“The power of visibility can never be underestimated.” – Margaret Cho (American comedian)
Welcome to 2023! I hope this is the year you find an employer where you feel accepted and at home.
A job seeker’s best compass is to prioritize finding where they belong. Think: “I’m not looking for a job; I’m looking for my tribe!”
Imagine how much more efficient (NOTE: I didn’t say “easier”) your job search would be if employers were contacting you about their open positions—asking if you’d like to join their tribe. (Throughout the hiring process, you can determine whether you’ll fit in well with the employer and feel welcomed.)
Your LinkedIn profile plays a crucial role in achieving this aforementioned efficiency. It’s common knowledge that a well-thought-out, complete LinkedIn profile attracts attention.
Truism: Visibility is essential to success.
Ask yourself: “Am I missing out on opportunities because I’m not visible enough?”
Odds are the answer is “Yes.”
Here’s how to turbocharge your LinkedIn profile to generate job leads.
Upgrade your profile picture.
Fair or unfair, your profile picture forms the first impressions of you. Hence, make it a good one!
- Upload your profile picture to com.
- Analyze the feedback.
- Based on the data, reshoot/edit your picture.
Not having a LinkedIn profile photo is “damaging” and will likely prolong your job search and hinder your employment prospects.
Lack of a LinkedIn profile photo can result in the following adverse effects:
- It’ll seem you lack a basic understanding of how LinkedIn works. There’s even a possibility some viewers will presume you’re incapable of uploading a photo.
- Fake LinkedIn profiles abound. Most people will assume, rightfully so, a profile without a photo is fake.
- Your profile is incomplete without a photo. In search results, complete profiles appear higher. According to LinkedIn Help: “Members with profile photos can receive up to 21 times more profile views than those without profile photos.”
- When a LinkedIn profile doesn’t have a profile picture, it suggests that the person isn’t committed to professional networking. If you’re going to a networking event, you can’t hide your face, so why are you hiding it on LinkedIn?
Take advantage of keywords.
Recruiters and employers use keywords to find candidates. By using the right keywords, you’ll appear in more searches.
You can find keywords that’ll help you appear in searches by following these steps:
- Find 10+ job descriptions for target roles.
- Paste them into Cultivated Culture‘s job description scanner.
- Save the top 15 skills. (These are your keywords.)
- Integrate these skills (keywords) throughout your profile.
Create a compelling headline.
Your LinkedIn headline is a public one-sentence resume that tells the viewer who you are, what you do, and what you bring to the table.
Using the following formula, you can write a compelling headline:
[Keywords] | [Skills] | [Results-Focused Value Proposition]
For example, a medical device salesperson’s LinkedIn headline might look like this:
Medical Device Salesperson | B2B, Cold Calling, Capital Equipment | I cultivate high-value prospective clients, thus having increased my territory’s sales by 28%
Write an ‘About’ section that makes the reader say, “I must meet this person!”
A great ‘About’ section has three parts:
- A short paragraph that speaks to your job, years of experience, and value proposition. (Include your keywords!)
- Five bullets that showcase specific (READ: qualified, measurable) achievements.
- Your email address so the reader can contact you.
Leverage your ‘Featured’ section.
It’s hard to convey your value on a resume or LinkedIn profile, thus why LinkedIn provides a ‘Featured’ section where you can upload your work and demonstrate your expertise.
Showing your work to employers is the best way to convey your worth. Hence in your ‘Featured’ section, share examples of your work, upload certificates, awards, links to your content etc.
Speaking of content, create it!
Content (e.g., articles, eBooks, videos, polls, charts and infographics, memes, podcasts) is networking en masse. It’s possible to reach more people through one post than through your entire network of connections.
Posting content, instead of simply uploading it to your ‘Featured’ section, illustrates what you can offer employers and your communication style and personality. Yes, it’s uncomfortable and frightening to put yourself out there, which is why only 2 to 5% of people do it. However, when done strategically, the return on creating and posting is substantial.
