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Why the media ignores meat’s role in climate change

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Last weekend, Elon Musk posted one of his more outrageously false tweets to date: “Important to note that what happens on Earth’s surface (eg farming) has no meaningful impact on climate change.”

Musk was, as he has been from time to time, wrong. As climate experts rushed to emphasize, farming actually accounts for around a quarter of global greenhouse gas emissions.

Before you add this to your list of criticisms of Musk, know that if you’re anything like the average person — or Musk himself — you too probably underestimate just how much agriculture, especially meat and dairy production, contributes to climate change and other environmental problems.

Late last year, Madre Brava, an environmental research and advocacy group, commissioned a poll of 7,500 consumers across the US, the United Kingdom, Germany, France, and Brazil, asking which industries and environmental issues they thought were the biggest contributors to global warming. People generally ranked industrial meat production as one of the smallest contributors, even though it’s one of the largest.

The tens of billions of chickens, pigs, cows, and other animals we raise and slaughter for food annually account for around 15 percent of global greenhouse gas emissions, primarily from cow burps, animal manure, and the fertilizer used to grow the corn and soy they eat. More than one-third of the Earth’s habitable land is used for animal farming — much of it cleared for cattle grazing and growing all that corn and soy — making animal agriculture the leading cause of deforestation and biodiversity loss globally.

Deforestation causes emissions itself, but it also represents a missed opportunity to sequester carbon. If that land were “rewilded,” or retired as farmland, it would act as a carbon sink, sucking massive amounts of climate-warming carbon out of the atmosphere. But we keep clearing more and more forestland, especially in the Amazon rainforest and elsewhere in the tropics, mostly for beef, pork, and poultry.

 

 

 

The consumer survey findings are bleak, and one major reason for them could be the fault of my own industry: journalism.

Madre Brava also conducted a media analysis that found that between 2020 and 2022, less than 0.5 percent of stories about climate change by leading news outlets in the US, the United Kingdom, and Europe mentioned meat or livestock.

Last month, two groups that work on issues related to animal agriculture — Sentient Media and Faunalytics — published an analysis with similar findings. The organizations looked at the 100 most recent climate change stories from each of the top 10 US media outlets, including the New York Times, the Washington Post, the Wall Street Journal, and CNN, and found that 7 percent mentioned animal agriculture. Of that 7 percent, most only discussed how climate change-fueled weather events like droughts, floods, and heatwaves impact animal farmers. “Across the 1,000 articles we examined, only a handful of stories reported in depth on the connection between consuming animal products and climate change,” the researchers wrote.

The media is an easy target, and some criticism is deserved — it’s a disservice to readers to largely ignore a leading cause of the climate crisis. Part of the problem is that the media, like everyone else, operates in an information environment in which the meat lobby downplays and in some cases suppresses the full extent to which burgers, ribs, and chicken nuggets pollute the planet. But journalists could be doing more to cut through the noise.

The food misinformation environment that reporters swim in

Estimates vary, but peer-reviewed research says that animal agriculture causes between 15 percent to 19.6 percent of climate-warming emissions. The United Nations’ most recent estimate puts animal agriculture’s emissions at 11.1 percent, but it hasn’t been peer-reviewed and has been questioned by some food and climate researchers.

Last month, journalist Sophie Kevany explained in detail for Vox why there’s such a wide range in estimates, but here’s the gist: It’s hard to measure emissions from farms, there’s evidence these emissions are undercounted, and different models use different carbon accounting methods.

The range of estimates has left room for meat lobbyists to muddy the waters, creating an environment of misinformation and exaggeration.

For example, in recent years the beef industry has promoted a misleading method of counting the warming impact of methane, a highly potent greenhouse gas emitted by cows. “It’s the [beef] industry choosing metrics which make their impact look small,” Drew Shindell, a professor of Earth science at Duke University, told Bloomberg about the industry’s alternative math. “It’s not a credible way to approach the problem.”

The National Cattlemen’s Beef Association, the industry’s leading lobby group, runs a “climate messaging machine,” food journalist Joe Fassler recently wrote in the Guardian, that trains influencers to confuse the public and downplay beef’s emissions.

