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Trump effect: "Skip politics" culture rises in media, tech – Axios

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Illustration: Eniola Odetunde/Axios

Amid a historic election year, and a heightened political climate, the media is looking for ways to cater to users who just want to tune it all out.

Why it matters: While some media companies and brands are leaning more heavily into politics, others are finding it helpful to give people a rest.

Driving the news: As impeachment hearings loom, advertisers are doing their best to avoid politics and to stay out of the political fray, the New York Times reports. In addition, advertisers are urging their agencies to place ads as far away from political candidates’ spots as possible.

  • For some TV networks, this has become difficult. The Super Bowl on Fox will feature two multi-million dollar spots from presidential candidates for the first time, one each from President Trump and Michael Bloomberg.
  • NBCUniversal has reportedly been pitching the Olympics to advertisers as a politics-free zone. The International Olympic Committee earlier this year banned political statements by athletes at games.

Between the lines: Tech companies face a similar problem. Facebook said earlier this month that it would give consumers the option to stop seeing political ads in their feeds moving forward.

  • “Seeing fewer political and social issue ads is a common request we hear from people,” Facebook said in a statement.
  • TikTok said last year that it would ban political ads because they don’t fit the company’s goal of creating an “entertaining, genuine experience” for users.

Between the lines: In a hyper-political era, few places have become void of politics.

  • Golden Globes host Ricky Gervais urged award recipients to skip political talk during their acceptance speeches, a trend that’s grown during the Trump era.
  • Seth Meyer’s new Netflix stand-up special includes a “skip politics” button that allows users to skip over the Trump jokes.
  • Developers have taken to search engines to build “deTrumpfiy” extensions to let users replace mentions of Donald Trump in their web browsers.
  • Britain’s Sky News launched a “Brexit free” channel in October for customers sick of 24/7 Brexit coverage.

What’s next: Ahead of Tuesday’s historic impeachment trial in the Senate, users have been tuning out wall-to-wall impeachment coverage.

  • All of the major cable networks, as well as the major broadcast networks, are expected to carry all if not at least some of the coverage live. Ratings will tell how tuned in America really is.

Let’s block ads! (Why?)



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New Brunswick election profile: Progressive Conservative Leader Blaine Higgs

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FREDERICTON – A look at Blaine Higgs, leader of the Progressive Conservative Party of New Brunswick.

Born: March 1, 1954.

Early years: The son of a customs officer, he grew up in Forest City, N.B., near the Canada-U.S. border.

Education: Graduated from the University of New Brunswick with a degree in mechanical engineering in 1977.

Family: Married his high-school sweetheart, Marcia, and settled in Saint John, N.B., where they had four daughters: Lindsey, Laura, Sarah and Rachel.

Before politics: Hired by Irving Oil a week after he graduated from university and was eventually promoted to director of distribution. Worked for 33 years at the company.

Politics: Elected to the legislature in 2010 and later served as finance minister under former Progressive Conservative Premier David Alward. Elected Tory leader in 2016 and has been premier since 2018.

Quote: “I’ve always felt parents should play the main role in raising children. No one is denying gender diversity is real. But we need to figure out how to manage it.” — Blaine Higgs in a year-end interview in 2023, explaining changes to school policies about gender identity.

This report by The Canadian Press was first published Sept. 19, 2024.

The Canadian Press. All rights reserved.

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Anita Anand taking on transport portfolio after Pablo Rodriguez leaves cabinet

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GATINEAU, Que. – Treasury Board President Anita Anand will take on the additional role of transport minister this afternoon, after Pablo Rodriguez resigned from cabinet to run for the Quebec Liberal leadership.

A government source who was not authorized to speak publicly says Anand will be sworn in at a small ceremony at Rideau Hall.

Public Services and Procurement Minister Jean-Yves Duclos will become the government’s new Quebec lieutenant, but he is not expected to be at the ceremony because that is not an official role in cabinet.

Rodriguez announced this morning that he’s leaving cabinet and the federal Liberal caucus and will sit as an Independent member of Parliament until January.

That’s when the Quebec Liberal leadership race is set to officially begin.

Rodriguez says sitting as an Independent will allow him to focus on his own vision, but he plans to vote with the Liberals on a non-confidence motion next week.

This report by The Canadian Press was first published Sept. 19, 2024.

The Canadian Press. All rights reserved.

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New Brunswick Premier Blaine Higgs kicks off provincial election campaign

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FREDERICTON – New Brunswick Premier Blaine Higgs has called an election for Oct. 21, signalling the beginning of a 33-day campaign expected to focus on pocketbook issues and the government’s provocative approach to gender identity policies.

The 70-year-old Progressive Conservative leader, who is seeking a third term in office, has attracted national attention by requiring teachers to get parental consent before they can use the preferred names and pronouns of young students.

More recently, however, the former Irving Oil executive has tried to win over inflation-weary voters by promising to lower the provincial harmonized sales tax by two percentage points to 13 per cent if re-elected.

At dissolution, the Conservatives held 25 seats in the 49-seat legislature. The Liberals held 16 seats, the Greens had three and there was one Independent and four vacancies.

J.P. Lewis, a political science professor at the University of New Brunswick, said the top three issues facing New Brunswickers are affordability, health care and education.

“Across many jurisdictions, affordability is the top concern — cost of living, housing prices, things like that,” he said.

Richard Saillant, an economist and former vice-president of Université de Moncton, said the Tories’ pledge to lower the HST represents a costly promise.

“I don’t think there’s that much room for that,” he said. “I’m not entirely clear that they can do so without producing a greater deficit.” Saillant also pointed to mounting pressures to invest more in health care, education and housing, all of which are facing increasing demands from a growing population.

Higgs’s main rivals are Liberal Leader Susan Holt and Green Party Leader David Coon. Both are focusing on economic and social issues.

Holt has promised to impose a rent cap and roll out a subsidized school food program. The Liberals also want to open at least 30 community health clinics over the next four years.

Coon has said a Green government would create an “electricity support program,” which would give families earning less than $70,000 annually about $25 per month to offset “unprecedented” rate increases.

Higgs first came to power in 2018, when the Tories formed the province’s first minority government in 100 years. In 2020, he called a snap election — the first province to go to the polls after the start of the COVID-19 pandemic — and won a majority.

Since then, several well-known cabinet ministers and caucus members have stepped down after clashing with Higgs, some of them citing what they described as an authoritarian leadership style and a focus on policies that represent a hard shift to the right side of the political spectrum.

Lewis said the Progressive Conservatives are in the “midst of reinvention.”

“It appears he’s shaping the party now, really in the mould of his world views,” Lewis said. “Even though (Progressive Conservatives) have been down in the polls, I still think that they’re very competitive.”

Meanwhile, the legislature remained divided along linguistic lines. The Tories dominate in English-speaking ridings in central and southern parts of the province, while the Liberals held most French-speaking ridings in the north.

The drama within the party began in October 2022 when the province’s outspoken education minister, Dominic Cardy, resigned from cabinet, saying he could no longer tolerate the premier’s leadership style. In his resignation letter, Cardy cited controversial plans to reform French-language education. The government eventually stepped back those plans.

A series of resignations followed last year when the Higgs government announced changes to Policy 713, which now requires students under 16 who are exploring their gender identity to get their parents’ consent before teachers can use their preferred first names or pronouns — a reversal of the previous practice.

When several Tory lawmakers voted with the opposition to call for an external review of the change, Higgs dropped dissenters from his cabinet. And a bid by some party members to trigger a leadership review went nowhere.

This report by The Canadian Press was first published Sept. 19, 2024.

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