COVID-19 has changed the way most businesses do their businesses, as almost every sector is now rethinking its outreach to its customers. While the pandemic has slowed down the economy, it has created an enormous market that is based on technology, digital presence and outreach through social media. But can it propel your entrepreneurship dreams? Ahmad Yasir, the founder of InstaReach LLC and an entrepreneur who has set up his own social media empire, shares his tale and tips for budding entrepreneurs and digital marketers!
Much before the coronavirus impact, several digital mediums already had a strong readership, and the average audience spends hours each day on several online media and social platforms. Seeing this as an opportunity to explore his own passions truly, Ahmad began using Instagram to share viral and entertaining content. Always an ambitious personality, he wanted to do something of his own since he was a teenager. But his natural talents and in-depth knowledge of the world around him, helped him create a social media presence that was appreciated by many.
With consistent efforts and networking, his dedication and effort for Instagram increased, slowly adding to the followers to his unique pages. Today, Ahmad runs some of the most engaging viral content pages, ‘Reactions’ and ‘Ghetto’ with 5 million and 2.2 million followers being the primary ones. Knowing the social media is not just about one platform, Ahmad has since also increased his presence on Facebook, YouTube, and now Tik Tok. Not only is he creating content that strikes a chord with the audience, but he has also started using his learnings to manage advertising campaigns for successful companies on various social media platforms. His passion and liking have him create content in humour, entertainment, video games and other topics.
Ask Ahmad about what it was that he attributes his self-made success to, and he is quick to attribute it to his passion. Being highly passionate about starting something of his own and sharing great content, Instagram proved to be a natural transition. And the success of the meme industry had a considerable part to play as well since that is where he gets his best content and appreciation from. Ahmad believes that if one is truly passionate about social media and content creation, then right now is the best time to explore that talent.
But in addition to passion, one needs to have a keen observation of things around as well. Social media is just a reflection of society and the inherent feelings of several users. Ahmad has used this to create viral content that he is genuinely passionate about, and his talents also helped him to partner with some of the top companies in the field. He was tasked with handling the online profile of ‘Fashion Nova&’, a brand worn by athletes, actors, and artists. This collaboration with the notoriously-edgy fashion brand helped him expand his name to the younger audience who enjoyed the content he created. With his niche to grow brand reach through his skillsets, Ahmad helped boost organic reach for several of his clients, and soon got the opportunity to collaborate with one of the most played games of recent times, PUBG (Players Unknown Battle Grounds). For PUBG, Ahmad got the chance to coordinate ads on Instagram. He has also collaborated with other brands to help them gain strong ROI on their social media presence through sales conversion tactics and engagement methodology that he has fine-tuned personally.
Finally, social media isn’t just about one-time success. Many may have created viral content once but haven’t been able to replicate that success again. This is mostly to do with their inability to understand their audience and leads to loss of followers. Ahmad has created pages that consistently deliver, and this perseverance is what sets him apart from the rest. He hopes to keep using Instagram and other platforms for exploring more of his passions. If you are looking for some inspiration for beginning your journey as an Instagram influencer and digital entrepreneur, follow Ahmad on his personal Instagram account, ‘@Amad‘.
What is Section 230, the U.S. law protecting social media companies – and can Trump change it? – National Post
U.S. President Donald Trump is expected to order a review of a federal law known as Section 230, which protects internet companies like Facebook, Twitter and Alphabet’s Google from being responsible for the material posted by users.
WHAT IS SECTION 230?
The core purpose of Section 230 is to protect the owners of any “interactive computer service” from liability for anything posted by third parties. The idea was that such protection was necessary to encourage the emergence of new types of communications and services at the dawn of the Internet era.
Section 230 was enacted in 1996 as part of a law called the Communications Decency Act, which was primarily aimed at curbing online pornography. Most of that law was struck down by the courts as an unconstitutional infringement on free speech, but Section 230 remains.
In practice, the law shields any website or service that hosts content – like news outlets’ comment sections, video services like YouTube and social media services like Facebook and Twitter – from lawsuits over content posted by users.
When the law was written, site owners worried they could be sued if they exercised any control over what appeared on their sites, so the law includes a provision that says that, so long as sites act in “good faith,” they can remove content that is offensive or otherwise objectionable.
The statute does not protect copyright violations, or certain types of criminal acts. Users who post illegal content can themselves still be held liable in court.
The technology industry and others have long held that Section 230 is a crucial protection, though the statute has become increasingly controversial as the power of internet companies has grown.
WHAT PROMPTED THE CREATION OF SECTION 230?
In the early days of the Internet, there were several high-profile cases in which companies tried to suppress criticism by suing the owners of the platforms.
One famous case involved a lawsuit by Stratton Oakmont, the brokerage firm depicted in the Leonardo DiCaprio movie “The Wolf of Wall Street,” against the early online service Prodigy. The court found that Prodigy was liable for allegedly defamatory comments by a user because it was a publisher that moderated the content on the service.
The fledgling internet industry was worried that such liability would make a range of new services impossible. Congress ultimately agreed and included Section 230 in the Communications Decency Act.
WHAT DOES SECTION 230 HAVE TO DO WITH POLITICAL BIAS?
President Trump and others who have attacked Section 230 say it has given big internet companies too much legal protection and allowed them to escape responsibility for their actions.
Some conservatives, including the president, have alleged that they are subject to online censorship on social media sites, a claim the companies have generally denied.
