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UBCO study says it's not if, but how people use social media that impacts their happiness – Kelowna Capital News

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The way you use social media may just be affecting your happiness, according to a new study by UBC Okanagan.

Derrick Wirtz, an associate professor of teaching in psychology at the Irving K. Barber Faculty of Arts and Social Sciences, took a close look at how people use three major social platforms—Facebook, Twitter and Instagram—and how that use can impact a person’s overall well-being.

“Social network sites are an integral part of everyday life for many people around the world,” said Wirtz. “Every day, billions of people interact with social media. Yet the widespread use of social network sites stands in sharp contrast to a comparatively small body of research on how this use impacts a person’s happiness.”

Even before social isolation became the norm amid COVID-19, Wirtz said social media has transformed how we interact with others. Face-to-face, in-person contact is now matched or exceeded by online social interactions as the primary way people connect. While most people gain happiness from interacting with others face-to-face, Wirtz notes that some come away from using social media with a feeling of negativity—for a variety of different reasons.

One issue is social comparison. Participants in Wirtz’s study said the more they compared themselves to others while using social media, the less happy they felt.

“Viewing images and updates that selectively portray others positively may lead social media users to underestimate how much others actually experience negative emotions and lead people to conclude that their own life—with its mix of positive and negative feelings—is, by comparison, not as good,” he said.

READ MORE: B.C. Supreme Court to decide if human rights complaint against UBC Okanagan stands

Wirtz notes that viewing other people’s posts and images while not interacting with them lends itself to comparison without the mood-boosting benefits that ordinarily follow social contact, undermining well-being and reducing self-esteem. “Passive use, scrolling through others’ posts and updates, involves little person-to-person reciprocal interaction while providing ample opportunity for upward comparison.”

As part of his research, study participants were asked about four specific functions of Facebook—checking a news feed, messaging, catching up on world news and posting status or picture updates. The most frequently used function was passively checking one’s news feed. Participants primarily used Facebook without directly connecting with other users, and the negative effects on subjective well-being were consistent with this form of use.

During COVID-19, Wirtz notes people naturally turn to social media to reduce feelings of social isolation. Yet, his research (conducted before the pandemic) found that although people used social media more when they were lonely, time spent on social media only increased feelings of loneliness for participants in the study. “Today, the necessity of seeing and hearing friends and family only through social media due to COVID-19 might serve as a reminder of missed opportunities to spend time together.”

The more people used any of these three social media sites, the more negative they reported feeling afterward. “The three social network sites examined—Facebook, Twitter and Instagram—yielded remarkably convergent findings,” he said. “The more respondents had recently used these sites, either in aggregate or individually, the more negative effect they reported when they responded to our randomly-timed surveys over a 10-day period.”

Wirtz’s study also included offline interactions with others, either face-to-face or a phone call. Comparing both offline communication with online, he was able to demonstrate that offline social interaction had precisely the opposite effect of using social media, strongly enhancing emotional well-being.

But all is not lost, Wirtz says, as this research also reveals how people can use social media positively, something more important than ever during COVID-19. He suggests people avoid passively scrolling and resist comparing themselves to other social media users. He also says people should use social media sites to enable direct interactions and social connectedness—for example, talking online synchronously or arranging time spent with others in-person, when possible and with proper precautions.

“If we all remember to do that, the negative impact of social media use could be reduced—and social networks sites could even have the potential to improve our well-being and happiness,” he adds. “In other words, we need to remember how we use social media has the potential to shape the effects on our day-to-day happiness.”

Wirtz’s study was recently published in the Journal of Happiness Studies.

READ MORE: 36 new COVID-19 cases in Interior Health since Friday


Daniel Taylor
Reporter, Kelowna Capital News
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Media Advisory: Premier Furey, Minister Coady and Minister Haggie to Announce Mandatory Vaccination Policy – News Releases – Government of Newfoundland and Labrador

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The Honourable Andrew Furey, Premier of Newfoundland and Labrador, the Honourable Siobhan Coady, Deputy Premier and President of Treasury Board, and the Honourable John Haggie, Minister of Health and Community Services, will announce the province’s mandatory vaccination policy today (Friday, October 15) at 1:00 p.m. at the Media Centre, East Block, Confederation Building.

The event will be live-streamed on the Government of Newfoundland and Labrador’s Facebook and YouTube accounts. Media covering the announcement will have the opportunity to join in person in the media centre or by teleconference. Media planning to attend this event should register with Jillian Hood (jillianhood@gov.nl.ca) by 11:00 a.m.

Technical Briefing

Prior to the event, a technical briefing for media will be held at 12:00 p.m.

Media attending the briefing will have the opportunity to join in person in the media centre or by teleconference. Media who wish to participate in the technical briefing should RSVP to Jillian Hood (jillianhood@gov.nl.ca), who will provide the details and the required information.

Media must join the teleconference at 11:45 a.m. (NST) to be included on the call. For sound quality purposes, registered media are asked to use a land line if at all possible.

