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With 9 Words, Tim Cook Just Explained the Biggest Problem With Facebook – Inc.

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It’s really not a secret at all that Apple and Facebook aren’t friends. They aren’t even all that friendly of enemies. Sure, they’re mostly polite, but there’s no mistaking the degree to which there is hostility between the two companies.

It’s sort of a strange position for two companies that arguably depend on each other in some unusual ways. For example, Facebook certainly depends on the iPhone considering that mobile represents 98 percent of the social platform’s usage. Sure, a good portion of that comes from Android devices, but in the U.S. at least, the iPhone is probably Facebook’s most important platform.

Of course, Facebook is also important to the iPhone. If suddenly you couldn’t use Facebook’s apps, that would be bad for Apple considering that people genuinely like using Facebook, despite its problems. Many of those people would switch to something else if they couldn’t use it on their iPhone. 

Still, the two companies can’t seem to resist the urge to take shots at each other every chance they get. For example, Facebook took out full-page ads decrying Apple’s decision to require developers to request permission before tracking users across apps and websites. That’s a big deal to Facebook considering its business is largely based on doing just that. 

Tim Cook responded that he isn’t “focused on Facebook at all.” Which, as I wrote at the time, is both brilliant and brutal in its dismissal of the company.

More recently, Facebook threw shade at Apple over the latter company’s announcement that it was implementing a change in future versions of iOS in order to detect CSAM images uploaded to iCloud Photos. Will Cathcart, the CEO of WhatsApp (which is owned by Facebook) said that Apple’s decision represented a surveillance state and was the wrong approach. 

We’ll set aside, for a moment, the fact that Facebook is widely considered the worst privacy offender in a tech industry that can’t resist monetizing user data at every opportunity. The bigger point is that–considering how much emphasis Apple puts on privacy–Facebook saw a chance to hit the company where it hurts most.

Now, Cook has another response, this time in an interview with The Australian Financial Review about tech companies and privacy:

Technology doesn’t want to be good. It doesn’t want to be bad, it’s neutral. And so it’s in the hands of the inventor and the user as to whether it’s used for good, or not used for good…The risk of not doing that means that technology loses touch with the user. And in that kind of case, privacy can become collateral damage. Conspiracy theories or hate speech begins to drown everything else out. Technology will only work if it has people’s trust.

That last part is important–those nine words about how “technology will only work if it has people’s trust.” That’s as clear an explanation of what’s wrong with Facebook as I’ve heard yet. And, while Cook doesn’t specifically mention Facebook, the part about “conspiracy theories or hate speech,” makes it pretty clear who he’s referring to. 

The point seems to be that tech companies, specifically Facebook, are focused on building features and products, without regard for the impact they have on user privacy. It’s not hard to see how that is true. Facebook has reportedly been working on ways to analyze encrypted messages for the purpose of targeting ads at WhatsApp users–something it hasn’t been able to do so far. 

The company has also gone out of its way to defend its use of tracking user data as the key to the free and open internet, and crucial to small businesses. Even if those things are true, it really just makes Cook’s point, which is that “privacy can become collateral damage.” If your business model depends on gathering up and monetizing as much data from your users as possible, it’s pretty hard to also protect their privacy.

It is also worth mentioning that Apple is facing its own criticism over how it handles user privacy right now. Of course, much of that pushback is related to the fact that Apple has long been a champion of protecting personal data, and its decision to include technology on the iPhone that can “scan” your photos for CSAM, feels like a shift in that promise. 

It makes sense that Apple would want to shift the focus back to what it considers far worse privacy offenders while reminding everyone of its own privacy bona fides. Of course, the reason that matters is the reason Cook mentions: trust. Sometimes it seems like there is a huge disconnect between the way Facebook sees its role in the world, and the way the rest of us see it. It’s hard to give Facebook the benefit of the doubt if you don’t trust that it has your best interests in mind.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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There's a hidden folder in Google Photos you likely don't know about – MobileSyrup

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If you use Google Photos to back up and store your pictures, you’ll be pleased — or maybe annoyed — to know there’s a hidden page full of AI photo edits.

I was looking for confirmation regarding how Google Photos stacks bracketed images into HDR files and stumbled on this link that takes you to the ‘Google Photos – Unsaved Creations page.’

This page lists all the Google Photos custom AI-generated edits the app has created over the years. You can delete the images permanently from this area if there’s anything you don’t want, but it’s strange Google hides it from the standard Google Photos interface.

Google has been using AI to make animations and collages out of photos since the app launched, and then in 2018, it added more powerful AI-auto-editing features like HDR bracketing, Colour Pop and more. Some people love these features, and others don’t use them, but it’s interesting to go through the full list of Google-generated images and videos and see how good, or bad the edits to your photos are. And yea, even the embarrassing ones are entertaining.

I’m not sure what makes me laugh more, Colour Popped Chris Meloni or Google grouping funeral flowers with house plants.

It’s quite interesting to go through the list since there are a lot of fun collages that I never really paid attention to and amusing comparison shots of my face over the years. Beyond that, there are also a few cool edits I’ve pulled out as well, so I think it’s worth it for everyone to browse their unsaved photos at least once.

I actually like these Google AI edits quite a bit.