Section 230, which is often misinterpreted, does not require sites to be neutral. Most legal experts believe any effort to require political neutrality by social media companies would be a violation of the First Amendment’s free speech protections.
CAN PRESIDENT TRUMP ORDER CHANGES TO SECTION 230?
No. Only Congress can change Section 230. In 2018, the law was modified to make it possible to prosecute platforms that were used by alleged sex traffickers. As the power of internet companies has grown, some in Congress have also advocated changes to hold companies responsible for the spread of content celebrating acts of terror, for example, or for some types of hate speech.
A draft of Trump’s May executive order, seen by Reuters, instead calls for the Federal Communications Commission to “propose and clarify regulations” under Section 230. The order suggests companies should lose their protection over actions that are deceptive, discriminatory, opaque or inconsistent with their terms of service.
DO OTHER COUNTRIES HAVE AN EQUIVALENT TO SECTION 230?
The legal protections provided by Section 230 are unique to U.S. law, although the European Union and many other countries have some version of what are referred to as “safe harbor” laws that protect online platforms from liability if they move promptly when notified of illegal content.
The fact that the major internet companies are based in the United States also gives them protection.
Creators of 6ixBuzz possibly doxed via social media – insauga.com
The enigmatic and polarizing figures behind 6ixBuzzTV, a controversial social media presence known for inciting vitriol, may have been outed and doxed—when someone releases a person’s personal information including their address.
Doxing has become an insidious part of Internet Culture—it’s often used as a weapon to incite fear and potentially violence by people hiding behind a computer screen and keyboard.
While it’s unclear whether the information is accurate, or who released it, people have been sharing a screenshot of a snapchat image that displays the names and addresses of the people behind 6ixBuzz, who have otherwise remained anonymous since their rise to prominence over the last few years.
According to the oft-shared image, two of the people behind the page are from Toronto, one is from Markham, and one is from Brampton—although all of this is still unverified.
6ixBuzz is known for sharing wild, embarrassing, and uncouth images and videos of people from around the GTA as much as it shares music and promotes artists.
6ixbuzz is like the pot calling the kettle back. Majority of their post promotes bullying, hatred and division. The way this platform portrays minorities in our community is sad. This is why racist people are so comfortable saying the things they say.
— Cacao butter kisses (@GabbydeeO) May 29, 2020
It’s also known for inciting divineness through the content and captions that it shares.
People in 6ixbuzz’s comments are the most misogynistic, racist, homophobic people. Not only does 6ixbuzz intentionally use captions to divide people against one another, but then they act like they’re a hero? unfollow that clownery, the worse thing to happen to Toronto media.
— Vyshnavi Muthaly (@vyshnavimuthaly) May 29, 2020
Further, largely due to the fact it’s an unregulated account, many creatives have found their content stolen and repurposed by 6ixBuzz’s account, oftentimes without even an acknowledgement that it came from someone else.
Throwback Thursday to when 6ixbuzz stole my tweet for a caption because … you know … captions are hard. pic.twitter.com/FL9T4N6hpa
— Chris Walder (@WalderSports) May 28, 2020
The page, which started as a meme sharing platform in 2010, evolved into a major part of Toronto and the GTA’s media scene—albeit mainly among the younger generations, and mostly for the wrong reasons.
Town of Outlook passes social media policy for employees, council – The Outlook
The Town of Outlook recently passed a social media policy for its employees, as well as those on the local council.
The objective of the policy, which is titled ‘Social Media Practices’ is “To provide clear direction to employees and council on the Town’s standards to be observed when using social media.”
What follows are highlights of the policy, which was provided to The Outlook by the Town:
The Social Media Practices policy is implemented to establish the roles and appropriate forms of communications to the public for all employees and council of the Town of Outlook, both professionally and personally.
This policy applies to all Town employees and council on the following social media and networking platforms: Facebook, Twitter, Instagram, Linkedin, TikTok, Youtube, forums, message boards, blogs, and the Town’s official website.
1. Administration staff and selected department heads may be granted access to the Town’s social media platforms as determined by the CAO.
2. Council will not be granted authority to the administration permissions of the Town’s social media platforms, however will be able to view, share, and engage on posts from the Town.
1. All posts, comments, message initiations or replies on behalf of the Town must be communicated from the Town of Outlook’s account, not an employee’s personal account.
2. Direct messages to individuals or businesses via messenger and chat platforms must be signed with the first name of the employee who sent the message.
3. Direct messages on behalf of the Town should only be made by approved personnel and during regular working hours, except in the case of an urgent notification or request.
4. Memorandums, public notices, and social media campaigns must be approved by the CAO prior to being posted.
5. Posts, messages, comments, and any other communications containing profane, derogatory, or defamatory language will be hidden or deleted from the Town’s public social media platforms; users who initiate these forms of communications may be banned from Town pages.
Employees are welcome to engage in personal social media activities outside of working hours, however when engaging in conversations regarding the Town, we expect employees to observe the following guidelines:
• Be respectful and polite
• Avoid speaking on matters outside of your field of expertise
• Exercise caution when answering questions or making statements
• Follow the Town’s confidentiality policy
• Be mindful of copywrite, trademarks, plagiarism, and fair use standards
• Refrain from using profane, derogatory, or defamatory language
• Ensure others know that their personal statements do not represent the Town
• Advise your immediate supervisor when you come across any misleading or false information
Employees who disregard their job duties, disclose confidential information, or engage in offensive behaviour on personal or professional social media accounts may face disciplinary action as per the Town’s Progressive Discipline Policy.
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