The list goes on. Last year, leaked documents showed that delegates from Brazil and Argentina successfully lobbied the United Nations’ Intergovernmental Panel on Climate Change to remove any mention of meat’s negative impact on the environment, or recommendations for people in rich countries to reduce their meat consumption, in its recent report. Meat giant Tyson Foods spends a much bigger share of its revenue than ExxonMobil lobbying Congress to stop climate policy.

Outside the animal rights movement, there aren’t many voices pushing back against these narratives. The US environmental movement has largely shied away from campaigning to reduce meat and dairy production, with some leaders outright rejecting the notion that we need to eat fewer animals. Policymakers largely avoid the issue too.

It’s no wonder that public health researchers, in a paper published last year in the journal Sustainability, found that the media often engages in “both-sidesism” on meat’s role in climate change, treating it as more of an open debate than it really is.

There’s also a human element at play. Food is a touchy subject, and telling people to change what they eat can turn some readers hostile. “Ask me how I know,” said Tamar Haspel, a food and agriculture columnist for the Washington Post who regularly encourages people to eat less beef and more lentils, during a recent Sentient Media panel discussion.

A 2014 study of US, Canadian, and Swedish environmental activists found a prevailing sentiment that climate groups felt influencing meat production wasn’t a part of their core mission and that changing diets has limited social and political appeal. That last part is true — people love to eat meat. But it’s on journalists and environmentalists to be clear-eyed about the realities of the climate crisis, and cover ideas — changing diets, yes, but also government food policy and farming practices and technologies — to try and get us out of it.

Improving how we talk about meat and climate change

Given recent newsroom closures and mass reporter layoffs, news outlets aren’t likely to be hiring scores of reporters specializing in agriculture and the environment anytime soon. But there is something any newsroom can do: treat agriculture and climate change with the same level of skepticism and nuance as any other issue. There are plenty of examples in recent memory in which journalists haven’t.

For example, President Joe Biden’s landmark climate legislation, the Inflation Reduction Act, included $20 billion for “climate-smart” farming, but there’s scant evidence that the IRA’s agricultural initiatives will meaningfully reduce emissions, especially since they don’t touch emissions from livestock. Despite the limits of the legislation, most mentions of the agriculture component of the law received little to no scrutiny in initial news coverage.

“The [meat] industry is something we should really remain skeptical of … It’s every bit as powerful as oil and tobacco before that,” said Georgina Gustin, a reporter at Inside Climate News, at the Sentient Media panel. “I think that if we give industry too much credit by kid-gloving our treatment of farmers, then we’re making a mistake as journalists.”

Leading news outlets have exaggerated the potential emissions savings from feeding cattle seaweed. Many headlines have framed “regenerative agriculture” — an approach to farming that aims, among other aspirations, to store carbon in the soil — as something that could “save the planet.” But its carbon-storing potential remains speculative, and regenerative agriculture generally requires much more land than conventional farming, an environmental drawback.

Also, be skeptical of meat alternative startups. I think developing better veggie burgers and nuggets is an important pursuit to cut food system emissions, but the field has been prone to hype. Most products are still too expensive and don’t taste good enough.

On top of applying healthy skepticism to claims made in the food and agriculture sphere, journalists could also be more specific by naming animal agriculture as the top cause for an environmental problem when appropriate, not agriculture writ large. For example, “agriculture” is sometimes cited as a major cause of the Colorado River water shortage, which could lead readers to think that the current sky-high levels of water use for agriculture in the Western US are just an inevitable part of feeding the world. But at least 70 percent of the water diverted from the Colorado River for agriculture is used to grow feed for beef and dairy cows, and animal products generally require much more water than plant-based foods.

Covering this huge, complex issue with skepticism and nuance requires time, resources, and specialization, all luxuries many reporters don’t have. The problem is a symptom of bigger challenges in journalism.

To be sure, in addition to journalists quoted in this article, there are a number of news outlets, non-profits, and writers that regularly report on how what we eat contributes to climate change. But an enormous coverage gap remains. It may just take time for stakeholders in the climate crisis — journalists, policymakers, environmentalists, and consumers — to catch up.

