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Why having Alexa built into the OnePlus 8 series is a big deal for Amazon and OnePlus – Android Central

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OnePlus 8 Pro vs. OnePlus 8

Source: Andrew Martonik / Android Central

We’ve covered the new OnePlus 8 and 8 Pro phones rather extensively here at Android Central, and for the most part, we’ve all loved them. Aside from the prices creeping up in pace with the industry (though still well-below their direct competitors), these phones are arguably the best OnePlus has ever produced. They also deliver features that we as fans have been asking for for years, such as wireless charging, official IP water and dust certification, and some of the best displays in the industry. And yet I feel like one of the most important features of the phone has flown under the radar a bit (it was even glossed over during the company’s online launch in April), and that is its tie-ins with Amazon.

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For the first time ever, OnePlus has partnered with Amazon to offer its unlocked phones for sale on the website. Additionally, the phones will be part of Amazon’s Alexa Built-in phone program — also a first for the company. In my opinion, these two facts will do more to get the phones in the top of customers’ minds than any of the other new features that OnePlus is touting.

What are Alexa Built-in phones?

Source: Android Central

Amazon has a fairly long history as a cellphone marketplace. I can remember checking the site out as a one-stop-shop for all the exciting new Android handsets that started coming out over a decade ago, including all the crazy variations of Samsung and Motorola flagships at the time.

The company had a major phone flop on its hands with the launch of the Fire Phone, which lead it to focus on other important projects like the Echo smart speaker with its Alexa voice assistant. This, in turn, lead Amazon to reconsider and recalibrate its smartphone strategy, partnering with select OEMs to feature and discount their phones in exchange for Amazon being able to preload its apps and services on the phone, including access to Alexa.

At first, users could only access Alexa via the push of a physical or software button (and indeed, many lower-end Alexa Built-in phones still work this way). As better processors and the ability of Android phones to allow users to access the Google Assistant hands-free have come along, the groundwork was laid for Amazon to do the same. Now there are a handful of phones in the program with hands-free access to Alexa, including the OnePlus 8 and 8 Pro.

Does OnePlus Amazon equal a winning formula?

Source: Android Central

OnePlus has been one of the most beloved Android brands since it burst onto the scene in 2014, and has consistently offered its customers great phones at a great value during that time. It began selling its phones directly to consumers (which it still does to this day) and slowly started partnering with carriers in different parts of the world. But it didn’t have much in the way of distribution or carrier partners in the U.S. until it teamed up first with T-Mobile in 2018, and then later Verizon in 2020. These expanded carrier partnerships are certainly essential to the future growth of OnePlus. Still, they don’t provide a comprehensive market-penetration strategy, nor do they offer the opportunity to sell unlocked versions of its phones, both of which Amazon can do.

The 8 and 8 Pro are the first phones to be officially offered for sale by OnePlus on Amazon, which is a massive boon to the phone manufacturer. For one, even if prospective customers don’t end up purchasing their new OnePlus from Amazon but rather from their carrier, Amazon provides a giant magnifying glass to help promote and legitimize the brand to a whole new group of consumers.

Second, making the OnePlus 8 and 8 Pro Alexa-ready involves minimal work on OnePlus’s part. All the heavy lifting is done by Amazon’s Alexa app and Qualcomm’s Voice Assist app. Once a user enables these apps, the OnePlus 8 or 8 Pro is turned into a hands-free Alexa phone. A not so dirty little secret is that this hands-free Alexa access is technically available to any OnePlus 8 or 8 Pro customer, regardless of where they bought their smartphone from.

Third, customers lose nothing from purchasing a OnePlus 8 or 8 Pro from Amazon with Alexa Built-in. They can still use the Google Assistant at any time, either hands-free, through a swipe gesture, or through the Google Assistant app. Alexa Built-in phones also often come with other nice perks for customers, like extended free trials of Amazon services like Amazon Music Unlimited or Audible.

A more cynical (or realistic?) take might be that OnePlus had to partner with Amazon on the Alexa Built-in program if it wanted to get into Amazon’s good graces and sell its unlocked phones on the e-commerce giant’s platform. It’s fairly apparent when you search phones on Amazon that the Alexa Built-in phones get prioritized with premium placement, both on the home page, as well as among recommended phones in the Cell Phone subsection of the site. Even still, it seems like a tradeoff worth making for OnePlus.

What does Amazon gain from this?

Source: Android Central

If OnePlus gains a megaphone marketing partner and another vector to sell their wares, Amazon gains increased exposure and legitimacy for its smartphone market in general, and their Alexa Built-in program specifically. I’d wager that unless you’re a super-nerdy Prime member or frugal phone shopper, you may not even be aware of the Alexa Built-in phone program. Heck, I bet you couldn’t name three phones that feature Alexa Built-in! Don’t worry; I’ll list them for you here.

