Tech

Why having Alexa built into the OnePlus 8 series is a big deal for Amazon and OnePlus – Android Central

Published

4 years ago

May 29, 2020

OnePlus 8 Pro vs. OnePlus 8

Source: Andrew Martonik / Android Central

We’ve covered the new OnePlus 8 and 8 Pro phones rather extensively here at Android Central, and for the most part, we’ve all loved them. Aside from the prices creeping up in pace with the industry (though still well-below their direct competitors), these phones are arguably the best OnePlus has ever produced. They also deliver features that we as fans have been asking for for years, such as wireless charging, official IP water and dust certification, and some of the best displays in the industry. And yet I feel like one of the most important features of the phone has flown under the radar a bit (it was even glossed over during the company’s online launch in April), and that is its tie-ins with Amazon.

Best VPN providers 2020: Learn about ExpressVPN, NordVPN & more

For the first time ever, OnePlus has partnered with Amazon to offer its unlocked phones for sale on the website. Additionally, the phones will be part of Amazon’s Alexa Built-in phone program — also a first for the company. In my opinion, these two facts will do more to get the phones in the top of customers’ minds than any of the other new features that OnePlus is touting.

What are Alexa Built-in phones?

Source: Android Central

Amazon has a fairly long history as a cellphone marketplace. I can remember checking the site out as a one-stop-shop for all the exciting new Android handsets that started coming out over a decade ago, including all the crazy variations of Samsung and Motorola flagships at the time.

The company had a major phone flop on its hands with the launch of the Fire Phone, which lead it to focus on other important projects like the Echo smart speaker with its Alexa voice assistant. This, in turn, lead Amazon to reconsider and recalibrate its smartphone strategy, partnering with select OEMs to feature and discount their phones in exchange for Amazon being able to preload its apps and services on the phone, including access to Alexa.

At first, users could only access Alexa via the push of a physical or software button (and indeed, many lower-end Alexa Built-in phones still work this way). As better processors and the ability of Android phones to allow users to access the Google Assistant hands-free have come along, the groundwork was laid for Amazon to do the same. Now there are a handful of phones in the program with hands-free access to Alexa, including the OnePlus 8 and 8 Pro.

Does OnePlus Amazon equal a winning formula?

Source: Android Central

OnePlus has been one of the most beloved Android brands since it burst onto the scene in 2014, and has consistently offered its customers great phones at a great value during that time. It began selling its phones directly to consumers (which it still does to this day) and slowly started partnering with carriers in different parts of the world. But it didn’t have much in the way of distribution or carrier partners in the U.S. until it teamed up first with T-Mobile in 2018, and then later Verizon in 2020. These expanded carrier partnerships are certainly essential to the future growth of OnePlus. Still, they don’t provide a comprehensive market-penetration strategy, nor do they offer the opportunity to sell unlocked versions of its phones, both of which Amazon can do.

The 8 and 8 Pro are the first phones to be officially offered for sale by OnePlus on Amazon, which is a massive boon to the phone manufacturer. For one, even if prospective customers don’t end up purchasing their new OnePlus from Amazon but rather from their carrier, Amazon provides a giant magnifying glass to help promote and legitimize the brand to a whole new group of consumers.

Second, making the OnePlus 8 and 8 Pro Alexa-ready involves minimal work on OnePlus’s part. All the heavy lifting is done by Amazon’s Alexa app and Qualcomm’s Voice Assist app. Once a user enables these apps, the OnePlus 8 or 8 Pro is turned into a hands-free Alexa phone. A not so dirty little secret is that this hands-free Alexa access is technically available to any OnePlus 8 or 8 Pro customer, regardless of where they bought their smartphone from.

Third, customers lose nothing from purchasing a OnePlus 8 or 8 Pro from Amazon with Alexa Built-in. They can still use the Google Assistant at any time, either hands-free, through a swipe gesture, or through the Google Assistant app. Alexa Built-in phones also often come with other nice perks for customers, like extended free trials of Amazon services like Amazon Music Unlimited or Audible.