Skills have an impact.
LinkedIn uses a profile’s ‘Skills’ section to rank profiles.
Boost your ranking by:
- Add every keyword from your Cultivated Culture scan.
- Pick the five most relevant skills.
- Ask colleagues, friends, family, & classmates for endorsements regarding your five most relevant skills.
Support and engage.
The more comments you leave, the more views you get!
- Find ten thought leaders in your area of focus.
- Bookmark their post feed.
- Every day, check their feeds.
- Leave a supportive, insightful comment on new posts.
If you need an additional reason why you should give your LinkedIn profile lots of love, besides turbocharging it to attract job opportunities, keep in mind that employers will review your LinkedIn profile to determine whether you’re interview-worthy.
Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to firstname.lastname@example.org.
Home Depot investigation: Data shared without consent
Retailer Home Depot shared details from electronic receipts with Meta, which operates the Facebook social media platform, without the knowledge or consent of customers, the federal privacy watchdog has found.
In a report released Thursday, privacy commissioner Philippe Dufresne said the data included encoded email addresses and in-store purchase information.
The commissioner’s investigation discovered that the information sent to Meta was used to see whether a customer had a Facebook account.
If they did have an account, Meta compared what the customer bought at Home Depot to advertisements sent over the platform to measure and report on the effectiveness of the ads.
Meta was also able to use the customer information for its own business purposes, including user profiling and targeted advertising, unrelated to Home Depot, the commissioner found.
It is unlikely that Home Depot customers would have expected their personal information to be shared with a social media platform simply because they opted for an electronic receipt, Dufresne said in a statement.
He reminded companies that they must obtain valid consent at the point of sale to engage in this type of activity.
“As businesses increasingly look to deliver services electronically, they must carefully consider any consequential uses of personal information, which may require additional consent.”
Home Depot told the privacy commissioner it relied on implied consent and that its privacy statement, available through its website and in print upon request at retail outlets, adequately explained the company’s use of information. The retailer also cited Facebook’s privacy statement.
The commissioner rejected Home Depot’s argument, saying the privacy statements were not readily available to customers at the checkout counter, adding shoppers would have no reason to seek them out.
“The explanations provided in its policies were ultimately insufficient to support meaningful consent,” Dufresne said.
He recommended that Home Depot stop disclosing the personal information of customers who request an electronic receipt to Meta until it is able to put in place measures to ensure valid consent.
Home Depot fully co-operated with the investigation, agreed to implement the recommendations and stopped sharing customer information with Meta in October, the commissioner said.
This report by The Canadian Press was first published Jan. 26, 2023.
Meta funds a limited number of fellowships that support emerging journalists at The Canadian Press.
Rent increased more than 18% last year for new tenants, new numbers show – CBC News
A surge in demand pushed Canada’s rental market to its tightest level in two decades last year, with the vacancy rate in purpose-built apartments dipping below two per cent and rent for new tenants going up by 18 per cent.
Those were some of the main takeaways from the Canada Mortgage and Housing Corporation’s annual report on the state of Canada’s rental market.
The figures cited above were for purpose-built rental apartments, so they don’t include what’s happening in condos, or in apartments built out of occupied family homes.
For purpose-built rentals, the national vacancy rate fell to 1.9 per cent last year, its lowest level since 2001.
Booming demand for apartments pushed up the price to get one, too, with the average rent hitting $1,258 a month. That was up by 5.6 per cent from the previous year’s level, and roughly twice the annual average seen for the past 30 years.
But rent didn’t go up at the same pace for every unit.
Apartments where there was a change in tenants saw the rent go up by 18.9 per cent. Those where there was no change in tenancy saw rents go up by only 2.9 per cent, on average. “This reflects the fact that, once a tenant vacates a unit, landlords are generally free to increase asking rents to current market levels,” the CMHC said.
That gap was even more stark in two of Canada’s biggest cities, Toronto and Vancouver, where average rents for a unit that saw a tenant change went up by 29 and 24 per cent, respectively.
