Pop singer-songwriter Jackie Miskanic – known professionally as Jax – finished third on the 14th season of American Idol, and the show certainly launch her career. This summer, social media now has helped her notch her first entry on the Billboard Hot 100 chart for her ode to body positivity “Victoria’s Secret.” In addition, she filmed a flash mob video outside one of the stores, which also attracted attention from the company called out in the song.
Within days of posting the video to YouTube – where it has been seen 4.5 million times to date – Jax even received a letter from Victoria’s Secret CEO Amy Hauk, who said the 26-year-old singer had addressed “important issues.”
The single, which was released in June and has earned praise from numerous celebrities, specifically calls out the Victoria’s Secret brand, and notably company founder and former CEO Leslie Wexner, for profiting off young women while contributing to their negative body issues. Jax has stated that she wrote the song for a girl she babysits as a way to address body issues head-on.
Jax has used social media to promote not only the song but also the message. And she wasn’t actually surprised that Victoria’s Secret responded to the lyrics.
“It should have come way sooner! I am not the first person who has spoken about this stuff,” Jax explained via an email sent from her promotions team. “It shouldn’t take a blue check mark to get the attention of a corporation. I hope to think the overwhelming support and thousands of personal stories is what really caught their attention. It connected with a lot of people who were very vocal. Whether the company actually heard any of it, I guess time will tell.”
The pop singer also added that this isn’t really about a single corporation either, and suggested it was intended to be a metaphor that helped convey a message about the bigger evil: marketing toward people’s insecurities — especially young women.
“This was just my way of telling my personal story to girls, boys, kids, adults, that you are beautiful and you should never compare your body to what you see on media of any type,” Jax continued. “Because most of what you see is fake and made up by some old dude in a conference room somewhere. It’s not real and it’s manipulative. I hate the idea of anybody losing their sense of self-worth while someone else gets rich off of it.”
It should be noted too that a year ago, the Victoria’s Secret brand began a new direction — one that included replacing all the men on the board of directors, with the exception of CEO Martin Waters, were replaced by women. In addition, the traditional Victoria’s Secrets Angles were replaced by the likes of “LGBTQIA+ activist” Megan Rapinoe, plus-size model and “body advocate” Paloma Elsesser, and transgender swimsuit model Valentina Sampaio. However, this summer’s song still has served to further bring body awareness issues into the spotlight.
Flash Mob Goes Viral
The pop singer didn’t expect that her flash mob video, filmed earlier this year, would be seen millions of times, and said that she is always shocked by the response some of her online posts – on TikTok, Instagram, and YouTube – often receive.
“This one specifically blew me away with how many people started sharing their experiences with eating disorders and body dysmorphia. It really struck a nerve,” she added.
The video, which is just under three minutes in length, was filmed outside of a Victoria’s Secret and involved a real flash mob.
“I was sitting around thinking how cool it would be to bring flash mobs back,” said Jax. “They used to be so fun but kinda disappeared. So I called a choreographer and told him what I wanted to do. I told him that I want to spotlight as many body types as possible in three minutes.”
Over the course of just two days, which allowed for a limited amount of rehearsals, Jax learned the moves, while the video was then filmed in a single take. “I still can’t believe I danced through the entire song, with two left feet, surrounded by pro dancers,” she added. “I still smile so hard thinking about it – not to mention it was like group therapy talking with all the dancers. I didn’t even consider how badly dancers go through eating disorders their entire lives and we all shared our stories during the rehearsal.”
Using Social Media to Connect With Fans
Today many young singers are using social media to share their music, but it is also allowing fans to connect directly with the artists.
“Before, you would have to read an article or watch a documentary to follow your favorite artist. Now you can be along for the entire journey,” said Jax. “TikTok has allowed me to reach wider audiences. People love stories and I think that that is the beautiful thing about TikTok. You can follow someone’s journey and in turn, know exactly where the artist is coming from.”
This has also included sharing some personal heartache via the platform, including how she used it to get over a breakup. Jax said that the platforms allowed her to bring some of the baggage into the normal – “stuff” she would normally never consider talking about.
“Talking about these things helps create a dialog with people from all walks of life,” the singer noted. “It kind of feels like one big group therapy session that everyone (including myself) benefits from.”
