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When Networking, There Are Better Ways to Answer the Question “What do you do?”



When Networking, There Are Better Ways to Answer the Question “What do ou do?”

This column is for those who understand the benefits networking can bring to their job search, most notably uncovering job opportunities as well as enhancing their career trajectory.

Networking isn’t just something you do at networking events. It is possible to network while waiting in line at the grocery store, with the person next to you during a flight, at a dinner party, etc. There are endless scenarios where you meet someone for the first time, strike up a conversation, and inevitably will be asked, “What do you do?” You want to answer in a way that encourages the asker to ask further questions. Answering “I’m a project manager” or “I’m MomCorp’s Financial Controller” won’t make you stand out as memorable, passionate, or exciting, even though it’s accurate and true.

Next time someone asks, “What do you do?” flip the script (READ: Don’t give the expected cliché answer.).

No rule says that you must reply with your job title and company when someone asks what you do. Rarely does a person’s job title fully describe, or encompass, what they actually do. Therefore often, after answering, “I’m a night manager at the Holiday Inn,” the person spends the next five minutes trying to explain their “real job.”

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Here are three ways to reframe how you answer, “What do you do?” so you create interest and engagement.


  1. Answer by mentioning what you like most.

Titles aren’t universal. Today the trend is for employers to give their employees creative job titles to describe the employee’s job in a fun, creative way. (e.g., Chief Beverage Officer = Bartender, Brand Evangelist = Marketing Manager, Head of First Impressions = Receptionist, Conversion Optimization Wrangler = Web Analyst). Personally, I find creative job titles to be pretentious.

Even traditional job titles aren’t equivalent. A Senior Accountant in a mid-size family-owned printing company doesn’t have the same scope of responsibilities as a Senior Accountant in a national telecommunications company.

Rather than simply stating your current or last job title, consider what is/was the most enjoyable part of your job. Answer by mentioning what you liked most about your previous or current job.

For example, I managed a mid-size call center for several years for a large UK-based tour operating company. Whenever someone asked me what I did, I didn’t say, “I’m a call center manager for a travel company.” Instead, I said, “I oversee a call center that makes people’s once-in-a-lifetime trip come true.” The idea of being part of making people’s dreams come true was what put a smile on my face. My answer often resulted in the asker saying, “Please, tell me more.” (I’m paraphrasing.)


  1. Answer with your “outside your job” activities.

In today’s gig economy, many people don’t have just one 40-hours-a-week job. Many people have two jobs or three or a mashup of part-time positions. It’s common today for people to have a 9-to-5 and a 5-to-9 side hustle. (My hand is raised.) Why not be open about your side hustle, especially if you’d like to turn it into your primary source of income? Whether writing, web design, photography, catering, or online tutoring, your side gig can quickly turn from part-time to full-time when mentioned to the right person.

Go for it! If you want to become a full-time web designer, don’t identify yourself with your retail job. Instead, say, “I design eye-catching and SEO-optimized websites, and I work in retail to pay the bills.” You can mention your day job but put your side hustle, which presumably you hope to one day make your primary source of income, front, and center.


  1. Answer with your skills and qualifications.

 Answer with specific skills. “I create content that sells health and beauty products,” “I work with numbers, and I love it,” or “Businesses consult with me on how to increase their brand awareness.” Such answers invite and encourage the asker to ask more questions about where you work, what you do, and why you’re good at what you do.

Companies don’t hire titles. Employers hire skills, experience, and results. Saying, “I ensure a national franchised fast-food chain’s IT security is hack-proof,” shows what you do, skill-wise. You never know if the employer of the person you’re speaking with has an opening that matches your expertise or if their sister-in-law’s company has recently been hacked and is now looking to enhance its IT security.

Networking is a skill I believe anyone can learn. Like any skill, the more you practice, the better and more comfortable you’ll become at networking. The next time you’re asked, “What do you do?” formulate your answer to incorporate your responsibilities, passions, skills, hustles, or anything else that reveals who you are rather than just your job title. I’ve never met a person who wasn’t more than their job title.



Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send Nick your questions at



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Consumer debt tops $2.36 trillion in third quarter, up 7.3 per cent from last year



Equifax Canada says an increase in borrowers helped push total consumer debt to $2.36 trillion in the third quarter for a 7.3 per cent rise from last year, even as mortgage volumes decline.

It says average non-mortgage debt rose to $21,183 for the highest level since the second quarter of 2020, with early signs of strain starting to show in auto loans and credit cards.

Overall non-mortgage debt came in at $599.9 billion for a 5.3 per cent climb from last year, and up 1.9 per cent from the third quarter of 2019, as the number of borrowers rose by 3.1 per cent.

Rebecca Oakes, Equifax Canada’s head of advanced analytics, says the rising debt stems from a combination of growth from immigration, pent-up spending, as well as increased borrowing as consumers feel the strain of higher living costs.

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Credit card spending in the quarter was up 17.3 per cent from last year to an all-time high for the time period.

Average spending put on credit cards was almost $2,447, a 21.8 per cent jump from the third quarter of 2019.

There’s been an increase in credit card spending and new cards issued across all consumer segments, including the sub-prime segments, said Oakes in a statement.

She said there are some signs that borrowers are starting to have trouble covering the bills, with average payment rates for those who carry a balance down from a year ago, she said.

“Consumers have been making strong payments, but we are starting to see a shift in payment behaviour especially for credit card revolvers — those who carry a balance on their card and don’t pay it off in full each month.”

Delinquencies on auto loans have also started to trend up, especially those opened since late 2021, she said.

The overall rate of more than 90 day delinquencies for non-mortgage debt was 0.93 per cent, up from 0.87 last year, though insolvencies are still well below pre-pandemic levels.

