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Why the Pixel 4a is not a real competitor to the iPhone SE – PhoneArena

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Google’s Pixel 4a was just announced and it’s shaping up to be an amazing budget phone. It looks nice, it has a great camera and will get a bunch of unique features reserved only for Pixel devices.Even before the Pixel 4a was officially announced, people were comparing it to Apple’s iPhone SE. And it makes sense. The two phones are priced closely. Apple makes iPhones and develops iOS, Google makes Pixels and develops Android. You can’t get a better rivalry, right?And when it was revealed that the Pixel 4a would cost $350, instead of the anticipated $400, it seemed like Google was throwing the glove at Apple, undercutting its value proposition by $50. $50 isn’t that much money, but in this context, it’s a 12% difference. Not insignificant at all. After rolling up its sleeves, is Google finally ready to challenge Apple? Not quite.

Make no mistake, on paper, the two phones are competitor. But they’re fighting in different leagues, here’s why…

Google has no mind share when it comes to Pixel phones

Mind share, as Wikipedia describes it “…relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered.”

In the smartphone industry, it’s pretty easy to pinpoint which brands have the biggest mind share: Apple and Samsung. Other brands have managed to secure mind shares in different markets as well, even if their sales aren’t as ubiquitous as those of Samsung and Apple.

 

But nowhere is Google among the brands people go for when looking for a new phone. And Google has one of the biggest mind shares in human history. On average, people perform three Google searches per day. Literally anyone that’s used an electronic device knows what Google is.

And yet, despite making Pixel smartphones for 5 years now, Google has refused to utilize its might to put the brand in people’s minds. In most countries around the world, the Pixel brand is almost nonexistent besides a dedicated page on Google’s website. No TV ads, no carrier promos, nothing.

Meanwhile, everyone knows what an iPhone is and even kids want one just because they know that’s the cool phone to have.

Is Google intentionally handicapping its Pixel line?

Google owns the world’s largest advertising platform and despite having a legitimately competitive device decides not to make the effort to actually sell it as well as it could. And for tech lovers, that wasted opportunity is just frustrating. So, why is Google behaving like that?

Here are some theories:

Not enough production capacity for Pixel phones

Although the Pixel 4a was announced yesterday, it won’t be until October 1 when shipping will start in Europe. Two months from now Google will start shipping a phone that’s arguably pretty basic hardware-wise. By then Apple would have announced the new iPhones, likely luring even more people into its ecosystem.

The COVID-19 pandemic caused a lot of disruption among part manufacturers and assembly lines were shut down multiple times. At the same time, however, the overall demand for smartphones saw a steep decline this year. This means there are production facilities eager to get some orders.

So, either someone at Google’s hardware division is really bad at their job or the delayed release is just how Google wants it to be. Why’s that, though?

Unlike Apple, Google needs to think about other brands

Apple is famous for not comparing its iPhones to phones from other brands. And from their perspective, it seems logical. Even if other phones are superior in one way or another, none of them can offer what iPhones do: iOS. So they might as well not exist.

Google, however, is in a different boat. Not only is Android on hundreds of other phones, but Google itself is the one supplying it. If Google decides to make a killer phone and promote it with any means possible, chances are, that will be a very successful endeavor and millions of units will be sold. However, that will be at the cost of other Android vendors selling fewer phones and they won’t be happy with that.

If Samsung sees Google as a real competitor on the hardware market, it won’t be long before it starts thinking about developing its own operating system and ditching Android. But what we’re seeing is the opposite. Sammy and Google are allegedly working on a deal that will see Bixby replaced with Google Assistant and some of Samsung’s services gone along with it as well, in favor of their Google counterparts.

In the grand scheme of things, the success of the Pixel 4a is ultimately meaningless

While Apple is slowly pivoting more and more towards services as a way to compensate for the stagnant smartphone market, Google is already there. The vast majority of its profits are coming from software products. Why would Google burden itself with the hardships that come with engaging in the super-competitive phone wars, when it can watch from the side and enjoy the benefits of having Android on third-party hardware.

At the slim margins Google must be selling the Pixel 4a, even if it’s extremely successful, it will still be a drop in the bucket when it comes to profits.

It’s almost as if Pixels exist only so that Google doesn’t have to use phones from other brands when promoting its software products, while also having a large enough userbase to test new features.

So, while the iPhone SE and the Pixel 4a are fighters of the same weight category that are almost equally skilled, they’re not even fighting in the same tournament. The SE is going for gold at the Olympics while the Pixel 4a is flexing muscles at a regional competition only hardcore fans know about.

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Slack researcher discusses the fear, loathing and excitement surrounding AI in the workplace

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SAN FRANCISCO (AP) — Artificial intelligence‘s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace them.

