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Understanding the Canadian Gaming Market



Understanding the Canadian Gaming Market

Gaming in Canada is big business with the industry producing significant revenue for the national economy. At the end of 2019, figures showed that the gaming sector returned $3.6 billion dollars in gross income and those numbers represented a 15% increase from the preceding twelve months.

Gaming is a very resilient business and there’s every reason to expect further rises in 2020 and beyond. It’s grown at a steady pace and, while some still feel that it’s a pastime for the young, there are titles out there that are set up to suit all ages. Here are some more details relating to playing habits and the type of games being enjoyed by players right across Canada.


Growing Community

A report carried out in 2018 showed that 61% of Canadians considered themselves to be a ‘gamer’. Those numbers cover a big age range and naturally, there is a diverse set of tastes within that significant percentage.

The same report indicated that Canadians spoke on Twitter about their gaming habits and that allowed for extensive research into titles that stood out. In fact, Canada ranked as the eighth highest nation in terms of gaming content so what are locals enjoying?


Popular Choices

The ‘Twitterverse’ confirmed that some of the most popular titles stood out with Fortnite right at the top of the tree. Others that may well sound familiar to regular, or even casual gamers include League of Legends, Call of Duty: Modern Warfare and Star Wars Jedi: Fallen Order.


Those are popular global titles, but those figures might suggest that Canadians prefer a longer-form game that tells a story rather than a quick ‘shoot em up’ battle that contains little narrative. There are many titles that fall into this category so there’s certainly plenty of choice but whatever players’ preference might be, the gaming industry certainly has it covered.

Along with Star Wars, Canadians can play games that are linked to popular TV or movie titles. Sport is a big theme too with football, golf, soccer and tennis among the action and strategy games currently on the shelves.


Play to win

Canadians like to challenge themselves when it comes to games of strategy as we’ve seen. The thrill of competitive gaming and the chance to overcome friends and family is an obvious quest but many others like to aim for rewards that are more tangible.


The online gambling sector in Canada is heavily regulated but it does bring in revenue in excess of $30 billion each year. The figures include casino, sports betting, lottery and bingo so clearly, many Canadians like to include this as part of their overall approach to gaming.

With strict regulations applied by the government, not every global operator is involved in Canada but brands such as casino 888 recognise Canada’s love for online gambling and they have acted accordingly to help meet their customer needs.

Understanding the Canadian Gaming Market

Canada’s online gambling market holds a large market share of the gaming market within the country


Freedom and Flexibility

One of the reasons why gaming has continued its steady rise is the fact that the industry is developing all the time. New technology keeps being introduced to enhance the gameplay experience, so the sector is never complacent.

Handheld consoles were an obvious improvement that came along some years ago while the progression to ‘wands’ that replicate tennis rackets and golf clubs boosted the interest in sports-themed titles. The ability to play ‘on the go’ is a big driver in terms of new players and increased game time. Thanks to that developing technology, it’s never been easier to log in to a mobile phone, tap on an app and take a few plays of your favorite title.

All those introductions have helped to increase gaming revenue in Canada but where does the gaming industry go from here?

What’s Next?

Virtual Reality is often cited as the next ‘big thing’ in video gaming but the technology is already here. VR is being enjoyed by a growing number of gamers, but it hasn’t quite spread to the wider community. Issues with cost and the lack of flexibility that mobile phone gaming offer may be behind that trend, but it’s expected that VR will continue to grow in the years ahead.

Advancements in artificial intelligence could also come into greater effect. This is a factor already seen in the casino industry where suggested titles are offered up to players but it’s another area that’s been slower to take off.

An increase in payment options for in-play purchases could also aid the sector’s growth and those are expected to come in steadily in the next few years.

What is certain is that the gaming industry will continue to innovate, and that creativity is partly behind its success. Gaming brings in multiple billions of dollars to the Canadian economy, but those numbers should continue to rise in the future.



Published By Harry Miller

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Berrettini ends Murray’s comeback at Queen’s



Berrettini ends Murray’s comeback at Queen’s

Andy Murray‘s grasscourt return was cut short in brutal fashion at Queen’s Club as Italian top seed Matteo Berrettini dished out a 6-3 6-3 defeat to the former world number one on Thursday.

The 34-year-old two-time Wimbledon champion, playing in his first singles tournament on grass for three years, could not handle the ferocious pace of Berrettini as he slid to defeat.

Murray eased past Benoit Paire in his opening match on Tuesday but world number nine Berrettini was too big a step up.

Berrettini’s huge first serve and forehand did most of the damage but the Italian also showed plenty of silky touch on the slick lawns to register his first career win over Murray.

Berrettini, 25, finished the match off with a powerful hold of serve, banging down four massive first serves before sealing victory with a clubbing forehand winner.

He faces British number one Dan Evans in the quarter-final after Evans beat Frenchman Adrian Mannarino.

Murray, a five-time winner of the traditional warm-up event but now ranked 124 after long battles with hip injuries including resurfacing surgery in 2019, has been handed a wildcard for the Wimbledon championships.

Apart from a slight groin niggle, Murray said he was reasonably happy with his condition, considering this was only his third Tour-level tournament of the year.

