“Sustainable investing,” “green investing,” or “ethical investing” is officially defined as using money to generate long-term income, while simultaneously taking social and environmental practices into account, as per US SIF. Sometimes sustainable investors discover potential investments by researching local issues in surrounding communities, or by scoping out clean technology startups that are expected to have a positive environmental impact in the long run.
As previously mentioned, there is a growing market for sustainable investing with an increased desire to help the planet. At the end of 2019, the US SIF Foundation found that $17.1 trillion was invested sustainably, which was 42 percent more than the $12 trillion invested two years prior. These days, investors can work toward a certification for sustainable investing, or you can use various apps that focus on helping people invest their money, while making a positive environmental impact.