“The food conversation is probably about 20 years behind the energy conversation, and it is catching up, but it’s not visceral to people in the way energy is — that they immediately know energy is a climate issue,” said Michael Grunwald, a food and agriculture columnist for Canary Media, in the Sentient Media panel discussion.

But time is in short supply. Experts say that if we don’t change what we eat — especially reducing beef and dairy — we can’t meet the Paris climate agreement of limiting global warming to 2 degrees Celsius or less. Journalists have risen to the occasion before: Coverage of climate change has increased in recent decades, especially in the last few years. Hopefully reporting on the emissions from what we put on our plate will follow a similar trajectory.

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

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Sutherland House Experts Book Publishing Launches To Empower Quiet Experts

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Sutherland House Experts is Empowering Quiet Experts through
Compelling Nonfiction in a Changing Ideas Landscape

TORONTO, ON — Almost one year after its launch, Sutherland House Experts is reshaping the publishing industry with its innovative co-publishing model for “quiet experts.” This approach, where expert authors share both costs and profits with the publisher, is bridging the gap between expertise and public discourse. Helping to drive this transformation is Neil Seeman, a renowned author, educator, and entrepreneur.

“The book publishing world is evolving rapidly,” publisher Neil Seeman explains. “There’s a growing hunger for expert voices in public dialogue, but traditional channels often fall short. Sutherland House Experts provides a platform for ‘quiet experts’ to share their knowledge with the broader book-reading audience.”

The company’s roster boasts respected thought leaders whose books are already gaining major traction:

• V. Kumar Murty, a world-renowned mathematician, and past Fields Institute director, just published “The Science of Human Possibilities” under the new press. The book has been declared a 2024 “must-read” by The Next Big Ideas Club and is receiving widespread media attention across North America.

• Eldon Sprickerhoff, co-founder of cybersecurity firm eSentire, is seeing strong pre-orders for his upcoming book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders.”

• Dr. Tony Sanfilippo, a respected cardiologist and professor of medicine at Queen’s University, is generating significant media interest with his forthcoming book, “The Doctors We Need: Imagining a New Path for Physician Recruitment, Training, and Support.”

Seeman, whose recent and acclaimed book, “Accelerated Minds,” explores the entrepreneurial mindset, brings a unique perspective to publishing. His experience as a Senior Fellow at the University of Toronto’s Institute of Health Policy, Management and Evaluation, and academic affiliations with The Fields Institute and Massey College, give him deep insight into the challenges faced by people he calls “quiet experts.”

“Our goal is to empower quiet, expert authors to become entrepreneurs of actionable ideas the world needs to hear,” Seeman states. “We are blending scholarly insight with market savvy to create accessible, impactful narratives for a global readership. Quiet experts are people with decades of experience in one or more fields who seek to translate their insights into compelling non-fiction for the world,” says Seeman.

This fall, Seeman is taking his insights to the classroom. He will teach the new course, “The Writer as Entrepreneur,” at the University of Toronto, offering aspiring authors practical tools to navigate the evolving book publishing landscape. To enroll in this new weekly night course starting Tuesday, October 1st, visit:
https://learn.utoronto.ca/programs-courses/courses/4121-writer-entrepreneur

“The entrepreneurial ideas industry is changing rapidly,” Seeman notes. “Authors need new skills to thrive in this dynamic environment. My course and our publishing model provide those tools.”

About Neil Seeman:
Neil Seeman is co-founder and publisher of Sutherland House Experts, an author, educator, entrepreneur, and mental health advocate. He holds appointments at the University of Toronto, The Fields Institute, and Massey College. His work spans entrepreneurship, public health, and innovative publishing models.

Follow Neil Seeman:
https://www.neilseeman.com/
https://www.linkedin.com/in/seeman/

Follow Sutherland House Experts:

https://sutherlandhouseexperts.com/
https://www.instagram.com/sutherlandhouseexperts/

Media Inquiries:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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