Those were among the highlights of a recent study conducted by the workplace communications platform Slack. After conducting in-depth interviews with 5,000 desktop workers, Slack concluded there are five types of AI personalities in the workplace: “The Maximalist” who regularly uses AI on their jobs; “The Underground” who covertly uses AI; “The Rebel,” who abhors AI; “The Superfan” who is excited about AI but still hasn’t used it; and “The Observer” who is taking a wait-and-see approach.

Only 50% of the respondents fell under the Maximalist or Underground categories, posing a challenge for businesses that want their workers to embrace AI technology. The Associated Press recently discussed the excitement and tension surrounding AI at work with Christina Janzer, Slack’s senior vice president of research and analytics.

Q: What do you make about the wide range of perceptions about AI at work?

A: It shows people are experiencing AI in very different ways, so they have very different emotions about it. Understanding those emotions will help understand what is going to drive usage of AI. If people are feeling guilty or nervous about it, they are not going to use it. So we have to understand where people are, then point them toward learning to value this new technology.

Q: The Maximalist and The Underground both seem to be early adopters of AI at work, but what is different about their attitudes?

A: Maximalists are all in on AI. They are getting value out of it, they are excited about it, and they are actively sharing that they are using it, which is a really big driver for usage among others.

The Underground is the one that is really interesting to me because they are using it, but they are hiding it. There are different reasons for that. They are worried they are going to be seen as incompetent. They are worried that AI is going to be seen as cheating. And so with them, we have an opportunity to provide clear guidelines to help them know that AI usage is celebrated and encouraged. But right now they don’t have guidelines from their companies and they don’t feel particularly encouraged to use it.

Overall, there is more excitement about AI than not, so I think that’s great We just need to figure out how to harness that.

Q: What about the 19% of workers who fell under the Rebel description in Slack’s study?

A: Rebels tend to be women, which is really interesting. Three out of five rebels are women, which I obviously don’t like to see. Also, rebels tend to be older. At a high level, men are adopting the technology at higher rates than women.

Q: Why do you think more women than men are resisting AI?

A: Women are more likely to see AI as a threat, more likely to worry that AI is going to take over their jobs. To me, that points to women not feeling as trusted in the workplace as men do. If you feel trusted by your manager, you are more likely to experiment with AI. Women are reluctant to adopt a technology that might be seen as a replacement for them whereas men may have more confidence that isn’t going to happen because they feel more trusted.

Q: What are some of the things employers should be doing if they want their workers to embrace AI on the job?

A: We are seeing three out of five desk workers don’t even have clear guidelines with AI, because their companies just aren’t telling them anything, so that’s a huge opportunity.

Another opportunity to encourage AI usage in the open. If we can create a culture where it’s celebrated, where people can see the way people are using it, then they can know that it’s accepted and celebrated. Then they can be inspired.

The third thing is we have to create a culture of experimentation where people feel comfortable trying it out, testing it, getting comfortable with it because a lot of people just don’t know where to start. The reality is you can start small, you don’t have to completely change your job. Having AI write an email or summarize content is a great place to start so you can start to understand what this technology can do.

Q: Do you think the fears about people losing their jobs because of AI are warranted?

A: People with AI are going to replace people without AI.

The Canadian Press. All rights reserved.

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Biden administration to provide $325 million for new Michigan semiconductor factory

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WASHINGTON (AP) — The Biden administration said Tuesday that it would provide up to $325 million to Hemlock Semiconductor for a new factory, a move that could help give Democrats a political edge in the swing state of Michigan ahead of election day.

The funding would support 180 manufacturing jobs in Saginaw County, where Republicans and Democrats were neck-in-neck for the past two presidential elections. There would also be construction jobs tied to the factory that would produce hyper-pure polysilicon, a building block for electronics and solar panels, among other technologies.

Commerce Secretary Gina Raimondo said on a call with reporters that the funding came from the CHIPS and Science Act, which President Joe Biden signed into law in 2022. It’s part of a broader industrial strategy that the campaign of Vice President Kamala Harris, the Democratic nominee, supports, while Republican nominee Donald Trump, the former president, sees tariff hikes and income tax cuts as better to support manufacturing.

“What we’ve been able to do with the CHIPS Act is not just build a few new factories, but fundamentally revitalize the semiconductor ecosystem in our country with American workers,” Raimondo said. “All of this is because of the vision of the Biden-Harris administration.”

A senior administration official said the timing of the announcement reflected the negotiating process for reaching terms on the grant, rather than any political considerations. The official insisted on anonymity to discuss the process.

After site work, Hemlock Semiconductor plans to begin construction in 2026 and then start production in 2028, the official said.

Running in 2016, Trump narrowly won Saginaw County and Michigan as a whole. But in 2020 against Biden, both Saginaw County and Michigan flipped to the Democrats.

The Canadian Press. All rights reserved.

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The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

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Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

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Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

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