid, a former senior advisor to Liberal prime minister Paul Martin, cautioned that town halls can become a bubble that are not necessarily reflective of a nation’s mood _ even if there are some political benefits to holding them.

And the excitement of being in a room with the prime minister can quickly wear off.

Tyler Fulton, a cattle rancher in Manitoba, attended a town hall hosted by the Canadian Federation of Agriculture in Ottawa, where he asked a question about preserving prairie grasslands. He called it a good opportunity to engage with the leader, even though he said Trudeau can come across contrived.

But Fulton said that when he tried to reach up to Trudeau’s office to follow up on his concerns, he didn’t get a response.

“If you’re going to have these venues, then you need to follow up,” said Fulton, who also works for the Canadian Cattle Association.

“Otherwise, people just become cynical about the purpose of them.”

At the Port Coquitlam town hall, Brock asked Trudeau a question about mental health, and his answer included a recommendation for people to take a mental health first aid course _ something she’d already done.

She later joked that she should have worn her “mansplaining-free zone.” But she said that she was pleased with the event overall.

“I think it shows a different side of Justin. It makes him more relatable,” Brock said. “I hope that he understands and takes the suffering he hears from people back to Ottawa. If he does that, then it does serve the public.”

At the end of the day, the town halls benefit the Liberal government because it gives Trudeau an opportunity to talk about his agenda and promote what the government has been doing, said Stuart Barnable, senior director of public affairs at Hill+Knowlton Strategies.

“I think that this can only serve to benefit what the Liberals are trying to accomplish,” said Barnable, who also served as a chief of staff to Senate Speaker George Furey.

“They’re setting their narrative,” he said. “Whether or not it resonates with Canadians.”

 

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

Companies in this story: (TSX:AC)

The Canadian Press. All rights reserved.



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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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