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Why US Politics have exploded on the video platform

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Politics are hard to miss on YouTube this year.

Last month, Joe Biden made a splash when his campaign bought out YouTube’s homepage with an ad about sports stadiums that had been left empty by the coronavirus pandemic. The ad got more than 10 million impressions, his most ever on the site.

President Donald Trump’s campaign has purchased YouTube homepage ads, too, and he reserved the space again for early November as voting ends, Bloomberg News has reported. The ads are autoplay, making them all but unavoidable.

Beyond those ads, politics are popping up in all sorts of videos. A legion of well-practiced right-wing YouTube personalities, some with large followings, have been posting daily videos boosting Trump and launching attacks against Biden. And digital strategists for various political campaigns are exploring ways to seep political discussion deeper into YouTube’s niche audiences, placing ads alongside cooking shows, for example. Others are working on campaigns that ask for donations, which used to be less common on the site.

YouTube, founded in 2005, has often been overshadowed by the likes of Facebook and Twitter as a place where political campaigning happens online, but this year is shaping up differently, and the fall promises to test YouTube’s capacity to serve as a political referee.

“YouTube has come into its own. It has blossomed. It is incredibly effective,” said Rebecca Donatelli, president of Campaign Solutions, a political consulting firm that works with Republican candidates. In the realm of politics, she said, “this is the year of YouTube.”

Sept. 15, 202001:42

Trump himself has more than tripled his YouTube following in five months, growing from 320,00 subscribers in April to more than 1 million now. Politico reported this month that the Trump campaign was trying to flood YouTube with content and leverage the site as a secret weapon, much as the Trump campaign did with Facebook in 2016.

But the Biden campaign says it has doubts. Megan Clasen, a Biden campaign adviser, tweeted that it had outspent Trump on YouTube at the start of September.

In a sense, it’s about time YouTube got so much attention. It often ranks first or second on lists of most-visited websites, and it’s the most widely used online platform among U.S. adults, a Pew Research Center survey found last year.

It may be that 2020 is an especially good year to match with YouTube as a medium. News about police shootings, Black Lives Matter protests and the coronavirus pandemic is often highly visual.

“That’s where the electorate is this cycle, and if it doesn’t have a video attached to it, it’s not as real,” Donatelli said.

But YouTube’s emergence as a central political battleground is causing alarm among advocates for voting rights, as well as people who research disinformation online, who fear that the Google-owned service is underprepared for election season.

They point to a growing body of research that has identified YouTube as a primary way people learn to believe conspiracy theories or consume extreme commentary, sometimes fueled by YouTube’s recommendation algorithm.

“I still think they really haven’t figured out with YouTube how to stop those who are profiting off misinformation and disinformation from continuing to do it,” said Joan Donovan, research director of the Shorenstein Center on Media, Politics and Public Policy at Harvard University.

YouTube said it is taking the challenge seriously. Leslie Miller, YouTube’s vice president for public policy, wrote in a blog post last month that the service was committed to removing content that violates its rules, such as videos that encourage others to interfere with voting.

The company has outlined other steps to ensure a credible election, such as pledging to terminate channels that misrepresent their countries of origin or conceal their associations with government actors. YouTube has banned videos promoting Nazi ideology and promised a crackdown on “borderline content.”

“Over the last few years, we have developed a systematic process to effectively remove violative videos, raise up authoritative content and reduce the spread of borderline content. We apply this framework to elections around the world, including the 2020 U.S. election,” YouTube spokesperson Ivy Choi said in a statement.

The primary season saw at least one example of a political dirty trick carried out on YouTube. Last month, as polls opened in Florida, some voters received fake text messages and a YouTube video falsely claiming that Republican congressional candidate Byron Donalds had dropped out. YouTube removed the video, and Donalds prevailed in the primary.

But YouTube’s policies still lag behind those at Facebook, Pinterest and Twitter, according to a report card from the Election Integrity Partnership, a group of academics and nonprofits tracking misinformation online. The group says YouTube’s policy on voter intimidation, for example, isn’t comprehensive enough.

It’s not just Nazis and voter intimidation that worry people, however. It’s also how YouTube shapes the broader information ecosystem.

More so than in 2016, YouTube is a home for livestreamers and social media celebrities who have built followings of thousands or millions of people. YouTube shares revenue with them and offers other opportunities to make money that other tech platforms don’t match.

Donovan of Harvard said she expects some YouTube provocateurs to wield newfound media influence over the next two months, backing one candidate or another. “And we’re not going to know if those influencers are being paid by companies, charities, dark money groups or super PACs,” she said, because political operatives may be able to avoid disclosure requirements from the company, the government or both.

In February, the Democratic primary campaign of former New York Mayor Michael Bloomberg helped to popularize new marketing forms, such as endorsements from social media meme accounts.

“There’s a shadow market for political advertising that is potentially going to be supercharged in the lead-up to the election,” Donovan said. If YouTube can’t keep up, she said, “the whole of society suffers.”

Voting rights lawyers worry about the spread of false information about how to register or how to vote. In a report this month, the Brennan Center for Justice at New York University Law School urged tech companies to increase the visibility of reliable sources, such as election agencies.

When people search for voting information, “some video gamer shouldn’t be the No. 1 result,” said Ian Vandewalker, senior counsel at the Brennan Center.

Trump’s courting of YouTube influencers was on show last year when he invited many of them to a social media summit at the White House. They now make up something like a YouTube cheering section, often popping up on the most-viewed list with a search for Biden’s name.

Covid-19 has only added to the value of streaming services like YouTube, said Shannon Kowalczyk, chief marketing officer for Acronym, a group that’s working to elect Democrats including Biden.

“People have more time on their hands at home. We’ve seen streaming numbers surge,” Kowalczyk said. Acronym uses YouTube to target people, especially young people, who don’t normally tune in to political discussions and may be in a position to be persuaded, she said.

YouTube and Google surprised many digital ad buyers last November when they said they wouldn’t allow political campaigns to target ads based on public voter records or political affiliations. They said ads would be more widely available for public discussion.

That caused some money to shift to other platforms that allow narrow targeting, such as Roku, strategists said. But they’re also finding YouTube useful in unexpected ways.

“We’re using it a lot for fundraising, which is way different from what it has been in the past. It was mostly a persuasion play,” said Eric Frenchman, chief marketing officer for Campaign Solutions, the Republican firm. He said the return on investment rivals that of Facebook, where campaigns have typically gone in the past to raise money.

Source: – NBC News

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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