Today, pop music and social media are so interconnected that it has become a new normal for how artists can engage with fans. Jax said she believes TikTok is now an app that allows for authentic creativity. Even as she is a signed recording artist, Jax still uses TikTok to test out songs to see if it “hits home” or not.
“It allowed me to finally be my goofy awkward self and not some industry made-up persona,” Jax explained, “Which I thought I had to chase my entire life. That’s why this app is so popular because the users scroll right past the ‘BS.’ So now a kid in their bedroom can make a 30-second song and have it heard by three million people overnight. It’s a great time to be an artist because the distance between you and your fans is literally one scroll away.”
Media Advisory: Memorandum of Understanding on Education to be Signed in Happy Valley-Goose Bay – News Releases – Government of Newfoundland and Labrador
The Honourable Lisa Dempster, Minister of Indigenous Affairs and Reconciliation and Minister of Labrador Affairs, and Scott Reid, Parliamentary Secretary to the Minister of Education, will sign a Memorandum of Understanding on Education with the NunatuKavut Community Council tomorrow (Friday, September 30).
Minister Dempster and Parliamentary Secretary Reid will be joined by Todd Russell, President, NunatuKavut Community Council and Christina White, Director of Schools, Newfoundland and Labrador English School District at this signing.
The event will take place at Queen Peace Middle School, Happy Valley – Goose Bay beginning at 7:00 p.m.
Indigenous Affairs and Reconciliation
Black Market Releasing Launches With Screening Of Award-winning Filmmaker Sharon Lewis’ Queer Film “With Wonder”
TORONTO, ON – In celebration of LGBT History Month, Canada’s Black Market Releasing (BMR) officially launches with a screening of award-winning filmmaker Sharon Lewis’ Queer film “With Wonder” The soul-searching feature documentary will be followed by a talkback with the Cast & Crew at the Carlton Cinemas. BMR will formally announce the screening dates for the Canadian Screening Tour of “With Wonder” happening until 2023 in Cineplex Cinemas across Canada. The evening will be hosted by a Canadian dancer and choreographer best known for his regular appearances on the reality television series Canada’s Drag Race. Hollywood Jade. The screening will be followed by a Q&A moderated by award-winning storyteller and LGBT activist Rhoma Spencer; featuring the film’s producer Byron Wong of Iron Soul Media, Andreanna Chin and distribution experts Frances-Anne Solomon, Founder of CTMG and Distribution partner, Michael Dob bin of Capitol Media Group.
“With Wonder” is a love letter to God, asking the question, can you be a Christian and Queer. Queer activists from around the world, a Queer/Transgender Tamil-Sri Lankan-American comedian in LA; rural Queer folks in Jamaica and Black; Asian and South Asian Queer Clerics in London, San Francisco, and New York search for the answer on this journey. Their stories, though sometimes strained, are all connected by their Faith & Lewis’s poignant portrayal of their queerness. “With Wonder” is heartfelt and honest, delving into what for some might be uncomfortable conversations. The QPOC people in the film have come to terms and come out the other side, living their truth with the power of who they are.
“Since its inception the team at Black Market Releasing has stayed focused on its mission to find and release new and authentic stories from the BIPOC community. Entrance and recognition are necessary for BIPOC filmmakers. New films with diverse perspectives need a theatrical home. Simply. They need to be seen. We’ll be on tour across Canada, starting in Toronto, with the feature documentary “With Wonder”. It’s my sincere hope that introducing films like “With Wonder” to audiences everywhere, will lead to a better understanding and acceptance of the BIPOC community and their stories.”
WHAT: BLACK Market Releasing Official Launch with a special screening of of award-winning filmmaker Sharon Lewis’ Queer film “With Wonder”
WHEN: Oct 14, 2022
TIME: 6:30PM EST – Media Reception
7:30PM EST – Screening
LOCATION: Imagine Cinemas Carlton – 20 Carlton Street, Toronto
Black Market Releasing (BMR) is a part of the CaribbeanTales Media Group, founded by award winning Filmmaker and Academy member, Frances-Anne Solomon, and in partnership with Capital Motion Picture Group. BMR is a visionary new company, choosing bold, new, and authentic stories from diverse perspectives, introducing them to audiences around the world. BMR and The With Wonder Tour would not be possible without the support of Telefilm Canada. BMR is recognized by Telefilm as an authorized theatrical distributor in Canada.
