‘Victoria’s Secret’ Singer Jax Thinks Outside The Box On Social Media - Forbes | Canada News Media
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‘Victoria’s Secret’ Singer Jax Thinks Outside The Box On Social Media – Forbes

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Pop singer-songwriter Jackie Miskanic – known professionally as Jax – finished third on the 14th season of American Idol, and the show certainly launch her career. This summer, social media now has helped her notch her first entry on the Billboard Hot 100 chart for her ode to body positivity “Victoria’s Secret.” In addition, she filmed a flash mob video outside one of the stores, which also attracted attention from the company called out in the song.

Within days of posting the video to YouTube – where it has been seen 4.5 million times to date – Jax even received a letter from Victoria’s Secret CEO Amy Hauk, who said the 26-year-old singer had addressed “important issues.”

The single, which was released in June and has earned praise from numerous celebrities, specifically calls out the Victoria’s Secret brand, and notably company founder and former CEO Leslie Wexner, for profiting off young women while contributing to their negative body issues. Jax has stated that she wrote the song for a girl she babysits as a way to address body issues head-on.

Jax has used social media to promote not only the song but also the message. And she wasn’t actually surprised that Victoria’s Secret responded to the lyrics.

“It should have come way sooner! I am not the first person who has spoken about this stuff,” Jax explained via an email sent from her promotions team. “It shouldn’t take a blue check mark to get the attention of a corporation. I hope to think the overwhelming support and thousands of personal stories is what really caught their attention. It connected with a lot of people who were very vocal. Whether the company actually heard any of it, I guess time will tell.”

The pop singer also added that this isn’t really about a single corporation either, and suggested it was intended to be a metaphor that helped convey a message about the bigger evil: marketing toward people’s insecurities — especially young women.

“This was just my way of telling my personal story to girls, boys, kids, adults, that you are beautiful and you should never compare your body to what you see on media of any type,” Jax continued. “Because most of what you see is fake and made up by some old dude in a conference room somewhere. It’s not real and it’s manipulative. I hate the idea of anybody losing their sense of self-worth while someone else gets rich off of it.”

It should be noted too that a year ago, the Victoria’s Secret brand began a new direction — one that included replacing all the men on the board of directors, with the exception of CEO Martin Waters, were replaced by women. In addition, the traditional Victoria’s Secrets Angles were replaced by the likes of “LGBTQIA+ activist” Megan Rapinoe, plus-size model and “body advocate” Paloma Elsesser, and transgender swimsuit model Valentina Sampaio. However, this summer’s song still has served to further bring body awareness issues into the spotlight.

Flash Mob Goes Viral

The pop singer didn’t expect that her flash mob video, filmed earlier this year, would be seen millions of times, and said that she is always shocked by the response some of her online posts – on TikTok, Instagram, and YouTube – often receive.

“This one specifically blew me away with how many people started sharing their experiences with eating disorders and body dysmorphia. It really struck a nerve,” she added.

The video, which is just under three minutes in length, was filmed outside of a Victoria’s Secret and involved a real flash mob.

“I was sitting around thinking how cool it would be to bring flash mobs back,” said Jax. “They used to be so fun but kinda disappeared. So I called a choreographer and told him what I wanted to do. I told him that I want to spotlight as many body types as possible in three minutes.”

Over the course of just two days, which allowed for a limited amount of rehearsals, Jax learned the moves, while the video was then filmed in a single take. “I still can’t believe I danced through the entire song, with two left feet, surrounded by pro dancers,” she added. “I still smile so hard thinking about it – not to mention it was like group therapy talking with all the dancers. I didn’t even consider how badly dancers go through eating disorders their entire lives and we all shared our stories during the rehearsal.”

Using Social Media to Connect With Fans

Today many young singers are using social media to share their music, but it is also allowing fans to connect directly with the artists.

“Before, you would have to read an article or watch a documentary to follow your favorite artist. Now you can be along for the entire journey,” said Jax. “TikTok has allowed me to reach wider audiences. People love stories and I think that that is the beautiful thing about TikTok. You can follow someone’s journey and in turn, know exactly where the artist is coming from.”

This has also included sharing some personal heartache via the platform, including how she used it to get over a breakup. Jax said that the platforms allowed her to bring some of the baggage into the normal – “stuff” she would normally never consider talking about.

“Talking about these things helps create a dialog with people from all walks of life,” the singer noted. “It kind of feels like one big group therapy session that everyone (including myself) benefits from.”

Today, pop music and social media are so interconnected that it has become a new normal for how artists can engage with fans. Jax said she believes TikTok is now an app that allows for authentic creativity. Even as she is a signed recording artist, Jax still uses TikTok to test out songs to see if it “hits home” or not.

“It allowed me to finally be my goofy awkward self and not some industry made-up persona,” Jax explained, “Which I thought I had to chase my entire life. That’s why this app is so popular because the users scroll right past the ‘BS.’ So now a kid in their bedroom can make a 30-second song and have it heard by three million people overnight. It’s a great time to be an artist because the distance between you and your fans is literally one scroll away.”

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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