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Why independent esports media is on the rise in 2023

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When Tom Matthiesen’s employer, Inven Global, laid off most of its staff in July 2022, the longtime esports writer wasn’t sure that his style of in-depth esports journalism would have a place at any of the remaining endemic publications in the space.

“I could see that their coverage was diluted with a bunch of other stuff,” he said.

So Matthiesen decided to strike out on his own, launching his independent esports journalism site, Em Dash Esports, in September 2022. As the League of Legends World Championship progressed over the following month, Matthiesen’s efforts were rewarded by growing readership. His traffic more than doubled between the first and last weeks of the World Championship, rising from a four-digit figure to a five-digit figure by the end of the event, according to Matthiesen, who declined to share specific numbers. At the moment, Em Dash is still in the brand- and readership-building phase, and Matthiesen doesn’t plan to monetize the site in the immediate future.

“I can see why people get addicted to this, because the numbers go up, and it’s such a drug,” Matthiesen said. “Like, holy shit, 10,000 people visited my site today. What the fuck?”

Endemic esports journalism has gradually collapsed over the past two years. In addition to Inven Global, publications such as ESPN Esports, Upcomer and the Washington Post’s Launcher vertical have folded in recent memory. Operations such as Venn and G4 brought in millions of dollars in funding before failing spectacularly in 2022. The Esports Observer shuttered its Twitter account and rebranded as the esports vertical of Sports Business Journal in December 2022; even smaller endemic sites like Jaxon are starting to drop like flies.

In the wake of these closures, Matthiesen is not the only esports journalist to find success by going independent. Jacob Wolf’s company, Overcome, made its fourth full-time hire on Feb. 6; Dominic Sacco’s project, Esports News UK, drew record traffic in January; and Cody Luongo’s newsletter Sharpr announced a partnership with +More Media on Feb. 1, among many other examples.

While the exodus of journalists to independent platforms such as Substack is not limited to the esports space, the phenomenon is particularly pronounced in esports journalism due to the lack of full-time jobs available in the industry — and the opportunity for writers to carve out yet-uncovered niches such as Esports News U.K.’s regional coverage or Sharpr’s esports betting focus.

“I saw an opportunity for myself, because I found that the people that were covering esports gambling were the gambling press, and I felt that the esports press wasn’t conceptualizing or understanding the betting industry side of it — and vice versa with the gambling side,” Luongo said.

Indeed, as more esports journalists strike out on their own, it’s becoming increasingly clear that readers looking for the hard-hitting stuff can also go directly to independent media operations and newsletters, rather than the bigger players such as Dot Esports or Dexerto.

“I talked to a lot of people that own these websites, and they had a chance to hire me,” said James Fudge, who launched his own publication, The Esports Advocate, in January. “And they decided not to, through the last year — so now I am their competition, and I’m going to see what I can do.”

It’s not that the larger publications are unable to turn out high-quality esports journalism. Both Dot and Dexerto, two of the only endemic esports publications to claim profitability, have published their fair share of industry-shaking deep dives in the past. But they’ve learned that the audience for hard-hitting truth-to-power esports journalism simply isn’t large enough to support an entire company. Dot and Dexerto have adapted by pivoting to other areas: news aggregation and relentless content churn for the former, celebrity-news-style influencer coverage for the latter.

Amid this, the readership of both sites has consistently risen. Between December 2021 and December 2022, Dot’s traffic increased by nearly one million total unique visitors, and Dexerto’s by nearly 1.5 million, according to data shared with Digiday by Comscore.

The audience is aging, and they don’t want to know the ‘what’ anymore — they want to know how and why.

Jacob Wolf

The collapse of endemic esports publications in 2022 left many industry veterans worried about the apparent lack of an audience for in-depth reporting on the space. But the growing traffic of independent esports publications in 2023 shows that the audience is there for this type of content. At the moment, this audience is only large enough to support individuals, not entire media operations.

“I think the audience is aging, and they don’t want to know the ‘what’ anymore — they want to know how and why,” Wolf said.

With this growing audience comes new revenue opportunities for the smaller independent esports journalism operations. Most, such as Wolf’s Jacob Wolf Report, rely on subscriptions at the moment to bring in consistent revenue — but Esports News UK just opened up new ad inventory, and going independent has created opportunities for writers such as Wolf and Fudge to do consulting work and author the occasional white paper. The independent players are still figuring out monetization, but the signs are encouraging.

“I’m not here to make loads of money,” Sacco said. “I’m here to serve the UK esports community.”

Indeed, as the esports journalism industry has contracted over the past year, many writers have left it for greener pastures such as marketing or PR. Those who have stuck it out haven’t necessarily done so for the paycheck.

“We are a business, but we are not purely in it for money,” said Claire Farnworth, a co-founder of the independent gaming media site Gamer Guides. “And because we’re independent, we don’t have shareholders breathing down our necks to be profitable, or to cut the losses.”

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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