Connect with us

Business

When Job Searching What’s More Important, Your Resume or LinkedIn Profile?

Published

 on

This question can be answered by answering: What does the world see, your resume or your LinkedIn profile?

Whether you’re actively or passively looking for a new job, it’s no secret an up-to-date and engaging LinkedIn profile will get you noticed by employers and recruiters. Does this mean your resume is less important?

The short answer: No, however, it’s secondary to the importance of your LinkedIn profile.

Like a salesperson handing a prospect a brochure, a resume is a marketing tool you use to apply for a job. Your LinkedIn profile establishes your professional online presence, connects you with colleagues, companies, recruiters, and other professionals showcases your career, and is an intricate part of creating your personal brand. Most importantly, your LinkedIn profile can be a job opportunity magnet.

How you apply for a role will determine whether your resume or LinkedIn is first viewed. If the job application didn’t request that you submit a resume (e.g., you applied via ‘LinkedIn Easy Apply’), the hiring manager will view your LinkedIn profile directly.

If you upload/attach your resume to a job board, LinkedIn, or directly with the company, the hiring manager will first look at your resume and then look at your LinkedIn profile if they deem you might be a fit.

TIP: Include a link to your LinkedIn profile on your resume.

It doesn’t matter how good your resume is; hiring managers will review your LinkedIn profile and activities (comments, posts, endorsements, articles, and projects) and your digital footprint to decide if you’re interview-worthy.

In an ideal world, your resume will pass the employer’s Applicant Tracking System (ATS), then be read by the hiring manager, who’ll think you’re a possibility. Then, if the job search Gods are blessing you, after reviewing your LinkedIn profile and social media activity (e.g., Facebook, Twitter, Instagram), the hiring manager will say to themselves, “I have to meet this person!”

Not long ago, the purpose of your resume was to land an interview. The goal of a resume today is to get the reader to visit your LinkedIn profile, so they learn more about you, your work, qualifications, and your career story.

 

The following are the distinguishing factors between your resume and LinkedIn profile:

 

LinkedIn:

  • Opportunity to tell your career story. (past, current and ongoing) Your LinkedIn profile is a place for details, context, vivid pictures, and engagement—all that glitter you edit from your resume to make it two pages.
  • Isn’t formal. Put yourself in the reader’s position—third person resume language isn’t what readers lean into. Use a conversational tone. Include details that humanize you. Don’t just describe what you do; explain why you enjoy it.
  • You can support your claims. Your resume is taken at face value. Visiting your LinkedIn profile and interviewing you is how your skills and experience are formally accessed. Take full advantage of your LinkedIn profile to showcase your skills, talents, and career achievements. Your profile should have recommendations, articles you’ve published, and projects you’ve facilitated or been a part of.
  • Keywords (reason for). For your LinkedIn profile to be effective, it needs to be keyword optimized, but for a different reason than using keywords throughout your resume to pass an employer’s ATS. Including keywords related to your skills, experience, and desired role, will result in your profile appearing more often and higher in LinkedIn searches by employers and recruiters.
  • A profile picture. This is non-negotiable. Period.

 

Resume:

 

  • Organic document. Your LinkedIn is static and only modified to add achievements and job changes. To maximize your resume’s efficiency, you need to tailor it to the specific job requirements of the position you’re applying for.
  • Concise. Get to the point. Only highlight (bullet points) your skills and experience relevant to the job you’re applying for.
  • Keywords (reason for). Your resume needs to get past the employer’s/recruiter’s ATS. Mine keywords by referring to the job ad, especially qualifications and the company’s website. Use these keywords throughout your resume to get past the company’s ATS.
  • Formal. A resume is a formal document written in the third person and has a professional tone.
  • No picture. Never include a picture on your resume.

 

Due to its length limitations, your resume doesn’t allow you to present the best version of your experience, skills, and background. On the other hand, a LinkedIn profile enables you to present a comprehensive career story with supporting backups. This, plus LinkedIn’s global reach, is why I suggest you give your LinkedIn profile “slightly” more love than your resume.

______________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send Nick your questions at artoffindingwork@gmail.com.

 

Business

Gas prices in Ontario rising: Best time to fill up | CTV News – CTV News Toronto

Published

 on


Gas prices in Ontario dropped 10 cents per litre on Friday ahead of the long weekend, but the relief at the pumps is expected to be short-lived. 

The average price of gas in Ontario dropped to $196.6 per litre Friday, which is a 13-cent drop from Wednesday.

However, President for Canadians for Affordable Energy Dan McTeague says Ontario gas prices are projected to rise over the next two days.

“We’re going to see a four-cent increase on Saturday and although the markets haven’t settled yet, it’s pretty clear that we are likely looking at about a two-cent increase (on Sunday). In other words, you got the 10 cents off today, it’s going to go up between now and Sunday by about six cents a litre,” he told CP24 Friday morning.

On Wednesday, gas prices hit a whopping $209.9 per litre, and McTeague says gas prices are set to top that in the coming week.

“Next week, the Americans begin their unofficial kickoff to the summer driving season. That’s going to put a lot of pressure on gas prices for us here in Canada. They are really the ones to determine prices for us, they’re a large market. I would expect that we’re going to be back to $2.10 a litre probably within the next week or so.”

Gas prices have been elevated since late February mostly due to fuel supply shortages amid the war in Ukraine and international sanctions that have been imposed as a result.

For the coming summer months, McTeague says the outlook on gas prices is grim partly because of impending weather issues.

“We may see days where we hit $2.30, $2.25 if we’re lucky. American weather problems in the Gulf Coast tend to be a big deal,” he said.

“The summer looks like average prices will get to $2.15 a litre here in the GTA, and right across most of southern Ontario,” he added.

Adblock test (Why?)



Source link

Continue Reading

Business

Ontario gas prices headed for drastic dip – CityNews

Published

 on


Adblock test (Why?)



Source link

Continue Reading

Business

Canada bans China's Huawei from 5G network – CBC News: The National

Published

 on


Adblock test (Why?)



Source link

Continue Reading

Trending