Source: Google Photos support 

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AirPods Pro 2: The Coolest, Cutest Feature Which Nobody Predicted Has Just Leaked – Forbes

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Apple AirPods 2nd generation are spectacularly good. You can read the first review of the new earbuds here on Forbes. But now, out of nowhere, a super-cute feature has appeared.

As mentioned in the review, you can now have your AirPods case engraved with your Memoji, for instance. I didn’t do this because, well, to be honest, my Memoji looks strikingly similar to Apple CEO Tim Cook’s (I guess it’s the hair) and I just wouldn’t want to pick his up by mistake.

I mean, can you imagine? With the Personalized Spatial Audio feature and all, it could be disastrous.

Seriously, it turns out there’s a side effect to engraving that nobody knew about… until now.

Apple AirPods Pro 2nd generation as they’re actually named, allow the user to engrave the case more effectively than before. Not just with a name or something like that but with an Animoji of your choice or your very own Memoji.

But it now turns out that this detail (seriously, only Apple) shows up onscreen when you’re pairing your AirPods Pro 2nd-gen with your iPhone.

Apple has always had this attention to detail: when you pair an Apple Watch with your iPhone, it shows on the screen of the Watch which model and size it is.

Similarly, when you pair your AirPods Pro with your Apple device in the slick, fast pairing procedure, it will show your particular engraving onscreen. How cool is that?

Apple gave the game away on its own website, on the very last part of its page about the new AirPods Pro. Sure, it’s not as important as the improved audio quality, better battery life and audio personalization, but it’s still pretty neat.

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Top Stories: iOS 16.0.2 Bug Fixes, Apple Watch Ultra and AirPods Pro 2 Launch, and More – MacRumors

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Who’s ready for a breather? A flurry of hardware and software releases following Apple’s “Far Out” event earlier this month is finally on a bit of a pause, with the Apple Watch Ultra and second-generation AirPods Pro now making their way into customers’ hands while we have a couple of weeks before the iPhone 14 Plus launches.


This week saw the two major hardware releases, but also an important iOS update addressing some bugs with the latest iPhone models and iOS 16 in general, while the more significant iOS 16.1 update continues through beta testing. Be sure to read on below for details on these stories and more as we continue to explore everything new in Apple’s latest releases.

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro and More

Apple has released iOS 16.0.2 with several bug fixes. Notably, the update addresses an issue with the rear camera shaking and vibrating uncontrollably on the iPhone 14 Pro and iPhone 14 Pro Max.

iOS 16

iOS 16
The software update also addresses an issue with excessive copy and paste permission prompts on all iPhones running iOS 16, an issue where touch input was unresponsive on some iPhone X, iPhone XR, and iPhone 11 displays following hardware service, and more.

Meanwhile, Apple continues to test iOS 16.1, which will include support for Live Activities in third-party apps, a new Clean Energy Charging feature in the United States, availability of Apple Fitness+ without an Apple Watch, support for Matter accessories in the Home app, and more.

Hands-On With the New AirPods Pro 2

Apple’s second-generation AirPods Pro have begun arriving to customers, and we’ve had a chance to go hands-on with the upgraded earbuds.

airpods pro 2 hands on

airpods pro 2 hands on
We’ve also rounded up both written and video reviews of the new AirPods Pro from select media and YouTube channels that had early access for more thorough looks. The reviews tested out sound quality, active noise cancellation, battery life, and more.

Apple Watch Ultra Unboxing and Hands-On

Like the new AirPods Pro, the all-new Apple Watch Ultra is now officially available as the first pre-orders have started arriving.

apple watch ultra 7

apple watch ultra 7
We’ve gone hands-on for an early unboxing and initial impressions, and we’ve rounded up both written and video reviews of the Apple Watch Ultra, which is bigger and better than any other Apple Watch model but isn’t considered to be a “Garmin killer” yet due to a lack of certain features, such as offline maps and recovery metrics for workouts.

Everything New for iPhone in iOS 16.1 Beta 2

Apple this week seeded the second beta of iOS 16.1 to developers and public beta testers. As usual, the latest beta contains a handful of new features, changes, and improvements for the iPhone.

iOS 16

iOS 16
We’ve rounded up everything new in iOS 16.1 beta 2, including a design tweak to the battery percentage icon in the status bar and more, so be sure to check out the list if you install the beta on your iPhone.

YouTuber Actually Tests iPhone 14’s Crash Detection Feature

The new car crash detection feature on all iPhone 14 models is hard to test given that reviewers don’t want to risk physical injuries, but one YouTuber has managed to test the feature in a driverless car.

crash test crash detection

crash test crash detection
Note that the video does not serve as a scientific test of the feature and is in a controlled environment, so it should be considered purely entertainment, but at least we finally have a closer look at the feature out in the wild.

The MacRumors Show: Sara Dietschy Talks iPhone 14 Features

YouTuber and content creator Sara Dietschy joined us this week on The MacRumors Show podcast to talk through our experiences of all of the iPhone 14 and 14 Pro lineup’s new features and more.

The MacRumors Show ft

The MacRumors Show ft
Listen to The MacRumors Show via apps like Apple Podcasts, Spotify, Pocket Casts, Castro, Google Podcasts, or subscribe by copying our RSS feed directly into your podcast player. You can also watch a video version of the podcast on our YouTube channel.

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we’ve covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

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