A more cynical (or realistic?) take might be that OnePlus had to partner with Amazon on the Alexa Built-in program if it wanted to get into Amazon’s good graces and sell its unlocked phones on the e-commerce giant’s platform. It’s fairly apparent when you search phones on Amazon that the Alexa Built-in phones get prioritized with premium placement, both on the home page, as well as among recommended phones in the Cell Phone subsection of the site. Even still, it seems like a tradeoff worth making for OnePlus.

What does Amazon gain from this?

Source: Android Central

If OnePlus gains a megaphone marketing partner and another vector to sell their wares, Amazon gains increased exposure and legitimacy for its smartphone market in general, and their Alexa Built-in program specifically. I’d wager that unless you’re a super-nerdy Prime member or frugal phone shopper, you may not even be aware of the Alexa Built-in phone program. Heck, I bet you couldn’t name three phones that feature Alexa Built-in! Don’t worry; I’ll list them for you here.

Alexa Built-in Phones (mid-2020):

Motorola One Action
LG Stylo 4
Moto G7 Power
Moto G7 Play
Moto G7
Moto G6 Play
Moto G6
Moto Z3
Moto Z4
Song Xperia 1
LG G8 ThinQ
LG V35
OnePlus 8
OnePlus 8 Pro

As you can see, except for the new OnePlus phones, the majority of these devices are either low to mid-range handsets or former flagships from one to two years ago. The addition of the latest and greatest from OnePlus is a signal to shoppers that Amazon is a legitimate place to secure premium smartphones, and that having Alexa Built-in is a feature worth having, or even worth coveting, in a high-end phone.

No need to settle

Source: Amazon

As I said in the introduction, the addition (get it, addition?) of OnePlus to Amazon’s Alexa Built-in family is a win-win-win. OnePlus gets a bigger stage and marketing support to sell its flagship phones to more folks, Amazon gets to feature Alexa on some of the best hardware available, and customers get greater choice. They get greater choice in terms of where they can purchase and finance their flagship phone, and they get more choice in their smart virtual assistant options.

It’s not often that you come across a partnership that seemingly has little or no downside for all parties involved, but I think that’s just what we’ve gotten here. I hope that OnePlus and Amazon continue to work together in the future and that this paves the way for other manufacturers like Motorola, Nokia, LG, and Samsung to feature their latest flagships in the Alexa Built-in program as well.

Source: Android Central

Would I buy a OnePlus phone with Alexa Built-in? Yes, I think I would. Amazon has an excellent customer service track record, and I know once I order, I can get one delivered quickly (if the phones are in stock). I can also pay for it in full or installments on my Prime Visa card and earn 5% back towards future Amazon purchases. If I weren’t currently on a carrier payment plan, I’d jump at the opportunity to order a OnePlus 8 or 8 Pro with Alexa Built-in. Well, that and the fact that I have a perfectly good OnePlus 7 Pro on hand that I’ve configured with an Alexa widget on the home screen.

One phone, two assistants

OnePlus 8 with Alexa Built-in

OnePlus delivers again

The mainstream flagship from OnePlus offers a 90Hz display, good camera system, and buttery smooth software experience. Pair it with hands-free Alexa, and you’ve got a supremely capable flagship.

We may earn a commission for purchases using our links. Learn more.

Let’s block ads! (Why?)

Source link

Tech

How to Preorder the PlayStation 5 Pro in Canada

Published

2 days ago

September 10, 2024

Harry Miller

Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

Best Buy Canada
Walmart Canada
EB Games (GameStop)
Amazon Canada
The Source

Steps to Preorder via Canadian Retailers:

Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

Tech

Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

Published

2 days ago

September 10, 2024

Harry Miller

Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

Alan Wake 2
Assassin’s Creed: Shadows
Demon’s Souls
Dragon’s Dogma 2
Final Fantasy 7 Rebirth
Gran Turismo 7
Marvel’s Spider-Man 2
Ratchet & Clank: Rift Apart
Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

$699.99 USD
$949.99 CAD
£699.99 GBP
€799.99 EUR
¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

Tech

Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release

Published

1 month ago

August 13, 2024

Harry Miller

Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.

The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.

Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.

The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.

In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.

To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.

Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.

The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.

In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.

Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.

Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.