Alexa Built-in Phones (mid-2020):

  • Motorola One Action
  • LG Stylo 4
  • Moto G7 Power
  • Moto G7 Play
  • Moto G7
  • Moto G6 Play
  • Moto G6
  • Moto Z3
  • Moto Z4
  • Song Xperia 1
  • LG G8 ThinQ
  • LG V35
  • OnePlus 8
  • OnePlus 8 Pro

As you can see, except for the new OnePlus phones, the majority of these devices are either low to mid-range handsets or former flagships from one to two years ago. The addition of the latest and greatest from OnePlus is a signal to shoppers that Amazon is a legitimate place to secure premium smartphones, and that having Alexa Built-in is a feature worth having, or even worth coveting, in a high-end phone.

No need to settle

Source: Amazon

As I said in the introduction, the addition (get it, addition?) of OnePlus to Amazon’s Alexa Built-in family is a win-win-win. OnePlus gets a bigger stage and marketing support to sell its flagship phones to more folks, Amazon gets to feature Alexa on some of the best hardware available, and customers get greater choice. They get greater choice in terms of where they can purchase and finance their flagship phone, and they get more choice in their smart virtual assistant options.

It’s not often that you come across a partnership that seemingly has little or no downside for all parties involved, but I think that’s just what we’ve gotten here. I hope that OnePlus and Amazon continue to work together in the future and that this paves the way for other manufacturers like Motorola, Nokia, LG, and Samsung to feature their latest flagships in the Alexa Built-in program as well.

Source: Android Central

Would I buy a OnePlus phone with Alexa Built-in? Yes, I think I would. Amazon has an excellent customer service track record, and I know once I order, I can get one delivered quickly (if the phones are in stock). I can also pay for it in full or installments on my Prime Visa card and earn 5% back towards future Amazon purchases. If I weren’t currently on a carrier payment plan, I’d jump at the opportunity to order a OnePlus 8 or 8 Pro with Alexa Built-in. Well, that and the fact that I have a perfectly good OnePlus 7 Pro on hand that I’ve configured with an Alexa widget on the home screen.

One phone, two assistants



OnePlus 8 with Alexa Built-in

OnePlus delivers again

The mainstream flagship from OnePlus offers a 90Hz display, good camera system, and buttery smooth software experience. Pair it with hands-free Alexa, and you’ve got a supremely capable flagship.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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Kuwait bans ‘Call of Duty: Black Ops 6’ video game, likely over it featuring Saddam Hussein in 1990s

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DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the video game “Call of Duty: Black Ops 6,” which features the late Iraqi dictator Saddam Hussein and is set in part in the 1990s Gulf War.

Kuwait has not publicly acknowledged banning the game, which is a tentpole product for the Microsoft-owned developer Activision and is set to be released on Friday worldwide. However, it comes as Kuwait still wrestles with the aftermath of the invasion and as video game makers more broadly deal with addressing historical and cultural issues in their work.

The video game, a first-person shooter, follows CIA operators fighting at times in the United States and also in the Middle East. Game-play trailers for the game show burning oilfields, a painful reminder for Kuwaitis who saw Iraqis set fire to the fields, causing vast ecological and economic damage. Iraqi troops damaged or set fire to over 700 wells.

There also are images of Saddam and Iraq’s old three-star flag in the footage released by developers ahead of the game’s launch. The game’s multiplayer section, a popular feature of the series, includes what appears to be a desert shootout in Kuwait called Scud after the Soviet missiles Saddam fired in the war. Another is called Babylon, after the ancient city in Iraq.

Activision acknowledged in a statement that the game “has not been approved for release in Kuwait,” but did not elaborate.

“All pre-orders in Kuwait will be cancelled and refunded to the original point of purchase,” the company said. “We remain hopeful that local authorities will reconsider, and allow players in Kuwait to enjoy this all-new experience in the Black Ops series.”

Kuwait’s Media Ministry did not respond to requests for comment from The Associated Press over the decision.

“Call of Duty,” which first began in 2003 as a first-person shooter set in World War II, has expanded into an empire worth billions of dollars now owned by Microsoft. But it also has been controversial as its gameplay entered the realm of geopolitics. China and Russia both banned chapters in the franchise. In 2009, an entry in the gaming franchise allowed players to take part in a militant attack at a Russian airport, killing civilians.

But there have been other games recently that won praise for their handling of the Mideast. Ubisoft’s “Assassin’s Creed: Mirage” published last year won praise for its portrayal of Baghdad during the Islamic Golden Age in the 9th century.

The Canadian Press. All rights reserved.

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