Watch the official “With Wonder” trailer https://vimeo.com/686193132
Follow Black Market Releasing to learn more:
Media Inquiries & RSVP:
Sasha Stoltz Publicity:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
Four Supportive Living Units To Open In Swift Current | News and Media – Government of Saskatchewan
Released on September 29, 2022
Swift Current residents living with brain injuries or disabilities will have improved access to affordable housing, thanks to investments from the Governments of Canada and Saskatchewan.
Ahmed Hussen, Minister of Housing and Diversity and Inclusion, and Mental Health and Addictions Minister and Swift Current MLA Everett Hindley, on behalf of Social Services Minister and Minister Responsible for Saskatchewan Housing Corporation (SHC) Gene Makowsky, and representatives from Prairie Pioneers Independent Housing (PPIH) will celebrate the grand opening of four supportive housing units.
Through the Canada-Saskatchewan Bilateral Agreement under the National Housing Strategy, the project received $656,000 in funding.
The new four-plex is located at 302 Central Avenue South in Swift Current. These one-bedroom units include outdoor spaces and were designed to be suitable for individuals with brain injuries, with one designed for additional accessibility.
“Everyone deserves a safe and affordable place to call home,” said Hussen. “These new four-plex homes will provide stability and access to vital support services needed to live comfortably and with dignity. This is one of the ways our National Housing Strategy continues to ensure no one is left behind.”
“The Government of Saskatchewan knows that affordable housing helps people live in our communities to their fullest potential, and that some people may need additional support to live independently,” Hindley said. “That is why we are proud to support our partners at Prairie Pioneers Independent Housing as they develop housing options that offer residents dignity and security and contributes to their well-being, participation and success. I thank Prairie Pioneers for their important work that makes a difference in our community – and especially in the lives of their residents.”
“Upon acquiring the old Pioneer Lodge site, the board of Prairie Pioneer Independent Housing created a long-term vision to provide housing options for seniors with varying needs and who require specialized housing supports,” Prairie Pioneers Independent Housing CEO Deborah DeMars said. “This is our inaugural build on this new site and we look forward to continuing to build and create exciting housing options for seniors in our community.”
- PPIH has worked with the Saskatchewan Health Authority to determine the best way to house individuals with brain injuries. They have seen success when those with brain injuries live in safe, affordable and quiet supported living spaces, which inspire dignity and security.
- The four-plex is located near the PPIH administrative office, allowing management to have regular and informal contact with tenants who have higher needs.
- Pursuant to the National Housing Strategy (NHS), the Canada-Saskatchewan Bilateral Agreement will invest $449.9 million over the next 10 years, cost matched by the federal and provincial governments, in housing across the province. The Governments of Canada and Saskatchewan have reached agreement on the first three-year action plan.
- Canada’s National Housing Strategy (NHS) is a 10-year, $72+ billion plan that will give more Canadians a place to call home.
- As Canada’s authority on housing, CMHC contributes to the stability of the housing market and financial system, provides support for Canadians in housing need, and offers unbiased housing research and advice to all levels of Canadian government, consumers and the housing industry. CMHC’s aim is that by 2030, everyone in Canada has a home they can afford, and that meets their needs. For more information, please visit cmhc.ca or follow us on Twitter, Instagram, YouTube, LinkedIn and Facebook.
- To find out more about the National Housing Strategy, visit www.placetocallhome.ca.
- Under the Canada-Saskatchewan Bilateral Agreement, housing is a key priority in providing a better quality of life for Saskatchewan families and communities. Since 2007, the Government of Saskatchewan, through SHC, has invested $786 million to develop more than 12,000 housing units and repair nearly 5,500 homes. SHC has also invested more than $61 million to build nearly 300 units in residential care homes, and $430 million to improve provincially-owned housing. To learn more, visit www.saskatchewan.ca.
For more information, contact:
Office of the Minister for Housing and Diversity and Inclusion
Canada Mortgage and Housing Corporation
Saskatchewan Ministry of Social Services
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