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Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Victoria Barbour
Treasury Board Secretariat
709-729-4087
victoriabarbour@gov.nl.ca

Lesley Clarke
Health and Community Services
709-729-6986, 699-2910
lesleyclarke@gov.nl.ca

2021 10 15
9:11 am

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In 2022 Mobile Will Replace Direct Mail As The Top Local Media Advertising Platform – Forbes

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In yet another sign that marketers are allocating more of the ad budget to digital media. In 2022, BIA projects for the first time, in the local marketplace, more ad dollars will be allocated to mobile than any other medium including direct mail.

As the ad marketplace continues to recover post-pandemic, BIA forecasts local media ad spend to total $161.5 billion, a year-over-year increase of 10.1%. In 2022, BIA still expects more ad dollars will be spent on traditional media ($84.6billion) than will digital media ($76.8 billion). Although BIA forecasts local digital ad spend to exceed local traditional media in 2023. The digital duopoly of Google ($26.8 billion) and Facebook ($14.3 billion) is projected to account for slightly over half of all digital ad dollars spent locally next year. In addition, with mid-term elections set for November 2022, BIA expects $7.5 billion in total political ad spend. 

Next year local ad spend for mobile is expected to reach $34.0 billion, accounting for 21% of all ad dollars. Direct Mail, which had been the leader in local ad spend for many years, is expected to total $33.4 billion (20.7%) in ad spend. BIA ad spend forecast for PC/laptop is forecast at $27.5 billion (17.1%). Local advertisers are projected to allocate $21.0 billion in 2022 (13.0%) for television. Rounding out the top five will be local radio at $12.7 billion (7.9%).

When local television ad spend is broken out, BIA projects terrestrial TV to garner $19.3 billion in ad dollars next year and an additional $1.7 billion being allocated toward digital. Overall, local television ad revenue will have a strong year-over-year increase of 26.5%. Helping to drive the growth for local TV will be the political dollars. BIA estimates that local broadcast TV will total $3.4 billion next year in political ad dollars, making it the largest product category for the medium.

Similarly, for local radio, a large majority of ad dollars are expected to be allocated to over-the-air ($11.0 billion) with $1.7 billion going to digital. Radio, which doesn’t get the political ad dollars that television receives, will still benefit as more employees commute to and from work.

In a press release Rick Ducey, managing director of BIA Advisory Services, points to four reasons why mobile has surpassed direct mail and is expected to be the top advertising medium in 2022 and beyond:

·       COVID’s impact on consumer’s increased time spent with mobile and other digital media making digital the place to find and target consumers.

·       Digital’s overall momentum in winning more revenue share of media time from traditional media.

·       The rise of virtual consumer channels like delivery, curbside pickup and e-commerce in top categories like retail, restaurants, CPG where physical channels like retail store visits decline.

·       Greater consumer acceptance and use of virtual and e-commerce channels.

The growth in mobile ad spend has been driven by the change in media habits begun during the pandemic. eMarketer recently released a report that said mobile now accounts for one-third of all screen time every day. In 2021 daily time spent with mobile (non-voice) is expected to average 4 hours and 23 minutes, compared to 3 hours and 45 minutes in 2019. eMarketer expects mobile usage to increase by six minutes in both 2022 and 2023. In addition, time spent with mobile will account for over half (54.8%) of the nearly eight hours U.S. adults spend daily with digital media.

Within mobile, smartphone usage is the largest. The daily time spent with smartphones is expected to reach three hours and ten minutes in 2021, compared to 2 hours and 34 minutes in 2019. Smart phones usage now accounts for nearly one-quarter of total media time spent. Among the reasons cited for the leap in smartphone usage has been social media consumption led by TikTok, podcasting, gaming and shopping.

Among the results from Mary Meeker’s latest annual Internet Trends report is that mobile has become the first screen. Meeker also noted that nowadays three-quarters of web users regularly shop online with younger age groups more likely to use a mobile device for e-commerce.

Additionally, with the roll-out of the high-speed 5G, viewing to streaming video on mobile devices is expected to increase.

BIA expects mobile will continue to generate the most local ad dollars of any platform in the upcoming years.

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FSJ RCMP responds to social media post | Energeticcity.ca – Local news from Northeast BC – Energeticcity.ca

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Constable Chad Neustaeter, Media Relations Officer for Fort St. John RCMP, says it would be appropriate to describe what was actually occurring. He says this same individual has been arrested for Mischief, Loss of Enjoyment to Property after the property owner reported the individual for busking, panhandling and making customers feel uncomfortable in late September.

The business owner knew the man had a court condition not to attend the property, and knowing the individual was breaching conditions of his release, called police.

“In this instance, a new frontline police officer to Fort St John was given the opportunity to work through the investigation process and was conducting police checks to determine if there were in fact conditions and what those conditions were in order to make an educated decision that was in everyone’s best interest,” said Neustaeter.

The author of the social media post asked the question ‘what are we paying them for?’ Neustaeter says officers were conducting a full investigation on behalf of the complainant.

“During the investigation, the man was apologetic to police. The lead investigating officer exercised discretion and released the man who said he would leave. The business was updated accordingly and were satisfied with the actions of police.”

Neustaeter says there is often more than meets the eye of the public when it comes to policing.

“In this case, the public also did not get a chance to see the conclusion when the man walked away and the business owner was satisfied.”

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