New mortgage volume dropped 22.7 per cent in the quarter compared with last year and by 14.9 per cent compared with the third quarter of 2019. First-time home buyers are paying over $500 more for almost the same loan amounts as first-time buyers last year.

Overall insolvency rates are up from a year ago but from a relatively low starting point, and there are some areas of concern including a rise in consumer proposals by seniors, said Oakes.

“The true impact of interest rate hikes could be visible by the end of 2023.”

 This report by The Canadian Press was first published Dec. 6, 2022.

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Trudeau, Ford mark opening of Canada’s first full-scale electric vehicle plant



The Canadian Press

Published Monday, December 5, 2022 5:06AM EST

Last Updated Monday, December 5, 2022 1:17PM EST

Prime Minister Justin Trudeau and Ontario Premier Doug Ford are celebrating the opening today of Canada’s first full-scale electric vehicle manufacturing plant.

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Trudeau says electric delivery vans have started rolling off the line today at the General Motors CAMI production plant in Ingersoll, Ont., which has been retooled to build the company’s BrightDrop all-electric vehicle brand.

The prime minister was joined by Ford and the province’s Economic Development Minister Vic Fedeli to mark the milestone.

The provincial and federal governments each invested $259 million toward GM’s $2-billion plan to transform its Ingersoll plant and overhaul its Oshawa, Ont., plant to make it EV-ready.

The federal government says the Ingersoll plant is expected to manufacture 50,000 electric vehicles by 2025.

Canada intends to bar the sale of new internal-combustion engines in passenger vehicles by 2035.

This report by The Canadian Press was first published Dec. 5, 2022.

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Food prices in Canada: Families to pay $1,065 more in 2023




Canadians won’t escape food inflation any time soon.

Food prices in Canada will continue to escalate in the new year, with grocery costs forecast to rise up to seven per cent in 2023, new research predicts.

For a family of four, the total annual grocery bill is expected to be $16,288 — $1,065 more than it was this year, the 13th edition of Canada’s Food Price Report released Monday said.

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A single woman in her 40s — the average age in Canada — will pay about $3,740 for groceries next year while a single man the same age would pay $4,168, according to the report and Statistics Canada.

Food inflation is set to remain stubbornly high in the first half of 2023 before it starts to ease, said Sylvain Charlebois, lead author of the report and Dalhousie University professor of food distribution and policy.

“When you look at the current food inflation cycle we’re in right now, we’re probably in the seventh-inning stretch,” he said in an interview. “The first part of 2023 will remain challenging … but we’re starting to see the end of this.”

Multiple factors could influence food prices next year, including climate change, geopolitical conflicts, rising energy costs and the lingering effects of COVID-19, the report said.

Currency fluctuations could also play a role in food prices. A weaker Canadian dollar could make importing goods like lettuce more expensive, for example.

Earlier this year the loonie was worth more than 80 cents US, but it then dropped to a low of 72.17 cents US in October amid a strengthening U.S. dollar. It has hovered near the 74 cent mark in recent weeks, ending Friday at 74.25 cents US.

“The produce section is going to be the wild card,” Charlebois said. “Currency is one of the key things that could throw things off early in the winter and that’s why produce is the highest category.”

Vegetables could see the biggest price spikes, with estimates pegging cost increases will rise as high as eight per cent, the report said.

In addition to currency risks, much of the produce sold in Canada comes from the United States, which has been struggling with extremely dry conditions.

“The western U.S., particularly California, has seen strong El Nino weather patterns and droughts and bacterial contaminations, and that’s impacted our fruit and vegetable suppliers and prices,” said Simon Somogyi, campus lead at the University of Guelph and professor at the Gordon S. Lang School of Business and Economics.

“The drought is making the production of lettuce more expensive,” he said. “It’s reducing the crop size but it’s also causing bacterial contamination, which is lessening the supply in the marketplace.”

Prices in other key food categories like meat, dairy and bakery are predicted to soar up to seven per cent, the researchers found.

The Canadian Dairy Commission has approved a farm gate milk price increase of about 2.2 per cent, or just under two cents per litre, for Feb. 1, 2023.

“The increase for February is reasonable but it comes after the unprecedented increases in 2022, which are continuing to work their way through the supply chain,” Charlebois said of the two price hikes of nearly 11 per cent combined in 2022.

Meanwhile, seafood is expected to increase up to six per cent, while fruit could increase up to five per cent, the report said.

Restaurant costs are expected to increase four to six per cent, less than supermarket prices, the report said.

Rising prices will push food security and affordability even further out of reach of Canadians a year after food bank use reached a record high, the report said.

The increasing reliance on food banks is expected to continue, with 20 per cent of Canadians reporting they will likely turn to community organizations in 2023 for help feeding their families, a survey included in the report found.

Use of weekly flyers, coupons, bulk buying and food rescuing apps also ticked up this year and is expected to continue growing in 2023, the report said.

“We’re in the era now of the smart shopper,” said Somogyi, also the Arrell Chair in the Business of Food.

“For certain generations, it’s the first time that they’ve had to make a list, not impulse buy, read the weekly flyers, use coupons, buy in volume and freeze what they don’t use.”

Last year’s report predicted food prices would increase five to seven per cent in 2022 — the biggest jump ever predicted by the annual food price report.

Food costs actually far exceeded that forecast. Grocery prices were up 11 per cent in October compared with a year before while overall food costs were up 10.1 per cent, according to Statistics Canada.

“We were called alarmists,” Charlebois said of the prediction that food prices could rise seven per cent in 2022. Critics called the report an “exaggeration,” he said.

“You’re always one crisis away from throwing everything out the window,” Charlebois said. “We didn’t predict the war in Ukraine, and that really affected markets.”

This report by The Canadian Press was first published Dec. 5, 2022.

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