Geordie Dent, the executive director of the Federation of Metro Tenants Association, has spent more than a decade as a watchdog for the rental market in Toronto. He says the situation is as dire as he’s ever seen, with a surge in so-called “renovictions,” where landlords are eager to take advantage of higher market rents by evicting tenants and raising rents to someone new
“There’s an incentive for them to try to illegally evict people and raise the rent,” he told CBC News in an interview. He says he hears stories every day of people staying in unsuitable housing situations because of desperation. “They’re afraid that if they get kicked out of their current place for a new one, rent’s going to be like $1,000 higher.”
Things aren’t much better across the country in Vancouver, either. The vacancy rate fell to just 0.9 per cent, with the average price for a two-bedroom hitting $2,002 a month. That’s up by 5.7 per cent from last year, but it’s up by 24 per cent among units that have seen a tenancy change.
Some of those in the lower mainland’s rental market fear the system is irreparably broken.
Vinny Cid was working and living in Victoria, but when his job allowed him to work remotely in 2021, he made the decision to move home with his parents.
He, his sibling and his two parents share a rental home in Richmond, B.C. for $2,800 a month which suits their needs, but he says they are only able to get that because his parents have lived in the unit since 2016.
“The rental situation has devolved quickly,” he told CBC News in an interview Thursday. “I check rental listings almost daily, and something similar today would cost $4,000 or more.”
“It’s depressing to see how prices have spiraled out of control very quickly,” he said.
While his situation works for him for now, should his employment or needs change, he suspects he would have to leave the province, or even the country. And he says he worries for those who don’t have the income and family support he has.
“Everybody is being told to either improvise or get pushed out,” he said. “In terms of outlook, it doesn’t look good.”
School with campuses in Oakville, Mississauga, Brampton tops on Forbes' list of best employers | inHalton – insauga.com
Sheridan College, with campuses in Oakville, Mississauga and Brampton, is the No. 1 ranked employer in Canada according to Forbes’ annual list of Canada’s Best Employers. SHERIDAN COLLEGE IMAGE
When it comes to the best place to work in the country, Sheridan College, with campuses in Oakville, Brampton and Mississauga, tops the list.
That’s according to a Forbes’ annual list of Canada’s Best Employers released on Thursday (Jan. 25).
Forbes partnered with the market research firm Statista to compile the list of the top 300 employers using ranking based on a survey of more than 12,000 Canadians working for companies and institutions with at least 500 employees.
Participants were asked to rate how likely they were to recommend their current employer, and could recommend employers other than their own.
Founded in 1967, Sheridan College has over 3,380 employees and educates nearly 40,000 students from across the country and world.
The educational facility offers over 130 academic programs and also includes the Sheridan Centre for Elder Research, focused on developing and testing quality of life improvements for senior citizens and their families.
Carlton University, at No. 6, was the only other post-secondary institution to place in the Top 10 on the 2023 Forbes list.
“This is an incredible achievement for Sheridan. We’ve always been proud to be recognized by Forbes as an employer of choice,” said Dr. Janet Morrison, President and Vice Chancellor of Sheridan College. “To finish at the top of the list, in only our second top 10 ranking, confirms that our commitment to developing a work culture where innovative risk-taking, collaboration and life-long learning thrive is the right path forward.
“This honour belongs to our dedicated employees who are one of Sheridan’s greatest assets.”
This is the second time recently the local college was recognized by Forbes.
In 2022, Sheridan was named to the Forbes’ list of Canada’s Best Employers For Diversity. It ranked No. 10, highest of any Canadian college.
Placing second behind Sheridan College on the list of Canada’s Best Employers was the Canadian Mental Health Association in Toronto with 5,000 employees, while the Keg Steakhouse & Bar, with 10,400 employees and based out of Richmond, British Columbia, was third.
To see the complete Top 300 list of Canada’s Best Employers, visit here.
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