“I think obviously I need to improve,” Murray told reporters. “I actually felt my movement was actually quite good for both of the matches. My tennis today was not very good today. That’s the thing that I’ll need to improve the most.

“I felt like today that that sort of showed my lack of matches.”

Spanish veteran Feliciano Lopez, who won the singles title in 2019 and the doubles alongside Murray, was beaten 6-2 6-3 by Canada‘s Denis Shapovalov.

(Reporting by Martyn HermanEditing by Toby Davis and Pritha Sarkar)

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Be Like the King of the North Division and Develop Skills



North Division

It’s been a year unlike no other for Canadian hockey teams, with COVID-19 travel restrictions forcing the creation of a new NHL division made up entirely of Canadian teams. The previous generation of NHL hockey was known as the “Dead Puck Era” because referees tolerated slowing down the game with clutching and grabbing.

The leading scorers today score in jaw-dropping fashion and routinely pull off stickhandling dangles that were unimaginable until only recently. The Canadian team that will win the North Division will be the one with the most skill.

Here are the training aids that will help you develop your skills all year long.


Innovators like HockeyShot Canada make “passers” so that players can develop pinpoint accuracy and the soft hands necessary to cradle and control a pass when it lands on your stick. The high-quality rubber bands return the puck with the same force which passed it, so you can give yourself one-timers or work on accuracy.

Whether you’re on a two-on-one, sending a breakout pass from the defensive zone, or holding down the blue line on the power play, every positional player needs to pass accurately.


A player is lucky to get a few shots on net each game, and they can’t let them go to waste. Until recently, players needed to rent ice in the off-season to practice their shots in realistic game-like conditions.

Now, players can use shooting pads at their home that let pucks glide as they do on real ice. Shooting is perhaps the one skill that requires the most repetition because one inch can be the difference between going bar-down and clanking one wide off the post.

Practice your quick release and accuracy and develop an arsenal of shots, including wrist shots, slapshots, one-timers, and more. The more tools in your tool kit, the deadlier a sniper you’ll be.

Stick Handling

Having the puck on your stick is a responsibility, and you don’t want to cough it up to the other team and waste a scoring chance or lose possession. The ability to stickhandle helps you bide time until a teammate is open, so you can pass them the puck and continue attacking.

If you’re on a breakaway, you may want to deke the goalie rather than shoot if your hands are silky enough. Develop stickhandling skills, and you’ll keep goalies and opponents guessing – being unpredictable helps make a sniper’s job easier.

Of course, you also need to handle the puck in your own zone without causing a turnover. Stickhandling is a crucial skill in all areas of the ice.

When the coach sends you over the board, you need to be prepared for whatever comes your way. Maybe you’ll get the puck in the slot or somewhere else, but when it’s playoffs, you always need to be ready. The Kings of the North Division have all of the above skills and more, and you can too if you practice all year.

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Australia swim trials calendar shift to reap Tokyo rewards



Australia swim trials calendar shift to reap Tokyo rewards

Australia broke with tradition to hold its swimming trials just six weeks before the start of the 2020 Olympics and former world champion Giaan Rooney said the move could reap rich rewards in Tokyo after disappointments at London and Rio.

Australia has typically held its trials up to six months before an Olympics but that gap has been drastically cut this year with swimmers vying for Tokyo spots this week in Adelaide.

Rooney, who won individual world titles at Fukuoka and Montreal and a relay gold at the 2004 Athens Olympics, said Australia is gearing up for a much improved Games after its swimmers flopped at Rio and London.

“I think we needed to make it work,” she told Reuters. “The shift started about a year ago to bring the trials into line with the rest of the world and qualify five or six weeks before.

“In sport and swimming, six months is a long time,” Rooney added. “From a coaching perspective, it’s much better to know you have chosen the team in form.”

After winning five gold medals at Sydney 2000 and seven in Athens, the Australian team was rocked by accusations of disruptive behaviour by some of its top sprinters at the 2012 Olympics.

Australia won just one gold medal in the London pool and three in Rio five years ago.

Australia knew something had to be done if it was to close the gap on the powerful Americans and moving the trials is part of the strategy.

“I think it’s to make your swimmers more resilient to change,” Rooney said.

“In the USA they get to race every week regardless of illness or breakups and under all circumstances. Nothing rattles them.

“Australia doesn’t have that racing continuity. This is about making sure you are prepared for anything. I think our swimmers are more resilient than they have been in the past decade, COVID is part of this.”

Rooney said there might even be an “upside” for Australia with the Olympics postponed by a year due to the global health crisis, with the emergence of swimmers like teenager Kaylee McKeown, who broke the women’s 100m backstroke world record on Sunday.

“We are now talking about athletes who are not only going to make the Olympics but are medal chances,” Rooney said.

“We wouldn’t have been talking about her this time last year. She might not have been ready for a position on the team. She is now a legitimate gold medal chance in Tokyo once she gets there.”

For all her confidence about Australia’s performance in Tokyo, Rooney was wary of making predictions about a gold rush for her compatriots.

“I think this will be a more successful Olympics for us than Rio in the pool but individual goal medals will still be difficult to come by,” said the 38-year-old.

“The biggest challenge is to make the jump from minor medals to gold.”


(Editing by Peter Rutherford)

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