Canadian marketers ranked influencer marketing as one of the most effective marketing approaches in 2017. Five years and one pandemic later, social media has never been more powerful as a marketing tool.
Canadians flocked to social media as lockdowns forced them inside, spending their isolation scrolling through Instagram and Twitter.
Even now, engagement remains strong. Shelter-in-place habits are hard to break as restrictions lift, so it’s no surprise that your company wants to capitalize on this growing opportunity.
The question becomes, how can you find the right Instagrammers with enthusiastic followers?
That’s where experienced influencer marketing agencies can help. These professionals already have a dependable network of Instagrammers who can deliver the best possible results.
Here’s what to look for when signing on with an agency.
Fewer Followers
While it may be tempting to push all your budget towards one huge account with an impressive number of followers, reason dictates you should opt for an agency that partners with nano influencers, like the Canadian Peersway agency.
The Peersway influencer agency in Canada sticks with Instagrammers with fewer than 10,000 followers. At 10K, these content creators boast greater engagement rates than more popular accounts.
Unlike Cristiano Ronaldo and Kylie Jenner, each boasting 416 million and 320 million followers respectfully, nano influencers have a much smaller circle of influence. Their follower counts fall somewhere between 1K and 10K.
With numbers like these, nano content creators are the ordinary people of Instagram. They could be your old friend from university, a co-worker who likes to bake in their spare time, or simply someone who has a makeup aesthetic that you envy.
Their small-fry familiarity is their appeal. It makes them way more accessible and relatable than millionaires.
As a result, their endorsements don’t come across as canned like Scott Disick’s embarrassing captioning mistake for Bootea products; it’s authentic advice their followers are willing to follow.
Large Network of Vetted Influencers
Regardless of follower count, Instagrammers should always produce engaging content. An agency should vet each content creator carefully to ensure only the best are available on their platform. When comparing agencies, investigate how they find these connections when building a professional network.
Scalable Services
Another perk to working with nano Instagrammers is how affordable they can be. You can enlist roughly 15 nano influencers for the same cost as one macro influencer. To put that into greater perspective, you could work with well over 600 Instagrammers for the cost of one Kylie Jenner endorsement.
Of course, you can work with as few or as many of these nano Instagrammers to fit your unique needs and budget.
Fully Managed Campaigns
A Canadian influencer agency provides a white-glove service that takes care of every eventuality, so you can focus on your business. Not only will this save you considerable time and effort, but it also ensures an expert oversees everything.
Your campaign manager promises results within your budget while looking after the following tasks:
- Source Instagrammers
- Review content
- Track and report on performance
- Pay Instagrammers
An Impressive Track Record
Ultimately, you want to know that your campaign will be successful before you devote marketing dollars to it. So why bet on the unknown? Look for Canadian influencer agencies with long histories of impressive results. Be nosey — look at individual campaigns to see their engagement rates and ROI.
Bottom Line
Setting up endorsements and product mentions on social media is mission-critical to your marketing strategy today. But despite its popularity, influencer marketing can be a daunting proposition on your own.
Finding an agency that provides fully managed campaigns with nano content creators takes the guesswork out of this strategy. When you can trust your campaign manager, you can leverage Instagrammers on any budget.
